Express Checkout

Express Checkout

The Express Checkout podcast digs deeper than headlines to uncover the context, connections, and cultural shifts driving the world of consumer products. Join hosts (and CPG nerds) Nate and Jenna for analysis and conversations with the people and businesses shaping tomorrow's shopping cart. www.expresscheckout.co

  1. Aug 26

    The creator marketing playbook for brands

    Welcome back to another episode of The Express Checkout Podcast! This week, we’re sitting down with Arthur Leopold, CEO and co-founder of Agentio, the buying platform for creator media. We dive into how creator marketing has evolved beyond the old influencer model and why most digital attention now lives with creator content (yet there’s still a spend gap). We also get into the non-obvious creator matches that drive real results—like how a lobster fisherman became a top performer for Grüns—and why the best brands treat creators as a channel, not a one-off campaign. If you want to learn more about Agentio click below! Book a demo today!! Let’s get into it! The Breakdown 0:00 - What is Agentio? 2:54 - What is creator marketing? 4:53 - Influencer vs creator 6:59 - Making content that resonates 8:13 - CPG brand success stories 11:06 - The creator spend gap 16:19 - Activating creators the right way 18:52 - Creator partnership formats 23:18 - The future of creator marketing 27:10 - Creators building their own brands 28:27 - Outro 🎧 Love the show? Subscribe to Express Checkout wherever you get your podcasts! New episodes drop weekly. 📧 Get the inside scoop Subscribe to Express Checkout, our newsletter packed with consumer insights, trends, and exclusive content straight to your inbox at expresscheckout.co. 🗣️ Let’s connect! Follow us for behind-the-scenes content, quick tips, and more: @expresscheckout 💬 Join the conversation Have a product you’re curious about? DM us your questions or drop them in the comments—your topic could be featured in our next episode! If you have any thoughts/questions/suggestions, feel free to email us at hello@expresscheckout.co :) ⭐ Help us grow If you enjoyed this episode, please rate and review us on Apple Podcasts or Spotify. It helps other curious consumers find us! Get full access to Express Checkout at www.expresscheckout.co/subscribe

    The creator marketing playbook for brands
  2. Aug 19

    The next wave of coffee is decaf.

    Welcome back to another episode of The Express Checkout Podcast! This week, we’re talking about AG1’s entrance in the greens gummy space, the decaf coffee movement, and why Alex Cooper’s beverage brand couldn’t make it. Plus, we’re getting into the headlines on Liquid Death’s weirdest new collabs, Goldfish going gluten-free, Purely Elizabeth’s acquisition and so much more. Stick around to the end for a fascinating interview with Jacques Spitzer, founder and CEO of Raindrop Agency—the creative agency behind brands like Grüns, Native, Poopourri, Magic Spoon, and so many more. We get into what it means to be an “aspirational” brand, and how the best brands are thinking about creative content. Let's get into it! The Breakdown 0:00 - What we’re been obsessing over 5:27 - AG1 enters the gummy game 11:32 - The decaf coffee movement is here 20:49 - Alex Cooper’s Unwell Beverage shuts down 28:00 - Liquid Death’s wildest stunts yet? 33:40 - Goldfish finally goes gluten-free 36:10 - Zero-sugar candy from David Protein’s founder 41:00 - Ferrero acquires Purely Elizabeth 46:04 - Interview with Jacques Spitzer of Raindrop Agency 🎧 Love the show? Subscribe to Express Checkout wherever you get your podcasts! New episodes drop weekly. 📧 Get the inside scoop Subscribe to Express Checkout, our newsletter packed with consumer insights, trends, and exclusive content straight to your inbox at expresscheckout.co. 🗣️ Let’s connect! Follow us for behind-the-scenes content, quick tips, and more: @expresscheckout 💬 Join the conversation Have a product you’re curious about? DM us your questions or drop them in the comments—your topic could be featured in our next episode! If you have any thoughts/questions/suggestions, feel free to email us at hello@expresscheckout.co :) ⭐ Help us grow If you enjoyed this episode, please rate and review us on Apple Podcasts or Spotify. It helps other curious consumers find us! Get full access to Express Checkout at www.expresscheckout.co/subscribe

  3. Aug 12

    Ulta's sexual wellness bet

    Welcome back to another episode of The Express Checkout Podcast! This week we’re exploring sexual wellness's leap into mainstream beauty retail with plusOne launching at Ulta, and how it differs from Sephora’s wellness strategy. Check out our full deep dive on sexual wellness here! Then, we dig into the laundry care category's unexpected glow-up, K-beauty's big Sephora takeover via Olive Young, the protein soda showdown, and how apple is quickly becoming the new pumpkin spice. Let's get into it! The Breakdown 00:00 Intro 07:43 Ulta launches sexual wellness with plusOne 15:31 The luxe laundry care boom 28:04 K-beauty comes to Sephora via Olive Young 32:02 Protein soda wars 44:30 Apple is the new pumpkin spice 🎧 Love the show? Subscribe to Express Checkout wherever you get your podcasts! New episodes drop weekly. 📧 Get the inside scoop Subscribe to Express Checkout, our newsletter packed with consumer insights, trends, and exclusive content straight to your inbox at expresscheckout.co. 🗣️ Let’s connect! Follow us for behind-the-scenes content, quick tips, and more: @expresscheckout 💬 Join the conversation Have a product you’re curious about? DM us your questions or drop them in the comments—your topic could be featured in our next episode! If you have any thoughts/questions/suggestions, feel free to email us at hello@expresscheckout.co :) ⭐ Help us grow If you enjoyed this episode, please rate and review us on Apple Podcasts or Spotify. It helps other curious consumers find us! Get full access to Express Checkout at www.expresscheckout.co/subscribe

    Ulta's sexual wellness bet
  4. Aug 5

    How Sauz built a $22M pasta sauce disruptor

    Welcome back to another episode of Express Checkout (surprise! new name)!! This week, we sit down with Troy Bonde, Co-Founder of Sauz, the brand that's rewriting the rules of the $10 billion tomato sauce category. Troy takes us through his wild journey—from a COVID-era hand sanitizer dropshipping hustle to building Sauz into a nationwide brand at Target and Sprouts, backed by $22 million in funding. We dig into how Sauz found its brand moat, the story behind the name, their viral "pimping Troy out" social campaign, the new Basic Basil marinara launch, and what's next for the brand. Let’s get into it! The breakdown: 0:00 - Intro 0:36 - Introducing Troy 1:08 - From hand sanitizer to pasta sauce 5:35 - Learning CPG through angel investing 7:47 - Breaking category norms 11:33 - The story behind the name “Sauz” 14:37 - The California Naturals tomato lip balm collab 19:16 - Launching Basic Basil marinara 24:44 - Sauz’s viral social media strategy 29:31 - Measuring repeat purchase and loyalty 31:25 - Scaling distribution: Target, Erewhon, and beyond 39:17 - Closing thoughts 🎧 Love the show? Subscribe to Express Checkout wherever you get your podcasts! New episodes drop weekly. 📧 Get the inside scoop Subscribe to Express Checkout, our newsletter packed with consumer insights, trends, and exclusive content straight to your inbox at expresscheckout.co. 🗣️ Let’s connect! Follow us for behind-the-scenes content, quick tips, and more: @expresscheckout 💬 Join the conversation Have a product you’re curious about? DM us your questions or drop them in the comments—your topic could be featured in our next episode! If you have any thoughts/questions/suggestions, feel free to email us at hello@expresscheckout.co :) ⭐ Help us grow If you enjoyed this episode, please rate and review us on Apple Podcasts or Spotify. It helps other curious consumers find us! Get full access to Express Checkout at www.expresscheckout.co/subscribe

  5. Jul 29

    How coconut water is making a comeback

    Welcome back to another episode of The Curious Consumer! This week we dive into coconut water's surprising resurgence—why a 2010 darling is suddenly back in the spotlight and what brands are doing to capitalize on it. Check out our full deep dive on coconut water here! Then, we dig into how the PB&J wars are heating up, a new squeezy peanut butter, Smash Foods’ fresh $18M raise, and the truth about Gen Z drinking habits. Let's get into it!The Breakdown 00:00 Intro 02:12 Why coconut water is the hottest bev right now 14:29 The PB&J wars heat up 22:14 Squeezy PB launches in US 24:42 $18M for jam 28:11 Gen Z is indeed drinking again 🎧 Love the show? Subscribe to The Curious Consumer wherever you get your podcasts! New episodes drop weekly. 📧 Get the inside scoop Subscribe to Express Checkout, our newsletter packed with consumer insights, trends, and exclusive content straight to your inbox at expresscheckout.co. 🗣️ Let’s connect! Follow us for behind-the-scenes content, quick tips, and more: @expresscheckout 💬 Join the conversation Have a product you’re curious about? DM us your questions or drop them in the comments—your topic could be featured in our next episode! If you have any thoughts/questions/suggestions, feel free to email us at hello@expresscheckout.co :) ⭐ Help us grow If you enjoyed this episode, please rate and review us on Apple Podcasts or Spotify. It helps other curious consumers find us! Get full access to Express Checkout at www.expresscheckout.co/subscribe

    How coconut water is making a comeback
  6. Jul 22

    Is this the next "it" grocer?!

    Welcome back to another episode of The Curious Consumer! We're excited to kick off this week's show with an interview with Kristina Garrido, Director of Emerging Categories at Whatnot. Whatnot is the fastest-growing livestream shopping platform in the U.S currently valued at nearly $12 billion. The app has processed 1 billion orders since its founding, across collectibles, beauty, and now food.In this episode Nate (just Nate, no Jenna today) also recaps his incredible 24 hours at Target’s HQ for their Food & Beverage Discovery Day where he had the opportunity to chat with SVP of F&B merchandising, John Conlins. Plus some fun CPG news including Coca-Cola’s “Spricy” trademark, Final Boss Sour’s $4M raise, and Fairlife’s production pause after a massive ransomware attack. Lets’s get to it! The Breakdown 00:00 Interview with Kristina Garrido, Director of Emerging Categories at Whatnot 13:34 24 Hours at Target HQ 25:01 Spicy Sprite?! 26:49 Final Boss Sour’s sick $4M raise 30:21 Fairlife shuts down 31:27 Outro 🎧 Love the show? Subscribe to The Curious Consumer wherever you get your podcasts! New episodes drop weekly. 📧 Get the inside scoop Subscribe to Express Checkout, our newsletter packed with consumer insights, trends, and exclusive content straight to your inbox at expresscheckout.co. 🗣️ Let’s connect! Follow us for behind-the-scenes content, quick tips, and more: @expresscheckout 💬 Join the conversation Have a product you’re curious about? DM us your questions or drop them in the comments—your topic could be featured in our next episode! If you have any thoughts/questions/suggestions, feel free to email us at hello@expresscheckout.co :) ⭐ Help us grow If you enjoyed this episode, please rate and review us on Apple Podcasts or Spotify. It helps other curious consumers find us! Get full access to Express Checkout at www.expresscheckout.co/subscribe

    Is this the next "it" grocer?!
  7. Jul 15

    How this THC brand is fighting the ban

    Welcome back to another episode of The Curious Consumer! We're excited to share a fascinating full-episode interview with Jake Bullock, the Co-Founder and CEO of Cann—the pioneer of the microdose THC beverage category. Jake breaks down the whole hemp-derived THC beverage landscape, from how it came to be (and Cann’s role in that) to the regulatory threat it now faces with the impending November ban. Plus, he shares how Cann is responding with a new product launch that just came out this week: Cann 0mg. Let’s get into it! The breakdown:0:00 - Intro1:34 - How Cann created the microdose THC beverage category5:52 - Navigating the dispensary channel and the 2018 Farm Bill11:11 - Cann's original vision for distribution13:16 - The regulatory threat: What the 2026 hemp ban means17:08 - The industry's push for federal regulation19:15 - Introducing Cann Zero MG (0MG)26:58 - Distribution strategy for 0MG31:04 - Lobbying efforts34:11 - Closing thoughts 🎧 Love the show? Subscribe to The Curious Consumer wherever you get your podcasts! New episodes drop weekly. 📧 Get the inside scoop Subscribe to Express Checkout, our newsletter packed with consumer insights, trends, and exclusive content straight to your inbox at expresscheckout.co. 🗣️ Let’s connect! Follow us for behind-the-scenes content, quick tips, and more: @expresscheckout 💬 Join the conversation Have a product you’re curious about? DM us your questions or drop them in the comments—your topic could be featured in our next episode! If you have any thoughts/questions/suggestions, feel free to email us at hello@expresscheckout.co :) ⭐ Help us grow If you enjoyed this episode, please rate and review us on Apple Podcasts or Spotify. It helps other curious consumers find us! Get full access to Express Checkout at www.expresscheckout.co/subscribe

  8. Jul 9

    Real sugar is unapologetically back

    Welcome back to another episode of The Curious Consumer! We're excited to kick off this week's show with an interview with Tara Bosch, the founder of SmartSweets (exited) and the new better-for-you potato chip brand, Snackish.We then get into some of the themes we saw at this week's Fancy Food Show (starting at minute 17), including real sugar/real indulgence, the continued premiumization of frozen food (and restaurant-to-CPG pipeline), Indian flavors, and flavor-packed sauces. Then, we run through some of the most interesting headlines in CPG this week: how Refresh is trying to make gum cool again, the intimate wellness brand that wants to bring sexual care products to Sephora, the real fridge cig, and more. The breakdown:0:00 - Interview with Tara Bosch, founder of SmartSweets and Snackish17:04 - The Fancy Food Show recap and themes34:11 - Can functions make gum cool again?38:38 - The wellnessification of intimate care44:04 - There's still room for a cool ready-to-drink vodka seltzer49:16 - Nutribolt IPOs 🎧 Love the show? Subscribe to The Curious Consumer wherever you get your podcasts! New episodes drop weekly. 📧 Get the inside scoop Subscribe to Express Checkout, our newsletter packed with consumer insights, trends, and exclusive content straight to your inbox at expresscheckout.co. 🗣️ Let’s connect! Follow us for behind-the-scenes content, quick tips, and more: @expresscheckout 💬 Join the conversation Have a product you’re curious about? DM us your questions or drop them in the comments—your topic could be featured in our next episode! If you have any thoughts/questions/suggestions, feel free to email us at hello@expresscheckout.co :) ⭐ Help us grow If you enjoyed this episode, please rate and review us on Apple Podcasts or Spotify. It helps other curious consumers find us! Get full access to Express Checkout at www.expresscheckout.co/subscribe

    Real sugar is unapologetically back
5
out of 5
14 Ratings

About

The Express Checkout podcast digs deeper than headlines to uncover the context, connections, and cultural shifts driving the world of consumer products. Join hosts (and CPG nerds) Nate and Jenna for analysis and conversations with the people and businesses shaping tomorrow's shopping cart. www.expresscheckout.co

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