Facebook Ads Quick Tips

Stacy Covitz
  • 5.0 (6)
  • MARKETING
  • UPDATED WEEKLY

Welcome to Facebook Ads Quick Tips! I'm Stacy Covitz—a Gen X business owner who knows that Facebook ads can be as confusing as the latest internet trend.  I'll cut through the clutter in quick, five-minute episodes that give you real, actionable advice on ad setup, budgets, trends, and more—without the usual tech overload or stale marketing talk. Plus, we toss in a bit of online culture commentary (because who doesn’t have an opinion on Zuck?) to keep things lively. Whether you’re a hands-on DIY-er or looking for a trusted voice in the ad space, this podcast is your shortcut to smarter, stress-free Facebook ads.

  1. 1D AGO

    60: What Brand Awareness Ads Actually Do, And Why You Need Them Before You Sell

    Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! If you've ever felt like the best kept secret in your niche  posting consistently, working hard, and still barely getting seen this episode is for you. Today I'm breaking down brand awareness ads: what they actually do, why most people skip them (and regret it), and how to get started for as little as $2–$5 a day. This is the strategy I recommend before you ever run a single sales ad. Because here's the truth: people don't buy from strangers. Trust has to come first. In this episode: Why running ads straight to the sale almost never worksWhat brand awareness ads actually do (and why I call them "I see you everywhere" ads)What you need to get started it's less than you thinkHow $2–5/day can start warming up your future buyers right nowResources mentioned: 🎁 Audience Accelerator Guide Link🔔 Free Masterclass April 15th Register HereEnjoyed this episode? Leave a five star review it helps more women find the show! Join my Free Skool community!  Grab My Free Checklist to Audit your Ad Campaign Get The Scoop Subscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

    7 min

  2. MAR 25

    59: Beware of connecting your ad account with AI

    Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! If you've been using AI tools connected directly to your Meta ad account... stop. Right now. Over the past week, multiple advertisers have reported losing 10, 15, even 17 ad accounts without warning, not because of bad ads, but because of AI agent tools making too many API calls to Meta's systems. Some have gotten their accounts back. Some haven't. And Meta's appeal process? Let's just say it's not exactly known for its warm, human touch. In this episode, I break down: What's actually happening with AI-related ad account shutdownsWhy Meta probably didn't intend this (but that doesn't help you)Exactly what to disconnect right now to protect your accountHow you can still use AI in your ads business  without handing it the keysLinks & Resources: Join the free Skool community → Ads for Gen X Women – link here Join my Free Skool community!  Grab My Free Checklist to Audit your Ad Campaign Get The Scoop Subscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

    6 min

  3. MAR 18

    58: Why Your Boosted Posts Aren't Bringing in Clients

    Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! You hit that little blue "Boost Post" button, your budget disappears, and... crickets. Sound familiar? In this episode, I'm breaking down exactly why boosted posts feel like they're doing something  but rarely bring in actual leads or paying clients. I'll walk you through the real difference between boosting a post and running a strategic Facebook ad, why Meta loves when you boost (hint: it's not because it's best for your business), and what you should be doing instead if you want your ad spend to actually work. If you've ever wondered whether boosting counts as "running Facebook ads," this one's for you. In this episode: Why boosted posts give Meta the wheel  and you very little controlThe objective problem that's costing you clientsWhy your targeting options are so limited when you boostWhat you're missing without proper Pixel and conversion tracking Ready to stop guessing and start running ads with a real strategy? Connect with me on Instagram @stacyacovitz or visit stacycovitz.com to learn how we can work together. Join my Free Skool community!  Grab My Free Checklist to Audit your Ad Campaign Get The Scoop Subscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

    6 min

  4. MAR 11

    57: Threads Ads: Hype or Opportunity?

    Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Threads may not be the first place most business owners think about when it comes to Meta ads, but that may be exactly why it’s worth watching. In this episode, I’m sharing why Threads has caught my attention and why I think it could become an interesting opportunity for advertisers in 2026.  We’re talking about the shift toward more conversation-based engagement, the potential for lower ad costs while the platform is still less crowded, and why this may be one of those easier tests to make inside Meta without adding a bunch more work to your plate. This isn’t about chasing every shiny new thing. It’s about noticing where there may be a little more breathing room before everyone else jumps in. Inside this episode: Why Threads feels different from Instagram and FacebookHow conversation-style content may create more engagementWhy lower competition can sometimes mean lower costsHow Advantage+ may make Threads easier to testWhy I’ll be watching this placement more closelyIf ad costs have been feeling higher, reach has been harder to get, or Instagram feels more crowded than ever, this is a good one to keep on your radar. I’ll likely be testing Threads more and sharing what I find in future episodes, so stay tuned. Join my Free Skool community!  Grab My Free Checklist to Audit your Ad Campaign Get The Scoop Subscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

    6 min

  5. MAR 4

    56: Facebook Ads Messaging: How to Attract Better Leads

    Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Fix Your Meta Ads by Fixing Your Messaging  When two Meta ads with the same offer, creative, and budget perform differently, the issue is usually messaging, not the platform. Broad, “for everyone” messaging feels safe but attracts mismatched leads, wasted clicks, and time-consuming DMs, making ads feel chaotic and expensive.  I emphasizes specificity clearly calling in the right audience and gently repelling the wrong one, to improve lead quality, reduce confusion, and create more productive sales conversations.   Buzzwords and generic, AI-like copy erode trust, especially when the ad voice doesn’t match the business owner’s real personality, creating a disconnect.  The episode ends by encouraging you amazing listeners to assess whether your messaging targets the right person and invites aligned viewers to join the my Skool Community! GenX Ads Community 00:00 Why Ads Flop 00:32 Generic Messaging Costs 01:44 Get Specific Audience 02:45 Sound Like Human 04:14 When Words Misalign 04:39 Stop Paying Chaos 05:19 Call In Repel Out 05:50 Community Invite Wrap Join my Free Skool community!  Grab My Free Checklist to Audit your Ad Campaign Get The Scoop Subscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

    6 min

  6. FEB 25

    55: This will save you money 💰💰

    Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Want the Ad Readiness Review? Today I share money-saving advice for business owners considering paid ads, explaining that ads are only a traffic source and won’t fix weak foundations.  I describes a common scenario where clients sign a three-month retainer but turn out not to be ready, leading to weeks of fixing basics like unclear offers for cold traffic, missing funnel steps, broken links, and inadequate tracking (including a client whose landing page platform couldn’t support tracking, limiting optimization and increasing costs).  I  also mention that even successful ads can harm a business if operations can’t handle the lead volume.  To set expectations and avoid wasting retainer and ad spend, I  recommend getting “ad ready” first and offer an Ad Readiness Review to assess what’s in place, identify gaps, and ensure infrastructure and capacity are prepared before running ads. 00:00 Welcome and Money Saving Tips 00:38 The Retainer Readiness Problem 02:20 Ads Need a Strong Foundation 03:11 Offer and Funnel Gaps 03:47 Tracking and Attribution Issues 05:02 When Success Overwhelms Capacity 05:49 Setting Expectations Before You Pay 06:52 Ad Readiness Review Offer 08:17 Wrap Up and Call to Action Join my Free Skool community!  Grab My Free Checklist to Audit your Ad Campaign Get The Scoop Subscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

    9 min

  7. FEB 18

    54: 5 Myths Holding you back from starting Facebook ads

    Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Join my Free Skool community!   Meta ads strategist Stacy Covitz shares five common myths that make business owners anxious about running Facebook and Instagram ads and explains why they are false.  She says ads are scalable and can start with a small, consistent budget to build visibility, grow an email list, and test messaging.  Ads can help build an audience rather than requiring a huge one first, reducing reliance on organic reach and constant content posting.  You don’t need to be great at tech, but you do need to follow instructions, take a course, join her community, or hire help.  She emphasizes that ads do work when paired with the right product, strategy, budget, offer, messaging, patience, and testing mindset—not by “publishing and praying.”  Finally, she addresses the fear of annoying people, noting that good ads can be helpful and many people don’t even recognize an ad as an ad.  She encourages listeners to pick one goal, run one simple campaign, and learn, and invites them to join her “Ads for Gen X Women” School community for support, tutorials, and a no “bro marketing” environment. 00:00 Feeling Scared of Ads? Here Are 5 Myths to Ditch 00:57 Myth #1: Ads Are Only for Big Businesses with Big Budgets 01:39 Myth #2: You Need a Huge Audience Before Ads Will Work 02:13 Myth #3: You Have to Be Great at Tech to Run Ads 03:04 Myth #4: “Ads Just Don’t Work” (What Actually Makes Them Work) 04:13 Myth #5: “If I Run Ads, I’ll Annoy People” (Reframing the Fear) 05:34 Wrap-Up: Pick One Goal, Run One Simple Campaign + Get Support Join my Free Skool community!  Grab My Free Checklist to Audit your Ad Campaign Get The Scoop Subscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

    6 min

  8. FEB 11

    53: Sneaky settings you need to know in Facebook ads manager

    Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Join my Free Skool community!  Grab My Free Checklist to Audit your Ad Campaign Get The Scoop Subscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

    8 min
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Trailer

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About

Welcome to Facebook Ads Quick Tips! I'm Stacy Covitz—a Gen X business owner who knows that Facebook ads can be as confusing as the latest internet trend.  I'll cut through the clutter in quick, five-minute episodes that give you real, actionable advice on ad setup, budgets, trends, and more—without the usual tech overload or stale marketing talk. Plus, we toss in a bit of online culture commentary (because who doesn’t have an opinion on Zuck?) to keep things lively. Whether you’re a hands-on DIY-er or looking for a trusted voice in the ad space, this podcast is your shortcut to smarter, stress-free Facebook ads.

Information

  • Creator
    Stacy Covitz
  • Years Active
    2025 - 2026
  • Episodes
    61
  • Rating
    Explicit
  • Copyright
    © 2026 Facebook Ads Quick Tips
  • Show Website
    Facebook Ads Quick Tips

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