Facebook Ads Quick Tips

Stacy Covitz
  • 5.0 (6)
  • Marketing
  • Updated Weekly

Welcome to Facebook Ads Quick Tips! I'm Stacy Covitz—a Gen X business owner who knows that Facebook ads can be as confusing as the latest internet trend.  I'll cut through the clutter in quick, five-minute episodes that give you real, actionable advice on ad setup, budgets, trends, and more—without the usual tech overload or stale marketing talk. Plus, we toss in a bit of online culture commentary (because who doesn’t have an opinion on Zuck?) to keep things lively. Whether you’re a hands-on DIY-er or looking for a trusted voice in the ad space, this podcast is your shortcut to smarter, stress-free Facebook ads.

  1. 3h ago

    74: Answering Questions I hear a lot about Meta Ads

    Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! This week's episode is another FAQ round, because you all keep asking good questions and I keep collecting them. First up: do you need a Meta Verified account to run ads? Nope.  That's a paid badge subscription, totally separate from actually being able to advertise. What can get required is business verification, which is a different thing Meta triggers on its own, no monthly fee attached.  Second: how many creatives do you actually need?  Forget the old "3 to 5 and you're done" rule, that's not really how it works anymore. For most of us running smaller budgets, 3 to 6 creatives is still the sweet spot. It's not about hitting a magic number, it's about making sure every ad has enough spend behind it to actually get out of the learning phase.  What's new right now.  There's a new manual override called Push Delivery to This Ad, so if you've ever added a fresh creative and it just sat there never spending, that's fixed.   Meta has a track record of rolling something out and pulling it a week later, or rolling it out clunky and fixing it down the line.  Keep an eye on these instead of treating them as set in stone.  Have a question you want answered on the show? Send me an email, or DM on Instagram! stacy@stacycovitz.com Join The GenX Ads Club- for more tips, free resources including an upcoming Live 3 Day Challenge to build your ad with me! Get The Scoop Subscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

  2. Jul 22

    73: September Sales start in July on Meta

    Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Why Summer Is the Best Time to Set Up Your Meta Ads Account Everyone thinks summer is the wrong time to touch your ads. I'm telling you it's backwards, especially if you're a first-timer. Here's what I cover in this episode: Why waiting until September to set up your ad account puts you in the busiest, most expensive season as a total beginnerWhat "warmed up" actually means for an ad account, and why one built in July has an edge over one started in the fallThe two things you need to handle now: getting your pixel installed and firing, and starting to learn who your audience actually isWhy fifteen dollars a day in July beats fifty dollars a day in October when you're still figuring things outHow your competitors sitting out the summer works in your favor right nowWhat I'm offering this month if you want help getting your account fall-ready (no sales call, just a plan)If you've been putting off ads because it "wasn't the right time," this is your sign. Link to grab a spot for my Fall-Ready Ads Audit is below. Fall-Ready Ads Audit Join The GenX Ads Club- for more tips, free resources including an upcoming Live 3 Day Challenge to build your ad with me! Get The Scoop Subscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

  3. Jul 8

    72: I Almost Quit On My Meta Ads Business Today. Here's (What Happened.)

    Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! So this morning I had zero plans to record this episode. I was in a full slump after running a brutally honest audit of my own business, the same kind of look-at-the-data audit I'm always telling you to do.  Turns out that advice is a lot easier to give than to take. In this episode I'm sharing what got called out, what I almost blew off, and the 10-minute rule that turned my whole day around. If you've ever avoided opening Ads Manager because you're afraid of what you'll find, this one is for you. In this episode: The audit that called me out and why the data stung even though none of it was wrongWhat I found when I finally lookedWhy avoiding your metrics feels good today and costs you money tomorrowThe 10-minute version of any scary task and why it almost always worksHow my Ad Readiness Review lets me look at the scary stuff so you don't have toReady to know what's working and what to fix without ever getting on a call? Grab your Ad Readiness Review at stacycovitz.com. Connect with me on Instagram @stacyacovitz and come hang out in my free Skool community! Join The GenX Ads Club- for more tips, free resources including an upcoming Live 3 Day Challenge to build your ad with me! Get The Scoop Subscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

  4. Jun 24

    71- Should you wait for summer to be over to start ads?

    Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Have you heard summer is when businesses are slow and therefore, no reason to do work or promote? This episode goes into the pros and cons of this idea and how it is a myth.  If you're ready to get some hands on support with your ads, you can contact me via email Stacy@stacycovitz.com Join The GenX Ads Club- for more tips, free resources including an upcoming Live 3 Day Challenge to build your ad with me! Get The Scoop Subscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

  5. Jun 17

    70: Love Island, Stupider People have done it, Not Meta Ads

    Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Time Sensitive Today is the last day to get access to the Free AI-Driven Business Summit- loads of brilliant women sharing AI resources and expert knowledge to actually become more efficient in your business.  Episode Summary I share more about who I am and how I became a Meta ads strategist after spending 21 years as a stay-at-home mom to four daughters and then needing to earn income when my husband suddenly lost his job;  I also ramble about watching Love Island for the first time and why it’s entertainingI recommend Jay Schwedelson’s new book, *"Stupider People Have Done It," especially the idea of doing one accountable thing every week like my weekly podcast. I end by discussing a conversation with Liz Lemarchand about why women hesitate to invest in their businesses, and encourage anyone overthinking ads to start, noting I have one July client spot open.*affliliate link- this means if you purchase I may make a few cents, but the price of your book won't change.   00:00 Welcome and Setup 00:47 From Mom to Online Work 03:11 Finding Meta Ads 04:02 Mission and Approach 04:35 Love Island Thoughts 06:26 Jay Book Takeaways 08:26 Podcast Consistency 09:38 Money Mindset and Investing 11:23 Wrap Up and Invite Liz Lemarchand Skool Money and Growth for Women Gen X Ads Club  Join The GenX Ads Club- for more tips, free resources including an upcoming Live 3 Day Challenge to build your ad with me! Get The Scoop Subscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

  6. Jun 10

    69: Is Your Facebook Ad Account Set Up Wrong?

    Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Today I was ranting! I Shared why Meta quietly creates personal ad accounts and why that's riskyPersonal accounts mean your ads go down if your Facebook gets restrictedCovered the fix: setting up Meta Business Suite at business.facebook.comReminded you to NAME your pixel before doing anything elseDescribed the gold standard setup: one Business Suite, one named pixel, partners not personal adminsYes, this was a sassy one!  Join The GenX Ads Club- for more tips, free resources including an upcoming Live 3 Day Challenge to build your ad with me! Get The Scoop Subscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

  7. Jun 3

    68: Meta did something awesome- do you have this update?

    Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Meta quietly dropped one of the most useful updates for small advertisers in a long time  a one-click CAPI setup. I'm breaking down what it is, why it matters, and exactly what you should do inside Events Manager this week. IN THIS EPISODE - What CAPI (Conversions API) actually is and why it's different from the Meta Pixel- Why browser-based tracking has been getting less reliable (iOS, ad blockers, cookie restrictions) and how much conversion data you might be losing because of it- Why most small advertisers never set up CAPI before  - What Meta announced on April 15, 2026: a one-click CAPI setup inside Events Manager - What the data says: advertisers with CAPI active see an average 17.8% lower cost per result vs. Pixel only- My three-step action plan: check your event coverage score, turn on one-click CAPI if you're eligible, then monitor your event match quality score- Already using GHL or another partner integration? Your existing CAPI setup is not affected  you're good- Want the full walkthrough? I'm doing a live training inside my free Skool community  come join us Links below- Join Ads for Gen X Women on Skool: - Quiz: Ad Readiness  CONNECT WITH STACY - Website: stacycovitz.com Join The GenX Ads Club- for more tips, free resources including an upcoming Live 3 Day Challenge to build your ad with me! Get The Scoop Subscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

  8. May 27

    67- More Questions about Facebook ads answered

    Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! 3 Facebook Ads FAQs:  Why Ads Tank, Low CTR Fixes, and Boost Posts vs Ads Manager •  why an ad can do well for a week and then “die,” including choosing an objective not optimized for clicks, too-small budgets, audiences that are too small, not enough creative variety for Andromeda, ad fatigue (check frequency), and making changes that force Meta to relearn.  • I cover what a low click-through rate (under 1%) usually means: if CPM and reach aren’t signaling a bad audience, it’s typically the creative and messaging, so  improve the hook, speak to a clear pain point, make the call to action crystal clear, and test new creatives and hooks (cold traffic benchmarks are about 1–2%).  • I clarify boosting posts vs Ads Manager: boosting is fine for reach/engagement but gives Meta control with limited targeting, placements, and tracking; Ads Manager is better for conversions, list growth, webinars, and sales because you can optimize for specific goals, build audiences, and track/retarget with the pixel. 00:00 Welcome and FAQ Setup 00:25 Ad Performance Suddenly Drops 00:51 Why Reach and Clicks Tank 01:48 Fixes Budget Audience Creative 02:49 Creative Fatigue and Edits 03:34 Low CTR Diagnosis 04:34 Improve Hooks and Messaging 05:26 Boost Posts vs Ads Manager 06:09 When Boosting Works 07:15 Why Ads Manager Wins 08:05 Wrap Up and Share Join The GenX Ads Club- for more tips, free resources including an upcoming Live 3 Day Challenge to build your ad with me! Get The Scoop Subscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

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About

Welcome to Facebook Ads Quick Tips! I'm Stacy Covitz—a Gen X business owner who knows that Facebook ads can be as confusing as the latest internet trend.  I'll cut through the clutter in quick, five-minute episodes that give you real, actionable advice on ad setup, budgets, trends, and more—without the usual tech overload or stale marketing talk. Plus, we toss in a bit of online culture commentary (because who doesn’t have an opinion on Zuck?) to keep things lively. Whether you’re a hands-on DIY-er or looking for a trusted voice in the ad space, this podcast is your shortcut to smarter, stress-free Facebook ads.

Information

  • Creator
    Stacy Covitz
  • Years Active
    2025 - 2026
  • Episodes
    75
  • Rating
    Explicit
  • Copyright
    © 2026 Facebook Ads Quick Tips
  • Show Website
    Facebook Ads Quick Tips