My DPC Story

Maryal Concepcion, MD
  • 5.0 (107)
  • MEDICINE
  • UPDATED WEEKLY

As the Direct Primary Care and Direct Care models grow, many physicians are providing care to patients in different ways. This podcast is to introduce you to some of those folks and to hear their stories. Go ahead, get a little inspired. Heck, jump in and join the movement! Visit us online at mydpcstory.com and JOIN our PATREON where you can find our EXCLUSIVE PODCAST FEED of extended interview content including updates on former guests!

  1. 22H AGO

    She Didn't Start a DPC Practice. She Bought One.

    Dr. Feneisha Franklin spent a decade in corporate medicine before finding her door: a Direct Primary Care practice seven minutes from her house, owned by a retiring physician ready to pass the torch. She left her employer on a Friday. She owned Living Well Family Medicine on Monday. In this episode, Dr. Franklin breaks down what it actually takes to purchase an existing DPC practice: profit and loss statements, Medicare opt-out windows, non-compete clauses, legacy pricing, quarterly taxes, and the financial advisory team she credits with keeping her afloat in year one. This is one of the most practical financial conversations we have had on this podcast. What we cover: Evaluating a practice before you buyThe Medicare opt-out problem nobody warned her aboutBuilding a financial team before you think you need onePricing for legacy vs. new patientsGrowing sustainably without burning out your staffWhat physician joy actually looks like on the other sideDr. Feneisha Franklin is the owner of Living Well Family Medicine in Lexington, South Carolina. She is currently accepting new patients. Learn more at mydpcstory.com. Osprey CFO handles your DPC financial infrastructure so you can focus on patients and growth. Get your FREE Osprey + My DPC Story Financial Decision Tree HERE.  DPC gives you autonomy. But autonomy without financial clarity becomes stress in disguise. Cash flow. Owner pay. Hiring timing. Tax strategy. These aren’t afterthoughts. They’re what protect your freedom long term. Contact Osprey CFO to see how they can help you handle the financial infrastructure of your DPC so you can stay focused on patients and growing your practice. Earn money WHILE running your DPC! Join SERMO for FREE today! Support the show GET your FREE MONTHLY BUSINESS TOOL DOWNLOAD Become A My DPC Story PATREON MEMBER! SPONSOR THE POD My DPC Story VOICEMAIL! DPC SWAG! FACEBOOK * INSTAGRAM * LinkedIn * TWITTER * TIKTOK * YouTube

    1h 13m

  2. MAR 8

    She Was Working 20 Hours a Day. Here's What She Built Instead.

    She was working 20 hours a day in fee-for-service medicine, and her supervisor was online at 3am too, totally unbothered. That's when Dr. Victoria Leventis-Shew knew nothing was ever going to change. So she changed everything. Dr. Leventis-Shew is the founder of Victory Family Medicine in Columbia, SC, a physician-only micropractice she built intentionally, organically, and on her own terms. In this episode she gets radically honest about the financial decisions that shaped her DPC journey: using retirement savings to launch, hiring a consulting firm she wasn't sure she needed, growing slowly without advertising, and why a financial advisor has been one of her most important investments. What we cover: The 3am moment that made leaving feel like survival, not a choiceUsing retirement funds to launch, and why she'd do it againThe real cost of hiring a consulting firm (and the complicated truth about whether it was worth it)Why slow, organic growth is a financial strategy, not a failureHow a micropractice under 130 patients can be sustainable and deeply fulfillingWhat financial sustainability actually looks like when you're a solo physician with no staff🗓️ March on My DPC Story: Sustainable DPC Economics Every episode this month explores what it takes to build a DPC practice built to last. Listen to the full series. 🎧 Extended, commercial-free on Patreon Patreon.com/MyDPCStory Osprey CFO handles your DPC financial infrastructure so you can focus on patients and growth. Get your FREE Osprey + My DPC Story Financial Decision Tree HERE.  DPC gives you autonomy. But autonomy without financial clarity becomes stress in disguise. Cash flow. Owner pay. Hiring timing. Tax strategy. These aren’t afterthoughts. They’re what protect your freedom long term. Contact Osprey CFO to see how they can help you handle the financial infrastructure of your DPC so you can stay focused on patients and growing your practice. Earn money WHILE running your DPC! Join SERMO for FREE today! Support the show GET your FREE MONTHLY BUSINESS TOOL DOWNLOAD Become A My DPC Story PATREON MEMBER! SPONSOR THE POD My DPC Story VOICEMAIL! DPC SWAG! FACEBOOK * INSTAGRAM * LinkedIn * TWITTER * TIKTOK * YouTube

    1h 7m

  3. MAR 1

    How One DPC Practice Built a Financially Sustainable Model - Without Insurance

    Dr. Matthew Hitchcock of Hitchcock Medical Group in Chattanooga, TN has spent over a decade proving that direct primary care is not just better medicine, it's a smarter business. In this episode, he breaks down the layered economic model behind his DPC practice, in-house pharmacy, and cash-only imaging center. What we cover: Why primary care is a loss leader in the insurance world and how DPC fixes thatHealth insurance ≠ healthcare access (and why that distinction matters)How a fully licensed pharmacy and cash-only imaging center ($350 CT vs. $2,000+) create financial resilienceWhy PE and VC-backed primary care keeps failingHow DPC can actually scale — and what kills it when it tries🎙️ March on My DPC Story: Sustainable DPC Economics Every episode this month is dedicated to what it takes to build a DPC practice that lasts. Don't miss one. 🎧 Extended, commercial-free conversations on Patreon Get the full uncut version of every March episode at Patreon.com/MyDPCStoryfan Resources: CaringDirectly.com - Dr. Concepcion's physician-only DPC mapper. Add your practice today!Hitchcock Medical Group | Chattanooga, TNKeywords: direct primary care, DPC economics, cash-pay medicine, physician entrepreneurship, DPC pharmacy, healthcare business model, primary care sustainability Osprey CFO handles your DPC financial infrastructure so you can focus on patients and growth. Get your FREE Osprey + My DPC Story Financial Decision Tree HERE.  DPC gives you autonomy. But autonomy without financial clarity becomes stress in disguise. Cash flow. Owner pay. Hiring timing. Tax strategy. These aren’t afterthoughts. They’re what protect your freedom long term. Contact Osprey CFO to see how they can help you handle the financial infrastructure of your DPC so you can stay focused on patients and growing your practice. Earn money WHILE running your DPC! Join SERMO for FREE today! Support the show GET your FREE MONTHLY BUSINESS TOOL DOWNLOAD Become A My DPC Story PATREON MEMBER! SPONSOR THE POD My DPC Story VOICEMAIL! DPC SWAG! FACEBOOK * INSTAGRAM * LinkedIn * TWITTER * TIKTOK * YouTube

    56 min
  4. Is Zion HealthShare Legit? Pre-Existing Conditions, Maternity, GLP-1s and Direct Primary Care Explained

    FEB 26

    Is Zion HealthShare Legit? Pre-Existing Conditions, Maternity, GLP-1s and Direct Primary Care Explained

    Episode Summary: After our episode about Zion HealthShare sparked more listener questions than almost any other episode this season, we brought together Preston Guthrie, Head of Sales at Zion HealthShare, and Camila Guerrero, Practice Manager at Brock Family Care in North Carolina and a Zion member herself, to answer everything. We discuss pre-existing conditions and the 24-month pre-membership rule, maternity care and the six-month waiting period, GLP-1 medications, how Zion pairs with a Direct Primary Care membership, the IUA and three-claim family protection rule, international emergency care benefits, state insurance mandates, and whether Zion is financially stable. If you or someone you know is looking for an affordable health insurance alternative, this episode is required listening. In This Episode: Preston Guthrie, Head of Sales at Zion HealthShare, spent over a decade in traditional insurance before joining the health sharing community. Camila Guerrero is Practice Manager at Brock Family Care, a DPC practice in North Carolina. She is a Zion member herself and guided her own maternity care through the program. Key Topics: Pre-existing conditions and the 24-month pre-membership window, maternity care after the six-month waiting period, GLP-1 and weight loss medication benefits, how the Essential Membership pairs with Direct Primary Care, the IUA and the three-claim family protection rule, emergency care benefits outside the United States, state individual mandate requirements, and real patient outcomes including cancer, surgery, dental claims, and end-of-life benefits. Resources: Zion HealthShare: zionhealthshare.org Previous episode with Ashton Casper and Camila Guerrero: LINK HERE  My DPC Story is hosted by Dr. Maryal Concepcion, family physician and DPC owner in rural Northern California. Support the show GET your FREE MONTHLY BUSINESS TOOL DOWNLOAD Become A My DPC Story PATREON MEMBER! SPONSOR THE POD My DPC Story VOICEMAIL! DPC SWAG! FACEBOOK * INSTAGRAM * LinkedIn * TWITTER * TIKTOK * YouTube

    46 min

  5. FEB 22

    Community, Advocacy, and Autonomy: Dr. Aisha Harris on Building Flint’s First Direct Primary Care Practice

    We’re closing out February with Dr. Aisha Harris of Flint, Michigan, a board-certified family physician, community advocate, and the founder of Harris Family Health, the first Direct Primary Care clinic in her hometown. In this episode of My DPC Story, Dr. Harris shares how returning to Flint to open a DPC practice allowed her to practice medicine with purpose - addressing trust, environment, and health literacy upstream while creating real opportunities for prevention, especially around heart and metabolic health. Her journey weaves together entrepreneurship, advocacy, and deep community commitment, showing how Direct Primary Care offers physicians autonomy while strengthening the communities that raised them. We chose Dr. Harris for February because she embodies what it means to practice medicine rooted in service, ownership, and accountability, proving that sustainable, relationship-based care can thrive even in communities shaped by systemic barriers. Osprey CFO handles your DPC financial infrastructure so you can focus on patients and growth. Get your FREE Osprey + My DPC Story Financial Decision Tree HERE.  DPC gives you autonomy. But autonomy without financial clarity becomes stress in disguise. Cash flow. Owner pay. Hiring timing. Tax strategy. These aren’t afterthoughts. They’re what protect your freedom long term. Contact Osprey CFO to see how they can help you handle the financial infrastructure of your DPC so you can stay focused on patients and growing your practice. Earn money WHILE running your DPC! Join SERMO for FREE today! Support the show GET your FREE MONTHLY BUSINESS TOOL DOWNLOAD Become A My DPC Story PATREON MEMBER! SPONSOR THE POD My DPC Story VOICEMAIL! DPC SWAG! FACEBOOK * INSTAGRAM * LinkedIn * TWITTER * TIKTOK * YouTube

    1h 10m

  6. FEB 15

    Practicing Pediatrics at the Intersection of Policy & Purpose: Dr. Jalan Burton on DPC, Home-Based Care, and Intentional Medicine

    In this previously aired episode of My DPC Story, host Maryal Concepcion sits down with Dr. Jalan Burton, a Washington, DC/DMV–based pediatrician practicing at the intersection of healthcare policy and deeply relational care. As the founder of Healthy Home Pediatrics, Dr. Burton shares how Direct Primary Care allows her to deliver unrushed, home-based pediatric care in a policy-dense environment while protecting both physician autonomy and patient trust. Her story highlights values-driven medicine, proactive cardiovascular and metabolic health conversations for children, and the power of designing a practice that supports families and physician wellbeing.  We chose Dr. Burton for February because her journey reflects intentional, equity-centered care at the crossroads of policy and practice and later this season, we’ll be bringing you an update as her DPC story continues to evolve! Osprey CFO handles your DPC financial infrastructure so you can focus on patients and growth. Get your FREE Osprey + My DPC Story Financial Decision Tree HERE.  DPC gives you autonomy. But autonomy without financial clarity becomes stress in disguise. Cash flow. Owner pay. Hiring timing. Tax strategy. These aren’t afterthoughts. They’re what protect your freedom long term. Contact Osprey CFO to see how they can help you handle the financial infrastructure of your DPC so you can stay focused on patients and growing your practice. Earn money WHILE running your DPC! Join SERMO for FREE today! Support the show GET your FREE MONTHLY BUSINESS TOOL DOWNLOAD Become A My DPC Story PATREON MEMBER! SPONSOR THE POD My DPC Story VOICEMAIL! DPC SWAG! FACEBOOK * INSTAGRAM * LinkedIn * TWITTER * TIKTOK * YouTube

    1h 10m

  7. FEB 8

    Black Physician Entrepreneurship: How Dr. Lola Ashaye Built a Direct Primary Care Practice in Texas

    In this episode of My DPC Story, we’re highlighting Dr. Adelola "Lola" Ashaye, a board-certified family and lifestyle medicine physician and the founder of InTouch Primary Care in the Sugar Land area of Texas. Practicing in one of the most complex healthcare markets in the country, Dr. Ashaye shares how Direct Primary Care protects physician autonomy while expanding access for patients, creating space for meaningful conversations around prevention, metabolic health, and long-term outcomes. Her journey, shaped by experiences with fragmented care, immigration barriers, and burnout in fee-for-service medicine, is a powerful reminder that physicians of color don’t have to conform to broken systems to build sustainable, patient-centered practices.  As part of our Heart Health Month focus, be sure to download your free copy of the 5-Day Metabolic Health Mini Reset brought to you by SmartHeart, a DPC-aligned tool designed to support preventive, relationship-based care and help patients engage with metabolic and cardiovascular health in a practical, non-overwhelming way. Osprey CFO handles your DPC financial infrastructure so you can focus on patients and growth. Get your FREE Osprey + My DPC Story Financial Decision Tree HERE.  DPC gives you autonomy. But autonomy without financial clarity becomes stress in disguise. Cash flow. Owner pay. Hiring timing. Tax strategy. These aren’t afterthoughts. They’re what protect your freedom long term. Contact Osprey CFO to see how they can help you handle the financial infrastructure of your DPC so you can stay focused on patients and growing your practice. Earn money WHILE running your DPC! Join SERMO for FREE today! Support the show GET your FREE MONTHLY BUSINESS TOOL DOWNLOAD Become A My DPC Story PATREON MEMBER! SPONSOR THE POD My DPC Story VOICEMAIL! DPC SWAG! FACEBOOK * INSTAGRAM * LinkedIn * TWITTER * TIKTOK * YouTube

    1h 4m
  8. What Happens if You Get Sick for 6 Months? Access Options for DPC Doctors + Patients (Zion HealthShare Explained)

    FEB 7

    What Happens if You Get Sick for 6 Months? Access Options for DPC Doctors + Patients (Zion HealthShare Explained)

    If you run a Direct Primary Care clinic, you’ve probably asked: What happens to my family if I can’t work for months? In this episode, Zion HealthShare President Ashton Casper and DPC practice administrator Camila Guerrero share how medical cost sharing works, what “coverage” can look like without insurance, and how Zion pairs with DPC.  Have Questions? Ask your questions live? Join the Zion HealthShare webinar for the My DPC Story community on February 13th. ✅ Register HERE - Feb 13th 2pm PST ✅ Learn more about Zion HealthShare anytime at: zionhealthshare.org Support the show GET your FREE MONTHLY BUSINESS TOOL DOWNLOAD Become A My DPC Story PATREON MEMBER! SPONSOR THE POD My DPC Story VOICEMAIL! DPC SWAG! FACEBOOK * INSTAGRAM * LinkedIn * TWITTER * TIKTOK * YouTube

    36 min
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5
out of 5
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About

As the Direct Primary Care and Direct Care models grow, many physicians are providing care to patients in different ways. This podcast is to introduce you to some of those folks and to hear their stories. Go ahead, get a little inspired. Heck, jump in and join the movement! Visit us online at mydpcstory.com and JOIN our PATREON where you can find our EXCLUSIVE PODCAST FEED of extended interview content including updates on former guests!

Information

  • Creator
    Maryal Concepcion, MD
  • Years Active
    2020 - 2026
  • Episodes
    310
  • Rating
    Clean
  • Copyright
    © 2026 My DPC Story
  • Show Website
    My DPC Story

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