Build Your Remarkable Practice for Chiropractors

Dr. Bobby Ilijasevic and Dr. Lona Cook
  • 5.0 (11)
  • Management
  • Updated Weekly

Are you a chiropractor with a passion for helping others live healthier lives? Are you looking to launch or build your practice? If so, you’re in the right place! Welcome to “Build Your Remarkable Practice” Podcast, brought to you by chiropractic coaching experts, Drs. Bobby Ilijasevic and Lona Cook. Launching and growing a successful chiropractic practice can be challenging, but it doesn’t have to be a solitary journey. “Build Your Remarkable Practice” Podcast is your go-to resource for invaluable insights, expert advice, and actionable strategies to turn your practice into a thriving and remarkable success story. Join Dr. Bobby and Dr. Lona as they share their years of experience and knowledge gained from not only running their own highly successful practices, but also from working with chiropractors just like you. They’ll cover a wide range of topics, including practice management, marketing strategies, patient education, personal growth, success stories and interviews with guest experts. Whether you’re a chiropractor that wants to grow their practice, or just starting out, there’s something valuable here for everyone. Join our community of chiropractors committed to building remarkable practices, and let’s grow together!

  1. 117 - Why Mission-Based Chiropractors Attract More New Patients with Dr. Mary Frye

    6d ago

    117 - Why Mission-Based Chiropractors Attract More New Patients with Dr. Mary Frye

    What actually makes someone magnetic in their community for nearly 40 years in practice? In this conversation, Dr. Lona sits down with Dr. Mary Frye to unpack the mindset, conviction, and communication strategies that consistently attract new patients into chiropractic care. Dr. Mary shares how screenings, doctor reports, referral systems, and simple one-on-one conversations have allowed her to continually grow her practice without relying on expensive marketing. But underneath the tactics is a much deeper theme: when chiropractors stop making practice about themselves and fully commit to telling the truth about health and healing, people respond differently, referrals grow naturally, and practice becomes far more sustainable and joyful long term. Key Highlights 02:23 – Hear why someone 39 years into practice still wakes up passionate about chiropractic and how conviction around truth and healing continues to fuel the mission. 03:25 – Discover the story that shaped an entire philosophy on chiropractic after a father lived in a back brace for 20 years before chiropractic changed his life. 06:16 – Learn why screenings remain a favorite way to attract new patients and how one-on-one conversations create stronger trust and connection. 07:03 – Understand why most people still don’t fully understand chiropractic even if they’ve seen a chiropractor before and how education changes patient commitment. 08:27 – Hear why staff are trained to “collect nos” during screenings and how removing fear of rejection improves confidence and conversions. 09:27 – Discover the types of community events preferred for screenings and why health-conscious environments like gyms create stronger opportunities for connection. 11:31 – Learn how faith, purpose, and detachment from outcomes reduce stress during patient conversations and help chiropractors communicate more authentically. 12:49 – Understand how turning one patient into an entire family under care creates exponential practice growth and why chiropractors must confidently invite families into care. 15:44 – Hear the “Four Card Friday” referral system and why planting seeds consistently creates long-term community impact. 18:48 – Discover the defining lesson learned in chiropractic school when a mentor taught that practice growth stops becoming difficult when chiropractors stop making it about themselves. 21:56 - Nadine Brunet from Success Partner Platinum Systems joins Dr. Chris to discuss the launch of Platinum Cloud, an AI-powered chiropractic software platform built to simplify workflows, reduce administrative tasks, and improve efficiency for practices. They explore agentic AI, integrated tools, seamless onboarding, and how Platinum Systems is helping chiropractors future-proof their clinics with smarter technology. Resources Mentioned For more information about Platinum please visit: https://www.platinumsystem.com/   To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast

    37 min
  2. 116 - How to Build a Sustainable Chiropractic Practice Long Term with Dr. Carla LeClerc

    May 21

    116 - How to Build a Sustainable Chiropractic Practice Long Term with Dr. Carla LeClerc

    What actually allows chiropractors to stay excited about practice 20 years in instead of burning out?  In this conversation, Dr. Lona sits down with Dr. Carla LeClerc to unpack the realities of long-term practice growth, leadership, mentorship, and building a chiropractic business that keeps evolving. Dr. Carla shares stories from opening practice, surviving major setbacks like flood damage and 2020 shutdown pressures, building a strong team, and eventually growing into a teaching clinic with associate doctors and students. The conversation repeatedly comes back to one central idea: practices continue growing when chiropractors stay playful, stay mission-driven, and continue pouring into people instead of building everything around themselves. Key Highlights 02:49 – Hear why Dr. Carla says practice becomes more fun over time and how strong team culture, shared values, and staying connected to chiropractic keep long-term practice sustainable. 04:12 – Discover how one screening conversation at CVS turned into a 20-year patient relationship and why chiropractors can never underestimate the impact of one conversation. 05:59 – Learn why Dr. Carla teaches her team to always think about “the one person” during screenings and how purpose-driven outreach creates more authentic communication. 07:21 – Understand why staying playful in practice matters more than waiting for future success milestones and how joy and energy directly affect long-term growth. 09:50 – Hear why Dr. Carla wishes she hired an associate doctor earlier and how associate growth creates more leverage, support, and durability inside a practice. 11:30 – Learn why building a practice around personality instead of systems eventually limits growth and why leadership requires building a mission bigger than yourself. 12:43 – Discover the leadership lesson Dr. Carla learned from keeping the wrong team member too long and how tolerance eventually impacts culture and momentum. 14:59 – Hear Dr. Carla share her vision for the next 20 years of practice including building a stronger teaching clinic and mentoring more chiropractors. 16:12 – Understand why chiropractic needs more students, more mentors, and more successful business owners to expand the profession and create greater community impact. 19:23 – Learn why business mentorship after chiropractic school is critical and how learning entrepreneurship inside a functioning clinic shortens the learning curve for young doctors. 22:23 - Dr. Eric sits down with Jeff Van Kampen from Success Partner Clinic Growth Accelerator to explore how chiropractic practices are using Meta ads, data tracking, and lead qualification systems to create more predictable patient growth. Jeff shares how filtration, conversion tracking, AI follow-up tools, and long-term patient nurturing are helping clinics improve lead quality, increase ROI, and scale with greater confidence and clarity.   Resources Mentioned For more information about Clinic Growth Accelerator please visit:  https://growyourclinic.com/ To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast

    38 min
  3. 115 - How to Build a Successful Broken White Line Practice with Dr. Rachel Hovey

    May 14

    115 - How to Build a Successful Broken White Line Practice with Dr. Rachel Hovey

    What actually allows a chiropractic practice to keep growing without the owner doctor becoming the bottleneck? In this episode, Dr. Lona and Dr. Rachel break down the real mechanics behind building a successful broken white line practice and why more chiropractors are moving toward shared care models. They unpack the mindset shifts required to move from “my patients” to “our patients,” how to communicate associate transitions without losing trust, and why practices centered too heavily around one doctor’s personality eventually limit growth. The conversation stays practical around onboarding, patient communication, doctor flow, scheduling, and team systems, while reinforcing the bigger reality: when chiropractic becomes the center of the relationship instead of the individual doctor, practices become more scalable, adaptable, and sustainable long term. Key Highlights 01:08 – Hear why broken white line practices create more freedom for chiropractors and how vacations feel completely different when patient care continues seamlessly without the owner doctor present. 02:21 – Learn why preparing for a multi-doctor practice starts long before hiring an associate through systems, communication, and patient expectation setting. 04:08 – Discover the moment Dr. Lona realized the power of a broken white line model when the practice continued serving people successfully without her physically in the office. 05:16 – Understand why the shift from “my patients” to “our patients” is the defining mindset change required for a successful shared-care practice. 06:27 – Learn how to position associate doctors as an advantage to patients instead of a disruption by emphasizing collaboration, multiple perspectives, and continuity of care. 09:55 – See why slow onboarding creates stronger patient trust and how introducing associates gradually helps practices avoid resistance and confusion. 12:33 – Hear practical language new associates can use to enter established patient relationships gracefully while still building confidence and authority. 15:25 – Discover how broken white line practices become significantly more efficient operationally when doctors separate adjusting, reports, and patient management responsibilities. 19:17 – Understand why practices built around one doctor’s personality struggle to scale and how shifting the focus back to chiropractic creates healthier growth. 21:30 – Learn why communication systems become non-negotiable in multi-doctor clinics and how meetings, alerts, and doctor collaboration improve patient trust and retention. Resources Mentioned To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast

    24 min
  4. 114 - The Future of Chiropractic According to Dr. Jack Bourla, Sherman College

    May 7

    114 - The Future of Chiropractic According to Dr. Jack Bourla, Sherman College

    What actually creates long-term impact in chiropractic: better systems or deeper conviction? In this conversation, Dr. Lona and Dr. Jack Bourla unpack why Sherman College continues to attract students who carry a strong sense of purpose into practice, and why culture inside a chiropractic school matters as much as curriculum. They discuss preserving chiropractic principles while expanding into areas like upper cervical, sports, family, and animal chiropractic, along with the responsibility chiropractors have to create demand through certainty, enthusiasm, and service. The conversation ultimately points back to one reality: when chiropractors fully understand what they do and why they do it, practices grow differently, communities respond differently, and the profession moves forward with more momentum. Key Highlights 00:57 – Hear why Dr. Jack Bourla says culture matters more than curriculum and how the feeling students experience on campus shapes the kind of chiropractor they become in practice. 03:15 – Understand the “reverence for chiropractic” Dr. Lona noticed at Sherman and why younger doctors with clarity and certainty communicate differently with patients. 04:57 – Learn how chiropractic schools create referrals through vision, not marketing when students deeply understand their role and communicate hope with conviction. 06:57 – Discover why Dr. Bourla watches the student parking lot every morning and how leadership inside a school can shape future practice leaders and community impact. 09:13 – See how Sherman is building focused specialties inside chiropractic through upper cervical, sports, family, and animal chiropractic while maintaining principled foundations. 11:24 – What happens when chiropractic care is framed as family care instead of pediatrics and how that shift changes generational retention inside practices. 15:32 – Learn why Dr. Bourla believes enthusiasm is the profession’s greatest growth strategy and how contagious certainty influences patient trust and practice growth. 18:24 – Hear Dr. Lona explain why the public may be more ready for principled chiropractic than the profession itself and why chiropractors must stop playing defense. 19:13 – Understand the difference between creating ripples versus tidal waves in practice growth and why demand for chiropractic must outpace supply for the profession to expand. 21:38 – Discover why Sherman prioritizes campus visits so heavily and how environment, culture, and alignment influence the future trajectory of a student’s career. 23:48 - Dr. Lona sits down with Dr. Brian Capra from Success Partner ClinicMind to explore how chiropractic practices are evolving beyond traditional EHR systems into fully integrated growth platforms. They discuss how AI, automation, patient communication, and practice management are transforming attraction, retention, and scalability for modern clinics. Dr. Brian also shares how ClinicMind is helping practices simplify operations, improve patient experiences, and prepare for the future of chiropractic growth through one connected platform. Resources Mentioned For more information on Sherman College, please visit: https://www.sherman.edu/ For more information about ClinicMind please visit: https://www.clinicmind.com/ To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast

    40 min
  5. 113 - Why Most Practice Launches Feel Harder Than They Should with Dr. Chris Grier

    Apr 30

    113 - Why Most Practice Launches Feel Harder Than They Should with Dr. Chris Grier

    What if the biggest risk when launching a practice isn’t failure, but building something unstable from the start? Dr. Lona and Dr. Chris Grier break down what actually determines success early on, especially for chiropractors stepping into ownership for the first time. The conversation moves through vision, systems, and financial awareness, highlighting how easy it is to grow quickly without a solid foundation underneath. They also address the reality of the early season of practice, where effort is high and structure is often missing, and show how the right guidance and planning can shorten the path to stability and long-term success. Key Highlights 01:39 – Hear why getting help early can significantly change the trajectory of a new practice 03:11 – See how early success can happen quickly, and what needs to be in place to sustain it 04:15 – Understand why clinical skill alone is not enough, and where business understanding becomes critical 05:20 – See how growth without systems creates instability, even when things look successful on the surface 07:25 – Understand why the idea of an “easy” launch is misleading, and what the reality actually requires 09:35 – Discover how vision should guide every major decision, especially in the early stages 12:40 – Hear how different launch strategies create different pressures, depending on how they are structured 16:40 – Learn why understanding your numbers is essential, and how it impacts every financial decision in the practice 19:58 – Understand how financial structure determines whether the practice can actually sustain the mission long term 22:39 - Dr. Lona sits down with Glen David of Success Partner, Davlen Designs to reveal how practice growth is often hiding in plain sight within the walls of an existing office. Together, they unpack how strategic clinic design is less about aesthetics and more about function, flow, and efficiency that directly impact performance. Glen shares how small, data-driven adjustments across space utilization and team execution can compound into significant growth without expanding or relocating. When practices align their environment with their systems, they unlock the ability to serve more people and scale with intention. Resources Mentioned To download your copy of the Remarkable Launch Roadmap, please visit:  https://go.theremarkablepractice.com/buildpocast-ep113-launchroadmap For more information about Davlen Design please visit: https://www.davlendesign.com/  or https://trpclinicefficiency.com/ To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast

    32 min
  6. 112 - The Structure Your Practice Is Missing (And Why It Matters) with Dr. Rachel Hovey

    Apr 23

    112 - The Structure Your Practice Is Missing (And Why It Matters) with Dr. Rachel Hovey

    What if the thing your practice is missing isn’t more effort but structure? Dr. Lona brings Dr. Rachel Hovey back into the conversation to challenge the quiet chaos many teams are operating in, where busyness replaces clarity and ideas never translate into execution. As they unpack the role of quarterly meetings, the dialogue reveals a deeper tension between avoidance and leadership, where the outcomes most owners want are often sitting on the other side of the structure they resist. Together, they ground the conversation in real practice application, showing how vision, accountability, and team involvement, when done consistently, can shift a practice from reactive to intentional growth. Key Highlights 01:14 – Learn why presence as a leader applies to your team just as much as it does to patients, and what that looks like day to day 02:15 – Hear why most quarterly meetings feel unproductive and struggle to get real team buy-in, especially when structure is missing 02:32 – See how meetings turn into problem-solving sessions instead of building repeatable systems that actually move the practice forward 03:14 – Understand how leadership avoidance shows up when structure is missing, and how that impacts team performance 04:52 – Learn how scoring different areas of the practice creates clarity on what actually needs attention instead of guessing 05:52 – See how vision becomes the filter for what gets prioritized during planning conversations, so teams stay aligned 07:32 – Hear what a structured quarterly meeting looks like when it is run effectively, and how it creates better accountability 08:49 – Understand why good ideas don’t get implemented without clear ownership and follow-through, even with a strong team 10:58 – See how systems can break down during a busy clinic flow, and what that reveals about how they were built 14:09 – Learn why scheduling these meetings in advance is the difference between consistency and drift in your practice 15:50 - As a Success Partner, Chiro-Ads Academy brings a powerful, in-house approach to digital marketing that helps practices take control of new patient acquisition. As Dr. Eric sits down with Dr. Travis Stewart, the conversation reveals how early struggles with inconsistent agency results led to a proven system that lowers lead costs, improves conversion, and drives predictable growth through trust-based advertising and data-driven decision-making. If you are ready to create consistent, scalable growth you will want to explore how this system can transform your practice. Resources Mentioned To download your copy of the Accountability Grid and the walk-through video, please visit:  https://go.theremarkablepractice.com/buildpocast-ep112-acctgrid For more information about Chiro Ads please visit: www.makingmuvs.com/TRP     To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast

    34 min
  7. 111 - The Standard Chiropractors Must Hold Themselves To with Dr. Gilles Lamarche

    Apr 16

    111 - The Standard Chiropractors Must Hold Themselves To with Dr. Gilles Lamarche

    What if the biggest gap in the profession right now isn’t knowledge, but participation? Dr. Lona and Dr. Gilles Lamarche talk through what it means to contribute at a higher level, both inside your own practice and across the profession. The conversation starts with leadership and advocacy, then shifts into a personal story that brings the message into focus. Through that experience, a different standard emerges around consistency, personal responsibility, and living the same care that is recommended to patients. The result is a clear challenge—growth in the profession starts with alignment between what is said, what is done, and how consistently it is lived out. Key Highlights 01:04 – Hear why timing matters in leadership, and how this window creates a unique chance to step forward 02:14 – Understand how contribution and collaboration extend beyond your own practice, and how that shifts outcomes across the profession 05:43 – Hear how a small group of people can influence major decisions, and what that means for your level of participation 08:08 – Learn how personal experiences shape leadership perspective over time, leading into a more personal shift in the conversation 10:35 – Understand how a major diagnosis created a turning point, and why a different path was chosen despite the prognosis 15:22 – See how a gap can form between what is recommended to patients and what is actually lived out, and why that matters 20:33 – Learn how consistent, structured care led to measurable changes, reinforcing the importance of long-term commitment 22:07 – Hear how progress begins to shift expectations, opening the door to outcomes that didn’t seem possible earlier 26:01 – Understand how continued consistency impacts physiology over time, not just symptoms in the short term 31:10 – See how long-term outcomes and reflection bring the conversation full circle, reinforcing the standard expected in practice 35:39 - Dr. Chris sits down with Dr. Steve Tullius of Success Partner Waitlist Workshops to explore how practices can consistently attract the right patients by leading with education, not promotion. They break down how a proven workshop system fills rooms with high-intent patients, builds trust before the first visit, and positions doctors as specialists in solving complex, meaningful health challenges. When marketing aligns with purpose and communication builds certainty, practices don’t just grow, they attract the patients they were meant to serve. Resources Mentioned For more information about Waitlist Workshops please visit: https://waitlistworkshops.com/   To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast Learn more about the Remarkable CEO Podcast:  https://theremarkablepractice.com/podcast

    55 min
  8. 110 - The AI Shift That Will Redefine Your Practice Growth with Caleb Hodges

    Apr 9

    110 - The AI Shift That Will Redefine Your Practice Growth with Caleb Hodges

    What if AI isn’t just another tool, but something that’s already changing how patients find and choose care? Dr. Lona and Caleb Hodges unpack how quickly search behavior is shifting and why relying on traditional marketing alone may no longer be enough. The conversation moves from curiosity into application, showing how AI can help practices repurpose content, remove bottlenecks, and create more consistent visibility. At the same time, they address the hesitation many chiropractors feel and why the real advantage comes from learning how to guide and train these tools rather than using them casually. Key Highlights 01:41 – Hear why AI is becoming an area of real focus, and what’s driving that level of attention in business 02:09 – See how AI is expanding what’s possible in a practice beyond just saving time on tasks 03:03 – Understand the growing gap between practices that adopt AI early and those that delay, and what that could mean long term 04:27 – Learn how unused content can be repurposed into consistent marketing without creating everything from scratch 06:30 – Discover how treating AI like a team member changes how you delegate and get output 09:09 – Hear how patient search behavior is already shifting, and what people are actually typing in now 10:25 – Understand why AEO is emerging and how it changes how practices get found online 14:03 – See why many chiropractors resist AI at first, and what usually shifts their perspective 16:19 – Learn why AI output depends on how well it is trained, and what improves results over time 19:15 - Dr. Rachel is joined by Dr. Kendall Price of Success Partner Elevate Marketing to unpack what it really takes to turn marketing into a true growth system for modern practices. They explore how Elevate moves beyond generic campaigns by blending brand identity with proven strategies, building trust through every step of the patient journey, and optimizing for real outcomes like patient show rates, not just leads. When marketing becomes intentional, relational, and data-driven, growth shifts from unpredictable to scalable and sustainable.   Resources Mentioned For more information about Elevate Marketing please visit: https://goelevatemarketing.com/   To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast Learn more about the Remarkable CEO Podcast:  https://theremarkablepractice.com/podcast

    33 min
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About

Are you a chiropractor with a passion for helping others live healthier lives? Are you looking to launch or build your practice? If so, you’re in the right place! Welcome to “Build Your Remarkable Practice” Podcast, brought to you by chiropractic coaching experts, Drs. Bobby Ilijasevic and Lona Cook. Launching and growing a successful chiropractic practice can be challenging, but it doesn’t have to be a solitary journey. “Build Your Remarkable Practice” Podcast is your go-to resource for invaluable insights, expert advice, and actionable strategies to turn your practice into a thriving and remarkable success story. Join Dr. Bobby and Dr. Lona as they share their years of experience and knowledge gained from not only running their own highly successful practices, but also from working with chiropractors just like you. They’ll cover a wide range of topics, including practice management, marketing strategies, patient education, personal growth, success stories and interviews with guest experts. Whether you’re a chiropractor that wants to grow their practice, or just starting out, there’s something valuable here for everyone. Join our community of chiropractors committed to building remarkable practices, and let’s grow together!

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