Build Your Remarkable Practice for Chiropractors

Dr. Bobby Ilijasevic and Dr. Lona Cook
  • 5.0 (11)
  • Management
  • Updated Weekly

Are you a chiropractor with a passion for helping others live healthier lives? Are you looking to launch or build your practice? If so, you’re in the right place! Welcome to “Build Your Remarkable Practice” Podcast, brought to you by chiropractic coaching experts, Drs. Bobby Ilijasevic and Lona Cook. Launching and growing a successful chiropractic practice can be challenging, but it doesn’t have to be a solitary journey. “Build Your Remarkable Practice” Podcast is your go-to resource for invaluable insights, expert advice, and actionable strategies to turn your practice into a thriving and remarkable success story. Join Dr. Bobby and Dr. Lona as they share their years of experience and knowledge gained from not only running their own highly successful practices, but also from working with chiropractors just like you. They’ll cover a wide range of topics, including practice management, marketing strategies, patient education, personal growth, success stories and interviews with guest experts. Whether you’re a chiropractor that wants to grow their practice, or just starting out, there’s something valuable here for everyone. Join our community of chiropractors committed to building remarkable practices, and let’s grow together!

  1. 2d ago

    133 - When Your Practice Outgrows the Way You’ve Always Run It

    What does it take to build a chiropractic practice that can keep growing without staying dependent on the owner? It starts with recognizing when the habits, systems, and assumptions that got you here no longer fit the practice you are building. Dr. Lona and Dr. Andrew explore what changes when you start treating the business side of practice with the same commitment you give the art, science, and philosophy of chiropractic. From questioning inherited practice models and understanding the numbers behind sustainability to building a team that offsets your weaknesses, they challenge practice owners to recognize when what got them here will not get them where they want to go. The more willing you are to look closely at your business, keep learning, and adapt the practice to its current season, the better positioned you are to grow without building everything around yourself. Key Highlights 01:54 – Dr. Andrew recalls the moment a successful practice suddenly looked very different once he saw how much he still had to learn. 04:08 – A common scheduling habit raises a bigger question about which parts of your practice exist because they still work and which are simply inherited. 07:19 – What changes when the systems that served a smaller practice begin limiting the practice you are trying to build now. 09:26 – Putting a monetary value on patient care can feel uncomfortable, but avoiding the numbers creates a different problem for the practice owner. 11:21 – One number many doctors rarely calculate may reveal whether delivering care is actually sustainable. 13:32 – A different way to think about nearby practices when the larger opportunity is reaching the people who still are not using chiropractic. 15:28 – Growing beyond an owner-dependent practice requires both expansive thinking and a willingness to look closely at what the numbers are telling you. 17:25 – The team member you need most may be the person whose strengths are almost the opposite of yours. 20:15 – When your practice is stuck, the reason you cannot find the answer yourself may be more obvious than you think. 22:14 – Retention connects the patient experience and the health of the business in a way practice owners cannot afford to overlook. 27:05 - Getting more leads means little if they are not the right people for your practice. Dr. Malcolm speaks with James Chester from Success Partner Blue Rhino AI about a data-driven approach to chiropractic marketing that focuses on qualified prospects, continuously optimized creative, and smarter ad spend to help practices attract patients who are more likely to show up, convert, and stay. Resources Mentioned Learn more about the TRP Remarkable Practice Immersion Oct 1 - 3, 2026 in National Harbor, MD and Nov 13 - 14, 2026 in Adelaide, AUS - https://theremarkablepractice.com/upcoming-events/   For more information about Blue Rhino please visit: https://www.bluerhinoai.com/  To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast

    133 - When Your Practice Outgrows the Way You’ve Always Run It

  2. Sep 10

    132 - The Science of Chiropractic: Turning Research Into Better Patient Communication

    What can the science of chiropractic reveal that your clinical experience may already be showing you? Research, clinical evidence, and nervous system science can give chiropractors stronger ways to understand outcomes, communicate care, and connect what they see in practice with the philosophy behind it. Dr. Lona explores how to translate complex science into language patients can actually understand, while encouraging chiropractors to stay curious, recognize patterns, and contribute case reports or clinical observations that can help move the profession forward. Key Highlights 02:00 – How publishing chiropractic research changed the way Dr. Lona thinks about the science behind what she sees in practice. 04:10 – A different way to read research by looking at new information through the lens of chiropractic philosophy. 06:18 – Science is more than research papers; curiosity, pattern recognition, and clinical observation all matter. 09:02 – The kinds of questions chiropractors could be asking when clinical outcomes point toward areas worth studying more deeply. 11:52 – Turning research into simple, useful language that helps patients better understand their care. 14:43 – Where the science, philosophy, and art of chiropractic start to come back together in the way you communicate an adjustment. 16:35 – Why the transformations happening in your own practice may be worth documenting through case reports or publication. 19:01 – A practical challenge to use the science of chiropractic more intentionally, communicate it more clearly, and contribute to the profession where you can. 19:57 - The right technology should give chiropractors more time to care for people, not more work to manage. Dr. Pete speaks with Gabriel Doty from Success Partner ChiroHD about building smarter practice management software that streamlines workflows, improves efficiency, embraces meaningful AI innovation, and helps chiropractic practices scale with confidence while preparing for long-term success.     Resources Mentioned Learn more about the TRP Remarkable Practice Immersion Oct 1 - 3, 2026 in National Harbor, MD and Nov 13 - 14, 2026 in Adelaide, AUS - https://theremarkablepractice.com/upcoming-events/   For more information about ChiroHD please visit: https://content.chirohd.com/remarkable-practice  To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast

    132 - The Science of Chiropractic: Turning Research Into Better Patient Communication

  3. Sep 3

    131 - The Philosophy of Chiropractic: Why Patients Need to Understand Their Care

    Chiropractic philosophy gives you the certainty to understand why you adjust, communicate that purpose clearly, and help patients understand why their care matters. Dr. Lona and Dr. Andrew Alekna explore how chiropractic philosophy shapes the way you practice, from understanding subluxation and developing certainty to improving patient communication and retention. They share how mentorship, continued study, and wrestling with your own beliefs can strengthen your conviction and help you communicate what makes chiropractic different. When you’re clear on the philosophy behind your care, it becomes easier to show up with purpose, explain the value of the adjustment, and give patients a stronger reason to stay engaged in care. Key Highlights 01:52 – Where to start when you know how to adjust but still aren't completely clear on why you do what you do. 03:42 – Consider what chiropractic education could look like if philosophy were woven through the art, science, and business. 05:59 – Two chiropractors can perform a similar adjustment while approaching what they're doing from completely different places. 07:02 – The conversation around subluxation raises a bigger question about what actually makes chiropractic distinct. 09:37 – What can change in practice when you stop believing you're responsible for doing the healing. 11:01 – Dr. Lona shares the advice that pushed her to seek out chiropractors who could deepen her understanding and conviction. 13:14 – Dr. Andrew's path into chiropractic shows what can happen when the philosophy isn't communicated to the patient. 15:40 – When showing up starts feeling difficult, clarity around why you practice may be the piece worth examining. 17:35 – The material that gave Dr. Andrew an entirely different understanding of the profession he was already studying. 19:28 – A deeply personal experience with his father's health shaped the philosophy Dr. Andrew still carries into practice. 22:09 – A practical place to start if your certainty or conviction around chiropractic doesn't feel as strong as you'd like. 23:23 – Patient retention may reveal more about your communication of chiropractic than you realize. 25:43 – A different way to approach philosophical differences within the profession without working against each other. 27:31 – Consider how much opportunity exists when the goal becomes helping more people experience chiropractic rather than competing with other chiropractors. Resources Mentioned Learn more about the TRP Remarkable Practice Immersion Oct 1 - 3, 2026 in National Harbor, MD and Nov 13 - 14, 2026 in Adelaide, AUS - https://theremarkablepractice.com/upcoming-events/   To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo  To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast

    131 - The Philosophy of Chiropractic: Why Patients Need to Understand Their Care

  4. Aug 27

    130 - The Art of Chiropractic: What Makes a Great Adjustment More Than Technique

    The art of chiropractic is not something you finish learning once your technique looks good. It is built through the physical capacity to adjust for years, the precision to know where and how to deliver force, and the certainty and presence patients feel when your hands make contact. Dr. Lona and Dr. Andrew Alekna discuss what separates simply creating a cavitation from delivering an adjustment with intention, why mentorship and continued hands-on training matter, and how caring for your own body becomes part of caring for your patients. They also explore the less technical side of the art: trusting your analysis, getting out of your own head, staying present at the table, and creating enough playfulness and human connection that practice still has energy. Developing all of these pieces allows the adjustment to become more than a mechanical skill and gives you a better chance of delivering great care without sacrificing your body or your enjoyment of practice. Key Highlights 02:36 – The physical side of the art that becomes increasingly important if you want a long adjusting career. 04:26 – What higher patient volume can reveal about the way you train and care for your own body. 08:01 – A practical way to choose adjusting mentors when your size or body type changes how you deliver force. 09:17 – The experience that challenged Andrew’s assumption that effective adjusting requires physical size. 11:09 – The distinction between creating a cavitation and actually approaching an adjustment with a different intention. 12:11 – Where technique begins to shift from a mechanical process into something far more intuitive. 14:07 – Consider what happens to the adjustment when your mind is somewhere other than the patient in front of you. 15:33 – The role certainty and repetition play when an experienced doctor seems to know exactly where to adjust. 17:27 – A young doctor’s fear raises an important question about where technique ends and trust begins. 20:54 – Why taking yourself less seriously may have more to do with the art of chiropractic than you realize. 26:39 - Financial systems can play a major role in both patient retention and long-term practice growth. Dr. Stephen speaks with Dr. Miles Bosman from Success Partner Cash Practice about creating compliant financial plans, simplifying recurring payments, and building systems that help patients stay committed to care while giving chiropractors greater financial stability and scalability. Resources Mentioned For more information about Cash Practice please visit: https://www.cashpractice.com/ To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast

    130 - The Art of Chiropractic: What Makes a Great Adjustment More Than Technique

  5. Aug 20

    129 - The Four Pillars of Chiropractic Practice Growth

    Becoming a better chiropractor means knowing which part of your practice needs more of your attention—the art, science, philosophy, or business. Dr. Lona and Dr. Andrew Alekna break down these four interconnected pillars and explore what happens when one develops faster than the others. Andrew shares why adjusting came naturally to him while business required intentional work, systems, coaching, and mentorship. They also look at the role philosophy plays in developing certainty, why understanding the science is different from being able to communicate it, and how continued training strengthens what happens both at the table and throughout the practice. Rather than assuming experience will automatically make you better, this conversation offers a practical way to audit where you are today. Identify the pillar that feels least developed, find people who are already strong there, and deliberately build the skills needed to create a practice that is both deeply chiropractic and capable of growing. Key Highlights 02:08 – Meet the four areas worth continually developing if you want to become a more complete chiropractor. 03:00 – Consider what gets lost when practice growth moves faster than your development in the fundamentals of chiropractic. 05:27 – Andrew’s adjusting journey offers a useful look at natural ability versus the skills that still require years of refinement. 07:08 – Explore the philosophical journey that can take you from knowing chiropractic works to developing certainty in the way you personally practice. 09:34 – Athleticism may offer an unexpected advantage when developing the precision, speed, and body awareness required for adjusting. 12:26 – Andrew reveals the pillar that challenged him most—and the limitation he discovered when “winging it” was no longer enough. 14:21 – A useful place to look when chiropractic school hasn't prepared you for the realities of running a practice. 15:20 – “Success leaves clues” becomes a practical strategy for strengthening the areas where you know you're falling short. 16:29 – Try looking at these four pillars as a foundation before focusing on everything you want to build on top of them. 17:28 – Applying a familiar chiropractic principle to your business may change the way you look at stalled practice growth. 18:43 – Andrew’s weakest area eventually became one of the most systematized parts of his practice. 20:31 – Patient communication adds another dimension to the art of chiropractic that technical knowledge alone doesn't teach. 22:04 – Use four practical audit points to identify where your art, philosophy, science, or business needs more work. 24:03 - Bringing X-ray imaging in-house can improve more than convenience. It can strengthen the entire patient care pathway. Dr. Timay speaks with John Conidi from Success Partner Next Healthcare about radiology reporting, reducing medico-legal risk, improving access to follow-up imaging, and helping Australian chiropractors deliver more timely care while creating additional value within their practices. Resources Mentioned For more information about Next Healthcare please visit: https://nexthc.com.au   To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast

    129 - The Four Pillars of Chiropractic Practice Growth

  6. Aug 13

    128 - Building a Family Chiropractic Practice Through Pediatric Confidence

    Building a family chiropractic practice starts with the doctor’s certainty about why children belong under care. Dr. Lona and Dr. Andrew Alekna explore how personal conviction, pediatric adjusting skills, patient education, and the physical environment of the practice all influence whether families naturally see chiropractic as part of their children’s health. They unpack what changes when doctors become more confident caring for kids, learn to communicate the body’s capacity to adapt and heal, and make the practice visibly welcoming to families. When your philosophy, communication, clinical confidence, and patient experience all tell the same story, parents are more likely to understand why pediatric care belongs in the practice and feel comfortable bringing their children in. Key Highlights 02:07 – A real-life example Dr. Andrew uses to open conversations with parents about chiropractic care for their children. 04:10 – Seeing health through your own children can deepen the way you communicate chiropractic philosophy to other parents. 07:08 – A different way to think about symptoms when the body is actively trying to adapt and heal. 10:31 – The question every doctor should ask about whether their own health choices match what they teach patients. 11:48 – Helping children develop a healthier relationship with their bodies may begin with the language they hear at home. 14:25 – Watch what happens when pediatric care becomes visible enough in the practice that adult patients start asking questions on their own. 15:22 – Before trying to attract more kids, there is one level of certainty the doctor has to develop first. 16:09 – Clinical confidence with children can be built, and there are practical ways to start strengthening that skill set. 19:46 – Once the doctor is ready, the next step is making the practice feel unmistakably welcoming to families. 23:14 – Small changes in playfulness, layout, visuals, and adjusting style can completely change how children experience the office. 25:48 - A thriving practice deserves a financial strategy to match. Dr. Andrew welcomes Bel Gibbons from Success Partner Investorus Strategists to share how personalized financial planning, investment strategies, and long-term wealth creation help chiropractors turn today's success into tomorrow's legacy. Resources Mentioned For more information about Investorus please visit: https://investorus.com.au/ To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast

    128 - Building a Family Chiropractic Practice Through Pediatric Confidence

  7. Aug 6

    127 - The Difference Between Managing People and Leading Them | Dr. Andrew Alekna

    The best leaders aren't the ones their teams can't live without. They're the ones who've built systems, communication, and trust that allow the practice to thrive even when they're away. Dr. Lona and Dr. Andrew Alekna explore what happens after you've hired the right people. They discuss why communication, accountability, and consistent leadership rhythms determine whether a team becomes independent or remains dependent on the practice owner. Through personal stories and practical examples, they unpack the mindset shifts required to let go of control, address difficult conversations early, and create an environment where both people and the practice continue to grow. If you've ever struggled to delegate, hesitated to hold your team accountable, or found yourself becoming the bottleneck in your own practice, this conversation offers practical leadership principles for building a stronger team—and a practice that doesn't rely on you for every decision. Key Highlights 03:47 – A clearer way to measure whether your practice can truly operate without you. 05:21 – The leadership shift that helps you support team growth without letting your ego get in the way. 07:24 – Where to look first when a team member is missing expectations or falling short on a KPI. 09:20 – Keeping the mission at the center of difficult team conversations. 10:59 – Why early accountability can be one of the most supportive things you offer your team. 12:28 – Choosing which hard conversation to have now before the problem becomes harder to fix. 14:21 – Recognizing whether you tend to micromanage, avoid conflict, or move between both. 15:11 – A practical leadership process for delegating without losing visibility or control. 16:48 – Using practice numbers to catch problems before they become obvious in the day-to-day. 18:12 – The communication rhythms that create more clarity, engagement, and freedom across the team. 20:15 – Creating enough growth inside the practice to keep strong team members challenged and engaged. 23:42 – Two practical places to begin when communication or accountability has started to slip. 24:31 - Sustainable weight loss requires more than a diet. It requires the right system and support. Dr. Chris welcomes Dr. Roger Sahoury from Success Partner SprintSet to explore how chiropractors can expand their impact with a guided weight-loss program that attracts new patients, supports lasting lifestyle change, and creates a scalable revenue stream through coaching, technology, and proven business systems. Resources Mentioned For more information SprintSet about please visit: https://sprintset.com/ To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast

    127 - The Difference Between Managing People and Leading Them | Dr. Andrew Alekna

  8. Jul 30

    126 - Referral Marketing for Chiropractic Practices with Dr. Rachel Hovey

    Referrals don't happen by accident. They're cultivated through consistent conversations, intentional systems, and genuine community connections. Dr. Lona and Dr. Rachel Hovey discuss why referral growth is still one of the most underutilized and effective practice-building strategies, despite the attention given to newer marketing tactics. They share practical systems for cultivating patient referrals, building meaningful community partnerships, training teams to recognize referral opportunities, and creating consistent follow-up processes that keep practices visible and top of mind. Rather than treating referrals as something that simply happens, this episode encourages practice owners to intentionally build a referral culture that extends from the adjusting table into the community, creating sustainable growth rooted in trust and genuine relationships.   Key Highlights 01:29 – Discover why relationships still create stronger long-term practice growth than the latest marketing trends. 02:23 – Learn to spot the everyday patient comments that can become real referral opportunities. 04:23 – A more natural approach to networking that removes the pressure to promote yourself. 06:11 – Inside Dr. Rachel’s simple system for keeping community connections organized and active. 07:30 – Defining your ideal patient can point you toward better networking opportunities. 09:15 – Strong referral partnerships often begin long before anyone exchanges a referral. 11:13 – See how the right local partnerships can make your practice a trusted community resource. 13:07 – Simple ways to thank referral partners and strengthen those relationships over time. 15:33 – Reframing the referral conversation so it feels helpful rather than uncomfortable. 17:40 – Table talk, whiteboards, and repeated education may be quietly driving your best referrals. 19:23 – Three practical steps for strengthening referral systems inside the practice and throughout the community. 20:29 - Adding the right service can improve patient care while strengthening your practice. Dr. Eric welcomes the expertise of Dr. Dan RuitenBeek from Success Partner Shockwave Centers of America to discuss how regenerative shockwave therapy, staff training, and implementation support help chiropractors expand treatment options, retain more patients, and create new revenue opportunities.   Resources Mentioned For more information about Shockwave please visit: https://www.shockwavecenters.com/ To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast

    126 - Referral Marketing for Chiropractic Practices with Dr. Rachel Hovey
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About

Are you a chiropractor with a passion for helping others live healthier lives? Are you looking to launch or build your practice? If so, you’re in the right place! Welcome to “Build Your Remarkable Practice” Podcast, brought to you by chiropractic coaching experts, Drs. Bobby Ilijasevic and Lona Cook. Launching and growing a successful chiropractic practice can be challenging, but it doesn’t have to be a solitary journey. “Build Your Remarkable Practice” Podcast is your go-to resource for invaluable insights, expert advice, and actionable strategies to turn your practice into a thriving and remarkable success story. Join Dr. Bobby and Dr. Lona as they share their years of experience and knowledge gained from not only running their own highly successful practices, but also from working with chiropractors just like you. They’ll cover a wide range of topics, including practice management, marketing strategies, patient education, personal growth, success stories and interviews with guest experts. Whether you’re a chiropractor that wants to grow their practice, or just starting out, there’s something valuable here for everyone. Join our community of chiropractors committed to building remarkable practices, and let’s grow together!

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