Welcome back to Finding Your Summit! After a year and a half hiatus, host Mark Pattison returns with an incredible entrepreneurial journey featuring Jacob Salem, CEO of Easy Metrics, who transformed himself from a credit card debt-laden fitness trainer into a $15 million business empire through speaking, coaching, and digital marketing. This episode delivers a masterclass in business scaling, social media marketing, and building sustainable revenue streams. Jacob shares the raw truth about his early struggles and the strategic decisions that catapulted him from barely making ends meet to managing $4 million per month in client advertising and building multiple seven-figure companies. Key Topics Discussed: The Comeback Story: From Debt to Seven Figures Jacob opens up about his early days working multiple jobs, playing the credit card shuffle game, and making the bold decision to invest in himself through Zig Ziglar's certification program at age 22. Learn how he leveraged credibility from established brands to open doors and build trust with clients who initially doubted his age and experience. Social Media Marketing vs. Digital Marketing: The Critical Difference Discover why understanding the distinction between these two approaches can make or break your business. Jacob explains how to leverage social media platforms (which you don't own) to drive traffic into your own digital ecosystem (which you do own) - protecting yourself from algorithm changes and platform deletions that can wipe out years of work overnight. Content Strategy That Actually Works Get insider knowledge on what content performs best across different platforms, why Facebook's algorithm only shows your posts to 2-3% of followers organically, and how to create thumb-stopping paid ads that interrupt zombie scrolling. Jacob shares his proven approach to balancing images, videos, and links for maximum organic reach. The Power of Lead Magnets and Email Marketing Learn why "the money is in the list" only if you know how to use it. Jacob breaks down his automated drip email sequences that build trust, establish credibility, and nurture prospects toward buying decisions - all while you sleep. Discover the eliminate-automate-delegate philosophy that allows him to scale multiple businesses simultaneously. Leaving Money on the Table: The Speaker's Biggest Mistake Jacob reveals why most speakers miss massive revenue opportunities by treating keynotes as one-time transactions. Find out how to capture audiences, create backend offers, and build recurring revenue streams that transform a $10,000 speaking gig into six-figure opportunities. Scaling to $15 Million: The Real Numbers From managing $60,000 per month in personal ad spend to overseeing $4 million monthly for clients, Jacob shares the metrics, strategies, and mindset shifts required to scale. He discusses his multiple seven-figure ventures including Easy Metrics, SalemSpeakers.com, and SellCourses.com. 2026 Vision: The Thousand Gig Goal Jacob unveils his big hairy audacious goal for 2026 - booking 1,000 speaking gigs for clients through SalemSpeakers.com, including the story of helping one speaker close a six-figure corporate training contract. This episode is packed with actionable strategies for entrepreneurs, speakers, and business owners ready to stop leaving money on the table and start building scalable, sustainable businesses. As Mark emphasizes, success isn't about the summit - it's about loving the process and staying in the ring. Don't miss this powerful conversation about entrepreneurship, digital marketing mastery, and what it really takes to scale. For more information, visit www.MarkPattersonNFL.com and check out Mark's new book Finding Your Summit, detailing his epic Mount Everest journey, NFL career, and the lessons learned along the way. Download your free PDF guide "What's Your Everest" to start accomplishing your biggest goals. Find Jacob Salem on all social media platforms at @JacobSalem (most active on Facebook) and check out his book Speaker Millionaire Secrets to learn his proven systems for generating revenue through speaking, coaching, and online courses.
