198 episodes

Your path to mastery in the fitness industry hosted by Barry and Shay Kostabi. This dynamic husband and wife duo distill years of experience as international coaches and consultants to educate, inspire and empower you through conversations with thought leaders, belief shifters, trailblazers, and masters in the fitness industry. Each episode is packed with actionable steps and proven roadmaps to give you the edge you need to build a heart-led career or business in fitness that is a representation of who you are and serves the people you were meant to serve with confidence and competence. The journey to mastering your craft and building a sustainable, successful, life-long business & career in fitness starts here.

Fitness Career Mastery Podcast Barry & Shay Kostabi: Fitness Professional Training Experts | International

    • Health & Fitness
    • 4.9 • 70 Ratings

Your path to mastery in the fitness industry hosted by Barry and Shay Kostabi. This dynamic husband and wife duo distill years of experience as international coaches and consultants to educate, inspire and empower you through conversations with thought leaders, belief shifters, trailblazers, and masters in the fitness industry. Each episode is packed with actionable steps and proven roadmaps to give you the edge you need to build a heart-led career or business in fitness that is a representation of who you are and serves the people you were meant to serve with confidence and competence. The journey to mastering your craft and building a sustainable, successful, life-long business & career in fitness starts here.

    FCM199: Why Your Business Might Not Be As Inclusive As You Think It Is & How It Affects Your Reach with Tasha Edwards

    FCM199: Why Your Business Might Not Be As Inclusive As You Think It Is & How It Affects Your Reach with Tasha Edwards

    This episode is going to cause you to question a lot about our industry, and how you’re offering the experience of exercise in your business. Because when it comes to inclusion, there is so much that we don’t think of that is causing a massive population of people to feel unwelcome and defeated by what you’re offering, rather than the way you hope they feel- inspired and excited to come back again. And I guarantee most of it is flying under your radar.
     
    Things like… how you program your workouts, how you coach your workouts… whether or not offering pre-choreographed classes are the right thing to offer. How you’ve positioned your equipment in the room, and what that equipment is in the first place. Even down to what we define as “fit” or “fitness” in the first place! You’ll learn about why each of those and more might be culprits by listening to this episode today.
     
    What’s so interesting to me is that the biggest concern that we hear fitness business owners talk about is their ability to attract new clients, or get clients to stay longer, and in this episode, you’ll learn that the answer to that may come from the realization that you’ve unconsciously and unintentionally been scaring away a huge potential clientele, simply from adopting too limited a view of what your business can be.
     
    SHOW NOTES:
    https://www.tashaedwards.com/
    https://www.instagram.com/iamtashaedwards/
     

    • 45 min
    FCM198: The Power of Professional Boundaries to Scale Your Business with Danielle Stead-Blanton

    FCM198: The Power of Professional Boundaries to Scale Your Business with Danielle Stead-Blanton

    Our guest in this episode is a business operations consultant and attorney for fitness, wellness, and creative professionals. She’s passionate about providing her clients with her playbook and systems to teach them how to build the business they want and deserve, without the constant anxiety, overwhelm, exhaustion, or frustration. Through the conversation, we tackle a ton of valuable topics like:
    1. Knowing the right way to grow by finding the right relationships with complimentary businesses. 
    2. Learning from what others do well, and what others don’t do well, and applying that to your business.
    3. Setting boundaries... sdpecifically how legal policies and procedures/ client agreements/ terms of service are really just a way of of communicating our feelings in a legal document in a way that protects your energy and peace of mind which is directly linked to the success of your business.
    4. Reframing the importance of legal agreements- no matter what size business you run. Why it's vitally important that you don't put your future and fate in the hands of a sketchy google doc. Take yourself seriously as a business owner.
    5. We wrap up with our guests's take on the future of fitness
     
    SHOW NOTES:
    She Vs. World Podcast
    https://www.daniellesteadblanton.com/
     

    • 1 hr 16 min
    FCM197: How To Leverage Your Uniqueness To Reach Dramatically More Clients with Jude Charles

    FCM197: How To Leverage Your Uniqueness To Reach Dramatically More Clients with Jude Charles

    If you’re a regular listener of the show, you know we talk a lot about leveraging your uniqueness to scale your business- whether that be your unique origin story, your core values, your beliefs, or your unique skills. The reason is because
    #1, there is no one else like you in the world, and you can immediately set yourself apart from competitors this way, and
    #2, your clients aren’t buying your workouts- they’re making a buying decision based on how you make them feel- and that comes from what you share about your beliefs and values, and how you believe your unique approach can change their life.
     
    The best way to communicate this is through utilizing the power of story, and in Episode 190, we dove deep into just how powerful storytelling is to scale your business and find success. But something we didn’t talk about is specifically how to do that.
     
    That’s why we invited back our guest today- so he can teach you how to find that leverage to
    #1- get more clients and make more money,
    #2, leverage how you do what you do by packaging or productizing your values and beliefs and the way you do what you do, and
    #3, how you can start to get others to reach out to you for opportunities.
     
    Of all the episodes we’ve done, I think that what we talk about today is one of the simplest and most effective ways to scale your business based solely on leveraging who you are and what you believe. On that note, please welcome back Jude Charles to the show.
     
    LINKS:
    https://athleticgreens.com/fcm
    Jude's Story Bank Journal
    Jude's Newsletter

    • 59 min
    FCM196: Why Self-Reflection Is The Key To Career Longevity with Anthony J Wall

    FCM196: Why Self-Reflection Is The Key To Career Longevity with Anthony J Wall

    We've partnered with ACE for a few recent episodes to bring you the best info on how to future-proof your business. In this truly heart-driven conversation our guest speaks about why turning a mirror on yourself and consistently self-assessing is the key to career longevity. This involves taking a hard look at your interests, your skills, the types of people you want to serve, and what superpowers you have (because your uniqueness is always going to be the thing that brings you the most success- if you lean into it).
    What comes next is a process of marrying this self-assessment, and what YOU want to give to your clients with what they actually NEED. Press play now to learn what that process looks like.
     
    LINKS:
    https://www.instagram.com/anthonyjwall_fit/
    ACE Pro Compass to Provide Unprecedented Ongoing Career Support to ACE Certified Professionals (acefitness.org)
    ACE Continuing Education: Workshops and Specialist Programs (acefitness.org)
    Free Webinars | Fitness Webinars | ACE (acefitness.org)
     

    • 41 min
    FCM195: Why Your Marketing Will Fail If It Doesn't Focus On This One Thing with Alexa Cawley

    FCM195: Why Your Marketing Will Fail If It Doesn't Focus On This One Thing with Alexa Cawley

    The big question we unpack in this episode is... what does your community really want from you? And we’re not talking surface-level stuff like abs... What do they really want out of the time they’ve sold to you?
     
    Today’s episode features a marketing consultant for health & wellness entreprenuers, focused on helping wellness brands grow and learn how to effectively market their businesses. 
     
    But this interview is different in that she’s not here to talk about granular tactics, tools and tricks that you would expect a marketing consultant to deliver.
     
    We dig deep and talk about the foundational aspects of your marketing strategy. hospitality, relationship building, community building and what that really takes.
     
    We talk about the pitfalls of marketing price and explore the benefits of marketing VALUE. After all, she calls herself your foundational marketing expert and guide. The work that she does is really where your marketing journey begins, and what all your future marketing decisions stand upon.
     
    LINKS: 
    https://foreverfriday.co/
    https://fitnesscareermastery.com/wellnessliving
     

    • 58 min
    FCM194: Steps to Producing Your Own Continuing Education Content with Chris Gagliardi

    FCM194: Steps to Producing Your Own Continuing Education Content with Chris Gagliardi

    Do you have an area of expertise in fitness? Have you ever considered writing continuing education content, or producing your own training program? Maybe you've mastered one skill that you want to share.
     
    If you're wondering what the steps are to producing something that could be accredited by an organization like ACE, then press play on this episode, where Shay continues her conversation with Chris Gagliardi, the Scientific Education Content Manager with ACE.
     
    LINKS:
    https://www.acefitness.org/
    https://www.acefitness.org/about-ace/ace-mover-method/
     
    https://athleticgreens.com/fcm

    • 42 min

Customer Reviews

4.9 out of 5
70 Ratings

70 Ratings

mag1995ram ,

So much valuable content!

I am a few months into the process of starting my own gym business and I came across an episode with Pete Dupuis. After that episode, I binged a few more and have gotten so many actionable takeaways only a few episodes in. Especially loved the one with Sean Garner. Overall, INCREDIBLE podcast and can't wait to see what more content they come out with 🙏

20laur ,

I share episodes with my team all the time

I’ve been listening for about a year and a half now and regularly share episodes with members of my team. I appreciate that they’re not just interviewing experts who turn their episodes into sales pitches but instead people who actually provide concrete, actionable suggestions.

tinydanseuse ,

Two of the best there is!

This was the podcast I binged every episode in quarantine. When the fitness world went online, that wealth of episodes that helped us to build our own fitness business

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