Your path to mastery in the fitness industry hosted by Barry and Shay Kostabi. This dynamic husband and wife duo distill years of experience as international coaches and consultants to educate, inspire and empower you through conversations with thought leaders, belief shifters, trailblazers, and masters in the fitness industry. Each episode is packed with actionable steps and proven roadmaps to give you the edge you need to build a heart-led career that is a representation of who you are and serves the people you were meant to serve with confidence and competence. The journey to mastering your craft and building a sustainable, successful, life-long career in fitness starts here.
FCM148: Why You Need To Rethink What Your Certification & Continuing Education Means In Your Career with Shannon Fable
What we talk about with our guest in this episode is how certification… is the tip of the iceberg when it comes to educating yourself for your career. Your certification is only the beginning. It’s the bare minimum requirement to be able to say you’re competent enough to be employed... but you owe it to the people who you are in front of to invest in yourself- which is really an investment in them.
Because what we do should never be thought of as a hobby, or something we do on the side. We have people’s lives, bodies, and livelihood in the palms of our hands. And they are there because they believe that you can help them experience a higher quality of life. And you cannot let them down. You owe it to them to get educated on how to establish deep trust with them, and change their lives.
FCM147: How to Make Empowered Legal Decisions About The Use of Your Image and Likeness with Cory Sterling
Have you ever been asked to do a photo or video release shoot and been handed a lengthy release waiver with a lot of legalese- so much that you’re not even sure what’s appropriate & reasonable?
Too often we hear stories of fit pros, who, excited about an opportunity to work with a company, sign away the rights to the photos, workout videos, and their image for all uses, and for all time, without really understanding what they can and should do to ensure that they are being properly compensated for the usage, and that the usage supports them on their journey upward in the fitness industry and their career.
We decided to record this episode because we want to empower you as a fitness professional, creator or business owner to best make career decisions and know how to navigate conversations around recorded media and its usage.
That’s why we’ve brought back a legal expert we’ve had on the show several times in the past to share with you the mindset you need to cultivate when you’re presented with opportunities that involve recorded media. He’ll also teach what you should look out for and be aware of when signing release waivers for these projects… and ultimately how to step into a position of personal empowerment to defend your best interests… so you can engage in clear and communicative relationships with those you share your talent and likeness with.
FCM146: Learning to Speak the Language of Your Ideal Customer with Vanessa Severiano
Most fitness professionals who are struggling to make sales, generate conversions, and get real traction in terms of the growth of their business are actually struggling with (often unbeknownst to them) making the necessary connection with their potential clients because they’re not “speaking their language”.
In this episode we’ll break down exactly what that means, and how you can begin to take action on making it happen.
FCM145: Why Your Purpose is The Key to Greater Focus, Motivation, and Life & Business Success with Lauren & Candice of Aretios
What does it take to become successful in the fitness industry? When we with our clients, we’re often met with surprise when we tell them that it doesn’t have to do with a specific marketing tactics or the stylishness of the brand aesthetic, how popular their instructors are or how many followers they have on social.
We believe - what we know - is that the one thing that drives the success of a business lies deep beneath the surface, and it’s not easy to measure, which is why it’s nearly always overlooked- it’s your PURPOSE. And it shows up in every part of your business. If you don’t know what you’re purpose is… that’s also apparent in every part of your business.
Your purpose drives and motivates you towards the change you want to see in the world. It informs everything you do. It’s what keeps you on track, helps you make the right decisions for your business, guides your hiring process, provides your team with a clear direction, informs what products or services you create, and how you market them, who you want to collaborate with… the list goes on… Think of your purpose as the riverbanks or guard rails to your career. And even if you create a new business, teach a new type of class, or make a huge pivot- that purpose never changes.
The best part is, when you’re really in tune with your purpose, you reduce the symptoms of imposter syndrome, because you’re so focused and connected with what you believe in, that nothing else matters
In this episode, we’re going to speak with our guests about how YOU can discover your purpose too.
FCM144: How To Navigate Tough Business Decisions By Tapping Into Your Why with Cherise Beardsley
We’re now entering an era in the fitness industry that is ripe with potential. As the world is opening up after the COVID-19 pandemic, you now have a unique opportunity as a business owner, creator, or entrepreneur to relaunch your business and re-establish yourself in the marketplace.
How can you improve upon what you were doing before? How do you implement those changes? Even if you’re in the future from this episode's release and you’re not coming out of a pandemic, don’t let that stop you from revisiting what your business is all about, and how you can make it better so that you can not only reach the goals and desired lifestyle you want, but also have the impact you want to have on your clients.
It takes tapping into your WHY... but also re-establishing your VALUES. Knowing your STRENGTHS. Fitness is only becoming more popular and accessible to more people around the world. So if you want to stand out from competitors and stake out your corner of the market, it’s going to involve making a true connection with the right types of clients.
In order to do so, you MUST first know yourself and how you’re showing up to help these people better thrive and enjoy a higher quality of life. This will act as the guard rails for your brand and business, so that every decision you make in your business is propelling you in the right direction.
FCM143: The Secret Formula That Gets Clients Hooked On Your Workouts with Patrick Charron
When we think about an incredible fitness experience, it can be difficult to put our finger on what it is that makes it so special and life-changing.
One might say that it feels like you have limitless strength, that it feels effortless, that it’s like you’re IN the playlist, or that you feel a palpable connection to others in the room without looking at them or speaking to them. That the instructor is so inspirational and like the conductor of an orchestra.
It’s likely this kind of fitness experience that caused you to want to become a fitness instructor or open your own studio in the first place. Maybe an experience like that changed your life, and you want to provide that to other people.
You’ll learn in this episode, there are profound changes that happen at a neurochemical level that can actually change the way a person relates to their own thoughts, emotions, and environment.
It’s our mission at Fitness Career Mastery to teach fitness professionals how to consistently create this environment in their classes.
We call it Flow State, and there is a science behind how to create it. If you want to learn how it’s done and why we believe it’s so critically important for you to learn how to do, then keep listening.
I share episodes with my team all the time
I’ve been listening for about a year and a half now and regularly share episodes with members of my team. I appreciate that they’re not just interviewing experts who turn their episodes into sales pitches but instead people who actually provide concrete, actionable suggestions.
Two of the best there is!
This was the podcast I binged every episode in quarantine. When the fitness world went online, that wealth of episodes that helped us to build our own fitness business
Kudos! Looking forward to your upcoming shows!