Founder In Progress

2C Media Inc.

Founders In Progress is a documentary-style podcast that captures the raw, real, and often messy journey of building something from nothing. Formerly known as The Filming In Progress Podcast, this rebrand deepens our commitment to the core idea: that the founder’s journey is never a clean highlight reel—it’s a work in progress. Each episode features intimate, long-form conversations with entrepreneurs, creatives, and small business leaders. Through unscripted storytelling and unfiltered dialogue, guests share not just their wins but their doubts, pivots, and personal evolution. We unpack the emotional insights behind bold decisions and the business pragmatism required to keep going when no one’s watching. This is a podcast for those building with heart, leading with honesty, and chasing mastery in both business and life. Whether you're a seasoned founder, an aspiring builder, or someone who simply values the truth behind success, Founders In Progress offers stories that resonate, questions that matter, and moments that remind you: you're not alone in the process.

  1. Advisory Professional: Why Doing More Eventually Makes Things Worse

    5D AGO

    Advisory Professional: Why Doing More Eventually Makes Things Worse

    Rich Waller has built companies, exited, and now helps operators scale with intention. In this episode, we go deep on what leadership actually requires when you step into ownership—vision, accountability, hiring, onboarding, and the discipline of working on the business instead of getting trapped in it. Rich shares how joining Entrepreneurs’ Organization (EO) shaped his leadership journey, why goal-setting is a “muscle,” and how to build a team that can execute without constant founder involvement. We also unpack balance, time tracking, and the idea that your real priorities are proven by where your time goes—not what you say matters. If you’re building a company (or thinking about it), this one is a practical masterclass in how to scale with clarity. LEARN MORE about Rich Waller Instagram - https://www.instagram.com/rich.waller/followers/mutualOnly LinkedIn - https://www.linkedin.com/in/richard-waller-icd-d-57390529/ - https://www.linkedin.com/company/wallerco-advisory/ Website - https://wallercoadvisory.ca/ FOLLOW US on social media Instagram - https://instagram.com/2cmadeit/ Facebook - https://facebook.com/2CMadeIt LinkedIn - https://www.linkedin.com/company/2cmadeit/ Vimeo - https://vimeo.com/2cmediainc Website - https://2cmedia.ca Want to raise a ruckus? Send us a message at https://www.2cmedia.ca/contact

    58 min
  2. Leadership Expert: How Founders Kill the Business Indirectly

    JAN 12

    Leadership Expert: How Founders Kill the Business Indirectly

    Episode 90 of Founder In Progress features EOS Implementer Chris Jones, sharing what it really takes to scale a business without burning out—or becoming the bottleneck. Chris opens up about losing 70% of his business overnight, how mentorship helped him prepare a “Plan B” before crisis hit, and why implementing EOS (Entrepreneurial Operating System) became the turning point that allowed him to rebuild and grow stronger. We also unpack what “Relentless AF” really means—not just nonstop intensity, but pairing drive + fun as a leadership advantage. This conversation explores why founders unintentionally undermine their teams, how fear and ego slow growth, and what it takes to build real trust through clarity, accountability, and better decision-making. Chris also shares his perspective on balance, energy, and designing a life that supports long-term leadership. LEARN MORE about Chris Jones Instagram - https://www.instagram.com/RelentlessChrisJones/ LinkedIn - https://www.linkedin.com/in/chrisjonesyyc/ - https://www.linkedin.com/company/eos-worldwide-llc/ Website - https://www.relentlesschrisjones.com/ FOLLOW US on social media Instagram - https://instagram.com/2cmadeit/ Facebook - https://facebook.com/2CMadeIt LinkedIn - https://www.linkedin.com/company/2cmadeit/ Vimeo - https://vimeo.com/2cmediainc Website - https://2cmedia.ca Want to raise a ruckus? Send us a message at https://www.2cmedia.ca/contact

    50 min
  3. Ep. 89 | Roger Walco | Don't Forget The Magic | RealityLens

    JAN 5

    Ep. 89 | Roger Walco | Don't Forget The Magic | RealityLens

    Roger Walco is MIT-trained, design-schooled, and shaped by nearly 30 years in the video game industry. He breaks down what actually makes great experiences feel magical. We talk about why taste beats tools, why the first moment of interaction matters more than features, and how strong team chemistry creates outcomes no amount of brute-force hiring can replace. From Bethesda and Fallout to a behind-the-scenes Ghostbusters game redesign, Roger shares lessons on immersion, storytelling, and building worlds people want to return to. We also dive into the intersection of gaming, digital collectibles, blockchain, and NFTs. What went wrong, what players truly value, and where real, player-first utility could still exist. The conversation closes on craft, purpose, and leadership: knife making, furniture commissions, teaching, and why protecting small teams that can create meaningful work may be the most important job of a founder. LEARN MORE about Roger Walco LinkedIn - https://www.linkedin.com/in/roger-walco-1142771/ Instagram - https://www.instagram.com/rogerwalco/ Website - https://www.realitylens.us/ FOLLOW US on social media Instagram - https://instagram.com/2cmadeit/ Facebook - https://facebook.com/2CMadeIt LinkedIn - https://www.linkedin.com/company/2cmadeit/ Vimeo - https://vimeo.com/2cmediainc Website - https://2cmedia.ca Want to raise a ruckus? Send us a message at https://www.2cmedia.ca/contact

    54 min
  4. Ep. 88 | Peter Rushford | The Outdoor Brand Selling Snacks |Shār Snacks

    12/29/2025

    Ep. 88 | Peter Rushford | The Outdoor Brand Selling Snacks |Shār Snacks

    Most “healthy” snacks promise a lot and deliver very little. In this episode, Peter shares the 30+ year journey behind Shār Snacks and how a lifetime of experiences growing up outdoors, obsessing over ingredients, and learning by doing shaped the brand. We unpack why trail mix is broken, how most food companies compromise on quality, and why you can actually taste the difference when ingredients are treated with care. This conversation is about patience, craftsmanship, and building something people come back for. We talk about why “product is king” isn’t a cliché, the education gap that holds better food back, and what it really means to stay in business for the long run. If you’re building a product-led company or thinking about one this episode offers a grounded, founder-to-founder look at why quality beats hype every time. LEARN MORE about Peter Rushford LinkedIn - https://www.linkedin.com/in/peter-rushford-34183b44/ - https://www.linkedin.com/company/sharsnacks/ Website - https://sharsnacks.com/ Instagram - https://www.instagram.com/shar.snacks/ - https://www.instagram.com/prushford/ FOLLOW US on social media Instagram - https://instagram.com/2cmadeit/ Facebook - https://facebook.com/2CMadeIt LinkedIn - https://www.linkedin.com/company/2cmadeit/ Vimeo - https://vimeo.com/2cmediainc Website - https://2cmedia.ca Want to raise a ruckus? Send us a message at https://www.2cmedia.ca/contact

    57 min
  5. Ep. 86 | Jesse & Leanne | This Chocolate Saved My Life | Whims Delights

    12/22/2025

    Ep. 86 | Jesse & Leanne | This Chocolate Saved My Life | Whims Delights

    When an autoimmune diagnosis forced impossible choices, Leanne and Jesse didn’t just change their diet they changed their lives. What began as a deeply personal health journey turned into Whims Delight, a low-sugar, plant-based chocolate company redefining what indulgence can look like without sacrificing taste. In this conversation, we unpack the real story behind building a modern CPG brand from scratch: navigating chronic illness, cutting sugar, competing with food conglomerates, fighting for shelf space, and refusing to compromise on flavor even when costs rise and capital tightens. Leanne and Jesse share how taste became their north star, why community mattered more than marketing, and how a chance meeting at a school picnic led to the product innovation that changed everything. This episode is about more than chocolate. It’s about resilience, intentional growth, founder alignment, and building a business that pulls millions of pounds of sugar out of the food system one product at a time. LEARN MORE about Jesse & Leanne Instagram - https://www.instagram.com/whimsdelights Facebook - https://www.facebook.com/Whimsdelight LinkedIn - https://www.linkedin.com/company/whimsdelights/ - https://www.linkedin.com/in/leannev/ - https://www.linkedin.com/in/jessebarruch/ Website - https://www.whimsdelights.com/en-ca FOLLOW US on social media Instagram - https://instagram.com/2cmadeit/ Facebook - https://facebook.com/2CMadeIt LinkedIn - https://www.linkedin.com/company/2cmadeit/ Vimeo - https://vimeo.com/2cmediainc Website - https://2cmedia.ca Want to raise a ruckus? Send us a message at https://www.2cmedia.ca/contact

    1h 10m
  6. Ep. 86 | Eric Dorris | Build Your 30-Year Career Without a Boss | CATVIDEOS

    12/15/2025

    Ep. 86 | Eric Dorris | Build Your 30-Year Career Without a Boss | CATVIDEOS

    Eric Dorris has been self-employed for over 30 years, beginning with a Handyman Connection franchise he built alongside his wife Jill before gradually pivoting into video production and long-form storytelling. A drummer at heart and an artist by nature, Eric reflects on how creativity shaped his entrepreneurial instincts, why artists are often drawn to self-employment, and what it truly takes to build a business with your spouse. He also shares how the video industry has evolved from expensive, highly technical productions to a world where anyone with an iPhone can create and how he adapted through each shift while staying grounded in craft and intention. We also unpack the story behind Eric purchasing CatVideos.com in 1999 for just $10, the hard lessons he learned while trying to scale it, and why the right partners matter more than fast growth. The conversation moves beyond business into faith, purpose, and intentional living, including how Eric now chooses where to spend his time and energy. Finally, we look ahead to what’s next: his vision for turning Cat Videos into a positive, family-friendly platform that supports cats and shelters worldwide. LEARN MORE about Eric Instagram - https://www.instagram.com/catvideos/ LinkedIn - https://www.linkedin.com/in/ericdorris/ - https://www.linkedin.com/company/catvideos-com/about/ Website - https://www.catvideos.com/ FOLLOW US on social media Instagram - https://instagram.com/2cmadeit/ Facebook - https://facebook.com/2CMadeIt LinkedIn - https://www.linkedin.com/company/2cmadeit/ Vimeo - https://vimeo.com/2cmediainc Website - https://2cmedia.ca Want to raise a ruckus? Send us a message at https://www.2cmedia.ca/contact

    55 min
  7. Ep. 85 | Dustin Godevais | From Engineer To Founder: What Nobody Tells You | Troov

    12/08/2025

    Ep. 85 | Dustin Godevais | From Engineer To Founder: What Nobody Tells You | Troov

    Dustin is the founder of Troov, a meetup app built to reduce screen time by helping people connect through real-world activities — hikes, co-working sessions, slow jogs, soccer games, and more. In this conversation, he breaks down how COVID sparked the idea, why being an engineer can actually hurt your MVP, and the brutal challenge of earning user attention when 100% of it is already monopolized by giants like Instagram. We dive into founder psychology — the mix of delusion, competence, and pain tolerance required to push through rock-bottom moments — along with the realities of taking friends-and-family money, moving between cities like Austin and SF, and trying to build authentic community in a world full of noise. We also explore how AI now powers parts of Troov, from real-time moderation to proactive activity matching, and why the future of the company might look less like a standalone app and more like a platform licensed to communities that already have traction. Dustin talks openly about loneliness as a founder, unexpected pivots, the economics of consumer social, and what he wishes he had known before starting. If you care about building in public, consumer products, or the messy middle of entrepreneurship, this is a must-watch. LEARN MORE about Dustin Instagram - https://www.instagram.com/somedustinmybin/ - https://www.instagram.com/troov.app/ LinkedIn - https://www.linkedin.com/in/dustin-godevais-60232229/ - https://www.linkedin.com/company/troov-app/ Website - https://troov.app/ FOLLOW US on social media Instagram - https://instagram.com/2cmadeit/ Facebook - https://facebook.com/2CMadeIt LinkedIn - https://www.linkedin.com/company/2cmadeit/ Vimeo - https://vimeo.com/2cmediainc Website - https://2cmedia.ca Want to raise a ruckus? Send us a message at https://www.2cmedia.ca/contact

    1h 7m
  8. Ep. 84 | Jacob Guss | America's Bold & Boozy Coffee | Bold Move Beverages

    12/01/2025

    Ep. 84 | Jacob Guss | America's Bold & Boozy Coffee | Bold Move Beverages

    From corporate strategy to canned cocktails, this episode dives into Jacob’s journey from American Airlines and Princess Cruises to founding Bold Move Beverages and creating Cold Brews—his vision for “America’s boozy coffee.” He shares how growing up around entrepreneurial parents, falling in love with coffee after college, and craving a drink that could “energize and socialize” pushed him to leave the safety of Fortune 500 jobs, move to Austin for his MBA, and plug into the CPG and startup ecosystem that helped turn a kitchen experiment into a multi-state alcohol brand. We get into the realities behind the brand: R&D in his apartment, food science and pasteurization, navigating the three-tier alcohol system, choosing the right distributors and channels, crowdfunding on Wefunder, and growing into six states while staying true to quality and community. Jacob talks candidly about burnout, failed manufacturing runs, car accidents, and what it really takes to keep going—leaning on mentors, co-founders, and a strong support network. If you’re building in CPG, beverages, or just trying to make your own “bold move,” this conversation is packed with lessons on product-market fit, brand building, and defining success beyond just the exit. LEARN MORE about Jacob Instagram - https://www.instagram.com/boldmovebevs/ LinkedIn - https://www.linkedin.com/in/jacob-guss/ - https://www.linkedin.com/company/bold-move-beverages/ Website - https://boldmovebeverages.com/ FOLLOW US on social media: Instagram - https://instagram.com/2cmadeit/ Facebook - https://facebook.com/2CMadeIt LinkedIn - https://www.linkedin.com/company/2cmadeit/ Vimeo - https://vimeo.com/2cmediainc Website - https://2cmedia.ca Want to raise a ruckus? Send us a message at https://www.2cmedia.ca/contact

    51 min
See All (19)

Trailer

About

Founders In Progress is a documentary-style podcast that captures the raw, real, and often messy journey of building something from nothing. Formerly known as The Filming In Progress Podcast, this rebrand deepens our commitment to the core idea: that the founder’s journey is never a clean highlight reel—it’s a work in progress. Each episode features intimate, long-form conversations with entrepreneurs, creatives, and small business leaders. Through unscripted storytelling and unfiltered dialogue, guests share not just their wins but their doubts, pivots, and personal evolution. We unpack the emotional insights behind bold decisions and the business pragmatism required to keep going when no one’s watching. This is a podcast for those building with heart, leading with honesty, and chasing mastery in both business and life. Whether you're a seasoned founder, an aspiring builder, or someone who simply values the truth behind success, Founders In Progress offers stories that resonate, questions that matter, and moments that remind you: you're not alone in the process.

Information

  • Creator
    2C Media Inc.
  • Years Active
    2025 - 2026
  • Episodes
    19
  • Rating
    Explicit
  • Copyright
    © 2C Media Inc. 2025
  • Show Website
    Founder In Progress