Founder University Founder University

First, we hear from Brian Landau (Vennly), who walks us through his formula for creating podcasts that grow your business. You'll learn how to get customers and build relationships with your key stakeholders, and more!   

After that, we have a presentation from Aaron Dignan (Murmur) who talks about how startups can move quickly by creating a culture of agreements. You'll learn how to clarify team norms, processes, and policies. You'll also learn how to create an efficient decision-making process inside your company.   

Visit https://murmur.com/founderu for a free 30-day trial to start making better decisions inside your organization.   

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How to Grow Your Business with a Podcast - Brian Landau (Vennly)  


1:33 Where does your business podcast fit?  
4:10 Podcast execution cycle  
5:30 Why you should create audio content  
7:44 how to set up your podcast for business growth (getting customers)  
10:05 Examples of business podcasts that you can create today  
12:15 Use your audio content as a content engine 
12:45 Pre-production framework  
14:07 Podcast best practices   

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Building a Culture that Moves Quickly - Aaron Dignan (Murmur)  


19:17: Culture of Permission vs Culture of Agreements  
22:23: What is a culture of agreements and how to implement it  
25:29: Four core principles of a culture of agreements  
31:03: How to make decisions that are optimized for progress

First, we hear from Aofie Jacob (Velocity Growth), who runs us through how to optimize your landing page. You'll learn the key components to include for a successful landing page, how to optimize capturing leads on your page, and general tips for measuring success.  

After that, we have a presentation from Becki DeGraw (Wilson Sonsini), sharing 5 essential tips for founders to negotiate their term sheet. This talk was filmed at our Founder University two-day program. 

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How to Optimize Your Landing Page - Aofie Jacob (Velocity Growth)  


1:55 What is a landing page  
3:27 Requirement for a good landing page  
7:19 Different types of landing page  
13:38 General tips for landing pages  
17:28 What tools should you use to build a landing page? 

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5 Keys to Negotiating a Term Sheet - Becki DeGraw (Wilson Sonsini)  


20:26 How to negotiate valuation  
27:34 What you need to know about liquidation preferences  
31:21 Importance of Board Composition  
39:29: Stockholder Vetoes & Control  
44:08 Investor Rights 

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First, we hear from Kelly Schricker (LAUNCH) who runs us through how to write effective investor updates.  

After that, we have a presentation from Rick Turoczy (Microsoft for Startups) walking through important startup metrics like CAC, LTV, and Churn. Learn more at http://aka.ms/founderuniversity  

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How To Write Investor Updates - Kelly Schricker  


1:37 Benefits of writing investor updates  
3:44 Invest in Dots Not Lines (Mark Suster blog post: https://bothsidesofthetable.com/invest-in-lines-not-dots-611f36491d73)  
4:47 Writing an investor update: what to include, how to format it  

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Startup Metrics - CAC, LTV, Churn  


19:22 What is CAC?  
20:34 What is LTV?  
22:48 What is Churn?  

Learn more at http://aka.ms/founderuniversity

First, we hear from Kelly Schricker (LAUNCH) who runs us through how to manage your time effectively as a founder.  

After that, we have a presentation from Ranga Bodla (Netsuite) on how to deal with inflation as a startup. You will learn how to manage cashflow, how to think about forecasting, and lastly, how to use automation to save money. Learn more at http://netsuite.com 

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Time Management for Founders and Startups - Kelly Schricker (LAUNCH)  


1:45 How to be proactive with your time  
4:30 Demonstration of how to effectively time block  
11:25 The Pomodoro Technique of getting through your tasks  
12:39 The Eisenhower Decision Matrix - managing work outside of timeblocking  
14:15 Tips for time management!  

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How to Deal with Inflation - Ranga Bodla (Netsuite)  


16:40 How to think about cashflow management 
19:30 How to think about forecasting 
21:26 Using automation to save costs  

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Manually add the RSS feed: https://anchor.fm/s/bc411678/podcast/rss 

Subscribe on YouTube: https://www.youtube.com/channel/UC8bLXgWx7dTGcA9kssYDjdw?sub_confirmation=1

First, we hear from Presh Dineshkumar (LAUNCH) who talks about how you can implement an SEO strategy and capture leads on your website.

After that, we have a presentation from Vinayak Hegde (Microsoft for Startups) on how to build a tech stack. You'll learn what a typical stack looks like, and how to choose the right database & framework for what you’re building. More resources at http://aka.ms/startuptraining   

Sign up for Founder's Hub at aka.ms/founderuniversity  

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How to Capture Leads with SEO/SEM - Presh Dineshkumar  


2:26 What is SEO? 
3:53 How to implement an SEO strategy
7:19 What tools to get started capturing leads on your website
8:08 Sumo.com email pop installation  

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Building a Tech Stack - Vinayak Hegde (Microsoft for Startups)  


11:52 What is Microsoft for startups? Free resources at http://aka.ms/founderuniversity 
13:13 What a typical tech stack looks like 
18:18 How to choose a good database/datastore
22:09 Choosing the right language/framework

First, we hear from Kelly Schricker (LAUNCH) who talks about why and how to find a co-founder.

After that, we have a presentation from Obi Akpuda (Microsoft) talking about how to build your MVP. You'll learn how to test ideas and iterate quickly, increase operational efficiency, and determine which architecture & stack to use. 

Learn more at http://aka.ms/slush/architecture

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How to Find a Co-Founder - Kelly Schricker


1:36 Co-founder or Founding team member?  
2:26 Reasons to have a co-founder
4:35 What to look for in a co-founder
6:18 Where to find a potential co-founder 
10:15 How to recruit a co-founder

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Building Your MVP - Obi Akpuda


11:38 Three stages of innovation
14:27 What architecture should you use?
18:55 Exploring different architectures