Cubicle to CEO

Ellen Yin
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We ask founders the business questions you can't Google. Cubicle to CEO® brings you weekly "behind the business" case-study interviews with leading entrepreneurs and CEOs who share a specific growth strategy they've successfully tested, how they implemented it, and what the results (and revenue) were. Host Ellen Yin also shares transparent insights about her own journey bootstrapping a media company from a $300 freelance project into millions in revenue.

  1. 6 NGÀY TRƯỚC

    316. Tripling Brick-and-Mortar Sales + Foot Traffic: Inside This Retailer’s 12-Month Growth Surge

    When Maryland legalized recreational cannabis in July 2023, most dispensaries assumed success was automatic. Dispensary owner Hope Wiseman knew better, leaning into proactive strategies to satisfy demand and scale sustainably. In today’s case study, we examine how in a span of just 12 months, Hope tripled Mary & Main’s revenue and foot traffic. Hope used data to optimize staffing for peak hours, streamline product mix, and even alter her floor design to improve checkout flow and create a speedy, seamless customer experience. Thank you to our sponsor: Create a cohesive brand in 30 days using the WorkPlay Method. The #1 done-for-you branding solution! Use code 'CEO' when you apply: https://www.theworkplaymethod.com/schedule Connect with Hope: https://maryandmain.com https://www.legalandlicensed.com https://www.linkedin.com/in/hopewiseman IG: @iamhopesodope⁠ Listen to Amanda's episode about themed digital events: https://link.chtbl.com/_bv6RqnW Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@missellenyin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoce⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠o so we can repost you. Leave a positive review or rating at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ratethispodcast.com/cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Subscribe for new episodes every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices

    56 phút

  2. 10 THG 9

    Bonus #75: Healthy Habits That Stick — The Nutrition Blueprint for Busy Business Owners

    Entrepreneurship is hard on the body — long hours, skipped meals, constant stress. But what if improving your health didn’t have to mean overhauling your entire routine? Functional Medicine Nutritionist Ali Virtue, founder of Parkside Nutrition, helps entrepreneurs create realistic, balanced plans that actually stick. With a Master’s in Human Nutrition & Functional Medicine, she’s known for turning small shifts into big results. In this episode, she shares: The simplest change you can make today for the biggest impact on your health (and the reason most diets are doomed to fail) Why the mirror and the scale aren’t the only ways to measure progress How busy leaders can integrate healthy habits into packed schedules If you’re an entrepreneur who wants to build a business without sacrificing your health, this episode will show you how to create realistic, sustainable habits that don’t stress you out in the process. Connect with Ali: ⁠Free Shit Friday Email List: https://www.parksidenutrition.com/subscribe The PreDiet Podcast: https://www.parksidenutrition.com/thepredietpodcast Book a free introductory call: https://api.leadconnectorhq.com/widget/booking/Hae25WHTKTU8t3wl3cr2 The Habit Kickstarter Program: https://www.parksidenutrition.com/the-habit-kickstarters-20 YouTube: https://www.youtube.com/@ali.ParksideNutrition FB: https://www.facebook.com/ParksideNutrition/ IG: @ali.parksidenutrition Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@missellenyin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ so we can repost you. Leave a positive review or rating at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ratethispodcast.com/cubicletoceo⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠Subscribe for new episodes every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices

    36 phút

  3. 8 THG 9

    315. The $50K “Sold Out Party” Strategy With a 90% Close Rate

    In this data-rich case study, we examine how marketing coach Michelle Vroom sold out a brand new program in 30 days with a 90% close rate. Michelle’s tested strategy that powered this $50K launch? Hosting a private “Sold Out Party” for her warmest leads (existing clients in her program), where repeat clients claimed half the seats before the offer even went public. By testing her messaging with this inner circle, Michelle uncovered she was targeting the wrong buyers, and a single shift helped her attract premium clients from this existing group who paid in full and closed fast. Once opened to the public, the rest of the seats were filled through another simple content strategy — no formal launch, sales page, or funnel required. Connect with Michelle: Market Like a Boss Podcast: https://michellevroom.com/podcast/ https://michellevroom.com/make-your-offer-irresistible/ https://www.facebook.com/michellezeigler https://www.facebook.com/groups/marketlikeabossgroup IG: @marketlikeabossmv Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@missellenyin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoce⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠o so we can repost you. Leave a positive review or rating at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ratethispodcast.com/cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Subscribe for new episodes every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices

    57 phút

  4. 1 THG 9

    314. $17.5K in 72 Hours: Launching Exclusively Through Close Friends on Instagram Stories

    Today’s case study is one of the most creative launch strategies we’ve covered this year. Brittany Roberts sold out a new VIP group program and generated $17,500 in revenue in 72 hours through Instagram’s Close Friends feature. Here’s how it worked: over 250 people opted into a three-day private training series by requesting to be added to Brittany’s Close Friends on Instagram, and then tuned in daily to her Instagram stories. At the end of the 3 day mini-series, she pitched her offer only to that Close Friends list. No public posts or email sequences. With buying cycles getting longer and traditional launch strategies like webinars and 7-10 days of follow-up sales emails leaving entrepreneurs burnt out, Brittany’s results show what’s possible when you simplify your sales process, create proximity and exclusivity with your audience, and strategically position free content to lead to your paid solution. Connect with Brittany: Turn content into conversions in Brittany's Instagram Launch Lab: https://thesocialbritify.com/instagram-launch-lab NEW Private Podcast mini-series, Can WeBe Honest About Launching? https://thesocialbritify.com/private-podcast IG: @thesocialbritify Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@missellenyin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoce⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠o so we can repost you. Leave a positive review or rating at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ratethispodcast.com/cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Subscribe for new episodes every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices

    48 phút

  5. 27 THG 8

    Bonus #74: The 2-Week Sprint + Prioritization Test That Transforms Operational Chaos Into Clarity

    When operations break down, growth stalls — and for most companies, the warning signs creep in long before anyone notices. Tammara Carr, founder of Audacity Management, has seen it all: from Fortune 50 boardrooms to fast-moving SaaS startups. With a Master’s in Project Management, top-tier Agile and Six Sigma certifications, and experience leading multimillion-dollar initiatives, she’s the go-to expert for turning operational chaos into a well-oiled growth engine. In this episode, she shares: The early red flags that your operations are holding you back The most common scaling mistakes mid-sized companies make — and how to avoid them How to prioritize business shifts without grinding everything to a halt One system or mindset shift that works just as well for scrappy teams as it does for corporate giants If you’re a founder, COO, or team leader feeling buried under moving parts, this conversation will show you how to build systems that not only sustain your business, but help it scale with clarity and confidence. Connect with Tammara: www.audacitymgmt.com www.carrandcompass.com/ IG: @carrandcompass www.pinterest.com/carrandcompass/ www.linkedin.com/company/audacity-management/ Audacity Management Initiative Strategizer | Prioritize what will drive the most value and change for your business: https://audacitymgmt.com/value_disruption Audacity Management Operational Health Check | Pinpoint your biggest areas for operational improvement: https://audacitymgmt.com/operational_check Audacity Management Composite Case Study | See proven approaches for tackling business challenges: https://audacitymgmt.com/case_study-293872 Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠⁠⁠⁠⁠ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me ⁠⁠⁠⁠⁠⁠⁠⁠⁠@missellenyin⁠⁠⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠⁠ so we can repost you. Leave a positive review or rating at ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ratethispodcast.com/cubicletoceo⁠⁠⁠⁠⁠⁠ ⁠⁠⁠Subscribe for new episodes every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices

    33 phút

  6. 25 THG 8

    313. Charging $30K Per Keynote: A Fighter Pilot’s Playbook for Landing 20+ High-Paying Speaking Gigs a Year

    In less than six months, Michelle “Mace” Curran went from being a $20K speaker to commanding $30K per keynote—while scaling her speaking business to over 20 high-level engagements a year and crossing six figures in revenue. In today’s case study, Michelle briefs us on how she applied the tactical frameworks from her career as a fighter pilot to grow her speaking business with military precision, and the needle-moving decisions that made her 50% rate increase successful. Connect with Michelle: https://macecurran.com/ Get Michelle's Book 'The Flipside': https://www.hachettebookgroup.com/titles/michelle-mace-curran/the-flipside/9781538768105/?lens=grand-central-publishing IG: @mace_curran Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@missellenyin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoce⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠o so we can repost you. Leave a positive review or rating at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ratethispodcast.com/cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Subscribe for new episodes every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices

    54 phút

  7. 18 THG 8

    312. How the “Hot 100” Method Generated $100K in 6 Months (Content-Free Growth)

    After leaving her corporate career to start a coaching and consulting business, Brianca Johnson Kirkman wanted a lean, high-impact growth strategy that could generate trust — and clients — fast. In her first six months, she crossed six figures in revenue without a team, paid ads, or social posting, thanks to her self-created Hot 100 Method: a focused visibility strategy built on intentionally nurturing 100 highly aligned people in her network through personalized outreach, generous visibility, and invitation-based selling. This relationship-first approach converted 15% of her initial Hot 100 into paying clients. In her current round, that conversion rate has climbed to 22% with a higher-ticket offer, more targeted connections, and the strategic use of case studies and referral testimonials to close deals. If you’re looking for a repeatable, high-conversion growth engine that doesn’t require audience building or burning out on content, you’ll want to hear how Brianca’s Hot 100 Method keeps delivering six-figure results. Connect with Brianca: Define and design a consulting offer in Brianca's 3-Day Live LEVERAGE Challenge: https://www.briancajohnson.com/leverage-challenge https://www.briancajohnson.com/pivot https://www.instagram.com/thebriancajohnson Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@missellenyin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoce⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠o so we can repost you. Leave a positive review or rating at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ratethispodcast.com/cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Subscribe for new episodes every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices

    52 phút

  8. 13 THG 8

    Bonus #73: In-person Clinic to Online Clicks: The “Sexy Niche” That Built a $1.6M Personal Brand Without 10K Followers

    Dr. Lauryn Brunclik didn’t rest on the success of her seven figure chiropractic clinic, instead building something even bigger alongside it. In this episode, she shares how launching a podcast helped her stop relying solely on new patient bookings and start growing a personal brand that’s generated over $1.6 million online (long before she ever hit 10,000 followers.) With over 1,000 podcast downloads in the first week of her show launch with a brand new Instagram account, Lauryn quickly proved that audience size isn’t everything when it comes to building a brand that converts. Today she breaks down: Why most service providers flop when they try to bring their in-person niche online What a “sexy niche” actually is (and why it matters more than your follower count) All of the revenue streams that make up her personal brand If you’re building a business both offline and online, this episode will show you what actually moves the needle—without starting from scratch. Connect with Lauryn: The Sexy Niche Checklist: www.sheslayspodcast.com/niche http://sheslayspodcast.com/ IG: @sheslays_theday Ellen's episode of She Slays the Day: https://podcasts.apple.com/us/podcast/257-elevate-your-influence-a-content-creators/id1462485522?i=1000653099907 Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠⁠⁠⁠ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me ⁠⁠⁠⁠⁠⁠⁠⁠@missellenyin⁠⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠ so we can repost you. Leave a positive review or rating at ⁠⁠⁠⁠⁠⁠⁠⁠www.ratethispodcast.com/cubicletoceo⁠⁠⁠⁠⁠ ⁠⁠⁠Subscribe for new episodes every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices

    39 phút
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Giới Thiệu

We ask founders the business questions you can't Google. Cubicle to CEO® brings you weekly "behind the business" case-study interviews with leading entrepreneurs and CEOs who share a specific growth strategy they've successfully tested, how they implemented it, and what the results (and revenue) were. Host Ellen Yin also shares transparent insights about her own journey bootstrapping a media company from a $300 freelance project into millions in revenue.

Thông Tin

  • Nhà sáng tạo
    Ellen Yin
  • Năm hoạt động
    2019 - 2025
  • Tập
    398
  • Xếp hạng
    Thô tục
  • Bản quyền
    © Copyright Ellen Yin
  • Trang web chương trình
    Cubicle to CEO

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