The Iferia Techcast

Ezekiel Iferia
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Curious about what it’s really like to work, study, or create in science, engineering, technology and innovation? On The Iferia TechCast, we chat with students, researchers, tech pros, and innovators shaping these fields. Hear real stories of breakthroughs and breakdowns, late-night problem solving, failed experiments, and big wins. If you’ve ever debugged code at 2 a.m., accidentally blown something up in a lab, or fought to turn an idea into reality — this show’s for you. Want to be a guest ? Send Ezekiel Iferia a message on PodMatch: https://podmatch.com/hostdetailpreview/theiferiatechcast

  1. HACE 6 H

    The Business Therapist: AI, Go-to-Market & Scaling Tech Companies - Dan Goodstein | Ep 71

    Meet Dan Goodstein, "The Business Therapist," a seasoned coach and corporate guru with over 20 years of experience guiding companies from startups to Fortune 500 giants. Dan cuts through the hype around AI and the future of work, specializing in go-to-market strategies and sales acceleration for tech companies. In this insightful episode, Dan unpacks the common ailments plaguing tech firms, the biggest marketing mistakes founders make, and how AI is genuinely transforming sales and marketing beyond the buzz. He provides practical advice for engineers and developers to articulate their product's value, outlines what an effective go-to-market plan looks like, and shares surprising common traits among top tech executives he's interviewed on his podcast, "The Digital Leader Show." Learn how AI is changing valuable tech skills, outdated strategies to ditch immediately, and why customer experience is the ultimate differentiator. In this episode, you’ll discover: · Common ailments and challenges faced by tech companies today. · The number one mistake tech founders make in positioning their products. · How AI is practically transforming sales and marketing for small tech businesses. · Simple advice for engineers to articulate product value in a customer-centric way. · What a simple, effective go-to-market plan looks like for new tech products. · How AI is changing the most valuable skills for tech careers (from SEO to GEO). · One outdated sales/marketing strategy businesses need to stop immediately. · The most effective first step for a tech startup with no marketing budget. · Surprising common traits among top tech executives from Amazon, Microsoft & beyond. · What building a better customer experience truly means for B2B tech. · The single most important advice for a technical founder thinking like a CEO. · One major trend in business/technology most companies are unprepared for. · Dan's personal definition of innovation in his line of work. This is a must-listen for tech founders, engineers, marketers, and anyone looking to navigate the complexities of scaling a tech business in the age of AI. Connect With Dan Goodstein: · Website: https://dangoodstein.com/businesstherapist/ · LinkedIn: https://www.linkedin.com/in/danielgoodstein/ Chapters: 00:00 Intro: Dan Goodstein, The Business Therapist 02:10 Common Ailments in Tech Companies Today 03:34 #1 Mistake Tech Founders Make in Marketing 04:50 AI's Practical Impact on Sales & Marketing for Small Businesses 07:08 Articulating Product Value: Simple Advice for Engineers 08:48 Simple, Effective Go-to-Market Plan for New Tech Products 11:11 How AI is Changing Valued Skills in Tech Careers 13:31 Outdated Marketing Strategies to Ditch Immediately 15:58 First Step for Tech Startups with No Marketing Budget 17:52 Surprising Traits of Successful Tech Executives 20:18 Building a Better Customer Experience for B2B Tech 21:22 Advice for Technical Founders to Think Like a CEO 21:51 One Trend Most Companies Are Unprepared For 23:26 What Innovation Means to Dan Goodstein 24:31 Where to Connect with Dan Goodstein Support the Show: · Fuel the podcast: https://iferia.nestuge.com/supportme · Subscribe and leave a review! · Share Want to Be a Guest on The Iferia TechCast? · Reach out to Ezekiel on PodMatch · PodMatch Host Profile: https://podmatch.com/hostdetailpreview/theiferiatechcast

    24 min

  2. HACE 20 H

    The Conversion Code: Selling Tech & AI in a Modern World - Chris Smith | Ep 70

    Join us for a masterclass in marketing and sales with Chris Smith, USA Today bestselling author of "The Conversion Code," a required text at Johns Hopkins and NYU. Chris, co-founder of Inc. 500 SaaS platform Curaytor and former C-level executive at DotLoop, reveals how he organically scaled businesses to eight figures by blending old-school sales wisdom with cutting-edge digital strategy and AI. From his early days "dialing for dollars" in boiler rooms to becoming a marketing guru, Chris shares the timeless principles of conversion that are crucial for anyone selling complex tech products today. Discover the surprising data points that make people say "yes," how to leverage AI to scale marketing quantity and quality, and his unique framework for a perfect sales pitch – even for products with long sales cycles. Chris also opens up about maintaining mental health in high-pressure environments and offers invaluable advice for technically brilliant individuals who feel awkward selling. In this episode, you’ll discover: · Chris's journey from "boiler room" sales to best-selling author and marketing expert. · Key insights from early sales days still relevant for selling complex tech products. · The absolute first principle engineers and developers need to understand about conversion. · Surprising stats on what actually makes people say "yes": Speed to lead, frequency, and bursting. · How successful companies are using AI to scale marketing quantity and quality. · Chris's framework for a perfect sales pitch: Feature-Benefit-Tie Down (FBT). · Strategies for maintaining mental health and avoiding burnout in high-pressure sales and startup environments. · Best advice for technically brilliant individuals who feel awkward selling without being "salesy." · The true meaning of innovation as "leapfrog innovation" – doing something 100x better. This episode is a must-listen for tech leaders, entrepreneurs, marketers, and anyone looking to master the art and science of converting leads into lasting growth. Connect With Chris Smith: · Website: https://www.theconversioncode.com/ · Instagram: https://www.instagram.com/chris_smth · Twitter (X): https://x.com/Chris_Smth · Email Newsletter: https://thechrislist.com/ Chapters: 00:00 Intro: Chris Smith & The Conversion Code 01:14 From Boiler Rooms to Best-Selling Author 06:50 The First Principle of Conversion for Engineers 10:49 Surprising Stats: What Makes People Say "Yes" 15:17 How Companies Scale Marketing with AI 20:15 Framework for a Perfect Sales Pitch (FBT) 25:08 Mental Health in High-Pressure Sales & Startups 30:16 Selling Without Being Salesy: Advice for Technical Minds 37:17 What Innovation Truly Means to Chris Smith 42:34 Where to Connect with Chris Smith Support the Show: · Fuel the podcast: https://iferia.nestuge.com/supportme · Subscribe and leave a review! · Share Want to Be a Guest on The Iferia TechCast? · Reach out to Ezekiel on PodMatch · PodMatch Host Profile: https://podmatch.com/hostdetailpreview/theiferiatechcast

    45 min

  3. HACE 1 DÍA

    Engineer's 80lb Transformation: Health & High Performance - Jack Sorenson | Ep 69

    Jack Sorenson, a former mechanical engineer, reveals his incredible journey from battling alcoholism and burnout to losing 80 pounds and building a thriving health coaching company. Discover the sustainable health practices that transformed his life and how high-performing individuals can achieve lasting results. From building self-driving cars to building a race car and now helping entrepreneurs transform their bodies, Jack shares the catalyst for his pivot and the "game-over" moment in his health journey. He breaks down why engineers and high-achievers often go too hard, too fast, and how simplicity and consistency are the real keys to sustainable health. Learn his top tips for managing burnout, integrating movement, and fueling your body properly – all with a promise to bring his unique coaching back to the corporate world. In this episode, you’ll discover: · Jack's inspiring journey from mechanical engineer to health coaching CEO. · The "system" for his 80lb weight loss: why consistency trumps intensity. · Why "sustain" is harder than "attain" for most people (and how to fix it). · The biggest mistake high-performing entrepreneurs make trying to get healthy: going too hard. · Surprising parallels between building a race car and building a healthy body. · Mechanical engineering lessons applied to health coaching: The power of simplicity. · The first small changes tech professionals can make to combat burnout: Adding protein and movement. · Jack's vision for bringing sustainable health challenges back to corporate environments. · The most surprising lesson learned: Health is far simpler than we think. · What innovation means in the context of personal development and health coaching. This episode is packed with raw honesty, actionable advice, and a refreshing perspective for anyone looking to transform their body and life, especially those in demanding tech and entrepreneurial roles. Connect With Jack Sorenson: · Instagram: https://www.instagram.com/sorensonfit/ · Website: https://sorensonfitness.com/ · LinkedIn: https://www.linkedin.com/in/jack-sorenson-998700179/ Chapters: 00:00 Engineer's Pivot: From Cars to Health Coaching 00:59 Jack's Journey: Mechanical Engineer to Health Coach 05:44 The System for 80lb Weight Loss: Consistency Over Intensity 09:25 Why "Sustain" is Harder Than "Attain" in Health 12:00 Biggest Mistake High Performers Make Getting Healthy 13:50 Parallels: Building a Race Car & a Healthy Body 16:23 Mechanical Engineering Lessons Applied to Health Coaching 18:07 First Small Change for Tech Pros Battling Burnout 20:41 Jack's B2B Vision: Health Coaching for Engineers 24:07 Advice for Jack the Struggling Engineer 25:41 First Step for Unfulfilled Career Paths 27:43 Most Surprising Lesson in Health Coaching 30:17 What Innovation Means to Jack Sorenson 34:00 Where to Connect with Jack Sorenson & Sorenson Fitness Support the Show: · Fuel the podcast: https://iferia.nestuge.com/supportme · Subscribe and leave a review! · Share Want to Be a Guest on The Iferia TechCast? · Reach out to Ezekiel on PodMatch · PodMatch Host Profile: https://podmatch.com/hostdetailpreview/theiferiatechcast

    35 min

  4. HACE 1 DÍA

    Stop Fixing Problems: A CEO's Solution-Focused Approach - Glen Lubbert | Ep 68

    Feeling stuck trying to "fix" your problems? Glen Lubbert, CEO of Stamina Lab, reveals a radical, solution-focused approach to improving energy, focus, and resilience by building on what's *already* working, instead of dwelling on what's broken. As a former Division I athlete and tech entrepreneur who faced burnout, Glen Lubbert now helps high-achievers thrive. He explains the core philosophy: "You're not broken." Discover why traditional problem-solving and root-cause analysis can keep you stuck, and how shifting to a solution-focused mindset empowers lasting behavior change—moving you from defense to offense in your life. In this episode, you’ll discover: · The key insight from athletics applied to well-being: Focus on where you want to go. · Why the "You're Not Broken" philosophy is crucial for high-achievers. · Solution-Focused Coaching vs. Traditional Coaching (and why it's more effective). · The real reason most New Year's resolutions fail (and how to fix it by digging deeper). · The principle behind the "Eight Magic Words" for transforming negative self-talk. · How Stamina Lab helps people become their own best coach. · Using personal health data constructively without causing overwhelm. · The common mistake people make managing stress: focusing on the problem, not the desired state ("What do you want instead?"). · Glen's definition of innovation: Transformative thinking that starts within you. This episode is essential for engineers, leaders, and anyone ready to ditch the guilt and shame of self-improvement and embrace a more empowering path to well-being. Connect With Glen Lubbert: · Website: https://staminalab.io/ · Free Resource ("Eight Magic Words"): https://staminalab.io/inside-stamina-lab-newsletter/ · LinkedIn: https://www.linkedin.com/in/glenlubbert/ · YouTube: https://www.youtube.com/@staminalabtv Chapters: 00:00 From Defense to Offense: The Solution-Focused Shift 00:31 Welcome Glen Lubbert, CEO of Stamina Lab 01:49 Key Insight from Athletics: Focus on What You Want 03:29 "You Are Not Broken": What It Means for High Achievers 05:31 Solution-Focused vs. Traditional Coaching Explained 10:28 Why Most New Year's Resolutions Fail (and the Fix) 15:34 The Principle Behind the "Eight Magic Words" for Self-Talk 17:59 About Stamina Lab: Health Coaching Optimization Platform 20:00 Using Personal Data Without Overwhelm 21:54 Common Mistake in Managing Stress & Burnout 24:07 Identifying What's Already Working When Feeling Stuck 26:01 Non-Negotiable Behavior for Energy & Focus 27:47 How AI Can Improve Health & Behavior Change 29:46 What Innovation Means to Glen Lubbert 31:31 Where to Connect with Glen Lubbert & Stamina Lab Support the Show: · Fuel the podcast: https://iferia.nestuge.com/supportme · Subscribe and leave a review! · Share Want to Be a Guest on The Iferia TechCast? · Reach out to Ezekiel on PodMatch · PodMatch Host Profile: https://podmatch.com/hostdetailpreview/theiferiatechcast

    33 min

  5. HACE 2 DÍAS

    Hook Viewers in 5 Seconds: Video Marketing Secrets - Anthony Prichard | Ep 67

    Your video has only 5 seconds to capture a viewer. Digital marketing expert Anthony Pritchard reveals the formula for creating short, effective videos that generate warm leads for small businesses, even for complex tech products. Struggling to explain your tech product simply? Anthony Prichard, a digital marketing and video production specialist, breaks down the common mistakes businesses make with video and website marketing. Learn his perfected 5-step formula for short educational videos that hook the right audience, build trust, and drive engagement. He also shares insights on leveraging AI agents, event marketing for zero budget, and the crucial mindset shift needed to succeed on camera. In this episode, you’ll discover: · The critical 5-second rule for hooking viewers and dismissing the wrong audience. · Anthony's 5-step formula for impactful short educational videos (Hook, Brand, Pain, Intro, CTA). · The biggest mistake turning customers away from startup websites (Hint: It's not just design). · How to turn video views into warm leads landing in your inbox. · Tips for tech founders who feel awkward on camera (including AI spokesperson tools like Creatify). · How AI agents and tools like Go High Level are changing customer communication. · The most effective *free* marketing step for developers with zero budget: Event Marketing. · Why video testimonials are exponentially more valuable ($5,000) than written reviews ($250). · Anthony's invention born from necessity: The Mobile Studio Stick, a mobile video production studio. This episode is packed with practical advice for tech founders, engineers, and small business owners ready to leverage video marketing for business growth and customer acquisition. Connect With Anthony Prichard: · Website: https://anthonyprichard.com/ · Website Quick-Fix Offer: https://app.gohighlevel.com/v2/preview/vLozogquPXmWuuQaDMmq · Mobile Studio Stick: https://mobilestudiostick.com Chapters: 00:00 Hook Viewers in the First 5 Seconds 00:40 Welcome Anthony Prichard, Video Marketing Expert 01:49 Why Video is Powerful for Explaining Tech Products 03:05 Crafting a 1-Minute Video That Clearly Explains Your Product 06:07 The Biggest Mistake Startups Make on Their Websites 07:23 From First Video View to Warm Lead in Your Inbox 10:05 Tips for Technical People Who Feel Awkward on Camera 11:12 AI Agents in Marketing Explained Simply 13:16 Easy Tools for Creating Professional-Looking Videos (Opus Pro, Instagram, TikTok) 14:44 The Marketing Trap Businesses Should Avoid (Voice Search Registration) 15:59 Most Effective First Step for Developers with Zero Budget (Event Marketing) 17:20 Using Video to Improve Tech Product User Experience 18:52 One Piece of Marketing Advice for Tech Founders 20:53 The Future Evolution of Video Marketing for Tech 22:15 What Innovation Means in Marketing & Communications 23:33 Anthony's Invention: The Mobile Studio Stick 26:33 Where to Connect with Anthony Pritchard Support the Show: · Fuel the podcast: https://iferia.nestuge.com/supportme · Subscribe and leave a review! · Share Want to Be a Guest on The Iferia TechCast? · Reach out to Ezekiel on PodMatch · PodMatch Host Profile: https://podmatch.com/hostdetailpreview/theiferiatechcast

    28 min

  6. HACE 2 DÍAS

    Who Owns AI Creations? The Future of IP Law with Dr. Don Simmonds | Ep 66

    Who owns the rights to AI-generated art, music, or code? Dr. Don Ray Simmonds, a trademark attorney and AI legal startup founder, dives deep into this groundbreaking question and the future of intellectual property in the age of artificial intelligence. With over a decade of experience, Dr. Simmonds translates complex legal and technical concepts into actionable insights. He reveals how "true prompt engineering" goes far beyond simple queries, the ethical dilemmas AI presents for creators, and why the education industry is "completely unprepared" for AI's impact. Discover his vision for an impenetrable, AI-driven operating system and how legal professionals must adapt to survive. In this episode, you’ll discover: · The fascinating journey from traditional IP law to founding an AI legal startup. · How trademarking a brand changes in an algorithm-driven world. · What "true prompt engineering" looks like in practice, using tools like N8N. · The definitive answer to: Who owns AI-generated content (user, developer, or machine)? · The most dangerous misconception tech founders have about protecting IP with AI. · The ethical dilemmas of AI's role in creativity that keep him up at night. · Why the education industry is "completely unprepared" for AI's disruption. · How building his own AI tools revealed the shortcomings of "the old ways of doing things." · The "AI Operating System" — an emerging trend that will turn IP on its head. · His personal definition of innovation in the legal tech space. This is essential listening for tech founders, legal professionals, creators, and anyone curious about the intersection of law, technology, and the future of ownership. Connect With Dr. Don Ray Simmonds: · LinkedIn: https://www.linkedin.com/in/dr-don-s-899164166/ Chapters: 00:00 Who Owns AI Creations? 00:43 Welcome Dr. Don Ray Simmonds: IP & AI Legal Expert 01:52 From Old Law to Cutting-Edge AI: A Unique Journey 03:45 Trademarking a Brand in an Algorithm-Driven World 05:07 The Reality of "Prompt Engineering" in Law 11:00 Simple Prompts vs. True Prompt Engineering (and his AI Tool) 15:04 Who Owns AI-Generated Content? (The Child Analogy) 17:18 Dangerous Misconceptions for Tech Founders on AI & IP 18:57 Ethical Dilemmas: AI's Role in Creativity 20:41 Unexpected Trademark Challenges from AI (No Case Yet) 21:09 The Evolving Role of Lawyers in a Tech-Driven World 23:32 What Blows Graduate Students' Minds About AI in IP Law 24:47 Industry Unprepared for AI's IP Implications: Education 27:33 Old Ways vs. New: Building an AI Legal Startup 29:43 The "AI Operating System" That Will Reshape IP 32:00 What Innovation Means to Dr. Don Ray Simmonds 34:13 Where to Connect with Dr. Don Ray Simmonds Support the Show: · Fuel the podcast: https://iferia.nestuge.com/supportme · Subscribe and leave a review! · Share Want to Be a Guest on The Iferia TechCast? · Reach out to Ezekiel on PodMatch · PodMatch Host Profile: https://podmatch.com/hostdetailpreview/theiferiatechcast

    35 min

  7. HACE 3 DÍAS

    Why Innovation is About Empathy, Not Just Speed - Brittany Hansen | Ep 65

    In a world obsessed with speed, tech entrepreneur Brittany Hansen argues that empathy is the true engine of innovation. From building a SaaS company without venture capital to fighting for sustainability, Brittany shares her unique perspective on leadership, technology, and global responsibility. Brittany Hansen, a Jiu-Jitsu grappler and mom of four, reveals how her diverse experiences shape her approach to business. She explains why bootstrapping her company was a deliberate choice, how luxury brands can champion sustainability, and the critical role women play in tech leadership. Discover her blunt advice for aspiring innovators and her vision for a tech industry driven by empathy. In this episode, you’ll discover: · How being a mom and a Jiu-Jitsu practitioner shaped her leadership and strategic thinking. · The biggest advantage of bootstrapping a SaaS company without venture capital. · Why luxury brands are uniquely positioned to lead the sustainability movement. · Her blunt take on whether sustainability is saving the planet or a political agenda. · The shocking truth about women in tech leadership and the unique strengths they bring. · Why "broken communication is the root of most business struggles" and how to fix it with empathy. · The surprising benefits of building a tech company in Idaho – "The Silicon Bridge." · Her definition of innovation: "It belongs to the world." This is a must-listen for entrepreneurs, tech leaders, sustainability advocates, and anyone passionate about building a more empathetic and innovative future. Connect With Brittany Hansen: · LinkedIn: https://www.linkedin.com/in/brittany-a-hansen/ · Website: https://viiision.com/ Chapters: 00:00 Innovation: An Idea That Belongs to the World 00:39 How Motherhood & Jiu-Jitsu Shape Leadership 02:36 The Advantage of Bootstrapping a SaaS Company 04:10 Luxury Brands Leading the Way in Sustainability 07:33 Is Sustainability a Political Agenda or Saving the Planet? 11:50 The Unique Strengths Women Bring to Tech Leadership 15:12 Balancing Tradition with Innovation in Tech 17:15 Building a Tech Company in Idaho: The "Silicon Bridge" 19:28 Fixing Broken Communication with Empathy 22:24 Building a Company is Like Rolling in Jiu-Jitsu 25:28 Blunt Advice for Aspiring Tech Innovators 28:13 One Change for Tech Industry Culture: More Empathy 29:46 Future Trend in Sustainable Technology 31:14 What Innovation Means to Brittany Hansen 33:06 Where to Connect with Brittany Hansen Support the Show: · Fuel the podcast: https://iferia.nestuge.com/supportme · Subscribe and leave a review! · Share Want to Be a Guest on The Iferia TechCast? · Reach out to Ezekiel on PodMatch · PodMatch Host Profile: https://podmatch.com/hostdetailpreview/theiferiatechcast

    33 min

  8. HACE 3 DÍAS

    AI Can Visualize 100% of Your Vision - Erich Archer | Ep 64

    What if you could visualize 100% of your creative vision without compromise? Emmy award-winning AI video specialist Erich Archer explains how generative AI is unlocking a new era of storytelling for individual creators. Erich Archer, the creator of "Smarty Pants," an ecosystem of over 100 custom AI tools, shares his journey from producing major network TV shows to becoming a generative AI pioneer. He breaks down how he built his custom GPTs, the process behind his AI-driven short film "RUFUS," and why he believes AI empowers creators to develop *more* personal and distinct voices by removing technical and financial barriers. In this episode, you’ll discover: · How the "Smarty Pants" ecosystem of 100+ custom GPTs works · The AI tech stack behind the award-winning short film "RUFUS" (Midjourney, 11 Labs, Perplexity) · Why AI helps creators develop a *more* distinct voice by enabling 100% of their vision · A "happy accident" where an AI glitch produced a better result than planned · How to use an LLM as your project assistant from day one · The one capability on the horizon that will "completely change the game" for AI video This is a masterclass for creators, filmmakers, storytellers, and any innovator looking to harness generative AI. Connect With Erich Archer: · Website: https://www.cgacreative.com/ · LinkedIn: https://www.linkedin.com/in/ericharcher/ Chapters: 00:00 A Creativity Unlock for 100% of Your Vision 00:46 Welcome Erich Archer, Emmy-Winning AI Specialist 01:51 What is "Smarty Pants": An Ecosystem of 100+ AI Tools 04:22 The Pivotal Moment: From Network TV to AI Storytelling 05:57 Architecting the Smarty Pants Ecosystem 07:48 The AI Tech Stack Behind the Short Film "RUFUS" 09:54 How AI Helps Creators Develop a MORE Personal Voice 11:50 Building Custom AI vs. Using Off-the-Shelf Tools 13:44 The New AI Filmmaking Pipeline (R\&D Process) 17:07 The "Happy Accident": When AI Glitches Create Better Art 18:34 Accessible AI Tools You Can Experiment With Today 19:57 Empowering Local Storytellers with AI (No Hollywood Budget) 21:13 The Next AI Capability That Will Change Everything 22:36 How the Human Creator's Role Will Evolve 23:42 What Innovation Means in Art and Technology 25:10 Where to Connect with Erich Archer Support the Show: · Fuel the podcast: https://iferia.nestuge.com/supportme · Subscribe and leave a review! · Share Want to Be a Guest on The Iferia TechCast? · Reach out to Ezekiel on PodMatch · PodMatch Host Profile: https://podmatch.com/hostdetailpreview/theiferiatechcast

    26 min
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Curious about what it’s really like to work, study, or create in science, engineering, technology and innovation? On The Iferia TechCast, we chat with students, researchers, tech pros, and innovators shaping these fields. Hear real stories of breakthroughs and breakdowns, late-night problem solving, failed experiments, and big wins. If you’ve ever debugged code at 2 a.m., accidentally blown something up in a lab, or fought to turn an idea into reality — this show’s for you. Want to be a guest ? Send Ezekiel Iferia a message on PodMatch: https://podmatch.com/hostdetailpreview/theiferiatechcast

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  • Creador
    Ezekiel Iferia
  • Años de actividad
    2 k
  • Episodios
    73
  • Clasificación
    Apto
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    © Ezekiel Iferia
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    The Iferia Techcast