The Iferia Techcast

Ezekiel Iferia
  • 5,0 (5)
  • SCIENCES
  • TOUS LES JOURS

Curious about what it’s really like to work, study, or create in science, engineering, technology and innovation? On The Iferia TechCast, we chat with students, researchers, tech pros, and innovators shaping these fields. Hear real stories of breakthroughs and breakdowns, late-night problem solving, failed experiments, and big wins. If you’ve ever debugged code at 2 a.m., accidentally blown something up in a lab, or fought to turn an idea into reality — this show’s for you. Want to be a guest ? Send Ezekiel Iferia a message on PodMatch: https://podmatch.com/hostdetailpreview/theiferiatechcast

  1. -2 H

    Hook Viewers in 5 Seconds: Video Marketing Secrets - Anthony Prichard | Ep 67

    Your video has only 5 seconds to capture a viewer. Digital marketing expert Anthony Pritchard reveals the formula for creating short, effective videos that generate warm leads for small businesses, even for complex tech products. Struggling to explain your tech product simply? Anthony Prichard, a digital marketing and video production specialist, breaks down the common mistakes businesses make with video and website marketing. Learn his perfected 5-step formula for short educational videos that hook the right audience, build trust, and drive engagement. He also shares insights on leveraging AI agents, event marketing for zero budget, and the crucial mindset shift needed to succeed on camera. In this episode, you’ll discover: · The critical 5-second rule for hooking viewers and dismissing the wrong audience. · Anthony's 5-step formula for impactful short educational videos (Hook, Brand, Pain, Intro, CTA). · The biggest mistake turning customers away from startup websites (Hint: It's not just design). · How to turn video views into warm leads landing in your inbox. · Tips for tech founders who feel awkward on camera (including AI spokesperson tools like Creatify). · How AI agents and tools like Go High Level are changing customer communication. · The most effective *free* marketing step for developers with zero budget: Event Marketing. · Why video testimonials are exponentially more valuable ($5,000) than written reviews ($250). · Anthony's invention born from necessity: The Mobile Studio Stick, a mobile video production studio. This episode is packed with practical advice for tech founders, engineers, and small business owners ready to leverage video marketing for business growth and customer acquisition. Connect With Anthony Prichard: · Website: https://anthonyprichard.com/ · Website Quick-Fix Offer: https://app.gohighlevel.com/v2/preview/vLozogquPXmWuuQaDMmq · Mobile Studio Stick: https://mobilestudiostick.com Chapters: 00:00 Hook Viewers in the First 5 Seconds 00:40 Welcome Anthony Prichard, Video Marketing Expert 01:49 Why Video is Powerful for Explaining Tech Products 03:05 Crafting a 1-Minute Video That Clearly Explains Your Product 06:07 The Biggest Mistake Startups Make on Their Websites 07:23 From First Video View to Warm Lead in Your Inbox 10:05 Tips for Technical People Who Feel Awkward on Camera 11:12 AI Agents in Marketing Explained Simply 13:16 Easy Tools for Creating Professional-Looking Videos (Opus Pro, Instagram, TikTok) 14:44 The Marketing Trap Businesses Should Avoid (Voice Search Registration) 15:59 Most Effective First Step for Developers with Zero Budget (Event Marketing) 17:20 Using Video to Improve Tech Product User Experience 18:52 One Piece of Marketing Advice for Tech Founders 20:53 The Future Evolution of Video Marketing for Tech 22:15 What Innovation Means in Marketing & Communications 23:33 Anthony's Invention: The Mobile Studio Stick 26:33 Where to Connect with Anthony Pritchard Support the Show: · Fuel the podcast: https://iferia.nestuge.com/supportme · Subscribe and leave a review! · Share Want to Be a Guest on The Iferia TechCast? · Reach out to Ezekiel on PodMatch · PodMatch Host Profile: https://podmatch.com/hostdetailpreview/theiferiatechcast

    28 min

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    Who Owns AI Creations? The Future of IP Law with Dr. Don Simmonds | Ep 66

    Who owns the rights to AI-generated art, music, or code? Dr. Don Ray Simmonds, a trademark attorney and AI legal startup founder, dives deep into this groundbreaking question and the future of intellectual property in the age of artificial intelligence. With over a decade of experience, Dr. Simmonds translates complex legal and technical concepts into actionable insights. He reveals how "true prompt engineering" goes far beyond simple queries, the ethical dilemmas AI presents for creators, and why the education industry is "completely unprepared" for AI's impact. Discover his vision for an impenetrable, AI-driven operating system and how legal professionals must adapt to survive. In this episode, you’ll discover: · The fascinating journey from traditional IP law to founding an AI legal startup. · How trademarking a brand changes in an algorithm-driven world. · What "true prompt engineering" looks like in practice, using tools like N8N. · The definitive answer to: Who owns AI-generated content (user, developer, or machine)? · The most dangerous misconception tech founders have about protecting IP with AI. · The ethical dilemmas of AI's role in creativity that keep him up at night. · Why the education industry is "completely unprepared" for AI's disruption. · How building his own AI tools revealed the shortcomings of "the old ways of doing things." · The "AI Operating System" — an emerging trend that will turn IP on its head. · His personal definition of innovation in the legal tech space. This is essential listening for tech founders, legal professionals, creators, and anyone curious about the intersection of law, technology, and the future of ownership. Connect With Dr. Don Ray Simmonds: · LinkedIn: https://www.linkedin.com/in/dr-don-s-899164166/ Chapters: 00:00 Who Owns AI Creations? 00:43 Welcome Dr. Don Ray Simmonds: IP & AI Legal Expert 01:52 From Old Law to Cutting-Edge AI: A Unique Journey 03:45 Trademarking a Brand in an Algorithm-Driven World 05:07 The Reality of "Prompt Engineering" in Law 11:00 Simple Prompts vs. True Prompt Engineering (and his AI Tool) 15:04 Who Owns AI-Generated Content? (The Child Analogy) 17:18 Dangerous Misconceptions for Tech Founders on AI & IP 18:57 Ethical Dilemmas: AI's Role in Creativity 20:41 Unexpected Trademark Challenges from AI (No Case Yet) 21:09 The Evolving Role of Lawyers in a Tech-Driven World 23:32 What Blows Graduate Students' Minds About AI in IP Law 24:47 Industry Unprepared for AI's IP Implications: Education 27:33 Old Ways vs. New: Building an AI Legal Startup 29:43 The "AI Operating System" That Will Reshape IP 32:00 What Innovation Means to Dr. Don Ray Simmonds 34:13 Where to Connect with Dr. Don Ray Simmonds Support the Show: · Fuel the podcast: https://iferia.nestuge.com/supportme · Subscribe and leave a review! · Share Want to Be a Guest on The Iferia TechCast? · Reach out to Ezekiel on PodMatch · PodMatch Host Profile: https://podmatch.com/hostdetailpreview/theiferiatechcast

    35 min

  3. -21 H

    Why Innovation is About Empathy, Not Just Speed - Brittany Hansen | Ep 65

    In a world obsessed with speed, tech entrepreneur Brittany Hansen argues that empathy is the true engine of innovation. From building a SaaS company without venture capital to fighting for sustainability, Brittany shares her unique perspective on leadership, technology, and global responsibility. Brittany Hansen, a Jiu-Jitsu grappler and mom of four, reveals how her diverse experiences shape her approach to business. She explains why bootstrapping her company was a deliberate choice, how luxury brands can champion sustainability, and the critical role women play in tech leadership. Discover her blunt advice for aspiring innovators and her vision for a tech industry driven by empathy. In this episode, you’ll discover: · How being a mom and a Jiu-Jitsu practitioner shaped her leadership and strategic thinking. · The biggest advantage of bootstrapping a SaaS company without venture capital. · Why luxury brands are uniquely positioned to lead the sustainability movement. · Her blunt take on whether sustainability is saving the planet or a political agenda. · The shocking truth about women in tech leadership and the unique strengths they bring. · Why "broken communication is the root of most business struggles" and how to fix it with empathy. · The surprising benefits of building a tech company in Idaho – "The Silicon Bridge." · Her definition of innovation: "It belongs to the world." This is a must-listen for entrepreneurs, tech leaders, sustainability advocates, and anyone passionate about building a more empathetic and innovative future. Connect With Brittany Hansen: · LinkedIn: https://www.linkedin.com/in/brittany-a-hansen/ · Website: https://viiision.com/ Chapters: 00:00 Innovation: An Idea That Belongs to the World 00:39 How Motherhood & Jiu-Jitsu Shape Leadership 02:36 The Advantage of Bootstrapping a SaaS Company 04:10 Luxury Brands Leading the Way in Sustainability 07:33 Is Sustainability a Political Agenda or Saving the Planet? 11:50 The Unique Strengths Women Bring to Tech Leadership 15:12 Balancing Tradition with Innovation in Tech 17:15 Building a Tech Company in Idaho: The "Silicon Bridge" 19:28 Fixing Broken Communication with Empathy 22:24 Building a Company is Like Rolling in Jiu-Jitsu 25:28 Blunt Advice for Aspiring Tech Innovators 28:13 One Change for Tech Industry Culture: More Empathy 29:46 Future Trend in Sustainable Technology 31:14 What Innovation Means to Brittany Hansen 33:06 Where to Connect with Brittany Hansen Support the Show: · Fuel the podcast: https://iferia.nestuge.com/supportme · Subscribe and leave a review! · Share Want to Be a Guest on The Iferia TechCast? · Reach out to Ezekiel on PodMatch · PodMatch Host Profile: https://podmatch.com/hostdetailpreview/theiferiatechcast

    33 min

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    AI Can Visualize 100% of Your Vision - Erich Archer | Ep 64

    What if you could visualize 100% of your creative vision without compromise? Emmy award-winning AI video specialist Erich Archer explains how generative AI is unlocking a new era of storytelling for individual creators. Erich Archer, the creator of "Smarty Pants," an ecosystem of over 100 custom AI tools, shares his journey from producing major network TV shows to becoming a generative AI pioneer. He breaks down how he built his custom GPTs, the process behind his AI-driven short film "RUFUS," and why he believes AI empowers creators to develop *more* personal and distinct voices by removing technical and financial barriers. In this episode, you’ll discover: · How the "Smarty Pants" ecosystem of 100+ custom GPTs works · The AI tech stack behind the award-winning short film "RUFUS" (Midjourney, 11 Labs, Perplexity) · Why AI helps creators develop a *more* distinct voice by enabling 100% of their vision · A "happy accident" where an AI glitch produced a better result than planned · How to use an LLM as your project assistant from day one · The one capability on the horizon that will "completely change the game" for AI video This is a masterclass for creators, filmmakers, storytellers, and any innovator looking to harness generative AI. Connect With Erich Archer: · Website: https://www.cgacreative.com/ · LinkedIn: https://www.linkedin.com/in/ericharcher/ Chapters: 00:00 A Creativity Unlock for 100% of Your Vision 00:46 Welcome Erich Archer, Emmy-Winning AI Specialist 01:51 What is "Smarty Pants": An Ecosystem of 100+ AI Tools 04:22 The Pivotal Moment: From Network TV to AI Storytelling 05:57 Architecting the Smarty Pants Ecosystem 07:48 The AI Tech Stack Behind the Short Film "RUFUS" 09:54 How AI Helps Creators Develop a MORE Personal Voice 11:50 Building Custom AI vs. Using Off-the-Shelf Tools 13:44 The New AI Filmmaking Pipeline (R\&D Process) 17:07 The "Happy Accident": When AI Glitches Create Better Art 18:34 Accessible AI Tools You Can Experiment With Today 19:57 Empowering Local Storytellers with AI (No Hollywood Budget) 21:13 The Next AI Capability That Will Change Everything 22:36 How the Human Creator's Role Will Evolve 23:42 What Innovation Means in Art and Technology 25:10 Where to Connect with Erich Archer Support the Show: · Fuel the podcast: https://iferia.nestuge.com/supportme · Subscribe and leave a review! · Share Want to Be a Guest on The Iferia TechCast? · Reach out to Ezekiel on PodMatch · PodMatch Host Profile: https://podmatch.com/hostdetailpreview/theiferiatechcast

    26 min

  5. -3 J

    Innovation is Caring: A Paramedic's Mission to Revolutionize Home Healthcare - Josh Klein | Ep 63

    When COVID shut down the world, paramedic-turned-CEO Josh Klein saw an opportunity to innovate. He reveals how a crisis forced his 10,000-caregiver network to embrace technology, leading to groundbreaking solutions that are redefining how we care for the elderly at home. Josh Klein, founder of Emerest, shares his journey from the front lines of emergency medicine to building a tech-powered home care ecosystem. He details the creation of Emerest Connect, a telehealth platform that prevents hospitalizations, and U@Perks, a first-of-its-kind wellness program that pampers and empowers caregivers. Discover the incredible story behind his company's interactive television studio, built to combat the crippling loneliness felt by seniors. In this episode, you’ll discover: · The pivotal moment during COVID that sparked a radical tech transformation in home care. · The powerful caregiver-first model of U@Perks, featuring lounges, salons, and mental health support. · The tech architecture behind Emerest Connect that allows paramedics to intervene before a patient needs the ER. · The heartwarming story of building an interactive television studio to combat elder loneliness. · Josh Klein's powerful definition of innovation: "Innovation is caring. It's a vehicle to propel your caring.". This episode is a powerful listen for anyone in health tech, engineering, caregiving, and for families navigating the challenges of aging in place. Connect With Josh Klein: · Website: https://www.emerest.com/ · Facebook: https://web.facebook.com/emerestofficial/?_rdc=1&_rdr# Chapters: 00:00 Innovation is a Vehicle to Propel Your Caring 00:47 Welcome Josh Klein, Founder & CEO of Emerest 01:51 The Moment Technology Became Essential for Home Care 03:59 The Mission of Emerest and U@Perks 08:04 The Difference Between Emerest Connect and U@Perks 13:09 The Tech Stack: Integrating Telehealth and Remote Monitoring 20:25 Combating Social Determinants of Health with Technology 24:05 The Interactive Television Studio for Seniors 26:46 The Technical and Logistical Challenges of Scaling 31:40 Emerging Technologies for Aging Safely at Home 35:59 What Does Innovation Mean in Healthcare? 40:28 Where to Learn More About Emerest Support the Show: · Fuel the podcast: https://iferia.nestuge.com/supportme · Subscribe and leave a review! · Share Want to Be a Guest on The Iferia TechCast? · Reach out to Ezekiel on PodMatch · PodMatch Host Profile: https://podmatch.com/hostdetailpreview/theiferiatechcast

    42 min

  6. -3 J

    Succeed on LinkedIn Without Posting Anything - Daniel Alfon | Ep 62

    What if you could succeed on LinkedIn without ever posting content? LinkedIn pioneer Daniel Alfon, who joined the platform in 2004, reveals why the platform is a secret weapon for introverts and how a powerful profile beats a busy feed every time. In a world obsessed with content creation, Daniel Alfon offers a radical, counterintuitive strategy: treat your LinkedIn profile as a website, not a CV. He explains why the most important action on LinkedIn is the profile visit, and how engineers, tech founders, and podcasters can generate leads and build a powerful network organically—without spammy tactics or the pressure to constantly post. In this episode, you’ll discover: · The fundamental reason why LinkedIn is the perfect platform for introverts. · How to shift your profile from a boring CV to a dynamic, customer-facing "website". · The single most costly mistake podcasters make when promoting episodes on LinkedIn. · Why being "best connected" trumps being "most connected" and how to build your network strategically. · The reason "exposure is overrated" on LinkedIn and what to focus on instead of vanity metrics. · A step-by-step guide to validating a new tech idea or finding beta users in LinkedIn Groups for free. This episode is a masterclass for any STEM professional, founder, or creator who wants to leverage LinkedIn authentically and effectively. Connect With Daniel Alfon: · Website: https://www.danielalfon.com/ · Free Headline Cheat Sheet: https://www.danielalfon.com/#freebie · LinkedIn: https://www.linkedin.com/in/alfon/ Chapters: 00:00 You Can Succeed on LinkedIn Without Sharing Anything 00:41 Welcome Daniel Alfon, LinkedIn Pioneer 01:49 Why He Joined LinkedIn in 2004 02:59 Treat Your Profile as a Website, Not a CV 04:14 The Secret Reason LinkedIn is Perfect for Introverts 06:21 The Most Costly Mistake Podcasters Make on LinkedIn 09:00 Should Podcasters Use a Personal Profile or a Company Page? 10:24 Most Connected vs. Best Connected: A Strategy for Your Network 12:53 A Smarter Content Strategy Than Posting Every Episode 14:37 Why Exposure is Overrated on LinkedIn 17:29 How to Validate a New Tech Idea Using LinkedIn Groups 19:59 How AI is Changing the Game on LinkedIn 21:56 Why Genuine Connections Still Win in the Long Run 25:03 One Piece of Advice for a Recent STEM Graduate 27:18 The Power of Doing Your Research 28:02 Innovating How We Use Existing Platforms 29:12 Where to Get Daniel's Free Headline Cheat Sheet Support the Show: · Fuel the podcast: https://iferia.nestuge.com/supportme · Subscribe and leave a review! · Share Want to Be a Guest on The Iferia TechCast? · Reach out to Ezekiel on PodMatch · PodMatch Host Profile: https://podmatch.com/hostdetailpreview/theiferiatechcast

    30 min

  7. -4 J

    I Walked 2,000 Miles to Become a Food Scientist - Bryan Quoc Le | Ep 61

    Imagine walking 2,000 miles to discover your passion. Dr. Bryan Quoc Le, a PhD food scientist, shares his incredible journey from chemistry to food entrepreneurship, revealing the hidden science behind your favorite flavors and the future of food. From an epic cross-country walk that revealed the true power of food to becoming a leading consultant and author, Dr. Bryan Quoc Le demystifies the world of food science. He explains why it's more than just recipes—it's about sourcing, regulations, and complex chemistry. Discover the cutting-edge tech (and surprisingly low-tech realities) of modern food innovation, the secrets to creating compelling plant-based flavors, and the common myths he loves to debunk. In this episode, you’ll discover: · Bryan's 2,000-mile walk and how it ignited his passion for food science. · What a food scientist *actually* does (beyond just recipes and flavors). · The surprising "tech stack" of a modern food innovator: often simpler than you'd think. · The intricate "Maillard reaction" and "retrosynthetic approach" to crafting plant-based lamb flavors. · How a scientist learns to market: treating clients as "emotional creatures" and leveraging unique analytical skills. · The biggest food science myths Bryan loves to debunk (like "resting meat"). · The future of food tech: cell-based agriculture, precision fermentation, and combating rising childhood myopia. This episode is a fascinating listen for STEM students, aspiring food entrepreneurs, and anyone curious about the science that shapes what we eat and the journey of an unconventional innovator. Connect With Bryan Quoc Le: · Website: https://www.mendocinofoodconsulting.com/ · Book (150 Food Science Questions Answered): https://www.amazon.com/150-Food-Science-Questions-Answered/dp/1646118332 · LinkedIn: https://www.linkedin.com/in/bryanquocle/ Chapters: 00:00 The 2,000-Mile Journey to Food Science 00:55 Welcome Dr. Bryan Quoc Le, Food Scientist & Entrepreneur 01:34 The Catalyst: From Lab to Consulting Firm 05:29 What Exactly Does a Food Scientist Do? 07:54 The Tech Stack of a Modern Food Innovator 09:47 The Challenge of Creating Plant-Based Flavors 12:16 How a Scientist Markets Themselves: From Reddit to Clients 16:14 Debunking Food Science Myths (e.g., Resting Meat) 18:53 Technology's Role in Modern Food Safety 22:19 Common Technical Mistakes New Food Entrepreneurs Make 24:05 The Flavor Matrix: Art, Culture, and Science of Taste 27:33 Future of Food Technology & Emerging Roles 29:58 What Innovation Means in Food Science 31:31 Where to Find Bryan Quoc Le's Work Support the Show: · Fuel the podcast: https://iferia.nestuge.com/supportme · Subscribe and leave a review! · Share Want to Be a Guest on The Iferia TechCast? · Reach out to Ezekiel on PodMatch · PodMatch Host Profile: https://podmatch.com/hostdetailpreview/theiferiatechcast

    32 min

  8. -4 J

    Your Brain's "DOS System" Is Causing Stress (AI Can Fix It) - Allen Imbarrato | Ep 60

    Your brain's ancient stress response system is being overwhelmed by modern life. Allen Imbarrato, a software veteran, reveals how his new AI-powered app, KiFlow, helps you transform stress into strength in under 20 minutes. After decades building software for businesses and a decade living in an ashram, Allen Imbarrato merges deep tech with deep mindfulness. He explains why our "Stone Age DOS system" for stress is a "bug in the software" that leads to chronic disease. Discover his new KiFlow app, which uses AI to guide users through a personalized, four-step process to reframe challenges, uncover hidden triggers, and shift from a survival mindset to a calm, creative, and empowered flow state. In this episode, you’ll discover: · Why our 25-million-year-old "Stone Age DOS system" for stress is failing us today. · The four-step "Facing, Focusing, Freeing, and Flowing" algorithm for stress transformation. · How KiFlow's AI coach, "Kifu," provides personalized insights, tracks your history, and ensures privacy. · A common "aha moment" from users: uncovering childhood beliefs that trigger adult stress. · Why transforming stress (not just managing it) leads to sustained mental and emotional growth. This episode is vital for anyone in tech, entrepreneurs, or individuals seeking to leverage conscious technology for personal growth and emotional resilience. Connect With Allen Imbarrato: · KiFlow App: https://kiflow.app · LinkedIn: https://www.linkedin.com/in/allen-imbarrato-0942a24/ Chapters: 00:00 Your Brain's Stone Age DOS System 00:46 Welcome Allen Imbarrato, Creator of KiFlow 01:58 The Thread Connecting Deep Tech and Deep Mindfulness 05:01 The Origin of KeyBiz Business Software 06:01 The Personal Pain Point: Why KiFlow Was Built 08:48 The Tech-Meets-Mindfulness Algorithm: The Four Fs 12:46 How KiFlow's AI Coach ("Kifu") Personalizes Guidance 15:10 User's "Aha Moment": Uncovering Hidden Stress Triggers 18:35 Ensuring Privacy for Vulnerable Moments with AI 20:01 How Business Software Experience Shaped KiFlow's Design 23:08 Transforming Stress vs. Managing Stress: The Fundamental Difference 25:14 The Future of AI and Human Emotional Intelligence 28:30 What Innovation Means: From Software to Stress Transformation 30:58 Where to Download the KiFlow App Support the Show: · Fuel the podcast: https://iferia.nestuge.com/supportme · Subscribe and leave a review! · Share Want to Be a Guest on The Iferia TechCast? · Reach out to Ezekiel on PodMatch · PodMatch Host Profile: https://podmatch.com/hostdetailpreview/theiferiatechcast

    32 min
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À propos

Curious about what it’s really like to work, study, or create in science, engineering, technology and innovation? On The Iferia TechCast, we chat with students, researchers, tech pros, and innovators shaping these fields. Hear real stories of breakthroughs and breakdowns, late-night problem solving, failed experiments, and big wins. If you’ve ever debugged code at 2 a.m., accidentally blown something up in a lab, or fought to turn an idea into reality — this show’s for you. Want to be a guest ? Send Ezekiel Iferia a message on PodMatch: https://podmatch.com/hostdetailpreview/theiferiatechcast

Informations

  • Création
    Ezekiel Iferia
  • Années d’activité
    2 k
  • Épisodes
    69
  • Classification
    Tous publics
  • Copyright
    © Ezekiel Iferia
  • Site web de l’émission
    The Iferia Techcast