The From Scratch Podcast | Business and Marketing Strategy for Entrepreneurs

Kary Perry
  • 5.0 (8)
  • MARKETING

The From Scratch Podcast is the podcast for bold entrepreneurs ready to ditch burnout, rewrite the rules, and build businesses that actually feel good. Hosted by near-million-dollar course creator Kary Perry, expect unfiltered stories, bold strategies, and the mindset shifts to build with soul and sell with strategy.

  1. 3 NOV

    From Hiding to Seen: Why You’re Scared to Show Up Online (And How to Get Over It)

    If your content feels stuck — not because you don’t know what to post, but because you’re scared to actually post it — this episode is for you. We’re going deep into the real reason you’re holding back online (and it’s not the algorithm). In this episode, I’m breaking down the three hidden fears that keep you from showing up — rejection, being misunderstood, and being “too much” — and how to finally move through them so you can start creating from courage instead of control. You’ll learn:  • The psychology behind your fear of being seen and why it’s killing your engagement  • How overthinking and over-editing your posts disconnect you from your audience  • The three mindset shifts that will help you post with confidence, not perfection  • How to build trust and connection by showing up in your content as your real self If you’ve been watering down your message, hiding behind trends, or waiting to feel “ready,” this episode will be your permission slip to stop hiding and start being seen. By the end, you’ll understand how to move from fear to freedom — and how to show up online in a way that feels brave, aligned, and magnetic to the people who are meant to work with you. And if you’re ready for deeper, hands-on support — I’m now offering Content Strategy Calls where we’ll build your full content strategy together. You’ll get a personalized roadmap, three months of content planned by me, and a 90-minute private session to bring it all to life.  Episode Show Notes: https://karyperry.com/why-youre-scared-to-show-up-online-and-how-to-get-over-it/ The From Scratch Podcast: https://karyperry.com/podcast Free Resources: https://karyperry.com/freebies Instagram: https://instagram.com/socialwithkary

    8 min

  2. 27 OCT

    From Chaos to Consistent: Plan 30 Days of Posts in 90 Minutes

    If content creation feels like a full-time job you didn’t sign up for, this episode is going to be your game changer. In this episode, I’m walking you through the exact 90-minute content planning method that helped me end creative burnout, save my sanity and plan 30 days of content with clarity and ease—and you can literally do it with me as you listen. You’ll learn my 3-step method that helps you plan smarter, not harder: • Simplify: Choose the right content pillars so you always know what to post. • Align: Give every post a purpose—Attract, Nurture, or Convert—so your content actually drives results. • Batch: Create in focused sessions so you can stay consistent without burning out. You’ll discover: • Why creative burnout isn’t about laziness—it’s about lack of direction. • The psychology behind why your content feels harder than it should. • How to plan your next month of content in 90 minutes (and never run out of ideas again). This episode is perfect for you if: • You’re tired of guessing what to post or feeling behind every week. • You want a system that lets you create with clarity, not chaos. • You’re ready to make your content finally work for your business. By the end, you’ll have a complete plan for 30 days of intentional, results-driven content—without stress, overwhelm, or late-night Canva marathons. And if you’re ready to take it even deeper, check out Content From Scratch—my signature content course that teaches you how to create binge-worthy content that attracts, nurtures, and converts, plus gives you four months of done-for-you content ideas to plan faster and post with confidence. 🎧 Listen in and let’s plan your next month of content together—from scratch. Episode Show Notes:  https://karyperry.com/the-content-planning-method-that-saved-my-sanity/                 The From Scratch Podcast: https://karyperry.com/podcast Free Resources: https://karyperry.com/freebies Instagram: https://instagram.com/socialwithkary

    8 min

  3. 19 OCT

    From Copying to Converting: Why Posting Like The Gurus Is Hurting Your Business

    If you’ve been following every guru and content creator on the internet—trying their hooks, posting their trends, copying their captions—and still wondering why your content isn’t bringing in clients or customers… this episode is for you. In today’s episode, I’m breaking down why posting like a guru is actually hurting your business and how to fix it using a simple, sustainable content strategy that actually gets results. You’ll discover: • Why the “creator-style” strategy works for them—but not for you • The simple 3-stage Social Sales Funnel (Attract, Nurture, Convert) and how to apply it to every post • The 3 biggest reasons your current strategy isn’t bringing in clients or customers—and how to fix each one • How to shift from chasing trends to creating content that builds trust, connection, and sales This episode is perfect for you if: • You’re tired of copying “what’s working” for others and ready to build a content plan that works for your business • You want to understand why visibility isn’t translating into actual income • You’re done trying to go viral—and ready to start attracting the right audience who buys I’m Kary Perry, brand strategist and business coach, and I’ve helped over 500 entrepreneurs build six-figure content systems that attract, nurture, and convert—without relying on viral moments or burnout. By the end of this episode, you’ll know exactly how to stop copying the creators, start creating content with purpose, and finally build a strategy that works for your business. Your content doesn’t need more trends—it needs more truth. And if you’re ready to build a strategy that does exactly that, check out Content From Scratch—my complete program for creating binge-worthy content that attracts, nurtures, and converts with ease. Link’s waiting in the show notes. Episode Show Notes:                 The From Scratch Podcast: https://karyperry.com/podcast Free Resources: https://karyperry.com/freebies Instagram: https://instagram.com/socialwithkary

    9 min

  4. 13 OCT

    From Confusing to Clear: Why Your Content Pillars Aren’t Working

    If your content feels scattered, repetitive, or off-brand no matter how much you post—you’re not the problem. Your content pillars are. In this episode, I’m breaking down why your content pillars aren’t working and how to fix them once and for all, so you can finally create content that feels clear, consistent, and converts. You’ll discover: • Why “educate, entertain, inspire” isn’t a real content strategy (and what to do instead) • The psychology behind why your audience stops engaging when your pillars are too vague • How to identify the 3–5 core themes that make your content bingeable, memorable, and profitable • My simple system for building content pillars that position your brand, support your offers, and make content planning 10x easier This episode is perfect for you if: • You’re stuck guessing what to post every week and feeling like your content has no direction • You’ve outgrown your old content strategy and need a clearer foundation for your next level • You want to create content that not only attracts followers but turns them into loyal clients and customers I’m Kary Perry, brand strategist and business coach, and I’ve helped over 500 entrepreneurs create six-figure content systems that attract, nurture, and convert—without relying on trends or burnout. By the end of this episode, you’ll have a clear roadmap for creating content pillars that do the heavy lifting for your brand—helping you show up with confidence, consistency, and purpose every single time you post. Ready to take the guesswork out of content creation? Check out Content From Scratch, my step-by-step program that gives you the clarity, structure, and four months of done-for-you content ideas to help you plan and post with ease. Link’s in the show notes. Episode Show Notes: https://karyperry.com/how-to-fix-your-broken-content-pillars-so-your-content-finally-converts/                  The From Scratch Podcast: https://karyperry.com/podcast Free Resources: https://karyperry.com/freebies Instagram: https://instagram.com/socialwithkary

    9 min

  5. 6 OCT

    From Ignored to In Demand: The Messaging Secret That Fixed Everything

    If your content keeps getting ignored, you're not alone—and you're definitely in the right place. In this episode, I'm sharing the ONE messaging secret that completely transformed my content from crickets to "OMG, are you reading my mind?" DMs. This isn't about posting more or chasing trends—it's about finally understanding why your perfectly crafted posts get scrolled past while others go viral. You'll discover: • The real reason your content gets ignored (hint: it's not the algorithm) • My three-layer messaging framework that makes your audience feel seen, heard, and ready to buy • How to audit your current content and rewrite it using this exact system • Why talking features while your audience is feeling problems is killing your engagement This episode is perfect for you if: • You've been posting consistently but your content isn't connecting or converting • You're tired of shouting into the void and want a strategy that actually works • You're ready to create content that doesn't just get likes—but drives real sales I'm Kary Perry, brand strategist and business coach and I went from posting perfectly polished content that got maybe 12 likes and zero sales, to building a half-million-dollar brand in one year using this exact framework. And I've helped hundreds of entrepreneurs go from invisible to in-demand using these same strategies. By the end of this episode, you'll have the exact blueprint to transform your ignored posts into content that has your ideal clients saying, "I feel like you're in my head." Your people are out there right now, scrolling, waiting for someone who gets them. Let's make sure that someone is you. Ready to dive deeper? Check out Content From Scratch, my step-by-step program that gives you everything you need to create binge-worthy content that converts—link in the show notes. Episode Show Notes: The From Scratch Podcast: https://karyperry.com/podcast Free Resources: https://karyperry.com/freebies Instagram: https://instagram.com/socialwithkary

    8 min

  6. 29 SEP

    From Random to Results: The Strategic Content System That Actually Works

    Most people think their content isn't working because of the algorithm—but after analyzing 1,000 Instagram posts from entrepreneurs, I can tell you with certainty: that's not what's holding you back. I'm Kary Perry, brand strategist and business coach, and in this episode, I'm sharing the five biggest mistakes that are actually killing your growth, plus the exact five-part framework that took me from posting into the void to building a near million-dollar business on Instagram. Here's what I love about this—it's not about posting more. It's about posting with intention. You'll discover my Content That Connects and Converts Framework, including how to craft clear messaging that builds belief, create content pillars that actually drive results (hint: it's not "educate, inspire, entertain"), and build a sustainable content system that guides your audience from stranger to client. If you've been doing "all the right things" and still not seeing growth or sales, you're not the problem—your strategy is. This episode will help you stop guessing, stop chasing trends, and turn your random posts into a strategic system that grows your audience, builds trust, and drives sales. By the end, you'll know exactly how to transform your content from a pretty feed that goes nowhere into a results-driven machine that works as hard as you do. Ready to stop blending in and start building a binge-worthy, results-driven content strategy?  Join my free Content That Converts Workshop at karyperry.com/content-workshop and get the strategic roadmap that turns your content into your best sales tool. Episode Show Notes:  The From Scratch Podcast: https://karyperry.com/podcast Free Resources: https://karyperry.com/freebies Instagram: https://instagram.com/socialwithkary

    12 min

  7. 22 SEP

    From Quiet to Captivating: Attract the Right People by Owning Your Unique Brilliance

    Have you ever felt like you’re doing everything right—posting, staying on-brand, trying to be consistent—yet still feel invisible?  ike you’re blending in, attracting the wrong people (or no one at all), and wondering if you even have that “it factor” everyone else seems to? This episode is your permission slip to stop blending in and start being magnetic. I’m pulling back the curtain on the three powerful pivots that helped me—and countless students—move from quiet, overlooked, and overthinking… to captivating, connected, and consistently paid. You’ll learn:  ✨ Why muting your real beliefs is keeping you stuck—and how to finally share what you actually think in a way that draws your people closer.  ✨ How to flip the question from “what will sell?” to “what’s mine to give?”—and uncover the unique brilliance that makes your brand unforgettable.  ✨ Why showing up as the whole you (yes, quirks and all) is the missing link between content that gets ignored and content that builds connection, community, and clients. This isn’t fluff—it’s a deep dive into how to uncover and unleash what makes you you, and why that’s the very thing that will grow your community and your business. And if you’re ready to take this further, join me inside my free Magnetic Brand Workshop. You’ll walk step-by-step through how to uncover your unique brilliance, define your audience, and build a brand that feels like you—and sells like crazy. It’s time to stop muting your magic and start attracting the people you were made to serve. Episode Show Notes:  https://karyperry.com/how-to-attract-the-right-people-by-owning-your-unique-brilliance The From Scratch Podcast: https://karyperry.com/podcast Free Resources: https://karyperry.com/freebies Instagram: https://instagram.com/socialwithkary

    9 min

  8. 15 SEP

    From Pressured to Passive: Turning Free Content into Passive Income

    Still giving away your best content for free and wondering why it’s not translating into sales? You’re not alone. So many entrepreneurs think passive income only works if you have a massive audience, a signature course, or a complicated funnel. But here’s the truth: you don’t need any of that to start making money now. In this episode of From Scratch, I’m pulling back the curtain on the single strategy that’s helped me generate $10K weekends, fuel $183K launches, and sign one-on-one clients—without the hustle, burnout, or waiting until I had it “all figured out.” The secret? Low-ticket workshops. Workshops aren’t just another digital download that collects dust in someone’s inbox. They’re experiences—ones that build instant influence, give your audience a powerful quick win, and set you up for easy sales on repeat.  And the best part? This works no matter what business you run. Coaches, service providers, shop owners, even stay-at-home moms—you already have something people will pay to learn from you. You’ll learn: Why workshops convert better than freebies (and why PDFs are dead).The psychology behind why people value a $47 workshop more than a free download.How one simple workshop can create both influence and income on repeat.The action steps you can take this week to start building your own.✨ Ready to stop giving away what you could be charging for?  My Workshop to Wealth Blueprint walks you step-by-step through creating, selling, and automating your first mini-workshop in just 30 days—so you can start turning your brilliance into income now. Grab it at karyperry.com/workshoptowealth. Episode Show Notes: https://karyperry.com/how-i-turned-free-content-into-a-10k-passive-income/                  The From Scratch Podcast: https://karyperry.com/podcast Free Resources: https://karyperry.com/freebies Instagram: https://instagram.com/socialwithkary

    11 min
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The From Scratch Podcast is the podcast for bold entrepreneurs ready to ditch burnout, rewrite the rules, and build businesses that actually feel good. Hosted by near-million-dollar course creator Kary Perry, expect unfiltered stories, bold strategies, and the mindset shifts to build with soul and sell with strategy.

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