FutureProof Advisor Podcast

Matt Reiner

The FutureProof Advisor is built to help financial advisors unlock their full potential—not just by growing their business, but by becoming the best version of themselves and their firms. Through deep industry insights, real-world strategies, and personal transformation, FutureProof Advisor is your path to doubling your business and building a legacy.

  1. The Cost of Certainty

    3D AGO

    The Cost of Certainty

    Providing certainty is what advisors are paid to do. Ironically, it’s also what often holds firms back. In this episode of The FutureProof Advisor, I explore the tension between being professionally risk‑averse for clients and needing to be adaptive inside our own businesses. I share a simple hallway story that reveals how quickly momentum can turn into inertia—and how our instinct to “not rock the boat” quietly makes change harder the longer we wait. Much of this resistance isn’t strategic—it’s human. Our brains are wired to avoid loss, seek safety, and stick with what feels familiar, especially when our income depends on getting things right. But that same wiring works against innovation. I break down why psychological safety—not technology or capital—is the real constraint, and why firms that create space for small, reversible experiments learn faster and build more resilience than those waiting for consensus or perfect certainty. Examples from companies like Google and leaders like Jeff Bezos reinforce a simple truth: learning happens through action, not agreement. Future‑proof firms don’t eliminate risk—they design for it. That means running “safe‑to‑fail” pilots, being willing to revisit sacred cows like pricing models, and using tools like pre‑mortems to think clearly about downside before it shows up. The firms that will thrive over the next decade aren’t the most confident—they’re the most curious. They keep learning, keep adjusting, and keep moving forward, even when the path isn’t perfectly clear.

    28 min
  2. The Advisor's Forgetting Curve

    JAN 29

    The Advisor's Forgetting Curve

    We like to believe we remember more than we actually do. In this episode of The FutureProof Advisor, I explore the uncomfortable reality of the forgetting curve—and why it quietly undermines even the best client relationships. Within hours, much of what we hear fades. Within days, most of it is gone. For advisors, that gap isn’t just a productivity issue—it’s a trust issue, especially when clients assume the details they shared still live clearly in our minds. The real challenge isn’t collecting information; it’s making sense of it. CRMs are great at storing data, but they weren’t designed to help us connect ideas, patterns, and insights across time. I talk about the difference between managing data and managing knowledge, and how tools like AI note‑taking and structured systems can reduce cognitive load without distancing us from the relationship. When information is organized around action—not just compliance—it becomes easier to spot what matters and respond with intention. Future‑proofing a firm doesn’t mean remembering everything. It means building systems that surface the right insights at the right moment. By accepting our human limits and pairing them with thoughtful processes and technology, we can stay present in conversations without constantly relearning our clients from scratch. The goal isn’t more information—it’s better continuity, deeper trust, and advice that feels personal because it actually is.

    27 min
  3. Velocity Over Volume

    JAN 21

    Velocity Over Volume

    The firms that will win going forward won’t be the ones who can handle the most clients—they’ll be the ones who can relieve uncertainty the fastest. In this conversation on The FutureProof Advisor, I explore the shift from thinking in terms of volume to thinking in terms of velocity. In a world where information is abundant and tools are accessible, the true differentiator isn’t how much advice you deliver, but how quickly you help clients feel confident and clear. One of the most underestimated costs in our industry is waiting. Even the most thoughtful, technically sound plan loses impact if a client is left sitting with unanswered questions or lingering anxiety. I unpack why speed has become a core component of trust, and how firms can rethink their operating models to tighten the gap between a client’s question and meaningful resolution. Drawing parallels from companies like Amazon, Domino’s, and FedEx, the lesson is clear: responsiveness isn’t about rushing—it’s about designing systems that move with intention. This episode challenges advisors to rethink how work actually flows through their firm. When you measure success by throughput instead of capacity, everything changes—from how teams are structured to how technology is deployed. The goal isn’t to do more; it’s to do what matters faster. Because in an environment defined by uncertainty, the advisor who reduces the weight clients carry—quickly and consistently—is the one who earns lasting trust.

    24 min
4.7
out of 5
13 Ratings

About

The FutureProof Advisor is built to help financial advisors unlock their full potential—not just by growing their business, but by becoming the best version of themselves and their firms. Through deep industry insights, real-world strategies, and personal transformation, FutureProof Advisor is your path to doubling your business and building a legacy.