Get Amplified

Amplified Group
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Podcast series GET AMPLIFIED where we’re going to be talking about everything to do with working in the tech industry from staying ahead of the pace of change to fulfilment and well-being.Hosting the series will be Sam Routledge former CTO at Softcat who will be joined by Vicky Reddington from the Amplified Group. The team will be joined by leaders in the tech industry who will share their stories. We are going to share things we wish we knew 20 years ago. This is not rocket science but, we are going to highlight many of the things we do subconsciously and with a more conscious approach, done with intent and purpose can be hugely impactful. We will break it down and make it practical! Like everything we do at the Amplified Group, we will keep it real, it will be relevant and it will be lively!

  1. 17 AVR.

    A Shared North Star Turns Silos Into One Leadership Team with Troy Stoll

    Send us Fan Mail We’re celebrating our 100th episode of Get Amplified by bringing in Troy Stoll from Dynatrace (APAC), an energising leader who’s lived what it really takes to make alignment stick.  If you’ve seen strong teams slowed by silos, mixed metrics, or underlying friction, this is a clearer way forward. By aligning on a shared North Star and working back to remove friction between marketing, sales, services, and customer success, the APAC team is now executing with real pace and consistency.  We get into why over-communication is a leadership responsibility, especially as teams evolve, new leaders join, and priorities shift. It’s less about telling people what to do, and more about helping them understand why it matters and where they fit into the bigger picture. A big part of the story is the Switch change framework and why shared language matters more than most leaders realise. We break down its three core ideas: finding the bright spots (what’s already working), shaping the path (making the right behaviours easier to follow), and motivating the elephant (tapping into what actually drives people to act).  The shift here is simple but powerful: stop trying to fix everything, and start amplifying what already works. That’s what shrinks change and helps it land faster across teams, cultures, and geographies. Troy also connects this to the Team Speed Check as a practical way to surface purpose, trust, clarity, and simplicity, so leaders aren’t guessing what’s going on, they’re responding to reality. If you’re looking for actionable ideas on cross-functional leadership, communication, and building trust that shows up in pipeline, renewals, and better customer outcomes, this one’s worth your time. Subscribe to Get Amplified, share this milestone episode with a colleague. We would love you to follow us on LinkedIn!  https://www.linkedin.com/company/amplified-group/

    41 min

  2. 10 MARS

    Why Happy Teams Win with Richard Munro

    Send us Fan Mail What if the secret to high-performing teams isn’t working harder, but putting happiness first? In this episode of Get Amplified, we sit down with technology strategist and former CTO advisor Richard Munro to explore an idea that challenges a lot of conventional leadership thinking: happiness comes before performance, not after it. This is a conversation of two halves: Storytelling in tech and happiness in work. What struck us most is that having spent his career in some of the most technical roles in the industry, Richard’s biggest insight wasn’t about technology.  It was about people. Because even the best technology strategy fails if the team delivering it isn’t happy, aligned, and energised. Richard’s career spans everything from mainframes to CTO office of some of the biggest names in tech. Along the way he developed a powerful belief about leadership and strategy: context comes before everything. That’s why he challenges the familiar “start with why” idea. Richard argues that the real starting point is “where.” Until you understand the context people are operating in, their constraints, pressures, ambitions, and environment, you can’t truly understand their motivations. The conversation also explores how storytelling shapes strategy itself.  But the most powerful part of the discussion comes when Richard reflects on leadership. After leading teams of every size, Richard reflects that great teams are built on happy individuals. Instead of waiting until the end of a project to celebrate success, Richard encourages us to identify the moments in a week that give people a genuine “fist pump”, those small wins that create energy, motivation, and momentum. He also shares three leadership principles that have guided him throughout his career: Guard your integrity. Don't be afraid to stand up for what's right.Tackle the problem in front of you. Don’t wait for others to get started, just get stuck in.Think speed and scale and settle for good enough vs perfection.Richard’s book recommendation, The Happiness Advantage by Shawn Achor, reinforces the key idea from this conversation: happiness drives results, not the other way around. If you’re interested in building high-performing teams, leading with authenticity, and translating complexity into meaningful action, this episode is packed with insight. Listen, share with a colleague who leads through change, and if it resonates, subscribe and leave a review so more people can find the show. We would love you to follow us on LinkedIn!  https://www.linkedin.com/company/amplified-group/

    51 min

  3. 23 FÉVR.

    Accountability Without Authority: The Hidden Skill Of High-Performing Sellers

    Send us Fan Mail Selling complex technology isn’t about the lone genius with a quota. It’s about orchestrating people, timing and trust across a messy, customer-led journey. We sit down with Cliff Keast - former sales leader at VMware, SAP and Business Objects, now a coach to revenue teams - to unpack how enterprise deals really get done when 20, 30 or even over 100 people touch a single opportunity. Separating Average Performers from Reliable Closers Cliff shares the identity shift that separates average performers from reliable closers: stop trying to be the hero and become the integrator of value. Your credibility in the C‑suite comes from your ability to marshal your company’s full expertise - pre-sales, legal, services, customer success, partners - exactly when it matters.  Focusing on Soft Skills That Make the Hard Things Work We get practical on the soft skills that make the hard things work: establish psychological safety, show trust first, share credit publicly, handle issues privately, and keep communication ruthlessly clear.  A simple discipline, write actions clearly and start every meeting by reviewing them, turns vague updates into peer accountability without the drama. Facing the Reality of Cross-Functional Friction We also confront the reality of cross-functional friction. As organisations scale, process and function disaggregate. Quoting systems stall over irrelevant fields, legal arrives too late, and rules designed for efficiency create bottlenecks.  Finding the Selling Line Cliff draws the line between customer-centric rule pushing and selfish rule breaking, and explains how top sellers earn an “unfair share” of scarce resources by qualifying well, setting purpose, and making it easy for specialists to win.  Shaping the Path For sales leaders, the mandate is to shape the path: clear the runway with adjacent functions, coach orchestration skills, and measure the operating rhythm that keeps cross-functional teams moving. Who This Is For If you’re navigating enterprise sales, team performance or revenue leadership, you’ll leave with a sharper playbook for influence without authority, smarter stakeholder timing, and a renewed respect for the human side of selling.  Subscribe, share with a teammate who needs a better deal rhythm, and drop a review to tell us which function is hardest to align in your world. We would love you to follow us on LinkedIn!  https://www.linkedin.com/company/amplified-group/

    51 min

  4. 19 FÉVR.

    Why we paused the pod

    Send us Fan Mail Vic shares with us a candid update on why we paused the pod, what the past year taught us about purpose, and how grief and gratitude are shaping what we make next. We share appreciation for our team, clients, and Sam as we near 100 episodes and double down on accountability without authority. We would love you to follow us on LinkedIn!  https://www.linkedin.com/company/amplified-group/

    3 min

  5. 03/11/2025

    The Customer Vortex: How to Make Growth Repeatable

    Send us Fan Mail In this conversation, we sit down with Jim Darragh, five-time exit leader and former CEO of Totalmobile, to unpack how simple differentiation, coachable teams, and predictable go-to-market motion drive repeatable growth.​ ​Filled with humour, Jim shares how clarity was the through-line from his rugby start in IT distribution to leading a £100m SaaS transformation.​ We unpack how alignment turns strategy into scale, tracking Jim’s path from hands-on sales to five exits, and Totalmobile's transformation. Clear differentiation, coachable teams, and a predictable go-to-market form a simple system that wins on purpose. You’ll hear:​ How to create a “customer vortex” that pulls in the next buyer​Why Predictability x Repeatability = Scalability​How to hire for coachability, not just experience​Why culture powers the engineAnd why simplicity mattersThe conversation lands with three crisp takeaways:  Define your differentiators and say no to everything elseAssemble the right people and make them a real teamBuild operating rhythms that make growth forecastable​If you’re scaling a B2B tech company or sharpening your GTM focus, this one’s a field guide to clarity and growth. Subscribe and why not share with an aspiring leader who needs clarity (don't we all!) We would love you to follow us on LinkedIn!  https://www.linkedin.com/company/amplified-group/

    53 min

  6. 17/10/2025

    How Google United 180,000 People with a Purpose Led AI Playbook

    Send us Fan Mail Forget the hype cycle, this conversation gets into how AI actually lands inside a company: purpose first, people next, technology last. We sit down with returning guest Darren Thayre from Google to unpack how a 180,000 person organisation moved from siloed product areas to a shared AI language, and why a calm, purpose‑driven message aligned everyone faster than any dashboard or revenue goal could. We talk through the real mechanics of change: aligning OKRs across ads, YouTube, payments, cloud, and workspace around Gemini; replacing jargon with a common vocabulary that lets teams collaborate without translation; and setting a one‑way‑door commitment so the organisation stops hedging and starts learning.  Darren shares insights from interviewing 150 Googlers; what worked, what didn’t: treat AI as a decade‑long capability you embed, not a three‑year “program” you complete. If you’re a leader wondering where to start, you’ll get a playbook you can use tomorrow. Run a one‑day purpose workshop to set ethics and vision. Ask every department for three use cases in three weeks: 1) An easy win 2) A six‑month stretch 3) A moonshot Let teams become CEOs of their own journey. Put an AI assistant in every brainstorm to check feasibility, legality, and past art in the moment. Keep incentives and measures honest, communicate in plain English, and resist over‑engineering your transformation.  We’ve captured the insights from the conversation into a Purpose-Led AI Playbook tech leaders can use with their teams: https://amplifiedgroup.co.uk/wp-content/uploads/The-Purpose-Led-AI-Playbook-Darren-Thayre-Amplified-Group.pptx-1.pdf Subscribe for more practical conversations on culture, leadership, and the real work of making AI useful. If this episode helped you reframe your approach, share it with a colleague and leave a short revieaw. What’s the first small bet your team will try? We would love you to follow us on LinkedIn!  https://www.linkedin.com/company/amplified-group/

    53 min

  7. 06/06/2025

    Leading Like a Team Coach with Harvey Smith, VP Partners

    Send us Fan Mail What happens when a leader embraces the role of team coach?  In this episode, we sit down with Harvey Smith, VP Partners, who shares his experience leading partner teams across EMEA through his natural team coaching approach.   Harvey opens up about the delicate balance between authority and humility that defines great team coaching leadership. Drawing on his extensive experience at DocuSign, Salesforce, Tableau, and VMware, Harvey reveals how he transformed disparate teams into cohesive units through simple but powerful approaches. His mantra? “If you’ve got 27 priorities, you haven’t got any.” By focusing on no more than three clearly ranked objectives, Harvey empowered his team to stay aligned, and say no to distractions. The phrase “Harvey says no” became a cultural shorthand for protecting priorities and staying on mission.  We delve into how genuine trust is built within teams. Harvey shares his belief in vulnerability and accessibility, implementing skip-level meetings where team members could speak freely and career development sessions that demonstrated his commitment to their growth. This created psychological safety that allowed honest communication to flourish. Harvey's innovative approaches to breaking down silos include his "pod model" for cross-functional collaboration and strategic use of "stretch projects" that deliberately positioned team members to connect teams. When it comes to conflict, Harvey doesn’t shy away. His take? “Partners are like a car accident – everyone slows down to look but no one wants to get involved.” His solution? Proactive education, clear communication channels, and shared understanding of roles and responsibilities. Book Picks Rebel Ideas by Matthew Syed – on the power of diverse thinkingThe Culture Map by Erin Meyer – a must-read for navigating global teams. Whether you're managing partners, leading through change, or simply trying to create more effective teams, this episode offers practical wisdom for balancing the human element with unwavering focus on business outcomes. We would love you to follow us on LinkedIn!  https://www.linkedin.com/company/amplified-group/

    52 min

  8. 14/04/2025

    Creating Shared Wins: Breaking Down Silos in Tech Partnerships with Dan Waters

    Send us Fan Mail Dan Waters brings decades of partnership expertise to this fascinating conversation about building effective tech ecosystems. Working from sales roles at  distributors to VP of Partnerships at Snowflake EMEA, Dan shares unique perspectives from both sides of the vendor-partner relationship. The conversation explores how truly successful partnerships require bilateral investment and commitment. "Partnerships are a two-way street," Dan emphasizes, explaining how Snowflake partners serve as extensions of the company, bringing specialized expertise and expanded reach to complex customer engagements.  Using a compelling car analogy, Dan illustrates how every component must work in harmony, just as every department and partner plays an essential role in business success.  The discussion culminates with Dan's three leadership principles:   Being present and accountable, Developing trust through consistent executionPracticing empathy by understanding partners' business challenges. Dan also shares a fascinating "Zander letter" concept from Jake Humphrey and Damian Hughes' book on high performance, where teams envision success by writing from a future perspective of achievement. Whether you're managing partnerships, leading teams, or simply interested in effective collaboration, Dan's insights offer a practical roadmap for creating "shared wins" in today's interconnected business landscape. We would love you to follow us on LinkedIn!  https://www.linkedin.com/company/amplified-group/

    36 min
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À propos

Podcast series GET AMPLIFIED where we’re going to be talking about everything to do with working in the tech industry from staying ahead of the pace of change to fulfilment and well-being.Hosting the series will be Sam Routledge former CTO at Softcat who will be joined by Vicky Reddington from the Amplified Group. The team will be joined by leaders in the tech industry who will share their stories. We are going to share things we wish we knew 20 years ago. This is not rocket science but, we are going to highlight many of the things we do subconsciously and with a more conscious approach, done with intent and purpose can be hugely impactful. We will break it down and make it practical! Like everything we do at the Amplified Group, we will keep it real, it will be relevant and it will be lively!

Informations

  • Création
    Amplified Group
  • Années d’activité
    2020 - 2026
  • Épisodes
    101
  • Classification
    Tous publics
  • Copyright
    © 2026 Get Amplified
  • Site web de l’émission
    Get Amplified

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