Get Amplified

Amplified Group
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Podcast series GET AMPLIFIED where we’re going to be talking about everything to do with working in the tech industry from staying ahead of the pace of change to fulfilment and well-being.Hosting the series will be Sam Routledge former CTO at Softcat who will be joined by Vicky Reddington from the Amplified Group. The team will be joined by leaders in the tech industry who will share their stories. We are going to share things we wish we knew 20 years ago. This is not rocket science but, we are going to highlight many of the things we do subconsciously and with a more conscious approach, done with intent and purpose can be hugely impactful. We will break it down and make it practical! Like everything we do at the Amplified Group, we will keep it real, it will be relevant and it will be lively!

  1. 1시간 전

    Accountability Without Authority: The Hidden Skill Of High-Performing Sellers

    Send a text Selling complex technology isn’t about the lone genius with a quota. It’s about orchestrating people, timing and trust across a messy, customer-led journey. We sit down with Cliff Keast - former sales leader at VMware, SAP and Business Objects, now a coach to revenue teams - to unpack how enterprise deals really get done when 20, 30 or even over 100 people touch a single opportunity. Separating Average Performers from Reliable Closers Cliff shares the identity shift that separates average performers from reliable closers: stop trying to be the hero and become the integrator of value. Your credibility in the C‑suite comes from your ability to marshal your company’s full expertise - pre-sales, legal, services, customer success, partners - exactly when it matters.  Focusing on Soft Skills That Make the Hard Things Work We get practical on the soft skills that make the hard things work: establish psychological safety, show trust first, share credit publicly, handle issues privately, and keep communication ruthlessly clear.  A simple discipline, write actions clearly and start every meeting by reviewing them, turns vague updates into peer accountability without the drama. Facing the Reality of Cross-Functional Friction We also confront the reality of cross-functional friction. As organisations scale, process and function disaggregate. Quoting systems stall over irrelevant fields, legal arrives too late, and rules designed for efficiency create bottlenecks.  Finding the Selling Line Cliff draws the line between customer-centric rule pushing and selfish rule breaking, and explains how top sellers earn an “unfair share” of scarce resources by qualifying well, setting purpose, and making it easy for specialists to win.  Shaping the Path For sales leaders, the mandate is to shape the path: clear the runway with adjacent functions, coach orchestration skills, and measure the operating rhythm that keeps cross-functional teams moving. Who This Is For If you’re navigating enterprise sales, team performance or revenue leadership, you’ll leave with a sharper playbook for influence without authority, smarter stakeholder timing, and a renewed respect for the human side of selling.  Subscribe, share with a teammate who needs a better deal rhythm, and drop a review to tell us which function is hardest to align in your world. We would love you to follow us on LinkedIn! https://www.linkedin.com/company/amplified-group/

    51분

  2. 3일 전

    Why we paused the pod

    Send a text Vic shares with us a candid update on why we paused the pod, what the past year taught us about purpose, and how grief and gratitude are shaping what we make next. We share appreciation for our team, clients, and Sam as we near 100 episodes and double down on accountability without authority. We would love you to follow us on LinkedIn! https://www.linkedin.com/company/amplified-group/

    3분

  3. 2025. 11. 03.

    The Customer Vortex: How to Make Growth Repeatable

    Send a text In this conversation, we sit down with Jim Darragh, five-time exit leader and former CEO of Totalmobile, to unpack how simple differentiation, coachable teams, and predictable go-to-market motion drive repeatable growth.​ ​Filled with humour, Jim shares how clarity was the through-line from his rugby start in IT distribution to leading a £100m SaaS transformation.​ We unpack how alignment turns strategy into scale, tracking Jim’s path from hands-on sales to five exits, and Totalmobile's transformation. Clear differentiation, coachable teams, and a predictable go-to-market form a simple system that wins on purpose. You’ll hear:​ How to create a “customer vortex” that pulls in the next buyer​Why Predictability x Repeatability = Scalability​How to hire for coachability, not just experience​Why culture powers the engineAnd why simplicity mattersThe conversation lands with three crisp takeaways:  Define your differentiators and say no to everything elseAssemble the right people and make them a real teamBuild operating rhythms that make growth forecastable​If you’re scaling a B2B tech company or sharpening your GTM focus, this one’s a field guide to clarity and growth. Subscribe and why not share with an aspiring leader who needs clarity (don't we all!) We would love you to follow us on LinkedIn! https://www.linkedin.com/company/amplified-group/

    53분

  4. 2025. 10. 17.

    How Google United 180,000 People with a Purpose Led AI Playbook

    Send a text Forget the hype cycle, this conversation gets into how AI actually lands inside a company: purpose first, people next, technology last. We sit down with returning guest Darren Thayre from Google to unpack how a 180,000 person organisation moved from siloed product areas to a shared AI language, and why a calm, purpose‑driven message aligned everyone faster than any dashboard or revenue goal could. We talk through the real mechanics of change: aligning OKRs across ads, YouTube, payments, cloud, and workspace around Gemini; replacing jargon with a common vocabulary that lets teams collaborate without translation; and setting a one‑way‑door commitment so the organisation stops hedging and starts learning.  Darren shares insights from interviewing 150 Googlers; what worked, what didn’t: treat AI as a decade‑long capability you embed, not a three‑year “program” you complete. If you’re a leader wondering where to start, you’ll get a playbook you can use tomorrow. Run a one‑day purpose workshop to set ethics and vision. Ask every department for three use cases in three weeks: 1) An easy win 2) A six‑month stretch 3) A moonshot Let teams become CEOs of their own journey. Put an AI assistant in every brainstorm to check feasibility, legality, and past art in the moment. Keep incentives and measures honest, communicate in plain English, and resist over‑engineering your transformation.  We’ve captured the insights from the conversation into a Purpose-Led AI Playbook tech leaders can use with their teams: https://amplifiedgroup.co.uk/wp-content/uploads/The-Purpose-Led-AI-Playbook-Darren-Thayre-Amplified-Group.pptx-1.pdf Subscribe for more practical conversations on culture, leadership, and the real work of making AI useful. If this episode helped you reframe your approach, share it with a colleague and leave a short revieaw. What’s the first small bet your team will try? We would love you to follow us on LinkedIn! https://www.linkedin.com/company/amplified-group/

    53분

  5. 2025. 06. 06.

    Leading Like a Team Coach with Harvey Smith, VP Partners

    Send a text What happens when a leader embraces the role of team coach?  In this episode, we sit down with Harvey Smith, VP Partners, who shares his experience leading partner teams across EMEA through his natural team coaching approach.   Harvey opens up about the delicate balance between authority and humility that defines great team coaching leadership. Drawing on his extensive experience at DocuSign, Salesforce, Tableau, and VMware, Harvey reveals how he transformed disparate teams into cohesive units through simple but powerful approaches. His mantra? “If you’ve got 27 priorities, you haven’t got any.” By focusing on no more than three clearly ranked objectives, Harvey empowered his team to stay aligned, and say no to distractions. The phrase “Harvey says no” became a cultural shorthand for protecting priorities and staying on mission.  We delve into how genuine trust is built within teams. Harvey shares his belief in vulnerability and accessibility, implementing skip-level meetings where team members could speak freely and career development sessions that demonstrated his commitment to their growth. This created psychological safety that allowed honest communication to flourish. Harvey's innovative approaches to breaking down silos include his "pod model" for cross-functional collaboration and strategic use of "stretch projects" that deliberately positioned team members to connect teams. When it comes to conflict, Harvey doesn’t shy away. His take? “Partners are like a car accident – everyone slows down to look but no one wants to get involved.” His solution? Proactive education, clear communication channels, and shared understanding of roles and responsibilities. Book Picks Rebel Ideas by Matthew Syed – on the power of diverse thinkingThe Culture Map by Erin Meyer – a must-read for navigating global teams. Whether you're managing partners, leading through change, or simply trying to create more effective teams, this episode offers practical wisdom for balancing the human element with unwavering focus on business outcomes. We would love you to follow us on LinkedIn! https://www.linkedin.com/company/amplified-group/

    52분

  6. 2025. 04. 14.

    Creating Shared Wins: Breaking Down Silos in Tech Partnerships with Dan Waters

    Send a text Dan Waters brings decades of partnership expertise to this fascinating conversation about building effective tech ecosystems. Working from sales roles at  distributors to VP of Partnerships at Snowflake EMEA, Dan shares unique perspectives from both sides of the vendor-partner relationship. The conversation explores how truly successful partnerships require bilateral investment and commitment. "Partnerships are a two-way street," Dan emphasizes, explaining how Snowflake partners serve as extensions of the company, bringing specialized expertise and expanded reach to complex customer engagements.  Using a compelling car analogy, Dan illustrates how every component must work in harmony, just as every department and partner plays an essential role in business success.  The discussion culminates with Dan's three leadership principles:   Being present and accountable, Developing trust through consistent executionPracticing empathy by understanding partners' business challenges. Dan also shares a fascinating "Zander letter" concept from Jake Humphrey and Damian Hughes' book on high performance, where teams envision success by writing from a future perspective of achievement. Whether you're managing partnerships, leading teams, or simply interested in effective collaboration, Dan's insights offer a practical roadmap for creating "shared wins" in today's interconnected business landscape. We would love you to follow us on LinkedIn! https://www.linkedin.com/company/amplified-group/

    36분

  7. 2025. 03. 27.

    Building High-Performance Teams Through DISC with Stephanie Windsor, CEO Cloud Benefits

    Send a text What happens when a promising startup faces challenges that threaten its very existence? For Stephanie Windsor, CEO of Cloud Benefits, the answer lay in understanding the diverse strengths of her leadership team through DISC profiling. Founded in 2021 as businesses emerged from the pandemic, Cloud Benefits offers a digital employee benefits platform with unique features like free financial advice and animated benefit explanations. But by mid-2023, despite positive market feedback, communication breakdowns threatened their progress. The leadership team—who remarkably had never met in person—struggled to collaborate effectively as summer targets loomed. In this revealing conversation, Stephanie shares how she personally funded DISC profiling sessions with Amplified Group when company finances were tight, convinced this investment would transform team dynamics. The results were extraordinary: team members gained profound insights into their communication styles, working preferences, and natural strengths. Rather than forcing everyone into predetermined roles,  Stephanie's conviction paid off dramatically as the team exceeded their targets following the sessions. Now, as Cloud Benefits enters a new growth phase, they're scheduling follow-up workshops to maintain this momentum.  This conversation might just change how you think about team performance forever. We would love you to follow us on LinkedIn! https://www.linkedin.com/company/amplified-group/

    35분

  8. 2025. 03. 14.

    Reframe Your Value with Jim Moyle Principal Product Manager at Microsoft

    Send a text In the fast-paced world of technology, career longevity often depends on finding your niche and building meaningful relationships within it. Jim Moyle, Principal Product Manager at Microsoft, is a brilliant example of this with his two-decade journey through the EUC landscape, offering valuable insights for tech professionals at any career stage. Jim shares how community engagement and knowledge sharing have been central to his career success. Through thoughtful boundary-setting and relationship building, he's found balance and purpose in a role spanning global time zones and competing priorities. It was super interesting to hear how Jim, as Microsoft's first remote team member in his division, intentionally sets boundaries. He chooses one day of shifted hours per week and refuses recurring meetings outside core times—not just for himself, but to establish sustainable patterns for those who follow. Join us for this thought-provoking conversation about setting healthy boundaries in global teams, reframing your value, and seeking better work-life integration.  We would love you to follow us on LinkedIn! https://www.linkedin.com/company/amplified-group/

    35분
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2개의 평가

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Podcast series GET AMPLIFIED where we’re going to be talking about everything to do with working in the tech industry from staying ahead of the pace of change to fulfilment and well-being.Hosting the series will be Sam Routledge former CTO at Softcat who will be joined by Vicky Reddington from the Amplified Group. The team will be joined by leaders in the tech industry who will share their stories. We are going to share things we wish we knew 20 years ago. This is not rocket science but, we are going to highlight many of the things we do subconsciously and with a more conscious approach, done with intent and purpose can be hugely impactful. We will break it down and make it practical! Like everything we do at the Amplified Group, we will keep it real, it will be relevant and it will be lively!

정보

  • 제작진
    Amplified Group
  • 방송 연도
    2020년 - 2026년
  • 에피소드
    99
  • 등급
    전체 연령 사용가
  • 저작권
    © 2026 Get Amplified
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    Get Amplified