Go Beyond

Brandience

Go Beyond by Brandience explores where marketing stands and where it’s headed. Tune in for smart, casual conversations on what's shaping the future of the industry.

Episodes

  1. What Slows Teams Down and How to Get Moving Again

    MAR 3

    What Slows Teams Down and How to Get Moving Again

    In this episode of Go Beyond by Brandience, VP of Client Leadership Jess Poe and Account Director Sarah Bolan unpack the real reasons teams stall and the practical steps agencies and brands can take to regain momentum fast. From decision paralysis and shifting priorities, to internal misalignment and perfection pressure, Jess and Sarah break down the four stall points they see most often inside client–agency partnerships. You’ll learn how to diagnose what’s actually slowing progress, how to navigate shifting needs without derailing process, and how to help teams move forward with confidence. This is a must‑listen for marketing leaders, in‑house teams, and agency partners who want to remove friction, speed up decision‑making, and keep work flowing smoothly from kickoff to launch. In This EpisodeWhy decision paralysis happens and the first move to get a stuck team unstuckHow to maintain momentum when client priorities shift midstreamHow to uncover the source of internal misalignment and what to doHow perfection pressure derails progress and what “good enough” really means in strategic workHow to guide teams toward confident decisions without lowering standards And at the end, they tackle four common myths that slow teams down. 🔥 Want insights like this every month? Subscribe to our newsletter: https://www.brandience.com/#:~:text=by%20data%20intel-,Sign%20up%20for%20our%20newsletter,-Brandience%20is%20my About the GuestsJess Poe, VP, Client Leadership (Brandience) Jess Poe is a strategic leader known for clearing roadblocks, accelerating decisions, and helping brands stay aligned through complex initiatives. His experience spans CPG, financial services, restaurant, and healthcare sectors, blending creative thinking with data-driven strategy. Jess is instrumental in refining processes and elevating client service, guided by a leadership style rooted in collaboration and curiosity. Sarah Bolan, Account Director (Brandience) Sarah Bolan is an empathetic client partner skilled at guiding teams through shifting priorities, refining direction, and helping stakeholders move forward confidently even when the path isn’t perfect. She leverages over two decades in brand marketing and client service expertise to guide strategy and strengthen partnerships. Known for her collaborative leadership and ability to align vision with execution. 🔗 Connect with Us👉 Follow Brandience on LinkedIn: https://www.linkedin.com/company/brandience 👉 Connect with Jess Poe: https://www.linkedin.com/in/jesspoe/ 👉 Connect with Sarah Bolan: https://www.linkedin.com/in/sarah-bolan-b74a56b/ 👉 Connect with Go Beyond host, Brian McHale: https://www.linkedin.com/in/bmchale/ 🌐 Visit us: https://brandience.com/ 📰 Subscribe to our monthly newsletter: https://www.brandience.com/#:~:text=by%20data%20intel-,Sign%20up%20for%20our%20newsletter #Brandience #GoBeyondPodcast #MarketingPodcast #TeamAlignment #DecisionMaking #AgencyLife #MarketingLeadership #ClientManagement #MarketingTeams #ProjectMomentum #MarketingStrategy #AgencyClientPartnership #CollaborationTips #LeadershipInMarketing

    30 min
  2. Your 2026 Media Mix Playbook: What to Measure, What to Maximize

    FEB 4

    Your 2026 Media Mix Playbook: What to Measure, What to Maximize

    In this episode of Go Beyond by Brandience, VP, Media Director Bill Brassine and VP of Digital and Programmatic Media Danyelle Horrillo break down the truth about today’s media landscape: from digital vs. traditional, to measurement myths, retail media misconceptions, data overload, personas, and the evolving customer journey. If you want to understand what really drives performance in 2026, this episode is your roadmap. You’ll learn why “digital vs. traditional” isn't a smart strategy, how to measure only what’s actionable, why retail media isn’t just for ecommerce, and the power of good data to build real, scalable audience personas. Bill and Danyelle also explain how brands of all sizes can navigate today's non‑linear customer journey and make smarter media decisions backed by meaning—not just metrics. In This EpisodeThe "digital vs. traditional media" debateThe one measurement rule every brand should followWhy retail media works for all brands (not just ecommerce)How small and midsized brands can measure impact with the data they do haveThe hidden danger of digital data overloadHow to measure true influence (incrementality)Building powerful personas from deep datasetsWhy the customer journey is now a roundabout, not a funnel About the GuestsBill Brassine, VP, Media Director (Brandience) A strategic media leader helping brands maximize impact through smart omnichannel planning, actionable data, and intelligent measurement frameworks. Danyelle Horrillo, VP of Digital and Programmatic Media (Brandience) A digital strategist focused on meaningful metrics, customer behavior, innovative targeting, and building media ecosystems rooted in performance + real human insight. Connect with Us👉 Follow Brandience on LinkedIn: https://www.linkedin.com/company/brandience 👉 Connect with Danyelle Horrillo: https://www.linkedin.com/in/danyellehorrillo/ 👉 Connect with Bill Brassine: https://www.linkedin.com/in/bill-brassine-2513947/ 👉 Connect with Go Beyond host, Brian McHale: https://www.linkedin.com/in/bmchale/ 🌐 Visit us at: https://www.brandience.com 📰 Subscribe to our monthly newsletter: https://www.brandience.com/#:~:text=by%20data%20intel-,Sign%20up%20for%20our%20newsletter,-Brandience%20is%20my

    42 min
  3. Mastering Creative Adaptation: Tips for Today’s Media Landscape

    12/02/2025

    Mastering Creative Adaptation: Tips for Today’s Media Landscape

    In this episode of Go Beyond by Brandience, discover how to master creative adaptation across today’s fragmented media landscape. Learn why context should drive your design decisions, and how to maintain brand consistency while tailoring creative for billboards, social media, digital ads, and more. Brandience Associate Creative Director Mollie Neff and Art Director Matt Roettgers share practical strategies for adapting creative to different touchpoints without losing impact or identity. From visual hierarchy and layout constraints to tone and audience mindset, this conversation is packed with actionable insights for marketers and designers. In This Episode:Why context is the ultimate co-designer in multi-channel campaignsHow to adapt creative for billboards, social, email, and digital adsTips for maintaining brand consistency while customizing for each platformThe role of visual hierarchy and dwell time in design decisionsHow to balance client objectives with creative flexibilityWhy A/B testing and feedback loops are essential for success About the GuestsMollie Neff, Associate Creative Director at Brandience, elevates brands with innovative design and storytelling that resonate across platforms. Matt Roettgers, Art Director at Brandience, specializes in translating big ideas into adaptable creative that works everywhere. Connect with Us👉 Follow Brandience on LinkedIn: https://www.linkedin.com/company/brandience 👉 Connect with Mollie Neff: https://www.linkedin.com/in/mollieneff/ 👉 Connect with Matt Roettgers: https://www.linkedin.com/in/mattroettgers/ 👉 Connect with Go Beyond host, Brian McHale: https://www.linkedin.com/in/bmchale/ 🌐 Visit us at: https://www.brandience.com 📰 Subscribe to our monthly newsletter: https://www.brandience.com/#:~:text=by%20data%20intel-,Sign%20up%20for%20our%20newsletter,-Brandience%20is%20my

    24 min
  4. Insights from MAICON 2025: AI Agents, Zero-Click Search & Upskilling

    11/03/2025

    Insights from MAICON 2025: AI Agents, Zero-Click Search & Upskilling

    In this episode of Go Beyond, a podcast by Brandience, host Brian McHale, Owner & CEO of Brandience, and Ryan Grant, Digital Media Associate, break down the biggest takeaways from MAICON 2025 – the Marketing AI Conference in Cleveland. Join Ryan and Brian as they share expert insights on what’s next for marketers in the era of Generative AI, drawing from key trends and strategies discussed by leading voices at MAICON, the Marketing AI Conference, including: "Move 37" Moments: When AI outperforms humansThe Agentic Economy: How autonomous AI agents will reshape marketing workflowsGenerative Engine Optimization (GEO): Why traditional SEO is evolving into AI-driven search and what you can do about itUpskilling & AI Culture: How companies can thrive in an AI-first world In This Episode:AI-powered workflows and marketing strategiesThe rise of AI agents and autonomous systemsAI in video creative and generative contentPrivacy, security, and ethical considerationsFuture of search: AI Overviews, zero-click experiences, and GEO About the GuestRyan Grant, Senior Digital Media Associate (Brandience), plays a key role in helping clients reach the right consumers at the right time through scalable digital media solutions. As a passionate AI enthusiast, he also co-leads the AI Hub at Brandience, a cross-disciplinary team of strategists, creatives, and analysts that ensures artificial intelligence is thoughtfully integrated across every department. Connect with Us👉 Follow Brandience on LinkedIn: https://www.linkedin.com/company/brandience 👉 Connect with Ryan Grant: https://www.linkedin.com/in/ryan-n-grant/ 👉 Connect with Go Beyond host, Brian McHale: https://www.linkedin.com/in/bmchale/ 🌐 Visit us at: https://www.brandience.com 📰 Subscribe to our monthly newsletter: https://www.brandience.com/#:~:text=by%20data%20intel-,Sign%20up%20for%20our%20newsletter,-Brandience%20is%20my

    36 min
  5. Sonic Branding: How Audio Shapes Brand Identity & Consumer Memory

    10/02/2025

    Sonic Branding: How Audio Shapes Brand Identity & Consumer Memory

    In this episode of Go Beyond by Brandience, discover how sound can transform your brand identity and create emotional connections that visuals alone can’t achieve. Brandience Executive Creative Director Tim Hogan and Associate Creative Director Mollie Neff break down the art and science of sonic branding—from the psychology of jingles to the strategic use of sound logos like Netflix’s “ta-dum” or Nationwide’s “Nationwide is on your side.” You’ll learn why audio branding drives stronger recall, emotional resonance, and brand loyalty, and how even small and mid-sized businesses can leverage sonic strategy to stand out in a crowded market. In This Episode:Why sound triggers deeper emotions than visualsThe psychology of jingles and melodic memory (why we never forget the ABCs)What is sonic branding? Clear definition + real-world examplesHow audio cues outperform visuals in ad recall and recognitionPractical steps for small brands building a sound identityHow sound enhances visual branding and motion graphicsExpert tips for linking your brand name to melody for lasting impact About the Guests: Tim Hogan, VP & Executive Creative Director at Brandience, partners with clients to bring bold, data-informed creative strategies to life, delivering fresh perspectives and award-winning ideas for national brands. Mollie Neff, Associate Creative Director at Brandience, is a multifaceted creative who elevates brands and experiences with innovation, positivity, and unique storytelling that drives meaningful results. Connect With Us👉 Follow Brandience on LinkedIn: https://www.linkedin.com/company/brandience 👉 Connect with Tim Hogan: https://www.linkedin.com/in/tim-hogan-2947096/ 👉 Connect with Mollie Neff: https://www.linkedin.com/in/mollieneff/ 👉 Connect with Go Beyond host, Brian McHale: https://www.linkedin.com/in/bmchale/ 🌐 Visit us at: https://www.brandience.com 📰 Subscribe to our monthly newsletter: https://www.brandience.com/#:~:text=by%20data%20intel-,Sign%20up%20for%20our%20newsletter,-Brandience%20is%20my

    20 min

About

Go Beyond by Brandience explores where marketing stands and where it’s headed. Tune in for smart, casual conversations on what's shaping the future of the industry.