In this episode of AI for Founders, Ryan Estes sits down with Jasson Casey, CEO of Beyond Identity, and Josh from Brand Hospitality Group to unpack what happens when AI can convincingly impersonate humans and your passwords are the weakest link in the system. They break down how device-bound, hardware-backed identity can stop AI-enabled adversaries, eliminate most password-based attacks, and give your AI agents their own cryptographic identity. If you are building AI products, securing a growing team, or just tired of MFA fatigue, this conversation shows you how to protect your business while still shipping fast. You will hear how Beyond Identity uses passkeys, cryptographic keys, and device posture to create unphishable authentication, and how a hospitality operator with non-technical frontline workers is actually deploying it in the real world. The episode also explores agentic AI, why detection-only tools are a losing arms race, and why data provenance, not just content detection, will define the next decade of cybersecurity. What you will learn How AI-enabled adversaries mimic victims through cloned voices, synthetic identities, and deepfake.s Why detecting fake content is an arms race and why provenance and authorization matter more How device-bound, hardware-backed identity works in practice, using examples like Apple Pay How passkeys and local hardware enclaves eliminate credential movement, the root of most breaches How to give AI agents their own identity, permissions and audit trail so you can prove who was acting How a hotel group uses passkeys to protect line-level staff and reduce MFA friction across brands Why founders should demand modern identity support (SSO, passkeys) from every new vendor they adopt Around 80 percent of security incidents involve stolen or misused credentials, not exotic zero days Credentials that never move and never live in general memory cannot be phished, replayed or leaked in logs AI does not always create new vulnerabilities; it massively scales the impact of the ones you already have Treat AI agents like short-lived employees, give them identity, scope, permissions, and an auditable trail Identity is becoming the real perimeter, and data provenance will be critical as sensors and implants get closer to the body For many organizations, the biggest security win is replacing passwords and fragile MFA flows with hardware-backed passkeys Resources mentioned Beyond Identity: https://www.beyondidentity.comStonewood Farm and First Harvest Food Pantry: https://stonewoodny.org/first-harvest-food-pantryAmerica’s VetDogs: https://www.vetdogs.orgSafe House Project: https://www.safehouseproject.orgOnWatch trafficking detection training: https://www.safehouseproject.org/onwatchEpisode Sponsors ambient.us Your AI Chief of Staff that preps you for every meeting, keeps your team accountable and aligned, and helps you stay on top of key initiatives. codestory.co A podcast featuring founders, tech leaders, CTOs, CEOs and software architects, reflecting on their human story in creating world changing, disruptive digital products. warmstart.ai Build lasting business relationships and stay connected with your network, effortlessly. kitcaster.com/application Let us schedule your podcast interviews on the world’s top podcasts. More from AI for Founders aiforfounders.coryanestes.info
