How I Grew This

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Dive into the dynamic world of digital marketing with Amanda Vandiver and Adam Landis in “How I Grew This,” where we invite leaders in the space to explore how they overcome industry challenges to achieve growth. Expect insightful conversations that uncover the secrets of our guest’s success in the ever-evolving landscape of digital marketing.

  1. The Untold Truth About Agency Growth: Why Small Teams Beat Giant Competitors

    قبل ٣ أيام

    The Untold Truth About Agency Growth: Why Small Teams Beat Giant Competitors

    From Oracle Sales to Digital Product Pioneer: Building a Sustainable Tech Agency in the Mobile Era. In this episode of How I Grew This, host Adam speaks with Robert Armstrong, Co-Founder and CEO of Appstem, about his 15-year journey building a successful digital product agency from the early days of mobile apps to today's AI-driven landscape, alongside co-host Amanda.

    ٣٤ من الدقائق
  2. Turning Insights Into Impact: The Art of Strategic Creativity

    ١١ سبتمبر

    Turning Insights Into Impact: The Art of Strategic Creativity

    In this episode of How I Grew This, hosts Amanda and Adam sit down with Jason White, Head of Acquisition at Policygenius, to explore the evolving landscape of digital marketing and SEO. Jason shares invaluable insights from his journey from a local bike shop to leading acquisition strategies, discussing why traditional marketing principles still matter in the AI era, how to effectively navigate the current "land grab" opportunity in digital channels, and practical approaches to testing and measurement. Whether you're a seasoned marketer adapting to AI-driven changes or looking to build a more resilient acquisition strategy, this conversation offers actionable insights on maintaining authenticity while embracing innovation. Tune in to discover why "doing real company stuff" matters more than chasing the latest marketing fads.

    ٣٤ من الدقائق
  3. Subscription App Growth: Insights from the Frontlines

    ١٦ يوليو

    Subscription App Growth: Insights from the Frontlines

    Join Adam and Amanda as they sit down with Shumel Lais, a mobile growth expert with over a decade of experience, to explore the essential strategies for launching and scaling subscription apps. From setting up proper analytics and understanding payback periods to navigating iOS challenges and leveraging AI, this episode delivers practical insights for both startup founders and established app developers. Learn why immediate ROI isn't always the goal, when to start paid acquisition, and how to build a sustainable growth strategy in today's complex mobile landscape.

    ٣٥ من الدقائق
  4. How Gamelight's Founder Günay Azer Bootstrapped a Next-Gen AI-Driven UA Platform

    ٢١‏/١١‏/٢٠٢٤

    How Gamelight's Founder Günay Azer Bootstrapped a Next-Gen AI-Driven UA Platform

    Gamelight founder Günay Azer sits down with ‘How I Grew This’ hosts Amanda Vandiver and Adam Landis to reveal the remarkable journey of transforming a bootstrapped startup into a mobile marketing powerhouse. In this episode, Günay shares how Gamelight's AI-powered platform revolutionizes user acquisition through sophisticated data analysis and personalized app recommendations. The conversation offers invaluable insights for anyone interested in mobile gaming, adtech innovation, and the future of AI-driven marketing strategies. Learn firsthand how Gamelight's cutting-edge approach is reshaping the mobile app marketing landscape through the strategic intersection of artificial intelligence, user behavior data, and targeted recommendation algorithms.

    ٣٠ من الدقائق
  5. Senior Director of Business Development at Mintegral: Shobeir Shobeiri - How Mobile Game Ads Can Skyrocket Your Brand's Growth

    ٠١‏/٠٨‏/٢٠٢٤

    Senior Director of Business Development at Mintegral: Shobeir Shobeiri - How Mobile Game Ads Can Skyrocket Your Brand's Growth

    In this episode of How I Grew This, Shobeir Shobeiri, Senior Director of Business Development at Mintegral, joins host Amanda Vandiver and Adam Landis to discuss the evolution of mobile advertising and what brand advertising means in the context of mobile.

    ٢٧ من الدقائق
  6. Director of Client and Product Growth at Simplii Financial: Alexa Serrano - Operational Efficiency Insights in Digital Banking You Can’t Ignore

    ٢٥‏/٠٧‏/٢٠٢٤

    Director of Client and Product Growth at Simplii Financial: Alexa Serrano - Operational Efficiency Insights in Digital Banking You Can’t Ignore

    In this episode of How I Grew This, Alexa Serrano, Director of Client and Product Growth at Simplii Financial, joins host Amanda Vandiver to discuss the challenges of managing generational dynamics in the workplace, with a focus on Alexa's experience as a millennial manager in the digital banking industry. They also share the importance of continuous learning, operational efficiency, mobile marketing trends, and personalized customer experiences. Alexa is an experienced growth director with over 8 years of expertise in driving customer acquisition, retention, and revenue growth for retail products in the financial services industry. Before joining Simplii Financial, she was the Senior Marketing Manager at President's Choice Financial and CIBC, as well as the Marketing Director at S.E.E.D.S. (Science for Life), a non-profit science education organization based in Toronto.

    ٢٩ من الدقائق
  7. [Greatest Hits] VP of Marketing and Communications at Ledger: Ariel Wengroff - When Marketing Meets Blockchain and Digital Security

    ٠٢‏/٠٥‏/٢٠٢٤

    [Greatest Hits] VP of Marketing and Communications at Ledger: Ariel Wengroff - When Marketing Meets Blockchain and Digital Security

    In this episode of How I Grew This, Ariel Wengroff, VP of Marketing and Communications at Ledger, joins Mada Seghete to share thoughts on the intersection of blockchain, security, and marketing. They share how Ledger revolutionizes the digital asset security landscape, strategies for digital success, and the future of blockchain technology. In her role at Ledger, Ariel leads global marketing and communications, focusing on educating and culturally integrating people into the world of digital asset security. She is also the Founder of Culture's Last Stand, a strategic partner to businesses and individuals, putting the consumer at the center of their practice. Before that, Ariel was the Co-Founder and Chief Content and Community Officer at arfa and worked at VICE Media, where she was an Executive Producer of the Emmy nominated VICELAND show WOMAN with Gloria Steinem.

    ٣١ من الدقائق
  8. [Greatest Hits] Former Group CTO @ Gojek: Ajey Gore - Simplifying Through Prioritization

    ٢٥‏/٠٤‏/٢٠٢٤

    [Greatest Hits] Former Group CTO @ Gojek: Ajey Gore - Simplifying Through Prioritization

    Ajey Gore is on a mission to grow through simplification. As a serial entrepreneur who’s led technology teams for companies like ThoughtWorks, Hopper, and most recently as the CTO of Gojek, he takes a thoughtful approach to bringing balance both in work and in life. As a teenager he printed business cards but, after accidentally blowing up his brother’s computer, he signed up for the closest computer science class and was obsessed ever since. Fast forward to his time at Gojek where he oversaw 30 - 40 million app impressions a day, Ajey reveals that a focus on product market fit and delighting customers is the only north star one can follow. More on Ajey’s story including what it’s like to prioritize new marketplaces when everything seems like green field, the importance of purposeful communication within an organization, and why formal education isn’t necessarily a great prerequisite for a career in technology. All this and more on this episode of How I Grew This. Listen now on Apple Podcasts, Spotify, and anywhere you find your podcasts.

    ٣٦ من الدقائق
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Dive into the dynamic world of digital marketing with Amanda Vandiver and Adam Landis in “How I Grew This,” where we invite leaders in the space to explore how they overcome industry challenges to achieve growth. Expect insightful conversations that uncover the secrets of our guest’s success in the ever-evolving landscape of digital marketing.

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