Grow Your Clinic

The Clinic Mastery Team

Want to know how to Grow Your Clinic? In this podcast, the Clinic Mastery team share the stories and strategies of successful clinic owners so that you can confidently grow your clinic too. Check out clinicmastery.com to access the growth resources mentioned in the podcast.  

  1. 17H AGO

    How I Run a Full Clinic With Zero Admin Team | GYC Podcast 366

    Do you really need an admin team to run a profitable, high-performing clinic? Mic Rizk, founder of iMove Physiotherapy, joins us in this episode of the Grow Your Clinic podcast to share how he’s successfully operated his clinic for more than 13 years without an in-house admin team. We unpack how clinics can run with zero or minimal admin while improving profitability, team engagement and the client experience. We explore how outsourcing admin tasks, leveraging technology and creating clear team expectations can reduce overheads and free up more resources for therapist wages, professional development and better patient care. You’ll learn how off-site admin services, digital check-ins and automated systems can streamline operations without compromising service quality, plus how empowering clinicians to take greater ownership can strengthen culture and retention. If you want to build a leaner, more efficient clinic that delivers exceptional client experiences without the traditional admin structure, this episode shows you how. Need to systemise your clinic? Start your free trial of Allie! https://www.allieclinics.com/  In This Episode You'll Learn:   💼 How to run a clinic with zero admin team members  📊 Strategies for increasing profitability without sacrificing client experience  🤖 The role of off-site admin services and AI in modern clinics  🛠️ Tools and tech that streamline operations and enhance efficiency  👥 The importance of team culture and hiring for innovation  📈 Tips for reallocating admin costs to boost therapist wages and CPD budgets Visit us:  ► http://www.clinicmastery.com  ► https://www.instagram.com/clinicmastery/  ► http://facebook.com/clinicmastery If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on: iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTuWatch on YouTube - https://www.youtube.com/@clinicmasteryWe appreciate your support and feedback!

    53 min
  2. Want To Be More Profitable Next Financial Year? Do These 5 Things | GYC Podcast 365

    4D AGO

    Want To Be More Profitable Next Financial Year? Do These 5 Things | GYC Podcast 365

    Still getting hit with surprise tax bills, or wondering if your accountant is actually helping your clinic grow? In this episode of the Grow Your Clinic podcast, we unpack what a proactive accountant relationship should really look like - and why it can make or break your clinic’s financial future. We discuss the importance of regular financial check-ins, proactive tax planning, understanding your numbers, and setting clear financial goals that align with your long-term vision. You’ll learn how to structure your finances more effectively, improve cash flow visibility, leverage tools like Xero, and create a rhythm of accountability that keeps you ahead instead of reacting at tax time. Plus, we dive into the key signs your accountant may no longer be the right fit for your business. If you want more clarity, better financial control, and a smarter strategy for growing your clinic, this episode gives you the framework. Need to systemise your clinic? Start your free trial of Allie! https://www.allieclinics.com/  In This Episode You'll Learn:  💰 How to avoid unexpected tax bills as a clinic owner  📊 The importance of regular communication with your accountant  🔍 Key indicators to assess if you're getting a good deal from your accountant  📈 Strategies for paying yourself effectively as a business owner  🗂️ Tips for organizing your finances and bookkeeping for better decision-making  🤝 The value of having a proactive accountant who understands your long-term goals Mentioned Financial Resources GYC Episode 312 - Clinic owner’s way to use your profit and lossGYC Episode 349 - What is your clinic actually worth? (with Andy Wang from Clarico)GYC Episode 297 - The tax trap clinic owners must avoidTop Read: 101 ways to save money on your tax - legally! by Adrian Raftery CM Member Resources Degree 5: Finance - Accelerate - Working with your financial advisors and accountants (lots of practical guides and great questions to ask your accountant)Degree 5: Finance - Cashflow Immersion Degree 5: Finance - Finance Immersion These Immersions take you through the key financial statements in your business, helping you understand your P&L, cashflow statements and balance sheets Visit us:  ► http://www.clinicmastery.com  ► https://www.instagram.com/clinicmastery/  ► http://facebook.com/clinicmastery If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on: iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTuWatch on YouTube - https://www.youtube.com/@clinicmasteryWe appreciate your support and feedback!

    48 min
  3. Leading Your NDIS Clinic Through Uncertainty | GYC Podcast 364

    MAY 17

    Leading Your NDIS Clinic Through Uncertainty | GYC Podcast 364

    Feeling uncertain about what the upcoming NDIS changes mean for your clinic’s future? In this episode of the Grow Your Clinic podcast, we explore what it really takes to build a financially sustainable NDIS clinic in a shifting funding landscape. We unpack why understanding your true costs per practitioner is essential, and how overlooking overheads and break-even points can quietly undermine profitability. We also discuss the risks of rushing into NDIS registration without a clear financial strategy, including the real costs of audits and compliance, and why preparation matters more than speed. You’ll learn how to strengthen your clinic’s foundations by getting clear on your numbers, refining your service model, and focusing on long-term sustainability rather than short-term compliance pressure. We also dive into why the most resilient clinics are those that prioritise client outcomes, adaptability in service delivery, and smart decision-making over reactive change. If you’re looking to build a clinic that stays strong no matter how the NDIS evolves, this episode will help you reset your financial focus and make more confident business decisions. Need to systemise your clinic? Start your free trial of Allie! https://www.allieclinics.com/  In This Episode You'll Learn:   🌍 Navigating the changing NDIS landscape  💰 How to manage clinic finances ahead of funding cuts  📊 Strategies for diversifying client streams and marketing  📞 Tips for improving client onboarding and booking processes  📈 The importance of understanding your numbers for sustainable growth Visit us:  ► http://www.clinicmastery.com  ► https://www.instagram.com/clinicmastery/  ► http://facebook.com/clinicmastery If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on: iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTuWatch on YouTube - https://www.youtube.com/@clinicmasteryWe appreciate your support and feedback!

    51 min
  4. How to Recruit Practitioners Without Posting a Job Ad | GYC Podcast 363

    MAY 10

    How to Recruit Practitioners Without Posting a Job Ad | GYC Podcast 363

    What if your Instagram could become your most powerful recruitment tool? In this episode of the Grow Your Clinic podcast, we unpack a smarter, proactive approach to hiring that goes beyond traditional job ads. We dive into the power of a simple weekly recruitment time block and how adopting an “always hiring” mindset helps you attract the right practitioners before you even need them. From creating a standout ‘Join Our Team’ page to building binge-worthy social content that showcases your culture, we cover practical ways to position your clinic as a magnet for top talent. You’ll also learn how to leverage your team’s network, nurture relationships with past applicants, and build a go-to pipeline of future hires - so you’re never starting from scratch. If you’re ready to turn your online presence into a consistent stream of aligned candidates, this episode gives you the playbook. Need to systemise your clinic? Start your free trial of Allie! https://www.allieclinics.com/  In This Episode You'll Learn:   📸 Tips for creating a binge-worthy Instagram grid to attract ideal candidates  🌟 How to boost applicant numbers and quality without job ads  🗓️ The power of time-blocking for recruitment efforts  🤝 Building a pipeline of potential applicants through relationship management  📈 Strategies for showcasing your clinic's culture and values to prospective team members Resources: CM's Recruitment Immersion (for members only) Visit us: ► http://www.clinicmastery.com ► https://www.instagram.com/clinicmastery/ ► http://facebook.com/clinicmastery If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on: iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTuWatch on YouTube - https://www.youtube.com/@clinicmasteryWe appreciate your support and feedback!

    58 min
  5. MAY 6

    How Clinic Owners Waste Money On Paid Marketing | GYC Podcast 362

    Struggling to make paid ads actually work for your clinic? In this episode we’re joined by Peter Flynn, who expands on his CM Summit talk on ‘Paid Marketing Without Wasting Money’. Peter unpacks the foundational elements that must be in place before you spend a dollar on ads, including crafting a strong offer, building a high-converting website, and tightening your follow-up systems. We explore the difference between clicks and real conversions, why tracking the wrong metrics can quietly waste your budget, and how understanding lifetime value changes the way you invest in marketing. Plus, we dive into why targeting the right clients - not more clients - is the key to sustainable growth. If you’re running ads (or thinking about it), this episode shows you how to stop burning budget and start building a marketing system that actually converts. Need to systemise your clinic? Start your free trial of Allie! https://www.allieclinics.com/  In This Episode You'll Learn:   💰 How to maximise your paid marketing without wasting money  📈 The importance of a strong website and offer for conversions  🔍 Key mistakes to avoid when using Google Ads  🗣️ When to consider leaving your current ads agency  📊 Understanding the difference between clicks and conversions  🤝 The significance of targeting the right clients for your clinic  🛠️ Practical steps to prepare your clinic for successful advertising Resources: CM's Free Google Ads audit offer GYC 2027 Summit Tickets On Sale Now! Watch Pete's full Summit Session here GYC 2026 Summit Recordings (for CM members) Visit us:  ► http://www.clinicmastery.com  ► https://www.instagram.com/clinicmastery/  ► http://facebook.com/clinicmastery If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on: iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTuWatch on YouTube - https://www.youtube.com/@clinicmasteryWe appreciate your support and feedback!

    48 min
  6. Content That Attracts Patients AND Therapists | GYC Podcast 361

    MAY 3

    Content That Attracts Patients AND Therapists | GYC Podcast 361

    From Magikarp to Gyarados: Let's talk about evolving your clinic's content strategy. In this episode we’re joined by Michael Rizk  (@that.physioguy), who expands on his CM Summit talk on Social Media Marketing, using his now-iconic Pokémon slides. Mick shares how simple 7 - 10 second videos, B-roll footage and strong captions can build trust, attract patients, and even create a powerful recruitment funnel. We explore how using local settings boosts relatability, why consistency beats perfection every time, and how today’s algorithms give anyone a shot at visibility - no big following required. Plus, we unpack practical ways to start small, stay consistent, and tap into trends without overcomplicating the process. If you’re ready to stop overthinking and start creating content that actually works, this episode shows you how to keep it simple and get real results. Need to systemise your clinic? Start your free trial of Allie! https://www.allieclinics.com/  In This Episode You'll Learn:   ⚡ Way too much about Pokemon 🌟 How to start creating content for your clinic today  📈 The importance of building a recruitment funnel through social media  🎥 Practical tips for filming engaging content, even on a tight schedule  🤝 The value of showcasing your team and clinic culture  🧩 How to leverage local landmarks to build trust with your audience  🚀 The unlimited upside of consistent content creation Resources: GYC 2027 Summit Tickets On Sale Now! Watch Mick's full Summit Session here GYC 2026 Summit Recordings (for CM members) Visit us:  ► http://www.clinicmastery.com  ► https://www.instagram.com/clinicmastery/  ► http://facebook.com/clinicmastery If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on: iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTuWatch on YouTube - https://www.youtube.com/@clinicmasteryWe appreciate your support and feedback!

    48 min
  7. Why Great Leaders Choose Clarity Over Comfort | GYC Podcast 360

    APR 29

    Why Great Leaders Choose Clarity Over Comfort | GYC Podcast 360

    Avoiding tough conversations to keep the peace in your clinic? We’re joined by Andrew Daubney, who expands on his CM Summit talk, “Building Your Leadership Team,” to unpack why great leaders choose clarity and avoid a comfort culture. We dive into the shift from seeing leadership as a reward to embracing it as a responsibility - one that demands accountability, honest conversations, and upholding standards even when it’s uncomfortable. Andrew breaks down how to build a leadership team with intent (not hope), identify and develop the right people early, and create clear expectations that actually drive performance. We also explore the three pillars of effective leadership - upholding standards, maintaining psychological safety, and acting early - plus how to create a culture where trust, ownership, and growth can thrive. If you want to step up as a leader, build a stronger team, and stop avoiding the conversations that matter, this episode gives you the framework to lead with clarity and confidence. Need to systemise your clinic? Start your free trial of Allie! https://www.allieclinics.com/  In This Episode You'll Learn:   🌟 The three pillars of high-performing leadership teams  🤝 How to develop a healthy leadership culture  📈 Strategies to reduce reliance on the clinic owner as the bottleneck  📝 The importance of defining leadership roles and expectations  💬 Tips for identifying and nurturing potential leaders within your team  📚 Why leadership is a skill that can be taught and developed Resources: GYC 2027 Summit Tickets On Sale Now! Watch Andrew's full Summit Session here GYC 2026 Summit Recordings (for CM members) Visit us:  ► http://www.clinicmastery.com  ► https://www.instagram.com/clinicmastery/  ► http://facebook.com/clinicmastery If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on: iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTuWatch on YouTube - https://www.youtube.com/@clinicmasteryWe appreciate your support and feedback!

    54 min
  8. From 8 to 18 Clinics in 9 Months... Here's What Nearly Broke Us! | GYC Podcast 359

    APR 26

    From 8 to 18 Clinics in 9 Months... Here's What Nearly Broke Us! | GYC Podcast 359

    Scaling too fast and feeling the cracks start to show? In this episode of the Grow Your Clinic podcast, we’re joined by Marcio, CEO of Move Beyond, who unpacks lessons from his CM Summit talk, “What clinics get wrong when they grow too fast,” and his experience scaling from 8 to 18 clinics in just 9 months! We dive into why rapid growth without a clear vision and exit strategy leads to poor decisions, and how getting crystal clear on both creates alignment and direction. Marcio also shares hard-earned insights on financial discipline, building the right reporting and accountability structures, and why culture - not numbers - is often the real deal breaker in growth and acquisitions. Plus, we explore how embracing mistakes and leading with transparency can build trust and stronger teams through change. If you’re growing (or planning to), this episode will help you scale with clarity, control, and confidence - without the chaos. Need to systemise your clinic? Start your free trial of Allie! https://www.allieclinics.com/  In This Episode You'll Learn:   🌟 The six pillars for profitable clinic growth  📊 How to navigate change management with your team  💰 The importance of financial forecasting for understanding your numbers  🚀 Strategies to build your clinic as a valuable asset  🤝 The role of culture in successful clinic acquisitions  🔄 Embracing a growth mindset to foster innovation and resilience Resources: GYC 2027 Summit Tickets On Sale Now! Watch Marcio's full Summit Session here GYC 2026 Summit Recordings (for CM members) Visit us:  ► http://www.clinicmastery.com  ► https://www.instagram.com/clinicmastery/  ► http://facebook.com/clinicmastery If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on: iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTuWatch on YouTube - https://www.youtube.com/@clinicmasteryWe appreciate your support and feedback!

    57 min

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About

Want to know how to Grow Your Clinic? In this podcast, the Clinic Mastery team share the stories and strategies of successful clinic owners so that you can confidently grow your clinic too. Check out clinicmastery.com to access the growth resources mentioned in the podcast.  

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