Happy Subscribers

Allea Grummert
  • 5.0 (43)
  • Marketing
  • Updated Weekly

Email marketing strategies for bloggers, content creators and influencers who want to better connect with their email subscribers. Explore creator journeys, challenges, and solutions for using email marketing — and how this will help you better connect with your audience too. Hosted by Allea Grummert — email marketing strategist, copywriter, email platform expert, and founder of the done-for-you agency Duett — she has a way of turning complex strategies into actionable next steps. Her goal is to help you build seamless automated email sequences, explore segmentation, and boost your revenue and site traffic by welcoming and strengthening your relationship with email subscribers. Tune in to "Happy Subscribers" to learn about email marketing, get inspired, and most importantly, take action.

  1. 6d ago

    The More Niche, the Better: How Content Creators Can Add Sponsorships to Their Revenue

    Episode Summary: I'll be honest with you — this conversation was a long time coming. A year ago at a conference, my friend Justin Moore shared more of his thoughts on sponsorships with me, and I just let it sit. Now here we are, a whole year later, and I'm still debating whether to actually do anything about it — because every time I think about adding sponsorships to my plate, it feels like more work. More process, more coordination, more things. I'm so excited to have Justin on the show today, and he has made a very compelling case for why the workload and the process and the coordination of it all is truly worth it. If you haven't met Justin yet — Justin Moore is a sponsorship coach, author, and the founder of Creator Wizard, a school and community that teaches creators how to find and negotiate their dream brand partnerships. His book, Sponsor Magnet, is the distillation of 15 years of experience, close to $6 million in personal sponsorships, 600+ brand deals, and seven years running an influencer ad agency. In this episode, you'll learn about: Why niche creators and subject matter experts are actually more attractive to certain brands than lifestyle influencers with massive followings The PSA framework — Products, Sponsors, and Alliances — and how to think about brand partnerships as an extension of serving your audience, not a distraction from it Why programmatic newsletter ads are mostly a waste of time, and what to pursue instead What bloggers losing Google traffic to AI search need to know about diversifying revenue through sponsorships How to find the right brands to pitch that actually support what your audience needs Why you have to be the one to reach out to brands  Tillie makes not one, but two appearances. You are very welcome for getting to see my cute cat. Check out this episode's blog post   Connect with Justin Moore: Sponsor Magnet by Justin Moore The Sponsor Magnet Podcast Creator Wizard Listen + subscribe Episode Resources:  Join the Duett newsletter Check out Duett Services Book a FREE Discovery Call  Instagram @alleagrummert Free Duett Resources

    37 min

  2. Jun 9

    Your Niche Is Not Your Brand — What's Actually Missing with Katie Trant

    Episode Summary: I did not expect to spend this episode nerding out about Taylor Swift as a brand strategist — but here we are. And honestly? It's the best possible way to explain what my guest Katie Trant means when she says "your niche is not your brand." Taylor went from country music to pop to indie folk to synth pop. Her audience (including Katie and me 😂) followed every single pivot. Because the niche changed. The brand didn't. Katie Trant is an OG food blogger, a former brand consultancy pro who's worked with Fortune 500 companies, and the founder of Foodie Brand Lab. She joined me to unpack what a brand really is — beyond the visuals, beyond the niche — and what needs to be in place before the channels you use, the content you create, and the emails you send actually click into place. In this episode, you'll learn about: Why "your niche is not your brand" — and what could happen once you unconfuse them What brand positioning actually is, and how to plant your flag within your niche The terms we throw around all the time — position, voice, personality, experience — and how they actually connect under the umbrella of brand The difference between being personal and being personable — and how to define your "strategic self" Why email might be the one channel where your brand voice can be most true to itself Check out this episode's blog post   Connect with Katie Trant: Foodie Brand Lab  Katie on Instagram:  Brand Bites Newsletter  Other Resources: Join the Duett newsletter Check out Duett Services Book a FREE Discovery Call  Instagram @alleagrummert Free Duett Resources If you enjoyed this episode, you can show your support by leaving a review, subscribing, or sharing your biggest takeaways on your Instagram story! Just remember to tag me @alleagrummert so I can see it.

    41 min

  3. Jun 2

    Why Influencers Need Email (So You Can Stop Leaving Money on the Table)

    Episode Summary: You're already on Instagram, TikTok, Amazon storefronts — maybe more. You're posting constantly, showing up everywhere, and working haaaarrd. But if email isn't part of your strategy? You're not getting your full return on all of that time-consuming (and team-consuming) effort. Without email, money, relationships, and long-term security are being left on the table — and we don't love that. In this solocast, I'm making the case for why influencers — yes, even those without a blog — need email marketing. (My cat Tillie also made an appearance. She fell out of her cat bed. She's fine. She's embarrassed.) If you haven't considered email marketing yet for your influencer business, boy do I have some thoughts for you.  Things like: Why reaching ~5% of your followers with an IG Story is selling your content short (!!) How email marketing can make you more money without creating new content What could go really, really wrong if you over-rely on social media platforms How email doesn't throttle your content like algorithms do 😡 What to watch out for with Flodesk's email editor if aesthetics matter to you (and they probably do) Check out this episode's blog post Episode Resources:  Join the Duett newsletter Check out Duett Services Book a FREE Discovery Call  Instagram @alleagrummert Free Duett Resources Kit

    24 min

  4. May 26

    Coffee, Correspondence, and the Morning Habit Behind RecipeTeacher's Most Loyal Audience

    Episode Summary: Five years is a long time to work with someone, and what I love most about my relationship with Jason Norris is how much he trusts me to do what I do — and how much I've learned from watching him do what he does. Because Jason has a way of thinking about his email list that I don't hear from a lot of bloggers: He doesn't call it content. He calls it correspondence. Jason runs RecipeTeacher.com, and his audience is devoted in a way that's genuinely rare. His readers are largely older home cooks who don't just open his emails — they write back! And, not only that, Jason reads and responds to them (sometimes from his kayak). In this final episode of this year's Foodie Email Series, we talk about what it actually looks like to show up for your audience with that kind of care, consistently — not because you have a content calendar forcing you to, but because you've built a habit that feels good and relationships that are worth maintaining. In this episode, we cover: The morning ritual that anchors Jason's email habit (and why it works so much better than trying to batch everything at once) How he built a segmentation system around appliances — Instant Pot, Air Fryer — so his readers only get content that's actually relevant to them Why "best damn" has become a signature naming convention his audience genuinely loves What authenticity looks like in practice when AI is making everything sound the same The growth behind RecipeTeacher: what happens when you pair a deeply loyal audience with an email strategy that's built for the long game Jason is one of my favorite examples of a creator who stays true to who he is — and who is genuinely willing to try new things, test what works, and never stop investing in quality. His audience has rewarded him for it every single time.  Check out this episode's blog post   Episode Resources: RecipeTeacher.com  Read the RecipeTeacher case study  Listen + subscribe Instagram @alleagrummert

    44 min

  5. May 19

    The Friday Emails That Built Toni Okamoto's Most Loyal Audience

    Episode Summary: When I started email marketing as a personal finance blogger, I didn't know what I was getting into. Then strangers — on the other side of the world — started writing back. Not just clicking. Writing back, with their own money stories, their own fears, their own wins. That's when I understood: the inbox is one of the most human places on the internet. Toni Okamoto understood this too. She's been sending a personal Friday email every week for three years — no AI, just her words — and her audience now replies with 52-year-old wedding photos, asks if she's okay when she misses a week, and buys her cookbooks during a full-send launch week because they genuinely want her to hit her goals. She's the founder of Plant Based on a Budget, the bestselling author of multiple cookbooks (including the Publishers Weekly bestseller Plant Based on a Budget Quick and Easy), and the co-host of the Plant Powered People Podcast. And in this episode of the Foodie Email Series, she's pulling back the curtain on the email strategy that's quietly one of the most sophisticated — and most human — in the food creator space. In this episode, you'll learn about: Why Toni sends emails every single day — and the segmentation system that means most subscribers only ever see four of them The Friday newsletter that's been running for three years, why she never uses AI for it, and the separate inbox she had to create just to manage the replies How she launches cookbooks via email without apology — and the mindset shift that made her uninhibited about selling What the $5 meal plan taught her about niching down, building trust, and creating products an audience actually wants to buy The link trigger setup that tells her exactly who to email and who to skip Check out this episode's blog post   Connect with Toni Okamoto: Toni's Instagram Plant Based on a Budget Plant Powered People Podcast Episode Resources:  Book a FREE Discovery Call  Free Duett Resources Join the Duett newsletter Instagram @alleagrummert

    36 min

  6. May 12

    From RSS to Real Strategy: How The Lemon Bowl Doubled Her Email Traffic with Liz Della Croce

    Episode Summary: 100% email traffic growth. In one year. That's what happened for Liz Della Croce of The Lemon Bowl after 15 years of sending nothing but RSS emails — and it's exactly why I wanted her on the podcast. I just started personal training — and I went from finding out about the gym to having my first session on the calendar in under a week. There's something about committing to the right kind of help — and actually getting it scheduled — that makes all the difference between "I should do this" and actually doing it. I think this happens in business too: we know something needs to change, but we stall on the whole plan before taking the first step. My guest today, Liz Della Croce of The Lemon Bowl, knew her email marketing needed an overhaul — and just like me at that gym, she committed to getting the right help before she had everything figured out. Liz has been building The Lemon Bowl since 2010 — a healthy food and travel blog with a loyal community of readers drawn to seasonal, globally-inspired recipes, including the Syrian and Jewish dishes from her childhood. She also hosts Fresh Air Retreat, intimate brand-and-blogger events she's now run 15 times. In this episode — week 2 of the Foodie Email Series — she's walking us through exactly how she got here. In this episode, you'll learn about: Why Liz sent RSS-only emails for 15 years — and the SEO pivot that made them not-so-useful overnight The email calendar system behind sending 4 to 5 emails a week — and why giving your email person clear direction changes the quality of everything (including your peace of mind) Why she got the Email Strategy Playbook BEFORE hiring an email assistant — and how having a roadmap first changed the way she now delegates What she stopped creating for her email list, why she made those calls, and how she figured out what actually got more engagement The result: 100% email traffic growth in one year  Check out this episode's blog post   Connect with Liz Della Cruce: The Lemon Bowl Fresh Air Retreat Episode Resources: Kit Book a FREE Discovery Call  Free Duett Resources Join the Duett newsletter Instagram @alleagrummert

    41 min

  7. May 5

    From Followers to Customers: How Melissa Creates Food Content That Converts

    Episode Summary: The most valuable audience isn't your biggest one — it's your most connected one. Welcome to the first episode in our Foodie Email Series — where we're diving into how food creators are turning attention into something more meaningful… and more sustainable. Because, yes — You can have a growing audience. You can have viral posts. You can have a lot of eyeballs on your content… …and still feel unsure how that actually turns into revenue beyond ad traffic. That's exactly why I wanted to bring my friend Melissa from Design Eat Repeat onto the podcast. Melissa creates food content that does convert — and she's spent a lot of time and investment in her audience in order to get sales on her cookbook and membership. Not overnight, but with time and consistency on social platforms and monthly baking challenges. Her content leads to connection, which leads to sales — because her list had learned to trust her. In this conversation, we talk about how she's used email to: Build relationships with her readers long before asking for the sale Turn engaged followers into subscribers (and subscribers into customers) Test ideas with her audience before fully committing to them Support multiple offers — like her memberships and self-published cookbook — without overwhelming her list Check out this episode's blog post   Connect with Melissa: www.designeatrepeat.com One Crafty Pan Cookbook Crafty Baker's Club Instagram Episode Resources:  Free Duett Resources Other Resources: Join the Duett newsletter Check out Duett Services Book a FREE Discovery Call  Instagram @alleagrummert

    37 min

  8. Apr 28

    How Pinterest Trends Tells You Exactly What Lead Magnets to Create with Kayla Watkins

    Episode Summary: You're getting Pinterest traffic. People are clicking, landing on your blog, and then bouncing — no email opt-in, no capture, just visits that disappear. Eep, that's a wasted opportunity!! In this episode, I'm joined by Kayla Watkins, Pinterest strategist and agency owner. Kayla and her team help bloggers grow their revenue by repurposing their content on Pinterest — and today she's walking us through the data-driven side of Pinterest most bloggers never touch. In this episode: Why Pinterest is a search engine, not social media — and what that one mindset shift changes about everything How to see what your audience is searching before peak content-search seasons How to find what Pinterest already knows you're an expert on — and use that data to build lead magnets that are practically pre-approved Why your most-visited blog posts are basically free lead magnet ideas staring you in the face What organic Pinterest strategy actually looks like when you're paying attention to momentum instead of just posting and hoping Check out this episode's blog post   Connect with Kayla Watkins: KaylaWatkins.com Connect with Kayla on Instagram & TikTok Pinterest Trends  Duett Resources: Join the Duett newsletter Check out Duett Services Book a FREE Discovery Call  Free Duett Resources Instagram @alleagrummert

    35 min
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5
out of 5
43 Ratings

About

Email marketing strategies for bloggers, content creators and influencers who want to better connect with their email subscribers. Explore creator journeys, challenges, and solutions for using email marketing — and how this will help you better connect with your audience too. Hosted by Allea Grummert — email marketing strategist, copywriter, email platform expert, and founder of the done-for-you agency Duett — she has a way of turning complex strategies into actionable next steps. Her goal is to help you build seamless automated email sequences, explore segmentation, and boost your revenue and site traffic by welcoming and strengthening your relationship with email subscribers. Tune in to "Happy Subscribers" to learn about email marketing, get inspired, and most importantly, take action.

Information

  • Creator
    Allea Grummert
  • Years Active
    2024 - 2026
  • Episodes
    84
  • Rating
    Clean
  • Copyright
    © 2024
  • Show Website
    Happy Subscribers

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