Healthy Hustle

Rachel Feldman

LEARN HOW TO ROCK A THRIVING HEALTH COACHING BUSINESS The Healthy Hustle Podcast is the only no-fluff, no-BS show for health coaches who want to rapidly grow their business and consistently hit 5 and 6-figures using down and dirty grassroots marketing. We help health coaches break free from imposter syndrome and fears that paralyze their success. Each week, we'll offer real tangible steps for the solopreneur that I wish I would've known in year one of building my health coaching business. We'll talk about niche, target audience, client buyer avatar, simple funnels, and how to cut costs and increase profits. Join me and other digital marketing experts, service providers, and successful health coaches who have learned to dominate the game without the complicated business strategies that are currently making you lose sleep at night. Rock a healthy, thriving business - bursting at the seams with clients, without the adrenal burnout. This is The Healthy Hustle Podcast.

  1. 5d ago

    Mindful Hustle: How Attention Training Builds a Business That Does Not Burn You Out

    CEOs often skip mindfulness because they fear losing their edge. Aaron Hendon argues the opposite: anxiety is not performance fuel — and about ten minutes a day can rewire how you lead. In this episode of The Healthy Hustle Podcast, Rachel Feldman sits down with mindfulness teacher, author, and high-performance coach Aaron Hendon (The Mindful CEO) to unpack why hustle culture feels safer than practice, what top performers actually do, and how to train attention without turning meditation into another self-improvement grind.   In This Episode, We Cover: Why leaders cling to hustle culture and fear losing their "edge" Edge vs edgy — and what top performers actually practice The myth that meditation means emptying your mind Agency of attention as a leadership superpower Why meditation apps churn — and how to start with 10 minutes (or one breath) Training the mind like a puppy: return to the breath and raise the floor under stress   The Fear of Losing Your Edge Aaron names the real blocker underneath "I don't have time": leaders worry that calm means losing the anxious grind that produced results. Rachel connects this to perfectionism and overwork — the version of anxiety that fueled her own hustle. Aaron's point: ample data suggests the opposite of the fear story. Ignoring that data is often the path of least resistance — defaulting to willpower and frenetic effort instead of building the capacity to self-regulate.   What Top Performers Actually Do First, Aaron draws a sharp line: there is a difference between having an edge and being edgy. If you want edge, do what people with demonstrated edge already do. Citing Tim Ferriss's Tools of Titans, Aaron notes that roughly 80% of the profiled top performers keep a mindfulness practice. He also points to sports examples — Phil Jackson ("the Zen Master"), the Bulls era, and modern pro teams — where mindfulness is treated as a performance edge, not soft fluff. The reframe that lands: they don't meditate because they have time. They have time because they meditate.   Practice, Not Perfection (or Apps Alone) Meditation is not about emptying the mind or forcing calm. It's about watching thoughts — including judgments — and gently returning attention to the breath. Calm may follow, but it cannot be the scoreboard, or practice turns into another "get somewhere" project. Aaron compares it to the gym: you don't go to get good at going to the gym. You meditate to develop agency of attention — especially when a trillion-dollar attention economy is trying to hijack it. On apps: well-intentioned tools can help later as timers, but learning without a teacher often reinforces "get better" striving. Aaron cites roughly 90% churn. Celebrate mindful moments; reps beat duration. Start with any 10 minutes — or five, three breaths, or one breath if that's all you have. His puppy metaphor: the mind will keep leaving the box. Training is returning it, kindly, again and again — raising the floor so you sink to preparation instead of rising to reactivity when the client is lost or the hard conversation starts.   Your Action Step Block any 10 minutes today (or three breaths if that's all you have). Sit, watch thoughts without trying to empty your mind, and gently return attention to the breath each time it wanders. If you only think about meditating twice, celebrate those as mindful moments — then stack the next rep. Final Thoughts Hustle got many founders here — but what got you here won't get you further without capacity. Raise the floor with attention training so you can lead from presence and devotion, not only threat response.   Resources Aaron Hendon: https://www.aaronhendon.com/ Media kit: https://www.aaronhendon.com/mediakit Substack: https://aaronhendonthemindfulceo.substack.com/ Instagram: https://www.instagram.com/aaronhendon_themindfulceo/ LinkedIn: https://www.linkedin.com/in/aaronhendon/ Book (guest): How to Live a Grateful Life in a Fcked Up World Reference discussed: Tim Ferriss — Tools of Titans Need help building your low-ticket or high-ticket coaching offer? Visit yourhealthcoachbiz.com to explore done-for-you programs and offers for health coaches. Looking for one-on-one business coaching support? Visit rachelafeldman.com or send me a DM on Instagram at @rachelafeldman

  2. Aug 28

    How to Sleep Without Medication: The Psychology of Insomnia with Jessica Meers

    If you're doing everything "right" for your sleep and still waking up exhausted, tossing and turning at night, or lying in bed with your brain running a mile a minute, the problem might not be your nighttime routine. It might be what your brain has learned to do when you get into bed. In this episode, I'm sitting down with licensed psychologist Jessica Meers to talk about the psychology of sleep, insomnia, and why some of the things we do to compensate for a bad night of sleep can actually keep the cycle going. Jessica specializes in treating insomnia without medication using Cognitive Behavioral Therapy for Insomnia (CBT-I). She explains why sleep is both biological and psychological, how we can unintentionally train ourselves to associate our beds with stress and wakefulness, and why there is no perfect sleep routine that works for everyone. We also talk about overthinking at night, maintaining a consistent wake time, what to do when you can't fall back asleep, creating a sleep-supportive environment, and how hormonal changes during perimenopause and menopause can affect sleep. If you've been chasing the perfect bedtime routine but still aren't sleeping well, this conversation may help you look at sleep in a completely different way. In This Episode, We Cover: Why sleep affects so much more than how tired you feel the next day The relationship between poor sleep and mental health Why the "5 AM club" approach isn't right for everyone How individual sleep needs can change with age and life circumstances Why sleep is both a biological process and a learned behavior How lying awake, worrying, and tossing and turning can reinforce poor sleep patterns Why overthinkers often struggle when everything finally gets quiet at night Jessica's strategy for scheduling "worry time" before bed Why getting out of bed may be better than staying there trying to force yourself to sleep How to distinguish insomnia symptoms from potential signs of sleep apnea What Cognitive Behavioral Therapy for Insomnia (CBT-I) is Why a consistent wake-up time can be one of the most important parts of improving sleep Why sleeping in to "catch up" after a bad night can disrupt your rhythm How to create a simple wind-down buffer before bed Why temperature and light matter for sleep Why the perfect sleep environment may not be enough when your nervous system is on high alert The relationship between perimenopause, menopause, hormones, and sleep Why addressing sleep may require support from more than one type of practitioner Sleep Is More Than Feeling Tired We tend to think about poor sleep in terms of how we feel the next morning. We're tired. We're foggy. We need more coffee. We don't have the energy we normally have. But Jessica explains that sleep reaches much further than our energy levels. As a psychologist, she pays particular attention to the relationship between sleep and mental health. Poor sleep and insomnia are closely connected with conditions like anxiety and depression, and sleep difficulties can sometimes appear before other mental health symptoms. Sleep also intersects with hormones and metabolic health, which is one of the reasons getting consistent, restorative sleep matters so much for our overall health. This isn't simply about getting enough hours so you can be productive tomorrow. Sleep is one of the foundational systems supporting your physical and emotional health. There Is No Perfect Sleep Schedule One of my favorite parts of this conversation was Jessica's take on the "5 AM club." We see these routines everywhere. Wake up at 5 AM. Work out. Take the cold plunge. Journal. Meditate. Get more done before everyone else wakes up. And while that routine may work beautifully for one person, it doesn't mean it's healthy for everyone. Jessica explains that healthy sleep needs are generally discussed within a range, but the exact amount an individual needs can vary depending on the person, their age, their circumstances, and what is happening in their life. Trying to force yourself into somebody else's sleep schedule can work against what your own body needs. Your goal isn't to become the person who wakes up earliest. Your goal is to find a sleep pattern that actually supports your health. You Can Train Yourself to Sleep Poorly This was such an important distinction. Our bodies know how to sleep. But psychologically, sleep can also become a learned behavior. That means we can unintentionally teach ourselves patterns that make sleeping harder. Think about what happens when you repeatedly lie in bed unable to sleep. You toss. You turn. You start thinking about tomorrow. You worry about how tired you're going to be. You look at the clock. You try harder to fall asleep. And eventually, your brain begins associating your bed with being awake, alert, worried, and frustrated. Instead of your bed becoming a cue for sleep, it becomes a cue for stress. Jessica explains that breaking this association is an important part of addressing insomnia. The goal is to help your brain relearn what your bed is supposed to represent. Sleep. Why Overthinkers Struggle at Night If your brain suddenly decides bedtime is the perfect opportunity to review every problem in your life, you're definitely not alone. During the day, we're distracted. We're working. We're answering messages. We're taking care of our families. We're running businesses. There is always something competing for our attention. Then everything gets quiet. Suddenly, your brain has room to bring up all the things you haven't processed yet. For someone who already tends toward worrying or rumination, bedtime can become the moment when those thoughts get louder. One strategy Jessica recommends is intentionally creating space for those thoughts earlier. Rather than waiting until your head hits the pillow, schedule time after dinner to think through what's worrying you. Write it down. Identify the next step you can take. Give the thought somewhere to go. You're not trying to solve your entire life before bedtime. You're showing your brain that the problem has been acknowledged and there is a plan for dealing with it. What to Do When You Can't Sleep This advice sounds completely backwards at first. If you can't sleep, get out of bed. Jessica explains that staying in bed worrying, stressing, tossing, and turning can reinforce the exact association you're trying to break. You're teaching your brain that bed is where you stay awake and struggle. Instead, get up. Go somewhere else. Do something relatively mindless that you enjoy until you begin feeling sleepy again. Jessica even explains that, in the context of this approach, she would rather someone get out of bed and watch television than stay in bed desperately trying to force sleep while becoming increasingly frustrated. The goal is not to reward yourself for being awake. It's to stop reinforcing the connection between your bed and wakefulness. Could It Be More Than Insomnia? Not every nighttime awakening is caused by insomnia. Jessica also discusses some signs that may warrant talking with a healthcare professional about obstructive sleep apnea. If you're frequently waking during the night and also experiencing symptoms such as loud snoring, gasping for air, morning headaches, or waking with a dry mouth, it may be worth discussing a sleep study with your healthcare provider. This is another reason why getting appropriate support matters. You don't want to spend months trying to "fix" your sleep routine if there is another underlying sleep issue that needs to be evaluated. What Is CBT-I? Jessica specializes in Cognitive Behavioral Therapy for Insomnia, commonly called CBT-I. Rather than relying solely on medication to manage insomnia, CBT-I looks at both the behaviors and thought patterns that may be contributing to sleep difficulties. Jessica describes it as a relatively short-term, structured form of therapy, often completed over approximately six to eight weekly sessions, although treatment needs vary by person. The process can involve changing behaviors around sleep, rebuilding the association between bed and sleeping, addressing worry and rumination, and helping people understand the psychological patterns that may be keeping insomnia going. For someone who feels like they've tried every sleep hygiene tip imaginable without getting lasting results, looking at the behavioral and psychological side of sleep may be the missing piece. Stop Trying to Catch Up on Sleep After a terrible night of sleep, sleeping in feels completely logical. You're exhausted. Your body missed sleep. Why wouldn't you stay in bed longer and catch up? Jessica explains that constantly changing your wake time can disrupt your rhythm and make the next night more difficult. One of the strongest anchors you can give your sleep schedule is consistency in the morning. Rather than obsessing over the exact time you fall asleep, Jessica encourages people to pay attention to when they get up. Set a regular wake time. Get up at approximately the same time each day. And resist constantly shifting your schedule based on how well you slept the night before. One bad night doesn't necessarily need to become several bad nights. Sometimes our attempts to compensate for poor sleep are what keep the pattern going. Give Your Brain Time to Wind Down You cannot expect your brain to go from full-speed work mode to sleep in thirty seconds. If you've been answering emails, working on your business, scrolling on your phone, solving problems, or thinking about tomorrow right up until bedtime, your brain may still be activated when you lie down. Jessica recommends creating at least a short buffer before sleep. Even thirty minutes can give your brain an opportunity to transition. The goal isn't to create an elaborate two-hour nighttime routine filled with ten different wel

  3. Aug 21

    Why Every Health Coach Needs a High-Ticket and Low-Ticket Offer

    If you only have one offer, you don't have a business. You have a bottleneck. I know that might ruffle some feathers, but I've watched too many incredible health coaches build one offer, put everything behind it, and then wonder why their income feels capped. A sustainable coaching business needs more than one way for people to work with you. You need an entry point for the person who isn't ready to make a premium investment yet, and you need a high-ticket offer for the client who's ready to go deeper. In this episode, I'm breaking down exactly how I structure my own offer ladder, from my lower-ticket group coaching sprint to my premium one-on-one coaching. I'm also sharing my thoughts on tripwires, why I don't recommend them for most brand-new coaches, and what you should focus on building first if you want a business that creates revenue without burning you out. In This Episode, We Cover: Why having only one offer can create a bottleneck in your business The role of high-ticket and low-ticket offers in a sustainable coaching business Why high-ticket coaching isn't about charging for your time How premium pricing can create greater client commitment Why one-on-one coaching can generate your strongest case studies and transformations How a lower-ticket offer builds trust before a larger investment Why a coaching sprint can become the bridge to your premium offer How a 90-minute intensive can lead clients into a high-ticket container What a tripwire is and where it belongs in your offer ladder Why I don't recommend tripwires for most brand-new coaches What to do if you don't have enough results to justify premium pricing yet How to identify the missing offer in your business A Message I Want You to Hear You don't need ten different offers. You need the right offers working together. One offer can only serve one type of buyer at one point in their journey. Some people are ready to go deep. Others need to experience your coaching first. When you give both people a clear next step, you're not complicating your business. You're creating a business that can grow. Why Your High-Ticket Offer Matters Your premium offer is where the deepest transformation can happen. For me, that's one-on-one coaching. A high-ticket client can create the revenue of multiple lower-ticket clients without requiring you to make ten separate sales. But there's also an important mindset shift here. You're not simply getting paid for the number of hours you spend with someone. You're getting paid for the transformation and outcome you're helping them create. Your premium offer is also where you can develop some of your strongest testimonials, case studies, and proof of concept. If you don't have a high-ticket offer yet, this may be the most important gap to fill. Why Your Lower-Ticket Offer Matters Not everyone who finds you is immediately ready to invest thousands of dollars. That doesn't mean they're not your ideal client. They may simply need more trust. That's where a lower-ticket offer can become incredibly valuable. My group coaching sprint gives people an opportunity to experience my coaching, get a meaningful result, and understand what it's like to work with me without immediately committing to one-on-one coaching. Once someone has experienced a win with you, moving into a deeper offer becomes much easier. Your low-ticket offer isn't necessarily the destination. It can be the doorway. Your Offers Should Work Together Think of your business as a ladder. Your lower-ticket offer gives someone an accessible way to enter your world. Your premium offer gives them somewhere to go when they're ready for deeper support. That means you aren't depending on one price point, one sales conversation, or one type of buyer to generate all of your revenue. And you don't have to build everything at once. Start with what your business needs most, get results, and build from there.   Where a 90-Minute Intensive Fits Your lower-priced option doesn't always have to be a group program. A 90-minute intensive can also be an effective bridge into your premium coaching. You might use that time to review lab results, map out a short-term plan, identify deeper connections, or solve one specific problem. If the client decides afterward that they want deeper support, you can even apply the cost of the intensive toward your premium coaching container. They get to experience your expertise before making a bigger decision, and you create a natural pathway into your high-ticket offer.   Why I Don't Recommend Starting With a Tripwire A tripwire is typically a very inexpensive offer, often around $27 or $37, designed to turn a cold audience into buyers. It sounds perfect for a new coach. But here's my take: Don't build the funnel before you build the following. Tripwires work when you already have traffic and trust. If hardly anyone is seeing your content, spending weeks creating a complicated tripwire funnel doesn't solve the real problem. You need people. You need visibility. You need trust. You need results. Build those first. Then a tripwire can become a powerful conversion tool.   What If You Don't Have Results Yet? If you're new and don't feel like you have enough proof to charge premium pricing yet, start with a beta version of your one-on-one offer. Charge a slightly reduced but still meaningful investment. Set a clear end date for the beta pricing. Deliver incredible results. Then collect the testimonial or case study. The goal is to use beta pricing as a bridge, not as an excuse to undercharge indefinitely.   What If Your Lower-Ticket Offer Isn't Selling? Don't immediately assume the price is the problem. Look at your messaging. Are you clearly communicating the transformation? Or are you simply describing what's included? People don't buy a certain number of calls, PDFs, modules, or worksheets. They buy what they believe those things will help them achieve. Make the result clear.   Your Action Step Look at what you're currently selling and ask yourself: Do I have an accessible entry point? Do I have a premium offer? If one is missing, that's what I want you to build next. Not another freebie. Not another lead magnet. Not another piece of content you're hoping will magically fix your sales. Build an actual offer with a clear transformation and a price that reflects its value.   Final Thoughts You don't need to build everything today. You don't need a complicated funnel. And you definitely don't need ten different offers. You need a thoughtful value ladder. Give people a way to enter your world. Give them somewhere to go when they're ready for more. And make sure your offers support both your clients and the business you're trying to build. Because the goal isn't simply to stay busy. It's to build a coaching business that's profitable, sustainable, and capable of creating deeper transformations.   Resources Need help building your low-ticket or high-ticket coaching offer? Visit yourhealthcoachbiz.com to explore done-for-you programs and offers for health coaches. Looking for one-on-one business coaching support? Visit rachelafeldman.com or send me a DM on Instagram at @rachelafeldman.

  4. Aug 14

    Resilience Over Optimization with Marina Moiseyeva

    If you've ever thought, "I'll deal with my health once I actually feel sick," I want you to know something: That's how so many people lose their vitality. Between feeling well and being diagnosed, there is a whole world of clues. Fatigue. Poor sleep. Stress that never quite turns off. A body that still functions… but has no reserve left. In this episode, I'm joined by Marina Moiseyeva, founder of Harmonious Life Family Health Clinic in Brooklyn, New York. Marina is a family wellness practitioner with nearly 17 years of experience and more than 50,000 consultations. She started in holistic health coaching, moved into integrative functional medicine, and now runs a longevity and biohacking clinic that serves kids, adults, and entire families. Together, we talk about what actually stands between you and feeling your best, why so much of modern "stress" starts in your physiology, and why the most powerful biohacks are often the simplest ones. If you've been chasing optimization, supplements, or the latest trend and still feel depleted, this conversation will help you come back to what actually builds resilience.   In This Episode, We Cover: Why people wait until they're debilitated before they get help The hidden "in-betweens" between being well and being sick How sleep and stress quietly drain every system in the body Why coffee and a high-carb breakfast can make you feel anxious Why oatmeal, smoothies, and intermittent fasting don't work for everyone What biohacking actually means (and why it isn't only for the ultra-wealthy) Why vitality is about function and resilience—not perfect wearable scores How to use bloodwork as motivation, not just a diagnosis Why women in perimenopause need a different approach than men The cheap biohacks that make the biggest difference Why sleep should never be the thing you compromise Creatine hydrochloride as a simple support for brain, bone, and muscle How to change one habit at a time without burning out Why food is first-line therapy   A Message I Want You to Hear You do not have to wait for a diagnosis to start taking care of yourself. You do not need the most expensive protocol. You do not need to biohack like a celebrity. You need the courage to notice the small signals now—before they become something bigger. Your body is always giving you information. The question is whether you're listening.   The In-Between of Wellness Most of us were taught to see a doctor when we can't function anymore. When the pain is debilitating. When daily life is already falling apart. Marina says that's far too late. Between well and sick, there are clues. Hints. In-betweens. A little less energy. A little more stress. Sleep that isn't quite restorative. Those early signs are not nothing. They are your opportunity to rebalance before the body is forced into disease, imbalance, or a diagnosis.   Why You Feel Stressed Even When Life Looks Fine We assume stress is always emotional. A hard season. Too many hats. Work, kids, a business, a never-ending to-do list. And yes, that kind of stress is real. But Marina makes an important distinction: Sometimes you feel stressed because your physiology is stressed. If you wake up and drink black coffee in the first hour, you can push your body into fight-or-flight before the day has even started. If breakfast is a croissant, cereal, a fruit-heavy smoothie, or even oatmeal while you sit at a desk, you can spike insulin, raise cortisol, and feel anxious for no "good" reason. The food you eat in the morning can support your nervous system. Or it can work against it. That's why she doesn't treat stress as a personality problem. She looks at the routine. Sleep. Meal timing. Protein. Life stage. Because what worked in your 20s and 30s is often not what will support you in your 40s and 50s—especially as a woman.   Biohacking Is Simpler Than You Think Biohacking can sound mysterious. Blue-blocking glasses. Red light. Expensive gadgets. Extreme protocols. Marina's definition is much simpler. Biohacking is changing your behavior—your lifestyle, your food, your movement, your bedtime—so you feel better. A better sleep routine is biohacking. Choosing a workout that actually suits your body is biohacking. Using a nutrient that supports your energy is biohacking. You do not need to live like Bryan Johnson. You do not need a perfect HRV score. Wearables can be useful, but the "healthy average" they are based on still includes a lot of people with health issues. The real win is your own improvement. If your HRV was 15 and now it's 25, that is progress. Don't chase someone else's number. Chase your own resilience.   Vitality Means Function—Not Perfect Scores We are living longer. That part is not up for debate. The question is how we live those years. Marina's picture of vitality is this: You want to be able to go to the gym the day before you die. Not because fitness is the only measure of a life. Because vitality is function. It's health resilience. It's the ability to keep doing the things that make life feel like yours. Arthritis at 55. Exhaustion. "That's just aging." Some of those things are more optional than we've been told. They take effort. They take personalized care. But the goal isn't to collect more data. The goal is to stay capable.   Sleep Is Your Best Biohack If Marina had to pick one place to start, it would be sleep. She used to run on four or five hours a night for decades. She thought she was fine. No midday crash. No obvious brain fog. Then she experimented with seven hours. And she felt the difference. That's the trap. A lot of people say they have no health concerns. Then the bloodwork tells a different story. By the time a conventional marker is flagged, the imbalance has often been building for years. So start with the foundation that costs almost nothing: Get to bed before midnight. Aim for at least seven hours of uninterrupted sleep in a dark room. Keep the room around 70 degrees. Put the phone on Wi-Fi or off. Blackout curtains. Women often need closer to seven to nine hours. And if you feel like you "can't function" without eight hours, Marina's response is simple: You're normal. Don't steal from sleep to make room for a 5 a.m. workout, fasting, and a cold plunge. That combination can look like the perfect protocol. For a woman in her 40s, it can also be the reason her cycle disappears. Sleep is not the thing you compromise so you can do more biohacks. Sleep is the biohack. If you do have an occasional short night, Marina's inexpensive support is creatine hydrochloride—not the monohydrate form that can make some women feel puffy. She uses it for brain sharpness, and she also likes it for bone, muscle, and liver support. But even that is an add-on. The core is still darkness, timing, and enough hours.   Stop Chasing Trends Healthy intentions can still ruin your health. A perfect workout on five hours of sleep. Intermittent fasting that doesn't match your hormones. A cold plunge because it's popular. Coffee before your body has even woken up. Ten goals at once, then the feeling that you failed. Marina's approach is the opposite of all-or-nothing. Food is medicine. You take that "medicine" at least three times a day. So nutrition is first-line therapy—not something you try to out-supplement later. She has patients list ten lifestyle changes they already know they should make. Then they rank them from easiest to hardest. And they start with the easiest one. Warm water. Not drinking coffee in the first hour. One small, doable shift. If you change one habit every two months, you can have six solid habits by the end of the year. That's how resilience is built. Not through the loudest protocol. Through the one you can actually keep.   Your Action Step Pick one thing. Not ten. Not a full biohacking stack. One. Protect your sleep this week. Get to bed before midnight. Make the room dark. Give yourself seven hours. Or, if sleep is already solid, choose the next easiest habit: delay your coffee, add protein at breakfast, or stop eating too close to bed. Then notice how you feel. That's the data that matters.   Final Thoughts You don't need a more extreme version of health. You need a more sustainable one. Your sleep. Your stress. Your food. Your season of life. Those are the foundations of vitality. Optimization is optional. Resilience is not. Keep listening to your body. Your energy matters.   Resources Learn more about Marina Moiseyeva: Website: https://liveharmoniouslife.com/ Instagram: https://www.instagram.com/liveharmoniouslife/ Facebook: https://www.facebook.com/LiveHarmoniousLife/ Book: Harmonious Healing Blueprint If you're in Brooklyn, you can work with Marina at Harmonious Life Family Health Clinic. She sees kids and adults, and she builds personalized plans around root-cause health, longevity, and real-life resilience.   Are you a health coach looking for done-for-you content? Visit yourhealthcoachbiz.com and save 40% using code GO40. Launch your podcast or get full podcast management services through The Healthy Hustle Podcast Agency. Instagram: https://www.instagram.com/rachelafeldman Website: https://rachelafeldman.com

  5. Jul 31

    How Introverted Health Coaches Can Build a Thriving Business Without Pretending to Be an Extrovert

    If you've ever thought, "I'm too introverted to market myself," I want you to know something: You're not. Being an introvert doesn't mean you can't build a successful coaching business. It simply means you'll build it differently. For years, I believed I had to become someone else to be successful. I thought I had to be louder, more outgoing, and constantly "on" if I wanted clients to find me. But what I've learned after more than 15 years in business is this: Your depth is your greatest advantage. In this episode, I'm sharing the strategies that helped me move beyond my fear of visibility, how I practiced showing up before I felt ready, and why introverts often make the very best coaches. We'll talk about online and offline marketing, creating content without burnout, building genuine relationships, and using your natural strengths to attract ideal clients. If you've been hiding because marketing feels uncomfortable, this episode will help you step into your visibility without sacrificing who you are.   In This Episode, We Cover: Why introverts make exceptional coaches How to overcome the fear of being visible The 30-day video challenge that changed my business Why empathy is one of the greatest sales skills How to create content without feeling overwhelmed The difference between being authentic and oversharing Why storytelling builds trust faster than marketing tactics Using long-form content to create weeks of social media posts The importance of email marketing for coaches Online and offline networking strategies for introverts Creating boundaries that protect your energy Why consistency matters more than perfection   A Message I Want You to Hear You don't need to become an extrovert to build a successful business. You simply need the courage to let people see you. Your quiet nature isn't holding you back. Your fear is. And fear becomes smaller every time you practice showing up.   Why Introverts Have a Unique Advantage Many people assume successful marketing belongs to the loudest person in the room. I don't believe that's true. Introverts naturally listen deeply. They ask thoughtful questions. They build meaningful relationships instead of surface-level connections. Those are the exact qualities that create incredible coaches. People don't buy because someone is the loudest. They buy because they feel understood.   Visibility Is a Skill—Not a Personality Trait Talking on camera didn't come naturally to me. I practiced. One of the best things I ever did was complete a 30-day video challenge. I recorded videos, watched them back, improved little by little, and slowly became more comfortable sharing my message. Confidence didn't come first. Practice did.   Create Content Your Way You don't have to go live every day. You don't have to dance on social media. You don't have to chase every trend. Instead: Record one long-form video each week. Turn it into short clips. Write thoughtful blog posts. Send a weekly email. Share meaningful stories. Repurpose your best content. Consistency beats complexity every time.   Why Storytelling Creates Clients Facts educate. Stories connect. Your future clients want to know why you became a coach. What you've overcome. How your experiences shaped your method. The moments that changed your life often become the moments that inspire someone else to trust you. Don't hide your story. It's one of your greatest marketing assets.   Protect Your Energy One of the biggest lessons I've learned is that your energy is part of your business strategy. Set office hours. Batch your content. Protect your mornings. Schedule recovery time. Create boundaries that allow you to serve others without burning yourself out. Your business should support your life—not consume it.   Your Action Step Choose one platform. Commit to showing up consistently for the next 30 days. Don't worry about perfection. Don't compare yourself to anyone else. Focus on helping one person each time you create content. That's how confidence is built.   Final Thoughts Your business doesn't need a louder version of you. It needs the real you. Your empathy. Your depth. Your ability to listen. Your willingness to share your story. Those qualities are exactly what your future clients are searching for. Keep showing up. Your message matters.   Resources Are you a health coach looking for done-for-you content? Visit yourhealthcoachbiz.com and save 40% using code GO40. Launch your podcast or get full podcast management services through The Healthy Hustle Podcast Agency. Instagram: https://www.instagram.com/rachelafeldman Website: https://rachelafeldman.com

  6. Jul 17

    Low Libido Isn't the Whole Story with Adanna Ikedilo

    If you've ever been told that low libido is "just part of getting older," this episode is for you. The truth is, low desire is often just one piece of a much bigger picture. Hormones, stress, relationships, sleep, body image, vaginal health, and emotional connection all play a role in a woman's sexual health—and too often, these conversations never happen inside a traditional doctor's appointment. In this episode, I'm joined by Dr. Adanna Ikedilo, board-certified OB/GYN and founder of The GYN Lounge, to discuss why women's health deserves a more personalized approach. We talk about the realities of perimenopause and menopause, why many women feel dismissed by the healthcare system, and how telemedicine is helping bridge the gap between busy providers and women who need more time, education, and support. We also dive into the business side of medicine, what it takes to transition from a traditional practice to an online model, and why building systems allows practitioners to provide better care while creating more freedom in their lives. In This Episode, We Cover: Why low libido is about much more than hormones The biggest misconceptions about women's sexual health How perimenopause and menopause affect desire The connection between hormones, relationships, and emotional health Why women often feel unheard in traditional healthcare How telemedicine is changing women's healthcare Building an online medical practice while maintaining a brick-and-mortar office The challenges physicians face as business owners Marketing an online healthcare business through education and networking Why social media helps build trust with patients Overcoming perfectionism and showing up online Creating systems that improve both patient care and work-life balance   A Message I Want You to Hear You deserve answers. You deserve to feel heard. And you deserve healthcare that looks at the whole picture—not just one symptom. Low libido isn't something you simply have to accept. There are options, treatments, and conversations that can help you reclaim your health and quality of life.   Why Low Libido Is More Than Hormones Many people assume low libido is simply caused by declining hormone levels. While hormones certainly play a role, they're only one part of the equation. Relationship dynamics. Stress. Sleep. Body image. Pain during intimacy. Emotional connection. All of these factors influence sexual desire. That's why truly helping women requires a comprehensive approach rather than simply prescribing medication.   How Telemedicine Is Changing Women's Healthcare One of the biggest challenges in traditional medicine is time. Office schedules are packed. Appointments run behind. Complex conversations often get squeezed into just a few minutes. Telemedicine creates space for deeper conversations. It allows providers to educate patients, answer questions thoroughly, and create personalized treatment plans without the limitations of a busy office schedule. For many women navigating perimenopause and menopause, that extra time makes all the difference.   Building a Practice That Serves Patients Better Being a great physician doesn't automatically prepare someone to run a business. Dr. Adanna shares how learning operations, systems, compliance, marketing, and leadership became just as important as her medical expertise. By creating clear systems and patient-centered processes, she built an experience that removes many of the barriers women face when seeking care.   Showing Up Online Without Perfection Like many healthcare professionals, Dr. Adanna initially hesitated to create content online. She worried about saying the right thing. Looking professional. Having the perfect setup. Eventually she realized that none of those things mattered as much as simply showing up. Sometimes the most impactful content starts with your phone, one message, and the willingness to press "publish."   Your Action Step Whether you're a healthcare provider, coach, or entrepreneur, ask yourself: Where am I making things more complicated than they need to be? Could one simple system improve the experience for the people I serve? Could one imperfect social media post reach someone who needs my message today? Progress always starts with taking the first step.   Final Thoughts Women's health deserves more conversation. More education. More compassion. And more individualized care. Whether you're navigating hormonal changes yourself or supporting others through them, remember that there is rarely just one answer. When we look at the whole person instead of just one symptom, we create space for real healing.   Resources Learn more about Dr. Adanna Ikedilo: Website: https://thegynlounge.com/ The GYN Lounge: https://thegynlounge.com/ Instagram: https://www.instagram.com/thegynlounge_official TikTok: https://www.tiktok.com/@thegynlounge Facebook: https://www.facebook.com/TheGYNLounge YouTube: The GYN Lounge Are you a health coach in need of done-for-you content? Visit yourhealthcoachbiz.com and save 40% using code GO40. Launch your podcast or get full podcast management services through The Healthy Hustle Podcast Agency. Instagram: https://www.instagram.com/rachelafeldman Website: https://rachelafeldman.com

  7. Jul 10

    The Hidden Drivers Behind Autoimmune Disease, Fatigue & Hair Loss with VJ Hamilton

    If you've ever been told your lab work looks "normal," yet you still feel exhausted, inflamed, or like something just isn't right in your body, this episode is for you. Autoimmune conditions rarely happen overnight. For many people, symptoms build slowly over years—fatigue, digestive issues, hair loss, chronic inflammation, anxiety, and unexplained health changes that often leave them searching for answers. In this episode, I'm joined by VJ Hamilton, Registered Nutritionist, Functional Medicine Practitioner, and founder of the Autoimmune Nutrition Clinic. Together, we explore the hidden drivers behind autoimmune disease, why gut health and nervous system regulation matter so much, and how functional medicine helps uncover root causes instead of simply managing symptoms. We also discuss the surprising connection between stress, childhood health, gut health, alopecia, and why learning to truly listen to your body may be one of the most powerful healing tools you have. If you or your clients are navigating autoimmune conditions, chronic fatigue, or unexplained symptoms, this conversation offers hope, practical strategies, and a fresh perspective on healing.   In This Episode, We Cover: Why autoimmune disease continues to rise The connection between gut health and autoimmune conditions How stress impacts the immune system The relationship between nervous system regulation and healing Common root causes behind alopecia and hair loss Why nutrient deficiencies and gut imbalances matter How childhood health influences adult autoimmune conditions Functional medicine testing for autoimmune disease The role of stool testing, Organic Acids Testing, and DUTCH testing Why personalized nutrition works better than one-size-fits-all approaches How to recognize early warning signs before symptoms become chronic Why healing starts by listening to your body   A Message I Want You to Hear Healing isn't about chasing symptoms. It's about understanding why your body is asking for help in the first place. Your symptoms aren't your enemy. They're information. When you begin listening instead of silencing them, you create space for true healing.   Why Autoimmune Disease Is Increasing Autoimmune disease is becoming more common than ever before. While improved diagnosis plays a role, lifestyle factors also contribute. Modern life exposes us to more chronic stress, environmental toxins, processed foods, sleep disruption, and nervous system overload than previous generations. All of these factors influence how the immune system functions. Healing requires looking beyond one symptom and understanding the bigger picture.   The Gut-Immune Connection One of the first places VJ investigates is the gut. Why? Because the gut plays a central role in immune health. Digestive dysfunction, bacterial overgrowth, parasites, inflammation, and nutrient deficiencies can all contribute to immune dysregulation. When the gut isn't functioning well, the body struggles to absorb the nutrients needed for repair and healing. Supporting gut health often becomes one of the first steps toward restoring balance.   Why Nervous System Regulation Matters Nutrition is only part of the equation. Healing also requires creating safety within the body. Chronic stress keeps the nervous system in a constant state of survival. Over time, this impacts digestion, hormone production, immune function, and energy levels. Simple practices like walking in nature, slowing down, mindfulness, Pilates, gratitude, and finding joy can help shift the body back toward healing.   Listening to Your Body One of the most powerful lessons in this conversation is learning to notice the small signals before they become major health problems. Fatigue. Digestive discomfort. Joint pain. Changes in your skin. Hair loss. Sleep disruptions. Rather than pushing through them, these symptoms become opportunities to pause and ask what your body is trying to communicate.   Functional Testing Creates Clarity Instead of guessing which supplements or protocols might help, functional testing provides valuable insight into what's happening beneath the surface. Some of the tests VJ commonly uses include: Comprehensive stool testing Organic Acids Testing (OAT) DUTCH hormone testing Functional blood work These tools help identify gut imbalances, nutrient deficiencies, detoxification challenges, hormone metabolism, and cellular health, allowing for a truly personalized healing plan.   Your Action Step Instead of asking, "How do I get rid of this symptom?" Try asking: "What is my body trying to tell me?" Begin paying attention to your sleep, stress levels, digestion, energy, and emotional well-being. Small daily observations often become the first step toward lasting transformation.   Final Thoughts Healing isn't about finding one magic supplement. It's about understanding your body as an interconnected system. When you support your gut, regulate your nervous system, nourish your body, and uncover the root causes behind your symptoms, healing becomes much more than symptom management. It becomes a way of living.   Resources Learn more about VJ Hamilton: Website: https://theautoimmunitynutritionist.com/ Instagram: https://www.instagram.com/theautoimmunitynutritionist/ Free Autoimmunity Recovery Guide: https://theautoimmunitynutritionist.com/freeguide Facebook Community: https://www.facebook.com/groups/theautoimmuneforum   Are you a health coach in need of done-for-you content? Visit yourhealthcoachbiz.com and save 40% using code GO40. Launch your podcast or get full podcast management services through The Healthy Hustle Podcast Agency. Instagram: https://www.instagram.com/rachelafeldman Website: https://rachelafeldman.com

  8. Jul 3

    How to Fill Your Coaching Program When You Feel Like Nobody's Watching

    If you've ever wondered whether anyone is actually paying attention to your content, you're not alone. One of the biggest reasons health coaches struggle to fill their programs isn't because their offer isn't good. It's because they wait until launch week to start marketing. I know because I did the exact same thing. In this episode, I'm sharing the lessons I learned from my very first program launch, why perfection keeps coaches stuck, and the simple launch strategy I wish someone had taught me years ago. I'll also walk you through a practical six-week launch timeline, explain why your personal Facebook page may be your greatest marketing asset, and share the story of one of my students who filled her very first program without a large audience, paid ads, or a complicated funnel. If you've been waiting until you "feel ready" before putting yourself out there, this episode is your reminder that your future clients are already looking for you—you simply need to start the conversation.   In This Episode, We Cover: Why perfection keeps coaches from filling their programs The biggest mistake I made during my first launch How imposter syndrome affects your marketing Why confidence matters before you ever make an offer A simple six-week launch strategy that actually works The four-week content plan I recommend before opening your cart How to warm up your audience before selling Why teaching before launching builds trust faster The power of using your personal Facebook page to attract clients How one of my students filled her first program with 44 clients Why consistency beats complicated marketing funnels Simple ways to start marketing your next launch today   A Message I Want You to Hear Your program doesn't need to be more perfect. It needs to be more visible. So many coaches spend months creating beautiful content, polishing every lesson, and tweaking every worksheet. Then they wonder why nobody buys. The truth is, people can't purchase something they don't know exists. Marketing isn't the last step. It's part of building a successful program from the very beginning.   Why Most Launches Fall Flat Many coaches spend nearly all their energy creating the perfect program. By the time they're ready to launch, they're exhausted. There's no marketing plan. No audience warm-up. No consistent messaging. Just one or two posts announcing that enrollment is open. Launching successfully starts weeks before you ever ask someone to buy.   The Six-Week Launch Timeline Instead of waiting until launch week, begin preparing your audience early. Start by offering a free resource that solves one small part of the bigger problem your program addresses. That could be: A 3-day challenge A 5-day challenge A free training A downloadable guide A live workshop Then spend the next four weeks intentionally building trust. Week 1: Talk about the problem your ideal client is experiencing. Week 2: Share your story and engage your audience through lives, polls, and conversations. Week 3: Teach. Share frameworks, tips, and quick wins that demonstrate your expertise. Week 4: Highlight client success stories, testimonials, and invite people to take the next step.   Why Teaching Creates Buyers Many coaches are afraid of giving away too much information. But the opposite is usually true. The more value you provide before launching, the more trust you build. People don't buy because you hide your knowledge. They buy because they experience what it's like to learn from you. Teaching consistently positions you as the coach they already know, like, and trust.   Your Personal Network Is Bigger Than You Think One of the biggest myths in online business is that you need a massive audience before launching. You don't. One of my students filled her very first coaching program primarily through her personal Facebook page. She consistently shared helpful content. She went live. She taught small pieces of her framework. She invited conversations. And when enrollment opened, people were already ready to work with her. You probably have more potential clients in your existing network than you realize.   Stop Perfecting. Start Marketing. Perfection doesn't create sales. Visibility does. Confidence doesn't appear before your first launch. It grows every time you show up. Instead of waiting until everything feels perfect, start talking about your program now. Share your ideas. Teach what you know. Invite conversations. Your future clients are paying attention—even if it doesn't always feel that way.   Your Action Step If you're planning a launch, don't wait until enrollment opens to start marketing. This week: Create one piece of educational content. Share part of your framework. Tell your story. Go live. Ask your audience a question. Start building trust today so your audience is ready when your offer opens.   Final Thoughts Launching doesn't have to feel overwhelming. You don't need a massive following. You don't need expensive funnels. You don't need everything figured out. What you need is consistency. A clear message. And the courage to start showing up before you feel ready. Your next client is already out there. Give them the opportunity to find you.   Resources Are you a health coach in need of done-for-you content? Visit yourhealthcoachbiz.com and save 40% using code GO40. Launch your podcast or get full podcast management services through The Healthy Hustle Podcast Agency. Instagram: https://www.instagram.com/rachelafeldman Website: https://rachelafeldman.com

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About

LEARN HOW TO ROCK A THRIVING HEALTH COACHING BUSINESS The Healthy Hustle Podcast is the only no-fluff, no-BS show for health coaches who want to rapidly grow their business and consistently hit 5 and 6-figures using down and dirty grassroots marketing. We help health coaches break free from imposter syndrome and fears that paralyze their success. Each week, we'll offer real tangible steps for the solopreneur that I wish I would've known in year one of building my health coaching business. We'll talk about niche, target audience, client buyer avatar, simple funnels, and how to cut costs and increase profits. Join me and other digital marketing experts, service providers, and successful health coaches who have learned to dominate the game without the complicated business strategies that are currently making you lose sleep at night. Rock a healthy, thriving business - bursting at the seams with clients, without the adrenal burnout. This is The Healthy Hustle Podcast.