Healthy Hustle Rachel Feldman

Today we’re talking about building trust with our audience with simple strategies. Many coaches struggle to determine their niche and ideal client.
 
In this episode, I discuss each step to determine the pillars and the fundamentals of my businesses and how sharing my personal experiences helped me find my ideal clients. I will provide steps you can take that will help you show up and find yours.
 
Enjoy the show!
 
I speak about:
 
[03:04] Looking back to see what I did when I built Rachel’s Wellness
[06:40] Open your mind
[07:59] What do you want to be known for?
[15:00] Two and Two Method
[20:52] Look back on your personal story
[41:52] Actions to take
 
Quotes:
 
“People buy people, not products” - Rachel
 
“The possibilities are endless when we start to have empathy and step into the shoes of each person.” - Rachel 
 
Resources:
 
Go to https://rachelafeldman.com/events for the new challenge.
Go to https://rachelafeldman.com and read through my mini-courses.
Make sure to go to my  Facebook to get notified when I’m going live.
Don’t forget to tag me on Instagram at @RachelAFeldman and let me know what your favorite part of the episode was. 

As health and wellness authorities, when it comes to positive mindset and affirmations for health, most of us run a pretty tight ship. However, when it comes to our businesses it can be a different story entirely⁠—With all the moving parts that come along with starting or growing a business, things can get rocky. And it’s no surprise that it’s in those moments that we need that success mindset more than ever.

Building Rachel’s wellness came with its own struggles. Sacrificing time to grow my business, all while struggling with autoimmune issues of my own required some deep digging but I found the grit and perseverance I needed to succeed. It all started to align after I said screw it and came face to face with my anxiety. 
We’ll take a deep dive into what goes into creating the programs and pricing needed to grow your health or wellness business. More importantly though, we’ll jump into how you can start to hone in on your mindset and motivators behind it all. Find a way to stay in touch with your story, spend more time talking directly to your niche and find the tools to make it all happen.
Enjoy the show!




I speak about:

[02:05] Our mindset and soul, bleeds into our business
[06:31] I wanted to quit 80,000 times, but I didn't
[09:43] Mindset and alignment through the daily work
[24:01] The Word Challenge
[36:54] What it takes to succeed
 
Quotes:

“We have completely missed. The whole part of what I call real soulful sales because we've skipped so much over onto this platform and these pure all ways of doing business. But that's not business. Business is understanding. It's empathy, it's soulful, it's, it's beautiful divine communication. So it's a very conversation.” - Rachel

“I am the person who can change my mindset.” - Rachel 

Resources:

Go to https://rachelafeldman.com/events for the new challenge.
Go to https://rachelafeldman.com and read through my mini-courses.
Make sure to go to my Facebook to get notified when I’m going live.
Don’t forget to tag me on Instagram at @RachelAFeldman and let me know what your favorite part of the episode was. 

Today we’re going to go over a tried and true method of building clientele. Many coaches have questions about how to find clients, and what to pitch to them. During this quarantine, they are having a hard time converting their services. Guess
what? Your ideal client is too!

This episode, I pull out a tried and true method I learned from my real-estate days and give you advice on how to build your business and help those around you too. Remember, you can go beyond the “funnel” and Facebook ads. Sometimes finding a client, is like looking in your own back yard.
Enjoy the show!




I speak about:

[01:36] Downloading the challenge and looking out for my upcoming workshop.
[02:43] Think Local “looking in your backyard” for clients.
[07:00] Basic business practices of building the trust factor.
[08:00] Sample Pitch from my past.
[12:50] Struggles I’ve helped coach people through.
 
Quotes:

“People buy people (relationships), not products” - Rachel
“Look in your backyard” - Rachel 

Resources:

Go to https://rachelafeldman.com/events for the new challenge.
Pitch workshop coming soon!
Go to https://rachelafeldman.com and read through my mini-courses.
Make sure to go to my Facebook to get notified when I’m going live.
Don’t forget to tag me on Instagram at @RachelAFeldman and let me know what your favorite part of the episode was. 

We have to be honest with ourselves and talk about our behind the scenes effort. What does it take to stay above the water during times of uncertainty? We need to be open and honest with ourselves and open and honest with those around us. For instance, I need to watch motivational videos until I’m ready to go. Although, sometimes, I still feel like shit, like I’m not enough, or like I’m too much. I get so wrapped up in overthinking that my stomach hurts and I feel sick.
We are all on the frontline, so what is our job? We are the frontline in our homes and our communities. We don’t have to perfect. The silver lining of this for me is that I can make the change. When I’m up against the wall, I know that I need to make a change. When we don’t change, there will be death. Everyone is at a loss; we need to honor that.
Instead of being perfect on social media, I need to talk about how hard these uncertain times have been for me. I don’t want to apologize for how I show up – I decided a long time ago that I would not feed into the b******t of this world. I failed in these last two weeks; I have to remember the people that led a path for me. Those people never apologize for going in too deep and too dark. I want to remind myself and to remind everyone out that you are not alone.
Enjoy the show!
I speak about:
[02:45] Are you also feeling uneasy about your truth? [07:00] What is our job? [11:55] We can make the change [16:30] How I failed these last two weeks [19:45] We are not alone Quotes:
“Be honest with yourself. But most importantly, be honest with those around you.” “We are the frontline in our home.” “We don’t have to be perfect to be loved.” “Everyone in this world is at a loss.” Resources:
Go to https://rachelafeldman.com and read through my mini-courses.
Make sure to go to my Facebook to get notified when I’m going live.
Don’t forget to tag me on Instagram at @RachelAFeldman and let me know what your favorite part of the episode was. 
Watch DO WHAT IS HARD
Read The Road Less Traveled, Timeless Edition: A New Psychology of Love, Traditional Values and Spiritual Growth

Jessica Freeman is an award-winning graphic and web designer that helps health and fitness business owners build authority and get more clients. When she's not working with clients, you can find her teaching inside her Better Collective community and Work Your Website challenges. Jess has been featured in over 50 different podcasts and publications and also runs her own YouTube channel and her podcast, The Digital Lounge.
In this episode, Jessica Freeman explains the importance of a simple website and how you can start with just a landing page. Squarespace has cover pages, which include only a photo and a few paragraphs. If you only have a landing page, you can still start collecting email addresses from it. Make sure that your message is unambiguous. People in the health and fitness industry get caught up in the broad message; stand out by niching down. Our websites are always evolving. Once you launch your website, that is just the beginning.
We can make our marketing super simple with a pdf or a YouTube link. After all, we need to focus on the big picture. A group would be the best-case scenario. Post your videos to the group and start building a community. Every time your audience has a question, write it down, and use it on your website. Make sure to pay attention to how people are talking on your social media and emails. It makes creating content so much easier.
Jessica explains why we need to simplify our offers. We can have multiple options; however, it makes it easier to market with fewer options. Currently, we are going back to old school marketing. It's the back offers that matter, the ones you mention when you are on the phone with someone. Coaches think they can fix every different problem – we need a place to start. What is the hero's journey? Once you figure that out, you can start designing your offers.
We have the freedom, and we make money when we engage. Even though everything is digital, it doesn't mean we can be hands-off. People won't just arrive at your blog. They will arrive at your blog when you have great SEO and an excellent website. The funnel and the bot aren't going to do the engagement work for you – we still have to talk to people. It can be discouraging when you don't have traffic on your website. For instance, a coach might get bummed out when only ten people visit their website in a day. We have to remember those are ten actual people! What if you introduced yourself to those ten people and got them on the phone? You would have a thriving business! Some people don't have a huge list, but maybe their Facebook group will bring enough referrals. Keep your approach simple.
The simplest way to rock business, in the beginning, is by creating content. Content marketing is valuable because people on social media are there because they are bored. When people find you on Google, they are looking intently. That’s why it’s not as essential to focus on social media. Create content around your most shared videos. Jessica started creating content videos on her iPhone. All of her videos were in one minute or less. Your content videos do not need to be ten minutes or longer! Remember, keep it simple and make sure there are actionable steps for your audience. Stay tuned as Jessica explains how to set up your membership and the importance of niching down.
Enjoy the show!
I speak about:
[01:45] About Jessica Freeman [03:20] How to start with a landing page [07:15] Using ConvertKit as your email marketing software  [15:55] How simple we can make our websites and marketing [20:20] We need to simplify our offers [25:45] The importance of staying engaged [30:20] The most straightforward ways to rock a business in the beginning [37:30] Setting up your membership [41:30] Hone your messaging and your niche Quotes:
“Your website is an ever-evolving thing.” -Jessica “Don’t be afraid to remov

In this episode, Rachel opens the show discussing stage one through three issues and the hero’s journey. When starting a coaching business, we need to focus on our ideal client rather than our niche. We should already have our empathy part nailed. Lead your clients to their next buy. Your 1:1 should mirror your do-it-yourself. Sometimes, our clients are not ready to commit to the thirty-day purchase. Make sure you are not forcing clients to purchase anything. When you sell from the soul, you’ll understand where your client is coming from.
Rachel speaks about defining what you want to teach and keeping everything in one place. Do not start adding different systems. If it’s simple and it works for you, then you should keep it that way. Rachel also talks about different email marketing software that you can use and why the things that are in your membership are the things that you are using personally. Then, Rachel explains the importance of niches. We have to start showing up to find out what people want. We need to stop overthinking and start asking questions to our clients. Our brands will trump our niche.
Keep your brand vision in mind. Rachel says that she works with people of all different ages. She uses her story to find clients. When you share, people will realize that you can help them. Rachel would get clients because they heard her telling her story. We are all broken because we are so focused on nailing it down. Figure out where you get stuck and how you can get unstuck. Then, figure out how you can teach it.
Enjoy the show!
I speak about:
[02:00] About stage one through three issues [16:00] Define what you want to teach [20:15] Keep the system that works for you [34:30] Staying in your customer’s life cycle  [41:20] The importance of finding our niche through communication     [49:15] Keep your brand vision in mind [57:00] We are broken because we are so focused on nailing it down Quotes:
“Solve the problem for your client.” -Rachel “Teach your clients about how they can change their lives.” -Rachel “You want to have everything in one place.” -Rachel “Step back; how would you want to be sold to?” -Rachel Resources:
Check out ConvertKit for email marketing.
Go to https://rachelafeldman.com and read through my mini-courses.
Make sure to go to my Facebook to get notified when I’m going live.
Don’t forget to tag me on Instagram at @RachelAFeldman and let me know what your favorite part of the episode was.