Heard Mentality

Commercial Radio & Audio
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How Audio Moves Minds & Markets. Heard Mentality explores how the world’s most creative brands and minds use sound to make people feel, think, and act.  Presented by Commercial Radio & Audio and hosted by Little Black Book’s Brittany Rigby, it’s a fast, inspiring look into the stories and strategies proving the power of audio to cut through — and move us as people.

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  1. Travelling Through Sound — Audio Without Borders

    1월 28일

    Travelling Through Sound — Audio Without Borders

    In this episode of Heard Mentality, Brittany Rigby is joined by Webjet’s Oonagh Flannery, The Hallway’s Jules Hall, and Havas Host’s Gayle While to unpack how audio shapes travel brands — and why consistency in sound is one of the most powerful tools in building recognition and trust. See omnystudio.com/listener for privacy information.

    31분
  2. Sound That Sticks: How Audio Builds Brands You Can’t Forget

    2025. 12. 02.

    Sound That Sticks: How Audio Builds Brands You Can’t Forget

    Every brand has a look — the great ones also have a sound.Brittney Rigby speaks with Aaron Matthews (Original Audio) and Laura-Leigh Smith (Studiotonic) about the emotion, science, and consistency behind great sonic branding. Plus, we chat with Kimberley Flanagan (Strat Agency) about how Chemist Warehouse has used these principles to build one of Australia’s most recognisable retail brands. See omnystudio.com/listener for privacy information.

    38분
  3. The Brands You Can Hear: From Sushi Hub to Netflix – The Power of Sonic Branding

    2025. 11. 24.

    The Brands You Can Hear: From Sushi Hub to Netflix – The Power of Sonic Branding

    What does sushi have in common with Netflix? A killer sonic brand. In this episode of Heard Mentality, Brittany Rigby chats with Stuart White (Head of Marketing, Sushi Hub) and Charlton Hill (Head of Music & Innovation, Uncanny Valley) about the power of sound to build memory, emotion and culture. From the seven-second earworm that made Sushi Hub unforgettable to why the right sonic logo can outperform a million-dollar TV spot, this is your masterclass in making people hear your brand — and feel it. See omnystudio.com/listener for privacy information.

    36분
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How Audio Moves Minds & Markets. Heard Mentality explores how the world’s most creative brands and minds use sound to make people feel, think, and act.  Presented by Commercial Radio & Audio and hosted by Little Black Book’s Brittany Rigby, it’s a fast, inspiring look into the stories and strategies proving the power of audio to cut through — and move us as people.

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  • 제작진
    Commercial Radio & Audio
  • 방송 연도
    2025년 - 2026년
  • 에피소드
    3
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    Heard Mentality