Heard Mentality

Commercial Radio & Audio
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How Audio Moves Minds & Markets. Heard Mentality explores how the world’s most creative brands and minds use sound to make people feel, think, and act.  Presented by Commercial Radio & Audio and hosted by Little Black Book’s Brittany Rigby, it’s a fast, inspiring look into the stories and strategies proving the power of audio to cut through — and move us as people.

Tập

  1. What Uber Can Teach Us About the Power of Audio

    4 NGÀY TRƯỚC

    What Uber Can Teach Us About the Power of Audio

    In this episode of Heard Mentality, we sit down with two of the most awarded creative minds in the country — Tom Martin and Julian Schreiber, Chief Creative Officers at Special Australia. As the creative force behind brands like Uber, Bonds and Virgin, they unpack the role audio plays in shaping powerful ideas. From distilling creativity down to its purest form, to understanding when sound is the idea versus the craft, it’s a look at creativity through an audio lens, and why stripping things back might be the key to making ideas land harder. See omnystudio.com/listener for privacy information.

    27 phút
  2. In a Convenience Economy, Audio Delivers

    8 THG 4

    In a Convenience Economy, Audio Delivers

    Live from HEARD Live, this special edition of Heard Mentality brings together Global Chief Marketing Officer of Guzman y Gomez, Lara Thom, and Lizzie Young for a candid conversation on the role of audio in driving real business growth. From distinctive brand assets to measurable sales impact, Lara shares how audio has become a core engine behind GYG’s expansion, and why consistency, creativity and accountability are what make it work. See omnystudio.com/listener for privacy information.

    22 phút
  3. How to bank on sound: Westpac’s Michelle Klein on music, memory and modern marketing

    25 THG 3

    How to bank on sound: Westpac’s Michelle Klein on music, memory and modern marketing

    In this episode of Heard Mentality, we sit down with Westpac’s Chief Growth and Marketing Officer, Michelle Klein, to unpack how one of Australia’s most established brands found a powerful new idea… hidden in plain sight. From unlocking the iconic “W” to creating a custom song that audiences instantly connected with, this conversation explores how simplicity, creativity and sound can transform how a brand shows up — and how it’s remembered. Michelle shares the thinking behind Westpac’s latest brand platform, why music became the centrepiece of the campaign, and how sonic branding can act as a powerful “mnemonic device” — building memory, emotion and long-term brand equity. See omnystudio.com/listener for privacy information.

    33 phút
  4. Why Great Advertising Starts With Sound

    11 THG 3

    Why Great Advertising Starts With Sound

    In this episode of Heard Mentality, we explore why audio might be the most underused and powerful medium in advertising. Brittney Rigby sits down with three leaders in sound and creativity: Ralph Van Dijk (Founder of Eardrum), Sophie Haydon (Executive Creative Producer at Sonar Music), and Zac Pritchard (Executive Creative Director at Dentsu Creative). Together they unpack why audio captures attention in ways other media can’t, why much podcast advertising still misses the mark, and why brands should stop treating sound as an afterthought. From the emotional power of music to the craft of sonic branding, the conversation explores how great audio work is created and why authenticity, voice, and storytelling matter more than ever in an AI-driven world. If great advertising makes people feel something, this episode asks a simple question: should sound be where it starts? See omnystudio.com/listener for privacy information.

    35 phút
  5. Why 11% Might Be the Smartest Media Decision You Make

    25 THG 2

    Why 11% Might Be the Smartest Media Decision You Make

    “The starting point. No one cares about your brand.” In this episode, brand consultant and marketing professor, Mark Ritson delivers the kind of straight-talk marketers know him for, exploring the fundamentals of growth, the power of audio in the media mix, and why long-term consistency still beats short-term tactics. See omnystudio.com/listener for privacy information.

    31 phút
  6. Travelling Through Sound — Audio Without Borders

    28 THG 1

    Travelling Through Sound — Audio Without Borders

    In this episode of Heard Mentality, Brittany Rigby is joined by Webjet’s Oonagh Flannery, The Hallway’s Jules Hall, and Havas Host’s Gayle While to unpack how audio shapes travel brands — and why consistency in sound is one of the most powerful tools in building recognition and trust. See omnystudio.com/listener for privacy information.

    31 phút
  7. Sound That Sticks: How Audio Builds Brands You Can’t Forget

    02/12/2025

    Sound That Sticks: How Audio Builds Brands You Can’t Forget

    Every brand has a look — the great ones also have a sound.Brittney Rigby speaks with Aaron Matthews (Original Audio) and Laura-Leigh Smith (Studiotonic) about the emotion, science, and consistency behind great sonic branding. Plus, we chat with Kimberley Flanagan (Strat Agency) about how Chemist Warehouse has used these principles to build one of Australia’s most recognisable retail brands. See omnystudio.com/listener for privacy information.

    38 phút
  8. The Brands You Can Hear: From Sushi Hub to Netflix – The Power of Sonic Branding

    24/11/2025

    The Brands You Can Hear: From Sushi Hub to Netflix – The Power of Sonic Branding

    What does sushi have in common with Netflix? A killer sonic brand. In this episode of Heard Mentality, Brittany Rigby chats with Stuart White (Head of Marketing, Sushi Hub) and Charlton Hill (Head of Music & Innovation, Uncanny Valley) about the power of sound to build memory, emotion and culture. From the seven-second earworm that made Sushi Hub unforgettable to why the right sonic logo can outperform a million-dollar TV spot, this is your masterclass in making people hear your brand — and feel it. See omnystudio.com/listener for privacy information.

    36 phút
  • 8 tập

Giới Thiệu

How Audio Moves Minds & Markets. Heard Mentality explores how the world’s most creative brands and minds use sound to make people feel, think, and act.  Presented by Commercial Radio & Audio and hosted by Little Black Book’s Brittany Rigby, it’s a fast, inspiring look into the stories and strategies proving the power of audio to cut through — and move us as people.

Thông Tin

  • Nhà sáng tạo
    Commercial Radio & Audio
  • Năm hoạt động
    2025 - 2026
  • Tập
    8
  • Xếp hạng
    Sạch
  • Trang web chương trình
    Heard Mentality

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