Mumbrellacast

Mumbrella
  • 5,0 (1)
  • TIẾP THỊ
  • MỘT TUẦN HAI LẦN

Every week the team at Mumbrella cover the latest news in the Australian media, marketing and advertising industries along with interviews with key people in the industry. Featuring a rotating panel of hosts from the Mumbrella team, this podcast is essential listening for anyone working under Australia's media and marketing umbrella.

  1. 16 GIỜ TRƯỚC

    Results season bloodbath, and the Qantas loyalty remake

    It’s results season, and this week Nine, SCA, and ARN all reported the various fortunes of their companies. The night before they announced their financial results -- and the very next business day after the retirement of chair Kerry Stokes -- SCA's board decided to dump boss Jeff Howard, who used to run Seven, and was very briefly CEO and managing director of the newly merged Seven/SCA. The timing of this decision sent quite a message to the market. Former SCA boss John Kelly (back when they were "all about audio") is now interim CEO of the company's TV and audio divisions, and decided to use the SCA investor call as a gentle audition to shareholders for the top role. He looks in with a good shot. After all, it was very clear which of the two companies involved in the Seven/SCA merger is doing the heavy lifting in financial terms, and it's not the one that screens three hours of Home and Away each week ...

    32 phút

  2. 2 NGÀY TRƯỚC

    The Unmakers: The startup taking on the comments section

    Hundreds of thousands of hateful comments are sitting on the Facebook feeds of Australian news publishers, according to a scan from a social media startup that is using multiple AI models to understand comment intent and context. “Conversational intelligence” company Sence scanned 4.8m comments on 114 publisher pages and found virulent racism and violent threats among around 400,000 harmful comments attached to news stories. The New Zealand operation — which has signed up The All Blacks, NZME and Radio New Zealand in its home market — is now pushing into Australia and is using the scan as an illustration of the extent of the problem.

    23 phút

  3. 19 THG 2

    Is the Australian Podcast Ranker still fit for purpose?

    Apple has shaken the world of podcasting again this week (let's not forget the "pod" part of the word comes from the iPod) with the announcement that it is adding videos to its podcasting platform, with an option for listeners to toggle between video and audio-only. Youtube is the top platform for podcasts in the world, and Spotify has been focusing on video-led podcasts of late. Yet, CRA's Podcast Ranker -- the"only official measurement system" for podcasts -- doesn't count video plays in its count, meaning it's leaving a lot of the audience out of the equation. Eleanor Dickinson wrote about this topic, speaking to Karl Stefanovic's podcast producer Keshnee Kemp and Spotify ANZ head of podcast Prithi Dey. We discuss the topic further on the show. Also discussed is Joe Aston's investigative commentary publication Rampart which, he disclosed to Tim, is making “multiples” of $500,000 in revenue after its first year, and was profitable by month two. It's an example of a thriving media company in a market that has seen so many others fail of late. (You can listen to that full interview here.) Is it good business sense for a business publication to sue its own subscribers? That's what Todd Scott, the owner and publisher of New Zealand premium finance masthead NBR is doing, taking some of its biggest customers to court if they don't ensure their employees all have their own logins. Scott reckons he's make “hundreds of thousands of dollars” from publicly shaming these companies -- so it appears to be good business sense, indeed. And finally, Tim chats to newly minted Ooh Media CEO James Taylor about whether his out-of-home business is being undervalued by the market.

    32 phút

  4. 17 THG 2

    The Unmakers: Joe Aston on Rampart's first year

    Former Australian Financial Review columnist Joe Aston sat down with Mumbrella's Tim Burrowes for an Unmakers Edition of the Mumbrellacast. The pair covered a lot of ground, including a probing discussion on the economics of Aston's operation, his interview guest list, the character of former Qantas CEO Alan Joyce, and his plans to expand beyond "the Joe Aston Show".

    26 phút

  5. 12 THG 2

    ACMA cops it in Canberra and inside WPP’s restructure

    12 February 2026 In this week's Mumbrellacast, our hosts discuss the spray ACMA chair Nerida O'Loughlin copped from Sarah Hanson-Young over the media watchdog's lack of regulation regarding the Kyle and Jackie O show's continued infringes; the merging of WPP's creative agencies; NZ retailer The Warehouse's eight-week advertising blackout; and Hal's conversation with The Guardian Australia's Liz Wynn on the publication's move to require its most dedicated users to log-in to the site to access its news. Join Hal Crawford, Nathan Jolly, Eleanor Dickinson, Tim Burrowes and Abe Udy for a look at everything under Australia's media and marketing umbrella.

    39 phút

  6. 4 THG 2

    New year, new creative — and no more AI slop, please

    4 February 2026 Thanks to Earmax Media for sponsoring this episode. Click the link HERE to see podcast advertising campaigns that really work, or email hello@earmaxmedia.com directly. Be sure to check out Tim's chat with the team at Earmax — Andy Maxwell and Ralph van Dijk — HERE. In today's Mumbrellacast, our team reviews new advertising work for Coopers, Mirvac, Westpac, Bupa and Colorbond; discusses a spate of closures in Australian print media; and Eleanor interviews ex-Clemenger BBDO talent, Vinne Schifferstein, who co-opened a new AI agency, MC&V. Join Hal Crawford, Eleanor Dickinson, Tim Burrowes and Abe Udy for a look at everything under Australia's media and marketing umbrella.

    32 phút

  7. 30 THG 1

    Nine tunes out of radio and into out-of-home

    30 January 2026 We are interrupting our normal schedule to bring you an emergency Mumbrellacast, after both Nine and Nova delivered major news to end the working week. Join Nathan Jolly, Tim Burrowes, Hal Crawford and Abe Udy for a look at everything under Australia's media and marketing umbrella.

    33 phút

  8. 28 THG 1

    Live from Compass Perth 2025

    28 January 2026 For this week’s Mumbrellacast, we have a live recording from the Perth edition of the Compass roadshow, where we heard from the cream of the Western Australian media and marketing community. At The Globe, Tim Burrowes moderated a panel where Block Branding co-founder and creative strategy director Mark Braddock; Social Meteor managing director Luke Whelan; chief marketing and growth officer at HIF Australia Kristina Green; and marketing consultant Alice Manners discussed ChatGPT's impact on the world, whether bravery still exists in marketing, and the reliance on gambling advertising dollars in the media.

    38 phút
Xem tất cả (401)

Giới Thiệu

Every week the team at Mumbrella cover the latest news in the Australian media, marketing and advertising industries along with interviews with key people in the industry. Featuring a rotating panel of hosts from the Mumbrella team, this podcast is essential listening for anyone working under Australia's media and marketing umbrella.

Thông Tin

  • Nhà sáng tạo
    Mumbrella
  • Năm hoạt động
    2009 - 2026
  • Tập
    401
  • Xếp hạng
    Sạch
  • Bản quyền
    © Licensed under Creative Commons: By Attribution 3.0 License
  • Trang web chương trình
    Mumbrellacast

Có Thể Bạn Cũng Thích