Her Pour

Savannah Crawford

Her Pour is a female-founded whisk(e)y podcast amplifying the voices of women shaping the spirits industry. Hosted by Savannah Crawford, the show explores whisky through culture, craftsmanship, leadership, and legacy—featuring founders, blenders, brand builders, and creatives redefining what belongs in the glass. Thoughtful conversations, industry insight, and stories you won’t hear anywhere else.

  1. 2d ago

    The Art of the Blend: Ashley Barnes on Craft, Creativity & Whiskey

    In this episode of Her Pour, Savannah Crawford sits down with Ashley Barnes—entrepreneur, whiskey blender, and founder of The Blending House—to explore the intersection of creativity, innovation, and the future of whiskey. Ashley shares her journey from building a career in the spirits industry to creating a space where blending becomes both an art and a science. Together, they discuss entrepreneurship, sensory development, the challenges of breaking traditional industry norms, and what it takes to create memorable whiskey experiences that connect with consumers. Whether you're fascinated by blending, curious about the business behind whiskey, or inspired by women leading innovation in the spirits world, this conversation offers an authentic look at passion, perseverance, and purpose. In this episode, you'll discover: ​ Ashley's path to founding The Blending House​ The art and science behind whiskey blending​ Entrepreneurship in the modern spirits industry​ Building memorable sensory experiences​ Advice for the next generation of women in whiskey About Her Pour Her Pour is a female-founded podcast dedicated to sharing the stories of the women shaping the world of whisk(e)y and spirits. Through honest conversations with distillers, blenders, brand leaders, entrepreneurs, and industry innovators, Her Pour highlights the voices, careers, and legacies that deserve to be seen, heard, and celebrated. Follow along at herpour.com and subscribe on Spotify, Apple Podcasts, and iHeartRadio so you never miss an episode.

  2. Jul 8

    The Power Behind the Pour: Jaz'min Weaver on Leadership, Bourbon & Culture

    What does it take to transform a love of storytelling into a career representing one of the most innovative names in American whiskey? In this episode of Her Pour, Savannah Crawford sits down with Jaz'min Weaver, National Brand Ambassador for Bardstown Bourbon Company and a Certified Executive Bourbon Steward, to discuss her journey into the whiskey industry, the power of education and hospitality, and how storytelling shapes every meaningful pour. Together, they explore navigating a traditionally male-dominated industry, the importance of representation, the role of sensory perception—from aroma to flavor—in creating memorable whiskey experiences, and how Jaz'min's background in English continues to influence the way she connects with people around the world. Whether you're a whiskey enthusiast, hospitality professional, or simply someone who appreciates authentic conversations about purpose, leadership, and craft, this episode offers an insightful look at the people shaping the future of the industry—one pour at a time. In this episode: Jaz'min's journey into whiskey and brand advocacy Storytelling as a tool for education and connection Representation and leadership in the spirits industry The science and artistry of sensory perception Lessons learned throughout her career What her pour means Follow Her Pour for more conversations highlighting the voices of the unseen, unheard, and underestimated across the world of whisk(e)y and beyond.

  3. Jul 1

    The Story Behind the Numbers: Analytics, Optimization & Brand Growth

    What do analytics actually tell us—and what are they missing? In this solo episode of Her Pour Podcast, Savannah Crawford explores the role analytics play in shaping brands, building communities, and creating long-term business growth. From social media engagement and podcast performance to collaboration strategy and customer relationships, this episode looks beyond vanity metrics to examine the human behavior behind the data. Savannah discusses how brands can better evaluate partnerships, why audience alignment often matters more than follower count, and how meaningful collaborations can generate lasting impact far beyond impressions and likes. She also introduces the Her Pour Collaboration Framework, a five-pillar approach for assessing creator and brand partnerships through strategy, authenticity, expertise, storytelling, and measurable business outcomes. Drawing from her own experience building Her Pour Podcast, Savannah reflects on growing a podcast with listeners in 21 countries, analyzing audience demographics across platforms like Spotify, Apple Podcasts, and iHeartRadio, and why some of the most unexpected collaborations became the most impactful. The episode reinforces Her Pour's mission of amplifying the unseen, the unheard, and the underestimated, reminding listeners that influence isn't always measured by the largest audience—but often by the strongest relationships. Whether you're a creator, marketer, entrepreneur, hospitality professional, or whiskey enthusiast, this conversation offers practical insights into using analytics not simply to measure success—but to better understand people. Topics include: Understanding social media and podcast analytics Analytics vs. vanity metrics Brand optimization and long-term growth The Her Pour Collaboration Framework Evaluating influencer and creator partnerships Relationship marketing and customer loyalty Community building in hospitality and whiskey Podcast growth and audience insights Why authenticity and trust matter more than algorithms Connect with Her Pour: Instagram: @herpourpodcast Host: @savannah__crawford Because behind every metric is a person, behind every relationship is trust, and behind every great brand is a community.

  4. Jun 17

    The Woman Behind the Pour: Savannah Crawford on Whiskey, Advocacy & Building Her Pour

    What happens when the interviewer becomes the guest? In this special episode of Her Pour, Savannah Crawford steps from behind the microphone and into the guest seat for a candid conversation with Charles of Sweet Cocktails. Together, they explore the journey behind Her Pour, the experiences that inspired its creation, and the mission of amplifying the unseen, unheard, and underestimated voices within the whisk(e)y industry. Savannah shares her perspective on whiskey evaluation, sensory analysis, cocktail culture, industry trends, and the challenges of building a platform as a woman in a traditionally male-dominated space. The conversation also dives into advocacy, authenticity, community building, and why meaningful relationships matter more than ever in today's spirits landscape. Listeners will hear personal stories from Savannah's career, lessons learned along the way, advice for those looking to enter the beverage industry, and an honest look at what's next for Her Pour Podcast and the broader vision behind Her Pour Collective. Whether you're a whiskey enthusiast, industry professional, entrepreneur, or simply curious about the story behind the microphone, this episode offers an unfiltered look at the passion, purpose, and perseverance driving the next chapter of Her Pour. In this episode: 🥃 The inspiration behind Her Pour 🥃 Whiskey tasting and sensory analysis tips 🥃 Cocktail trends and industry insights 🥃 Building community in the spirits world 🥃 Women in whiskey and industry advocacy 🥃 Entrepreneurship, challenges, and lessons learned 🥃 What's next for Her Pour Podcast & Her Pour Collective Because every pour has a story—and sometimes it's time to hear the story behind the host. 🥂✨

  5. Jun 15

    Distribution is Not Demand: Why Relationships & Experimental Marketing Matter More in Whiskey.

    What happens when the whiskey industry mistakes shelf placement for consumer connection? In this episode of Her Pour Podcast, we challenge one of the industry's most common assumptions: that distribution automatically creates demand. While getting a bottle onto shelves may increase availability, it doesn't guarantee that consumers will buy it, connect with it, or remain loyal to the brand. From brand ambassadors and whiskey festivals to experiential activations and grassroots advocacy, we explore why relationships—not just retail footprints—are becoming the true currency of modern whiskey success. As consumer habits evolve and competition grows, brands must do more than occupy space; they must create meaningful experiences that make people feel seen, heard, and part of the story. We discuss the growing importance of experimental marketing, community-building, authenticity, and consumer engagement in an era where drinkers increasingly want participation over promotion. Why are some brands thriving despite smaller distribution networks? Why do consumers travel for special releases, immersive events, and exclusive experiences? And how can whiskey brands shift from simply selling products to creating lasting connections? Whether you're a whiskey enthusiast, industry professional, brand builder, or curious observer, this conversation examines the changing relationship between brands and consumers—and why the future of whiskey may belong to those who understand that demand is earned through experience, not guaranteed through distribution. Because in today's whiskey landscape, being available isn't enough. The brands that win are the brands that matter.

Ratings & Reviews

5
out of 5
2 Ratings

About

Her Pour is a female-founded whisk(e)y podcast amplifying the voices of women shaping the spirits industry. Hosted by Savannah Crawford, the show explores whisky through culture, craftsmanship, leadership, and legacy—featuring founders, blenders, brand builders, and creatives redefining what belongs in the glass. Thoughtful conversations, industry insight, and stories you won’t hear anywhere else.

You Might Also Like