Higher Ed Conversations Cheryl Broom

Today, on Higher Ed Conversations, I embark on my first solo episode! And with a very good reason –I've just released my first ebook, "Why Your Community CollegeMarketing is Failing: Lessons From Online Dating," which has already hit number one in several online categories! So, I'm here to dive into the book's three themes and how they've helped hundreds of colleges dramatically improve their marketing results. In this episode, I give you a sneak peek of the book and share how I take the topic of community college marketing and turn it on its head by utilizing online dating techniques. Each of these three themes is packed with information on how to start improving your outreach today. If you stick it out to the end of the episode, there's also a fun story on how online dating has impacted my life. Be sure to grab your copy, and let me know what you think of the book by leaving a review!
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 Many students cannot enroll in a two to four-year collegiate program, but they still desire access to professional skills that will allow them to obtain higher-earning jobs. This episode of Higher Ed Conversations features Linda Kurokawa, the Executive Director of Community Education & Workforce Development at MiraCosta College. Linda highlights the importance of community colleges investing in workforce development and employer relations, showcasing how MiraCosta has become a model through innovative and flexible offerings like brew-tech, machining, and phlebotomy programs. She explains the self-funded nature of her department, which allows for rapid response to industry needs and community demands, leading to high student success rates. Linda also discusses the marketing strategies employed to attract students to these programs, emphasizing word-of-mouth and social media as critical methods. Additionally, she shares advice with host Cheryl Broom about how colleges need to be future-thinking and entrepreneurial to remain relevant and meet the evolving needs of students and industry.
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As higher education continues to evolve and expand, the presidency of its institutions has become an ever-increasing, ever-taxing role. It's this issue that this month's guest, Jeff Julian, current Chief of Staff at Harper College and President of the National Council for Marketing & Public Relations, shares his insights on this role. With an extensive résumé of various marketing positions such as Communications, Public Awareness, and Public Relations, Jeff discusses the catch-all yet crucial function of his role as Chief of Staff and that while delegation may vary between institutions, its core embodies servant leadership. He frequently works as the right man for the college president and offers a second, unbiased viewpoint on matters and decisions. Jeff additionally touches upon the value of volunteering and involvement, as this is how leadership is truly built; these skills, as he's learned from his time in the NCMPR and the Aspen Rising Presidents Fellowship, come from experience, not innateness.



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It's undeniable that social media has transformed into an essential platform for both cultivating a presence and nurturing community bonds and connections. With the embrace of platforms like TikTok, Instagram, and Facebook for interaction and staying informed, organizations and businesses are compelled to have a stake in social media platforms to be relevant. Joined by Megan Ellisor, Director of NC State University's social media hub, we gain firsthand insight into the strategies and significance of a university's social media presence. Megan emphasizes cultivating genuine online relationships with students while upholding the university's overall voice and tone across various accounts. With an 11-member social media hub, discover how Megan empowers her team to create content that resonates with their students, followers, and the community. Megan highlights how NC State's accounts foster student connections through gamified fundraising initiatives, hashtags, and engaging "stories" that showcase student life. This episode is a must-listen for any PIO or college Marketing Director and offers a peek into the runnings of a large university's approach to creating successful social media content.






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Balancing children and a career may seem unachievable, but Letitia Clark, a seasoned Chief Communications Officer, elected official, and author, unveils the secrets to harmonizing professional life and motherhood. From her dynamic career path to her role on the Tustin City Council, Letitia delves into the intricacies of being a mother while excelling in the professional realm. She discusses her two books, with a particular focus on her latest book, 'Baby's Room to the Boardroom', where she emphasizes the intersectionality of motherhood and career pursuits. Discover Letitia's pearls of wisdom as she emphasizes the significance of positive self-talk, the support of a nurturing tribe, the celebration of personal victories, and the joy of pursuing one's passions. The conversation takes a deeper dive into fostering a better work environment for women and parents, healthily dealing with work-life transitions, the necessity of learning on the job, and the importance of recharging amidst a busy life schedule. This episode empowers working moms through invaluable workplace lessons and anecdotes taken directly from Letitia's parenting journey. 



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In this month's episode, we sit down for a fascinating conversation with Jeff Bunch, a seasoned professional with a diverse background in journalism, marketing, and higher education. From being a storyteller at a young age to his pivotal role in managing the digital presence of Gonzaga University's basketball team, his journey and insights on integrating storytelling into marketing are something you won't want to miss. Jeff discusses the strategic world of content marketing and shares his experience leveraging SEO to address web traffic challenges and spotlight Gonzaga's academic excellence beyond its athletic acclaim. Tune in to gain insights into the dynamics of community college marketing and the unique challenges it presents.



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