HKUST MBA Superconnector

HKUST MBA

Learn. Innovate. Lead. #1 MBA Program in Asia-Pacific (Bloomberg Businessweek) Follow us on Medium #HKUSTMBA

  1. May 28

    How AI is rewriting the rules of consumer psychology – what role for reason and feelings?

    What if the biggest shift in marketing is more than targeting efficiency, but a quieter change in how people decide, trust, and connect?    In this HKUST MBA Superconnector podcast, Prof. Stephen Shih, Associate Dean of MBA Programs, sits down with Prof. Jiewen Hong, Head of the Department of Marketing at HKUST Business School, for a conversation that goes beyond the obvious. Together, they explore the subtle forces shaping consumer behavior today, revealing how emotions, perceptions and context can quietly guide the choices people make.  Drawing on both academic rigor and real-world experience across Beijing, the US, and Hong Kong, Prof. Hong offers thoughtful perspectives on questions that matter to marketers and business leaders alike. When do people rely on reason, and when do they follow instinct? How do these patterns shape what effective marketing looks like in a world that is becoming more personal, more digital, and more unpredictable?  She also reflects on the role of artificial intelligence, suggesting that the next shift is not just technological, but deeply human, raising important questions about trust, autonomy and the experience of choice.  Tune in for ideas that feel timely, practical, and surprisingly human. In an AI-driven era, the strongest advantage may still lie in human judgement and curiosity.  Click the links: About Prof. Jiewen HongExplore Her Research Insights

  2. 11/21/2025

    Bain’s Keith Bevans on the Future of Consulting in the Age of AI

    In this episode of the HKUST MBA podcast, Prof. Stephen Shih, Associate Dean of the HKUST MBA, sits down with Keith Bevans—Partner and Executive Vice President, Global Head of Consultant Recruiting and Talent Acquisition Center of Excellence at Bain & Company—for a candid conversation that examines what’s changing—and what’s staying the same—in the world of consulting.Keith, a Bain veteran with over two decades of experience, shares his journey from engineering graduate to strategic leader at one of the world’s top consulting firms. The conversation dives into the most pressing big picture questions facing the industry today: Will AI replace consultants? How is Bain helping clients rethink strategy and operations in the age of AI? What kind of talent is Bain looking for in a tech-driven world?𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐁𝐚𝐢𝐧 𝐟𝐨𝐫 𝐌𝐁𝐀 𝐒𝐭𝐮𝐝𝐞𝐧𝐭𝐬Keith also answers questions on the MBA recruiting process at Bain and introduces 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐁𝐚𝐢𝐧, Bain’s pre-MBA education program for incoming first-year MBA students. Organized by Bain’s recruiting team, the program runs throughout the summer before MBA programs begin. It’s a unique opportunity to engage with Bain’s people, culture, and work before stepping into the MBA journey. We encourage incoming HKUST MBA students curious about consulting to check out this program and get a head start on learning about different careers. Whether you're exploring a career in consulting or curious about how AI is reshaping the industry, this episode is packed with insights you won’t want to miss.

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Learn. Innovate. Lead. #1 MBA Program in Asia-Pacific (Bloomberg Businessweek) Follow us on Medium #HKUSTMBA

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