Hooked -- Nir Eyal

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Podcast of the book Hooked.

  1. 30/08/2025

    Identifying Habit-Forming Opportunities

    A set of strategic approaches and mindsets to find new habit-forming product ideas and areas for innovation in response to user needs, nascent behaviors, and emerging technologies.

    8 min

  2. 29/08/2025

    Habit Testing

    A process and framework for product teams to measure, validate, and improve the habit-forming potential of their products using real user behavior.

    11 min

  3. 28/08/2025

    Mission, Meaning, and Ethical Product Design

    Reflects on how purpose-driven products, like The Bible App, align habit formation with deeper personal or communal meaning, and highlights the importance of ethical intention in designing for engagement.

    9 min

  4. 27/08/2025

    User Investment and Stored Value in Digital Habits

    Shows how user actions—making notes, bookmarks, and shares—create accumulating value and personal attachment that deepen engagement and reduce switching.

    11 min

  5. 27/08/2025

    Variable Rewards and Emotional Connection

    Details how the app provides both predictable and variable rewards—including emotional resonance, surprise, and social affirmation—to strengthen user engagement.

    9 min

  6. 26/08/2025

    Lowering Barriers to Action

    Examines how The Bible App reduces the effort required for meaningful engagement by simplifying user actions and offering multiple pathways to daily use.

    7 min

  7. 25/08/2025

    Triggers: Designing Effective Cues for Engagement

    Explores how The Bible App employs both external and relationship-based triggers to encourage consistent user engagement.

    11 min

  8. 24/08/2025

    Applying the Hook Model to The Bible App

    This concept analyzes how The Bible App (YouVersion) successfully implemented all four phases of the Hook Model to create a habit-forming digital product.

    10 min
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Podcast of the book Hooked.

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  • Années d’activité
    2 k
  • Épisodes
    32
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    Hooked -- Nir Eyal