Hooked -- Nir Eyal

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Podcast of the book Hooked.

2025. 08. 30.

Identifying Habit-Forming Opportunities

A set of strategic approaches and mindsets to find new habit-forming product ideas and areas for innovation in response to user needs, nascent behaviors, and emerging technologies.

8분
2025. 08. 29.

Habit Testing

A process and framework for product teams to measure, validate, and improve the habit-forming potential of their products using real user behavior.

11분
2025. 08. 28.

Mission, Meaning, and Ethical Product Design

Reflects on how purpose-driven products, like The Bible App, align habit formation with deeper personal or communal meaning, and highlights the importance of ethical intention in designing for engagement.

9분
2025. 08. 27.

User Investment and Stored Value in Digital Habits

Shows how user actions—making notes, bookmarks, and shares—create accumulating value and personal attachment that deepen engagement and reduce switching.

11분
2025. 08. 27.

Variable Rewards and Emotional Connection

Details how the app provides both predictable and variable rewards—including emotional resonance, surprise, and social affirmation—to strengthen user engagement.

9분
2025. 08. 26.

Lowering Barriers to Action

Examines how The Bible App reduces the effort required for meaningful engagement by simplifying user actions and offering multiple pathways to daily use.

7분
2025. 08. 25.

Triggers: Designing Effective Cues for Engagement

Explores how The Bible App employs both external and relationship-based triggers to encourage consistent user engagement.

11분
2025. 08. 24.

Applying the Hook Model to The Bible App

This concept analyzes how The Bible App (YouVersion) successfully implemented all four phases of the Hook Model to create a habit-forming digital product.

10분

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Podcast of the book Hooked.

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Memrbl.com
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2025년
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32
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Hooked -- Nir Eyal