Hort Culture

Plant People

Welcome to Hort Culture, where a group of Extension professionals and plant people talk about the business, production and joy of farming. So, join us for a chat on the culture of horticulture. Questions/Comments/Feedback/Suggestions for Topics: hortculturepodcast@l.uky.edu Check us out on Instagram!

  1. Connecting People, Forests, and Knowledge

    Jun 4 ·  Video

    Connecting People, Forests, and Knowledge

    In this episode of Hort Culture, the hosts sit down with Dr. Eli Sagor, Extension Forestry Specialist and Program Leader for Natural Resources at the University of Minnesota, to discuss forestry, forest management, and the evolving role of Extension education. Dr. Sagor shares how he works with forestry professionals across Minnesota to address real-world challenges through collaborative learning and peer-to-peer knowledge exchange. The conversation explores the impacts of climate change on forest ecosystems, including shifting tree species ranges, invasive pests, and efforts to create climate-resilient woodlands. The group also discusses Minnesota’s unique forest landscapes, favorite tree species, and the importance of stewardship in maintaining healthy forests for future generations. Throughout the episode, the hosts and Dr. Sagor reflect on how Extension has evolved from simply providing information to helping people interpret and apply knowledge in an age of information overload, emphasizing the value of trust, conversation, and authentic human connections in education and outreach. Eli Sagor Great Lakes Silviculture Library Cloquet Forestry Center University of Minnesota Extension Natural Resources Sustainable Forests Education Cooperative Minnesota Master Naturalist Program University of Kentucky Department of Forestry and Natural Resources Kentucky Division of Forestry Questions/Comments/Feedback/Suggestions for Topics: hortculturepodcast@gmail.com Check us out on Instagram!

    44 min
  2. Specialty Cut Flower Workshops & The Experience Economy

    May 10 ·  Video

    Specialty Cut Flower Workshops & The Experience Economy

    In this episode of the Hort Culture Podcast, hosts Brett, Alexis, Jessica, and Ray are joined by returning guest Savannah Columbia to discuss her master's thesis research on specialty cut flower workshops, consumer behavior, and the rising "experience economy" within agritourism. Savannah framing her study around the concepts of search, experience, and credence goods, explains that hands-on agritourism activities—such as floral arrangement, wreath making, seed starting, and flower drying—function as "experience goods" because their quality and value can only be evaluated by consumers after the event takes place. She points out that consumer interest in these interactive farm experiences has risen sharply since COVID-19, aligning with massive growth in the cut flower industry; national census data shows a 60% increase in farms reporting cut flower sales, and Kentucky's own cut flower directory expanded exponentially from 35 growers in 2020 to roughly 159 by 2026. To better understand what drives this market, Savannah conducted a three-part survey tracking consumer experiences before the workshop, immediately following the event, and four weeks post-experience across nine flower growers in Kentucky and North Carolina. Her research maps out "pre-decision variables" like price, location, demographics, and travel distance alongside long-term consumer relationships. The hosts reflect on how these findings mirror their own real-life behaviors, discussing how modern consumers often prioritize purchasing memorable experiences or experience-based gifts over physical items, concluding that these workshops serve as a vital tool for farmers looking to establish a high consumer lifetime value. FLORAL ENCOUNTERS: EXAMINING THE ROLE OF EXPERIENCE GOODS AND PROMOTERS IN SPECIALTY CUT FLOWER WORKSHOPS Center for Crop Diversification  University of Kentucky Cooperative Extension Service Questions/Comments/Feedback/Suggestions for Topics: hortculturepodcast@gmail.com Check us out on Instagram!

    44 min
5
out of 5
17 Ratings

About

Welcome to Hort Culture, where a group of Extension professionals and plant people talk about the business, production and joy of farming. So, join us for a chat on the culture of horticulture. Questions/Comments/Feedback/Suggestions for Topics: hortculturepodcast@l.uky.edu Check us out on Instagram!

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