Sportonomics

Uncle Charlie
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Two sports marketers (Jake Kranz and Tyler Webb) interview the most unique people in sports, business, marketing, and technology to learn about the ideas shaping the future of the sports industry.

  1. -5 дн.

    Cullen Honohan Made College Sports History for Free

    A local pizza-shop photo op with a coach's kid just rewrote the rules of college sports sponsorship. Cullen Honohan of All Hail BBall joins Tyler to break down how he became the first content creator with his own logo on a Division I jersey — without paying a single dollar upfront. From the wild backstory to the six-figure value he says social reach can deliver instead of cash, this is a first-hand look at a deal that could change how creators and college programs do business. ⏱️ Timestamps 00:00 — Intro 00:49 — Reunion Tour: Cullen's back, and he's got receipts 01:28 — A Photo, A DM, A Deal 03:33 — Why Cullen's paying zero dollars for a jersey patch 06:23 — Who's Really Winning Here? 09:05 — Butts in Seats: The real scoreboard Cullen's tracking for success 11:31 — Alumni reactions and a Miami Dolphins fan analogy 13:32 — Why the story might outshine the season itself 15:41 — Creative Freedom, No Committee: Cullen's non-negotiable 18:33 — Cullen's advice to creators 21:08 — Hiring His First Employee 26:31 — ESPN Vets Need Not... Actually, Apply 28:12 — Put a Price On It 30:23 — Outro

  2. 12 авг.

    Surviving Shark Tank & Disrupting a $1B Equipment Market

    From tutoring pre-med students to making custom 3D-printed mouthguards for NFL and NHL stars, TrueFit Customs founder Matt Hall reveals how he disrupted a untapped billion-dollar sports market. This week Tyler and Jake break down his journey pitching on Shark Tank, how he leveraged advanced material science and AI, and secured game-changing investments directly from professional athletic trainers. Discover how taking a player-first approach turned one of the most hated pieces of athletic gear into a high-tech equipment powerhouse. ⏱️ Timestamps 00:00 – Intro: Meet Matt Hall & TrueFit Customs 00:51 – From Pre-Med Tutor to "Tutor Pimp" 02:18 – Why 3D Printing Changes the Custom-Fit Game 04:44 – The Wild Early Days of Stone Models & Manual Labor 07:11 – Resins, Lasers, and Light: Modern 3D Tech Explained 08:20 – Spotting a $1B Untapped Sports Vertical 11:44 – The 1990 Japanese Dental Paper That Built TrueFit 14:56 – Surviving Shark Tank & Facing Mark Cuban 20:54 – Negotiating Valuations with Kevin O'Leary & Rashad Jennings 24:22 – Hacking the Pro Sports Distribution System 27:44 – Why Nike and Big Tech Missed the Mouthguard Loophole 32:07 – Securing Investments directly from Pro Athletic Trainers 38:05 – Scaling Custom Fit: AI, Material Science, & Scanners 41:00 – Protection vs. Fit: How Ultra-Thin Guards Work 44:09 – Outro: Key Takeaways on TrueFit's Category Dominance

  3. 5 авг.

    Inside the Times Square Glass Box: Did Fox’s Viral World Cup Campaign Work?

    Out of 6,000 applicants, content creators Kevin and Austin were selected by Fox Sports and Indeed to receive $50,000 to sit in a glass box in Times Square and watch every single match of the FIFA World Cup. In this episode, the duo join Jake and Tyler to discuss their complete creative freedom, surviving 14-hour days inside the box, and whether they fear getting typecast in their careers moving forward. Afterward, Tyler and Jake break down the true marketing ROI of the viral campaign and address any pushback regarding monetizing creator content. Timestamps 00:00 – Intro 00:53 – Pitching to Become Chief World Cup Watchers 03:32 – Long Leashes, Tattoos, and Total Creative Freedom 06:09 – Pure Joy vs. Expert Ball Knowledge 08:09 – Man-on-the-Street Marketing & Trial by Fire 11:08 – Seizing a Once-in-a-Lifetime Creator Opportunity 14:03 – Times Square as the Ultimate World Cup Cultural Hub 19:58 – Addressing the Fear of Getting "Typecast" 21:37 – Post-Interview Breakdown: The Hidden Costs of Viral Activations 28:20 – Did Fox’s $50,000 Bet Return Real Value? 34:11 – Shoulder Content vs. Main Broadcasts 41:41 – Outro: Pushing Back on "Intentionally Amateur" Content Creation

  4. 29 июл.

    Inside the $80,000 World Cup Content Experiment with Jack Settleman

    What does it take to pull off a month-and-a-half-long sports content marathon across three countries, and is the massive financial risk actually worth it? In this episode, Jake and Tyler bring back Snapback Sports founder, Jack Settleman, for a fourth time as he breaks down the chaotic logistics, daily YouTube vlogging stumbles, and financial reality of sending his brother to 33 World Cup matches in 39 days. From scaling up content operations on the fly to walking away with a razor-thin profit margin of just $500, Jack offers an insanely transparent look at what it takes to build a modern sports media brand from the ground up. ⏱️ Timestamps 00:00 – Intro 00:36 – Clearing Up the Guest Record 01:19 – Why People Love Financial Transparency 02:20 – How the 33-Game World Cup Plan Was Born 03:30 – Selling a Mass-Scale Content Tour in Just 40 Days 08:38 – The SparkNotes Version: 33 Games, 39 Days, and $500 Profit 10:27 – Breaking Down the Return on Investment for a Media Brand 12:23 – Why Daily YouTube Vlogging Underperformed 23:36 – The $35,000 Ticket Problem and Missing Travel Sponsors 34:41 – Hotel Sharing, HR Violations, and Keeping Content "Hungry" 39:18 – Runway, Reinvesting Capital, and the Future of Underdog Deals 45:07 – Surviving "No Man's Land" as a Mid-Sized Creator Company 50:20 – The Annual Update: Seeking a College Football Jersey Patch Sponsor 55:35 – Outro

  5. 22 июл.

    The Michael Jordan of Newsletters: Kendall Baker's Playbook for Daily Email

    From a college kid running the SportsCenter teleprompter to the newsletter that reaches over a million inboxes every morning, Kendall Baker has lived the entire boom-bust-boom cycle of email media — and he's not holding back. He breaks down why he sent 50 different newsletter formats in his first three months, how he negotiated an acquisition without ever naming a price, and what it actually took to convince 100,000 subscribers to follow him from one company to the next. Along the way: the "secret weapon" RSS feed that powers his daily grind, why AI can aggregate news but can't replicate taste, and an honest look at why newsletter advertising is still years behind podcasts. If you've ever wondered what it takes to build (and keep) an audience that opens your work every single day, this one's a masterclass. ⏱️ Timestamps 00:00 — Intro 00:45 — The roundabout path into sports media 01:47 — Bleacher Report, ESPN, and finding his voice 03:31 — Trading TV glamour for newsletters 03:45 — The Skimm and the lightbulb moment 06:24 — Advice for starting a newsletter from scratch 08:59 — Newsletters vs. social media: the data problem 10:55 — Selling Sports Internet to Axios 13:56 — The power of a daily habit 16:22 — Kendall's process and his RSS "secret weapon" 19:45 — Standing out from AI aggregation 22:28 — Why newsletters are booming again 25:56 — What Yahoo actually is today 29:23 — Giving away ideas for free on Twitter 39:45 — Sharing competitors' work and building trust 42:11 — Why newsletter advertising is still so immature 46:50 — The newsletters Kendall actually reads 48:54 — Outro

  6. 15 июл.

    Frank Michael Smith Vibe-Coded a Game in a Weekend...Now 100K People Play Daily

    Six years into building a content empire with 3.5 million followers, Frank Michael Smith accidentally built something bigger during a hungover Sunday afternoon. In just 14 hours of "vibe coding" with Claude, he created GeoSports — a map-tapping sports trivia game with no app, no tutorial, and no push notifications — and it's now pulling in 100,000 daily players. In this episode, Frank breaks down how a side project quietly cannibalized his company's flagship game, why removing the prize money actually supercharged the network effect, and what having a business that runs without him means for his future as a creator. It's a candid look at what happens when the thing you built for fun outperforms everything you spent years trying to force. ⏱️ Timestamps 00:00 – Intro to GeoSports 00:55 – Welcome Back, Frank 01:37 – The Hungover Sunday Build 04:36 – From Side Project to Sole Focus 07:34 – Why This One Actually Worked 12:55 – The Share Score Secret 16:24 – Claude Writes the Backstories 17:24 – Monetizing a Free Game 19:57 – Staying Off His Main Channels 22:21 – New Dad, Dry Spell 25:10 – Life Beyond Content Creation 30:36 – Frank's Challenge to Tyler 31:18 – Outro: Go Play Today

  7. 8 июл.

    AI vs. Authenticity: The Sports Creative Showdown

    In this head-to-head debate, Jake and Tyler go toe-to-toe on whether AI belongs in sports creative work — arguing everything from copyright theft and job security to "cognitive debt" and the soul of what makes sports fandom human. Producer-turned-moderator, Gabby, keeps the conversation on track, lobbing sharp follow-up questions, stepping in to referee when things get heated, and ultimately weighing in with her own verdict on who made the stronger case. It's a lively, surprisingly personal debate about where the line is between helpful tool and creative shortcut — and whether that line is already gone. ⏱️ Timestamps 00:00 — Intro: AI Takes the Field 00:34 — Gabby Sets the Rules 01:01 — Opening Statements Fly 04:37 — Ethics or Job Security? 11:09 — The Getty Images Lawsuit 18:37 — The Addiction Analogy 25:52 — Individual vs. Organization 33:16 — Ferrari vs. Ford 37:47 — Gabby Breaks Up the Heat 43:44 — The Cognitive Debt Study 49:14 — Closing Arguments 53:16 — Who Does Gabby Crown As The Winner? 56:19 — Outro

  8. 1 июл.

    The Missing Analyst: Why No One is Doing Sports Business Coverage Right

    Two best friends who've known each other literally since before one of them was born — Sid Balaga and Suraj Peramanu of The 4th Quarter — join Tyler and Jake to talk about building a venture-backed sports business media company from a basement during knee surgery recovery. They break down what it actually looks like to raise capital as a content creator, why they believe sports business is the most under-analyzed asset class in media, and what a "CNBC for sports" could really mean. It's part business deep-dive, part mentorship session... Tyler and Jake don't hold back. ⏱️ Timestamps 00:00 — Intro00:36 — Pre-Womb Best Friends: The Origin Story08:22 — Why They Raised Venture Capital 11:16 — The White Space: Sports Business Without a Home13:17 — How They Actually Landed Courtside Ventures16:35 — The Future of VC-Backed Creators20:53 — "You Are a Creator" — Jake Drops the Truth Bomb35:13 — Measuring Success When the Big Numbers Don't Come38:25 — What's Actually Missing From Sports Business Media42:22 — Does a "Sports Business Newscast" Have Legs?47:00 — When a World Surf League Video Goes Unexpectedly Viral50:27 — The Law of Large Numbers: Why Casting Wide Nets Works1:02:35 — How Tyler Actually Defines Success as a Creator1:05:00 — Outro

См. все (94)

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Two sports marketers (Jake Kranz and Tyler Webb) interview the most unique people in sports, business, marketing, and technology to learn about the ideas shaping the future of the sports industry.

Информация

  • Автор
    Uncle Charlie
  • Годы выхода
    2023 - 2026
  • Выпуски
    94
  • Ограничения
    С ненормативной лексикой
  • Авторские права
    © Uncle Charlie
  • Сайт подкаста
    Sportonomics

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