How AI Is Changing How Agencies Get Clients with Drew McLellan

How do you stand out as a trusted authority in an age where AI can generate anything, but not everything feels real? Drew McLellan, CEO of Agency Management Institute and host of Build a Better Agency, explores how AI is reshaping the way agencies attract and serve clients.

With over 500 podcast episodes and decades of experience coaching agency owners, Drew shares with host Tom Schwab why authentic human connection is still the ultimate competitive advantage. They discuss how podcasting builds trust faster than any algorithm, why being a calm, credible voice in the chaos makes you magnetic to your ideal clients, and how to lead with generosity and authority in a world full of noise.

If you’re an agency owner, consultant, or service-based entrepreneur navigating the AI era, this episode is your roadmap to staying relevant and real. Discover why the future of marketing belongs to the guides, not the vendors.

Timestamps From This Episode

[03:40] Human connection as a competitive advantage

[10:45] Magnetic marketing, attracting ideal clients and repelling poor fits

[14:50] Credibility and trust are more important than ever in the AI era

[20:05] Podcasting as a service sampler to your expertise before hiring you

[26:15] Responsibility and trust in client relationships.

Resources From This Episode

AgencyManagementInstitute.com

InterviewValet.com