The Business Octopus

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🎙️ The Business Octopus – where business gets real, raw, and radically effective. Hosted by Avon Collis, this podcast dives deep into the many arms of business—from digital transformation and automation to marketing, leadership, and growth strategy. Whether you're a startup founder, seasoned entrepreneur, or just business-curious, you'll find practical insights, candid conversations, and expert interviews that help you untangle complexity and scale with confidence. Join us as we explore the tools, tactics, and tech that drive modern business success—especially in the fast-evolving landscape o

  1. HACE 3 DÍAS

    How founders can get unstuck from daily operations

    If you are stuck on the tools and can’t get your head above the every day tasks to actually steer your business then this podcast is for you. Today I am joined today by Lloyd Thompson from Virtual Doo, Lloyd is a director of operations as a service that helps entrepreneurs and business leaders to be more efficient with their operations and make the space to be strategic. To grow fast you need systems that can handle scale so that the wheels don't fall off when you get to speed. Improve team communications, follow up faster, measure success and double down on what works. Get the Free checklist - 10 Signs You Need a CRM: https://cart.relevate.com.au/10-signs-you-need-a-crm

    26 min

  2. HACE 5 DÍAS

    Lead Generation, Website Optimization, and Engagement

    Dive deep into mastering lead generation and website optimization with this comprehensive guide. Learn the essentials of a fast-loading homepage, targeted landing pages, and effective call-to-actions (CTAs). Discover the PASSA framework for compelling website copywriting and the importance of minimizing clutter. Understand the pivotal role of online forms, live triggers, and effective data collection in engaging potential customers. Explore strategies for leveraging user-generated content, creating authentic content through live videos, and maintaining a balanced approach to marketing. Gain insights on converting social media audiences to owned platforms, and utilize analytics tools to refine user experience for sustainable growth and stronger customer relationships. Join the free Relevate Community and get in depth guides, tips, tricks and tutorials on how to grow your business with digital skills and technology: https://community.relevate.com.auOr join our Digital Accelerator membership and take your business to the next level: https://join.relevate.com.auWe help business owners find software tools, tips and tricks to help them get their life back. We delve into the deeper concepts of gaining a strategic advantage. For example using knowledge management to empower your staff and free up more high level headspace rather than constantly chasing your tail.#veteran #relevate #crm #digitaltransformation #erp #mrp #projectmanagement #software #implementation #veteranowned #infantry #veteranownedbusiness

    37 min

  3. 4 OCT

    Sales is more than just a numbers game

    In this podcast / livestream, I speak with Ross Keating on the importance of keeping sales human. Ross is a CRM specialist who has helped companies 2X or 3X their sales by using the right strategies, processes and systems. The Business Octopus is a podcast that talks about sales, marketing and technology. We interview industry professionals to help educate you on how to grow and scale your business. You can also join the Relevate Community which is our Digital Business Accelerator https://join.relevate.com.au Your network is your net worth. Everyone tells you that you need to do it but nobody tells you how to do it. You go to traditional networking events and get pitchslapped left right and centre. It feels yuck and you don't want to go back. There is a better way. Thinking strategically about your network can be more impactful. Connect with stakeholders, find new opportunities, build partnerships. Whatever it is you want to do, having a network will help you get there faster. Get the free guide on building your network rather than just going through the motions. Download the free guide here: https://cart.relevate.com.au/networking-mastery

    36 min

  4. 1 OCT

    Effective Content Creation and Syndication

    In this comprehensive video, Avon explores the essentials of content creation and syndication, highlighting the strategies to efficiently repurpose content into various formats such as blogs, podcasts, and social posts. Emphasizing the use of AI tools like ChatGPT to streamline the process, Ivan provides practical tips on maintaining authenticity and relevance. The video underscores the importance of building trust with your audience through demonstrating expertise, personalized images, and videos. Additionally, Ivan shares tactics for maximizing reach by collaborating with influencers and leveraging multiple platforms, all while making the content creation process more impactful and less time-consuming.

    23 min

  5. 28 SEP

    Interview with a Billionaire - Hard work and intelligent investing pays dividends.

    In this episode of The Business Octopus, we have an in-depth conversation with renowned investor and Australian billionaire, Paul Huggins. Paul manages over $23 billion in investments and shares his journey from humble beginnings to becoming a prominent figure in the investing world. He discusses his views on hard work, the importance of a strong network, and the balance between academic and experiential learning. Paul also covers his investment strategies, insights into cryptocurrency, and the economic impacts of international politics. Additionally, we explore Paul's passion for luxury car collections and his thoughts on leveraging technology and AI in the finance sector. Don't miss this insightful episode filled with valuable advice and inspiration for aspiring investors.00:00 Welcome to the Relevant Podcast01:53 The Importance of Hard Work06:50 Education and Targeted Skill Development13:42 The Power of Networking and Collaboration21:26 Investment Strategies and Risk Management26:52 Crypto Speculation and Risks28:46 Expanding Business to the US34:18 Impact of Trump Presidency on Business40:00 Launching a YouTube Channel42:11 AI and Investment Insights48:40 Luxury Car Collection51:20 Conclusion and FarewellGet the book - Intelligent Leverage by Paul Huggins: https://www.amazon.com.au/Intelligent-Leverage-Simple-Successful-Investors-ebook/dp/B0CW1PX92R/ref=tmm_kin_swatch_0You can also check out Paul's YouTube channel here:  @ThePaulHugginsShow  Join the Relevate Community and our Digital Accelerator membership. Get in depth guides, tips, tricks and tutorials on how to grow your business with digital skills and technology and take your business to the next level: https://join.relevate.com.auWe help business owners find software tools, tips and tricks to help them get their life back. We delve into the deeper concepts of gaining a strategic advantage.#veteran #relevate #crm #digitaltransformation #erp #mrp #projectmanagement #software #implementation #veteranowned #infantry #veteranownedbusiness #avoncollis #relevatecommunity #relevateconsulting

    52 min

  6. 24 SEP

    How to do Effective Marketing Planning

    Join Avon in an extensive video session aimed at mastering your marketing plans with actionable insights and strategies. Learn the importance of targeting niche audiences and maintaining relationships with past clients and referral partners. The video highlights segmenting your audience into A, B, and C classes, with a particular focus on loyal A-class customers. It advocates for the use of psychographics and ethnographics over mere demographics for effective market segmentation. Discover strategies for attracting a value-focused audience, optimizing profitability, using pricing as a regulator, and incentivizing your sales teams. Familiarize yourself with diverse marketing channels, understand customer motivations, and implement guarantees to reduce risk barriers. By developing a thorough and tailored marketing plan, learn to ensure efficient communication and maximize your marketing investment returns.

    20 min

  7. 17 SEP

    Targeted Marketing Niches, AIDA Model & Strategic Success

    In this video, Avon from Relevate delves into the power of niche marketing and its role in elevating business success. By focusing on specific, targeted audiences, businesses can cater to unique needs, command higher prices, and foster customer loyalty. The importance of incremental improvements and ensuring marketing promises match customer experiences is stressed. Additionally, comprehensive strategies such as testing multiple ad versions, adapting to trends, nurturing customer relationships, and leveraging word-of-mouth are explored. Tips on profitability through effective lead conversion and margin management are also provided, all aimed at enhancing overall marketing, sales, and long-term customer engagement. Join the free Relevate Community and get in depth guides, tips, tricks and tutorials on how to grow your business with digital skills and technology: https://community.relevate.com.auOr join our Digital Accelerator membership and take your business to the next level: https://join.relevate.com.auWe help business owners find software tools, tips and tricks to help them get their life back. We delve into the deeper concepts of gaining a strategic advantage. For example using knowledge management to empower your staff and free up more high level headspace rather than constantly chasing your tail.#veteran #relevate #crm #digitaltransformation #erp #mrp #projectmanagement #software #implementation #veteranowned #infantry #veteranownedbusiness

    17 min

  8. 10 SEP

    The Importance of Consistency for Business Profitability

    I delve into how consistency and predictability significantly contribute to profitability. Discover the importance of delivering a consistent experience, the balance between quality and scalability, and how to implement efficient processes without losing the essence of customer experience. Learn about the value of feedback, refining your customer complaints process, and the role of detailed documentation in training staff and improving service delivery. This lesson also covers the significance of empowering your team, the impact of a comprehensive knowledge base, and how systematizing your business can lead to reliable customer referrals and greater overall success. Join the free Relevate Community and get in depth guides, tips, tricks and tutorials on how to grow your business with digital skills and technology: https://community.relevate.com.auOr join our Digital Accelerator membership and take your business to the next level: https://join.relevate.com.auWe help business owners find software tools, tips and tricks to help them get their life back. We delve into the deeper concepts of gaining a strategic advantage. For example using knowledge management to empower your staff and free up more high level headspace rather than constantly chasing your tail.#veteran #relevate #crm #digitaltransformation #erp #mrp #projectmanagement #software #implementation #veteranowned #infantry #veteranownedbusiness

    16 min
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🎙️ The Business Octopus – where business gets real, raw, and radically effective. Hosted by Avon Collis, this podcast dives deep into the many arms of business—from digital transformation and automation to marketing, leadership, and growth strategy. Whether you're a startup founder, seasoned entrepreneur, or just business-curious, you'll find practical insights, candid conversations, and expert interviews that help you untangle complexity and scale with confidence. Join us as we explore the tools, tactics, and tech that drive modern business success—especially in the fast-evolving landscape o

Información

  • Creador
    Relevate
  • Años de actividad
    2021 - 2025
  • Episodios
    53
  • Clasificación
    Apto
  • Copyright
    © Relevate
  • Mostrar sitio web
    The Business Octopus