The Business Octopus

Relevate

🎙️ The Business Octopus – where business gets real, raw, and radically effective. Hosted by Avon Collis, this podcast dives deep into the many arms of business—from digital transformation and automation to marketing, leadership, and growth strategy. Whether you're a startup founder, seasoned entrepreneur, or just business-curious, you'll find practical insights, candid conversations, and expert interviews that help you untangle complexity and scale with confidence. Join us as we explore the tools, tactics, and tech that drive modern business success—especially in the fast-evolving landscape o

  1. 5 NGÀY TRƯỚC

    Lead Generation, Website Optimization, and Engagement

    Dive deep into mastering lead generation and website optimization with this comprehensive guide. Learn the essentials of a fast-loading homepage, targeted landing pages, and effective call-to-actions (CTAs). Discover the PASSA framework for compelling website copywriting and the importance of minimizing clutter. Understand the pivotal role of online forms, live triggers, and effective data collection in engaging potential customers. Explore strategies for leveraging user-generated content, creating authentic content through live videos, and maintaining a balanced approach to marketing. Gain insights on converting social media audiences to owned platforms, and utilize analytics tools to refine user experience for sustainable growth and stronger customer relationships. Join the free Relevate Community and get in depth guides, tips, tricks and tutorials on how to grow your business with digital skills and technology: https://community.relevate.com.auOr join our Digital Accelerator membership and take your business to the next level: https://join.relevate.com.auWe help business owners find software tools, tips and tricks to help them get their life back. We delve into the deeper concepts of gaining a strategic advantage. For example using knowledge management to empower your staff and free up more high level headspace rather than constantly chasing your tail.#veteran #relevate #crm #digitaltransformation #erp #mrp #projectmanagement #software #implementation #veteranowned #infantry #veteranownedbusiness

    37 phút
  2. 28 THG 9

    Interview with a Billionaire - Hard work and intelligent investing pays dividends.

    In this episode of The Business Octopus, we have an in-depth conversation with renowned investor and Australian billionaire, Paul Huggins. Paul manages over $23 billion in investments and shares his journey from humble beginnings to becoming a prominent figure in the investing world. He discusses his views on hard work, the importance of a strong network, and the balance between academic and experiential learning. Paul also covers his investment strategies, insights into cryptocurrency, and the economic impacts of international politics. Additionally, we explore Paul's passion for luxury car collections and his thoughts on leveraging technology and AI in the finance sector. Don't miss this insightful episode filled with valuable advice and inspiration for aspiring investors.00:00 Welcome to the Relevant Podcast01:53 The Importance of Hard Work06:50 Education and Targeted Skill Development13:42 The Power of Networking and Collaboration21:26 Investment Strategies and Risk Management26:52 Crypto Speculation and Risks28:46 Expanding Business to the US34:18 Impact of Trump Presidency on Business40:00 Launching a YouTube Channel42:11 AI and Investment Insights48:40 Luxury Car Collection51:20 Conclusion and FarewellGet the book - Intelligent Leverage by Paul Huggins: https://www.amazon.com.au/Intelligent-Leverage-Simple-Successful-Investors-ebook/dp/B0CW1PX92R/ref=tmm_kin_swatch_0You can also check out Paul's YouTube channel here:  @ThePaulHugginsShow  Join the Relevate Community and our Digital Accelerator membership. Get in depth guides, tips, tricks and tutorials on how to grow your business with digital skills and technology and take your business to the next level: https://join.relevate.com.auWe help business owners find software tools, tips and tricks to help them get their life back. We delve into the deeper concepts of gaining a strategic advantage.#veteran #relevate #crm #digitaltransformation #erp #mrp #projectmanagement #software #implementation #veteranowned #infantry #veteranownedbusiness #avoncollis #relevatecommunity #relevateconsulting

    52 phút
  3. 17 THG 9

    Targeted Marketing Niches, AIDA Model & Strategic Success

    In this video, Avon from Relevate delves into the power of niche marketing and its role in elevating business success. By focusing on specific, targeted audiences, businesses can cater to unique needs, command higher prices, and foster customer loyalty. The importance of incremental improvements and ensuring marketing promises match customer experiences is stressed. Additionally, comprehensive strategies such as testing multiple ad versions, adapting to trends, nurturing customer relationships, and leveraging word-of-mouth are explored. Tips on profitability through effective lead conversion and margin management are also provided, all aimed at enhancing overall marketing, sales, and long-term customer engagement. Join the free Relevate Community and get in depth guides, tips, tricks and tutorials on how to grow your business with digital skills and technology: https://community.relevate.com.auOr join our Digital Accelerator membership and take your business to the next level: https://join.relevate.com.auWe help business owners find software tools, tips and tricks to help them get their life back. We delve into the deeper concepts of gaining a strategic advantage. For example using knowledge management to empower your staff and free up more high level headspace rather than constantly chasing your tail.#veteran #relevate #crm #digitaltransformation #erp #mrp #projectmanagement #software #implementation #veteranowned #infantry #veteranownedbusiness

    17 phút

Giới Thiệu

🎙️ The Business Octopus – where business gets real, raw, and radically effective. Hosted by Avon Collis, this podcast dives deep into the many arms of business—from digital transformation and automation to marketing, leadership, and growth strategy. Whether you're a startup founder, seasoned entrepreneur, or just business-curious, you'll find practical insights, candid conversations, and expert interviews that help you untangle complexity and scale with confidence. Join us as we explore the tools, tactics, and tech that drive modern business success—especially in the fast-evolving landscape o