Innovation Storytellers

Susan Lindner
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Did you ever wonder how an innovation got to its finish line? How innovators saw the future, made a product, and created change – in our world and in their companies? I did. Innovation Storytellers invites changemakers to describe how they created their innovation and just as important – THE STORIES – that made us fall in love with them. Come learn how great innovations need great stories to make them move around the world and how to become a better storyteller in the process. I’m Susan Lindner, the Innovation Storyteller. But I wasn’t always. I’ve been a wannabe revolutionary, an epidemiologist at the CDC and an AIDS educator in the brothels of Thailand helping to turn former sex workers into entrepreneurs. Trained as an anthropologist and the Founder of Emerging Media, I’ve spent the last twenty years working with innovators from 60+ countries. Ranging from cutting edge startups to Fortune 100 companies like GE, Corning, Citi, Olayan, and nine foreign governments, helping their leaders to tell their stories and teaching them how to become incredible advocates for their innovations. Great innovation stories make change possible. They let us step into a future we can’t see yet. I started this podcast to shine a light on our generation of great innovators, to learn how they brought their innovation to life and the stories they told to bring them to the world.

  1. How Ailo’s Green Data Center Could Become the Fastest IPO in SV

    3D AGO

    How Ailo’s Green Data Center Could Become the Fastest IPO in SV

    In this week’s special Nordic Visionaries episode on the Innovation Storytellers Show, I enjoyed a conversation that started at TechBBQ in Copenhagen and quickly stretched from refugee camps in Kenya to data centers in Norway and boardrooms in Silicon Valley. I sat down with Soulaima Gourani, a Moroccan-Danish entrepreneur now based in Palo Alto, for this special episode supported by the EU Nordic Council of Ministers and the governments of Norway, Denmark, Sweden, and Finland.  Soulaima shares how she went from growing up in remote Danish towns and troubled neighborhoods to becoming a VC-backed founder, keynote speaker, and author. She describes a life built on agency and resilience, from leaving home young and navigating early setbacks to discovering flow in a full calendar. Her line that pressure is a privilege sets the tone for a candid look at ambition, stamina, and the choices that shape a founder’s path. We unpack her two current ventures, Happioh and Ailo. At Happioh, she is building an AI agent gym and a meeting spam filter that lives in the pre-meeting space, where agendas get fixed, invites improve, and agents are monitored and taken off air the moment they drift. That same scaffolding is supporting a healthcare use case in low-resource settings, where AI can nudge junior clinicians to ask the right questions and auto-complete forms so scarce doctors can see more patients with greater focus.  Storytelling runs through the entire discussion. Soulaima breaks down how she learned the language of venture, sharpened her narrative, and raised capital from scores of investors over Zoom. She talks openly about the realities of governance, the discipline of staying forever in beta, and the difference between being busy and being productive.  We also explore what the Nordics contribute to global innovation culture, from emotional intelligence and community orientation to the need to think bigger from day one. In the hot seat, she picks the internet as the greatest innovation, dreams about joining a space program, and makes a heartfelt case for curing cancer, noting why AI gives her real confidence that progress will arrive faster than many expect.

    32 min
  2. How Mastercard Payments Services is Centering Cybersecurity in Innovation

    OCT 6

    How Mastercard Payments Services is Centering Cybersecurity in Innovation

    In this episode of Nordic Visionaries, I had the chance to sit down with Magnus Egeberg, CEO of Mastercard Payment Services, live at TechBBQ. Magnus shared his journey from consulting and Nets to leading Mastercard’s Nordic business, and how he found himself at the center of one of the company’s most significant acquisitions. He walked me through what it meant to migrate national payment infrastructures across five countries, handling trillions of dollars while making sure everything worked flawlessly from day one. We talked about the role of account-to-account payments as the backbone of both consumer and business transactions, and why the next wave of innovation lies in embedded finance. Magnus described how payments are being integrated directly into the workflows of professionals in industries such as law and healthcare, making once cumbersome processes faster, safer, and far more intuitive.  Cybersecurity was another prominent theme in our conversation. Magnus explained why security is never an add-on at Mastercard but part of the DNA, from zero-trust design to developer training and global threat intelligence. He also shared a very personal story about his battle with cancer, and how it deepened his admiration for medical innovation. As we wrapped up, Magnus pointed to sustainability as the innovation challenge of our time and why Mastercard is pushing toward net zero by 2040. It was an inspiring reminder of how financial infrastructure, resilience, and human stories all intersect in the Nordics.

    35 min
  3. How to Continue, Kill, or Pivot Your Pilots with Clarity and Confidence

    SEP 30

    How to Continue, Kill, or Pivot Your Pilots with Clarity and Confidence

    In this episode of the Innovation Storytellers Show, I sit down with John Rossman, the former Amazon executive who helped launch the Amazon Marketplace and is a co-author of Big Bet Leadership: Your Transformation Playbook for Winning in the Hyper-Digital Era. Our title says it all: How to Continue, Kill, or Pivot Your Pilots with Clarity and Confidence.  John and I get practical about the moments that make or break innovation programs, from shaping the problem statement to running the high-stakes meetings where leaders must choose a path. If you have ever wondered why competent pilots stall, or how to defend a tough call in the room, this one is for you. John takes me inside the “working backwards” mindset and the rewired playbook he built with T-Mobile’s new business incubation team in Bellevue. We also dig into how decisions actually get made.  John lays out the discipline behind those pivotal Continue, Kill, Pivot, or Confusion meetings, including clear criteria, facilitation, and communications so decisions stick rather than drift into ghost projects. We discuss strategic communication and the role of the Chief Repeating Officer, drawing lessons from successes at Amazon and hard-won insights, such as the Gates Foundation’s inBloom post-mortem, where great technology and funding still failed without a proactive narrative that addressed resistance. You will hear how I approach innovation culture as an anthropologist, treating every company like its own country, with its own history, norms, and incentives that shape what is possible. We explore tools that invite people into the future rather than dictate it, such as “imagine if” framing and pre-mortems, which surface risks without killing momentum.  John also shares a few provocative ideas he believes the world needs now, from real-time freedom to shift cloud workloads to snap-switching your mobile carrier, all designed to put choice and competition back in the hands of users. If you are juggling pilots and pressure, this conversation gives you a plain-English playbook for moving from noise to momentum. You will leave with concrete steps to sharpen your problem statements, wire your experiments to the P&L, structure decisive meetings, and communicate like a leader who can carry a big bet across the line. Listen in, take notes, and get ready to make your next decision with clarity and confidence.

    42 min
  4. How SAP Signavio Uses Storytelling to Derisk Innovation

    SEP 23

    How SAP Signavio Uses Storytelling to Derisk Innovation

    I sat down with Lukas N. P. Egger, VP of Product Strategy and Innovation at SAP Signavio, to explore how storytelling derisks significant transformation and AI programs. We begin with his path from Austrian startup life to leading innovation within a global enterprise, and why early “peacocking” demos are only the first step.  Lukas demonstrates how he and his team transform messy narratives and SOPs into usable process models, then utilize Signavio’s Transformation Advisor to connect business pain points to the first processes worth addressing. What struck me most is his take on strategy as a story. He explains how the correct narrative makes the unfamiliar feel familiar, helping teams bridge silos, align incentives, and transition from feature checklists to real outcomes. I share my approach to co-creating a shared future with stakeholders before pitching any solution, and Lukas adds a candid look at why some high-ROI pilots still fail when they threaten power structures. We discuss reframing, empathy, and the mindset shift innovators need to achieve lasting impact.  Lukas also raises a timely warning about AI systems that can build emotional rapport at the marginal cost of electricity, and why our incentive structures need an upgrade if we want technology to serve people, not the other way around. If you have a high-stakes AI initiative on your desk and you need a story that lowers the cost of failure, this conversation will give you practical ways to start, align, and deliver.

    45 min
  5. Mandates, Metrics, and Momentum: How Enterprises Innovate with Itonics

    SEP 16

    Mandates, Metrics, and Momentum: How Enterprises Innovate with Itonics

    Mandates, metrics, and momentum decide whether great ideas ever reach the boardroom. In this episode of the Innovation Storytellers Show, I sit down with Jonathan Livescault, Managing Director at Itonics, to unpack how enterprise innovators move from hunches to hard results.  Jonathan shares the origin of Itonics’ “Big Picture” framework, built to give leaders a clear mandate, shared governance, and the right KPIs across the entire innovation lifecycle. He explains why ideation is only one piece of the puzzle, how strategic foresight defines the “where to play,” and what it takes to run disciplined pilots that fold fast and scale faster. You’ll hear how global brands replace scattered spreadsheets with a single source of truth, create a visible performance cockpit for executives, and align risk appetite with a balanced portfolio of bets. We explore culture, transparency, and the handoff problem that kills promising pilots, then dig into practical ways to set stage gates, secure ownership, and measure progress in real time. If you’ve ever struggled to turn innovation into a repeatable business function, this conversation offers a step-by-step view of the processes, mindsets, and tooling that make it work at scale. Tune in to learn how to give your program a clear mandate, choose smarter metrics, and build momentum that lasts.

    39 min
  6. Tech for Good: Consumer Reports’ Fight for Digital Consumer Rights

    SEP 9

    Tech for Good: Consumer Reports’ Fight for Digital Consumer Rights

    I sit down with two innovation leaders from one of America’s oldest and most trusted consumer brands. Leah Fischman Hunter, Director of the Innovation Lab, and Ginny Fahs, Director of Product R&D at Consumer Reports, join me to unpack how a 90-year-old nonprofit is building modern tools for an online world filled with AI hype, dark patterns, and data brokers. I share a personal connection at the top. In 2004, I helped launch Consumer Reports WebWatch in the press, when most sites hid executive names, contact details, and return policies. That early effort to bring transparency to the Internet in the 1990s is why this episode matters so much to me.  Two decades later, the stakes are even higher, with scams in our inboxes, consent buried in legalese, and AI systems shaping what we see and buy. CR has always had our backs and I wanted you to hear how they are doing it again. Leah and Ginny explain how Consumer Reports blends advocacy with product building. Their team translates privacy laws into something people can actually use. We dig into Permission Slip, a free app that lets you reclaim your data and tell companies to stop selling it. We discuss the reality of an opt-out culture in the United States, why people feel powerless regarding data, and how CR’s independence and mission enable it to prioritize the public interest. We also explore Ask CR, an advisor grounded in tested ratings and reporting, rather than ads or affiliate commissions. We zoom out to the bigger shift happening with AI. I raise the worry that conversational agents often deliver a single definitive answer, while consumers still need choice and transparency. Leah and Ginny describe early work with academic partners on pro-consumer agentic systems and what duty of care and duty of loyalty could look like in software built for people, not just profits. We explore why online evidence needs clearer authorship, how to consider deleting data from platforms you rely on, and where education must catch up quickly. If you care about your privacy, your wallet, and the truth behind the products you buy, this one is for you. You will walk away with a clearer picture of what rights you already have, how to exercise them without hiring a lawyer, and why organizations like Consumer Reports still matter when technology moves faster than the rules that govern it.

    48 min

  7. SEP 2

    How Hensel Phelps is Diverging from the Construction Pack with New Innovation Strategies

    In this episode of The Innovation Storytellers Show, I sit down with Thai Nguyen, Managing Director of Diverge, the corporate venture and innovation arm of Hensel Phelps. With more than 20 years of experience in architecture and construction, Thai is charting a bold new path for the built environment by reimagining how disruptive solutions are discovered, tested, and scaled. From laser scanning and drones to the rise of robotics and generative AI, Thai shares how innovation is reshaping everything from fieldwork to leadership mindsets. We explore why simplicity is key to adoption, how “field first” thinking drives sustainable change, and why empathy is critical when overcoming resistance to new technology. This conversation goes far beyond blueprints and buildings. Thai opens up about his nonlinear career journey, the appetite for change that has guided him, and his vision for creating a culture of open collaboration across the construction industry.  Whether you are in tech, design, or business leadership, his insights on navigating complexity, balancing people with technology, and leading through uncertainty will resonate.

    34 min

  8. AUG 26

    How to Use “Inception” Strategies to Win Over Stakeholders And Create Quick Wins

    This week, I sat down with Naftali “Naf” Jaman, a man whose career has stretched from engineering roles in the U.S. Air Force to leading open innovation programs for global giants like GM, Airbus, and LG Electronics. Along the way, he has helped launch startups in automotive safety, advised aviation and space ventures, and worked at the crossroads of academia, government, and industry. Our conversation centered on what Naf calls the inception method. It is the ability to plant an idea in someone else’s mind and let them believe it is their own. The process demands patience, empathy, and a willingness to let go of credit in order to see the idea thrive.  Naf described how he built trust inside LG by taking executives out of the office, talking less about technology and more about culture and daily life, until he could gently introduce a concept that eventually reshaped their approach to in-car infotainment systems. What struck me most was his insistence that real influence begins not with clever pitches but with listening and creating the conditions for others to feel ownership of a solution. We explored the challenges large corporations face when they attempt to work with startups, often overwhelming them with bureaucracy or diluting their energy through misguided “startup challenges” that serve more as PR exercises than true collaborations.  Naf’s preference is always to work one on one, helping a single leader take action on a problem they urgently need to solve, and quietly guiding them until the idea becomes theirs to champion. He also spoke about the role academia can play in solving early-stage R&D puzzles, highlighting his time at General Motors, where university researchers provided critical pieces of the hydrogen fuel cell puzzle long before commercialization was possible. Perhaps most provocatively, Naf shared his skepticism about dual-use technologies, which many in the innovation community hail as a promising path between defense and civilian markets. He argued that export controls and the slow timelines of defense procurement often strangle opportunities before they mature, making dual use more of a limitation than a catalyst. His candor about these challenges was refreshing, and a reminder that innovation is as much about what we choose not to pursue as what we chase. By the end of our conversation, I was reminded that the real work of innovation often happens quietly, in the spaces between people. It is about empathy, patience, and sometimes even a touch of psychological sleight of hand. As Naf put it, the greatest innovation of all is the human mind itself, provided we learn how to use it well.

    40 min
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5
out of 5
17 Ratings

About

Did you ever wonder how an innovation got to its finish line? How innovators saw the future, made a product, and created change – in our world and in their companies? I did. Innovation Storytellers invites changemakers to describe how they created their innovation and just as important – THE STORIES – that made us fall in love with them. Come learn how great innovations need great stories to make them move around the world and how to become a better storyteller in the process. I’m Susan Lindner, the Innovation Storyteller. But I wasn’t always. I’ve been a wannabe revolutionary, an epidemiologist at the CDC and an AIDS educator in the brothels of Thailand helping to turn former sex workers into entrepreneurs. Trained as an anthropologist and the Founder of Emerging Media, I’ve spent the last twenty years working with innovators from 60+ countries. Ranging from cutting edge startups to Fortune 100 companies like GE, Corning, Citi, Olayan, and nine foreign governments, helping their leaders to tell their stories and teaching them how to become incredible advocates for their innovations. Great innovation stories make change possible. They let us step into a future we can’t see yet. I started this podcast to shine a light on our generation of great innovators, to learn how they brought their innovation to life and the stories they told to bring them to the world.

Information

  • Creator
    Susan Lindner
  • Years Active
    2021 - 2025
  • Episodes
    100
  • Rating
    Clean
  • Copyright
    © Susan Lindner 2021
  • Show Website
    Innovation Storytellers

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