325 episodes

Want free, weekly coaching calls from successful creators? Listen to How I Built It! Each week, host Joe Casabona talks about how you can build good content faster to increase revenue and establish build authority.

How I Built It Joe Casabona

    • Business
    • 4.1 • 98 Ratings

Want free, weekly coaching calls from successful creators? Listen to How I Built It! Each week, host Joe Casabona talks about how you can build good content faster to increase revenue and establish build authority.

    Top 10 Lessons from 300 Episodes (Plus the Future of this Show)

    Top 10 Lessons from 300 Episodes (Plus the Future of this Show)

    It's episode 300! I thought I'd wax poetic on the top 10 things I've learned from both running this show, and the guests I've had on. After that, I talk a little bit about what's in store for How I Built It, and where I'd like it to go in the future. Plus, in the PRO show, I talk about what life without Twitter has been like.




    Become a Pro



    Top 10 Lessons




    Build Your Email List



    Talk to your customers



    Experiment



    Niche/Specialize/Focus



    Don't be afraid to say no



    People care about the problem you're solving. Not you, not the tech you used. The problem



    Tell Good Stories



    Do things that don't scale at first



    Ship what you have and iterate



    Don't be afraid to ask




    Show Notes




    ConvertKit



    Podcast Liftoff



    Learning Management and WordPress: LearnDash with Justin Ferriman



    Making Better Leaders with Chris Lema



    Designing the Profitable Project Plan with Jennifer Bourn



    The Best Way to Build Community is Easier Than You Think with Drew Dillon



    The Most Important Thing You Can Do as a Creator with Marie Poulin



    Turning WordPress Sites into iPhone Apps with Scott Bolinger and AppPresser



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    Sponsored by: Groundhogg | Ahrefs | LearnDash

    • 33 min
    The Best Way to Build Community is Easier Than You Think with Drew Dillon

    The Best Way to Build Community is Easier Than You Think with Drew Dillon

    Most attempts to start a community these days feel a lot like the approach the Underpants Gnomes from South Park took in making money. Step 1: Launch a Discord, Step 2: ???, Step 3: Community! But it’s not like that at all. And Drew Dillon, founder of Burb and community expert, is here to set the record straight.



    Top Takeaways:




    You need to think of the community as a business. Create a reason for people to care and engage. And close the look by making sure the community isn’t just about you - it’s about people connecting.



    Start with a hypothesis. Ask what you think your audience has in common and why they might want to come together. Then test and iterate. Start with a Zoom call first and see if people want to connect after.



    Do things that don’t scale at first. With 10-20 members, you can really get to know them and understand their needs (and those of the community). Around 50, you’ll likely need to start automating.




    Show Notes:




    Drew Dillon



    Drew on Twitter



    Drew on Linkedin



    Burb on Linkedin



    SPI 603: The Secret to Building the Best Community interview with Drew Dillon



    How To Build a $1000/year Membership with Jay Clouse



    Burb Blog



    Garbage Day Newsletter



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    Sponsored by: Paid Memberships Pro | Ahrefs | LearnDash

    • 1 hr
    How to Create a KILLER Digital Product with Molly Keyser

    How to Create a KILLER Digital Product with Molly Keyser

    Molly Keyser made half-a-million dollars selling a 15-page, $59 eBook without spending money on ads. How do you ask? She created something SUPER valuable, that immediately made the buyer money. And throughout this episode, Molly is going to tell us how she went from professional photographer to online educator making digital products, all by knowing and serving her niche. There’s A LOT to unpack, and I know you’ll find a lot of actionable tips here.



    Top Takeaways:




    Clearly define your niche so you can serve them, and stay true to that niche. Remember: Just because you know how to do something doesn’t mean you should teach it.



    For your digital products, you need to solve a problem for your audience. Painkillers sell better than vitamins most of the time. And bonus points if you can point to immediate ROI.



    If you (or you from 2 years ago) aren’t your ideal client, immerse yourself in communities of your ideal clients so that you can learn their biggest pain points.




    Show Notes:




    Molly Keyser



    Molly on YouTube



    Molly on Facebook



    Molly on Instagram



    Molly on Tiktok



    Product Ladder by Chris Lema



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    Sponsored by: Paid Memberships Pro | Ahrefs | LearnDash

    • 51 min
    How to Drive More Sales by Writing Content for REAL Customers with Will Shultz

    How to Drive More Sales by Writing Content for REAL Customers with Will Shultz

    We’ve been told for years that creating an “ideal customer avatar” is the best way to understand your audience. But the truth is that’s just guessing on your part. Do you know how you actually get to understand your customers? Have customers! Talk to them, and then write content for them. That’s what Will Shultz recommends. And as a Sales and Marketing coach, he knows a thing or two.



    Top Takeaways:




    You need someone in-house to make your content. That’s how you’ll create great content that shows a deep understanding of your customer and their journey.



    If you’re having trouble coming up with content, take what you’re creating for a specific client and generalize it. That way, you’ve written for someone. Chances are there are similar folks out there.



    Don’t worry about giving too much away for free. You differentiate yourself by becoming trusted and valued. You do that by showing people you deeply understand their problems.




    Show Notes:




    Will Shultz



    Will on Linkedin



    Free Virtual Consulting Sessions



    Upgrade 438



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    Sponsored by: Paid Memberships Pro | Ahrefs | LearnDash

    • 52 min
    The Year of Budgets

    The Year of Budgets

    I know what you’re thinking. Budgets? That’s what you’re going to base your entire year on.



    I know this because that’s what my wife said. But fear not, my friends. Like Transformers™, it’s more than meets the eye.



    Show Notes:




    My 2023 Yearly Theme



    Cortex Podcast



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    Sponsored by: Paid Memberships Pro | Ahrefs | LearnDash

    • 26 min
    Kindle Scribe: Initial Thoughts

    Kindle Scribe: Initial Thoughts

    Earlier this year, Amazon announced the Kindle Scribe -- their competitor to the reMarkable 2. It's more affordable, they had an initial deal for Prime members, and a good trade-in price for my Kindle Oasis. SO the $500 device got down to $238. I bought it. Here are my initial impressions.



    Show Notes




    Kindle Scribe



     reMarkable 2



    Read my initial thoughts



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    • 13 min

Customer Reviews

4.1 out of 5
98 Ratings

98 Ratings

WorkinManBlues763 ,

Super helpful for entrepreneurs!

Joe finds such a unique mix of guests that share a mix of cool stories and helpful tips. If you’ve got any kind of entrepreneurial aspirations you’ll find this show has plenty to offer.

Amber HInds ,

One of my favorite podcasts

Joe is incredibly friendly and and has a very welcoming and authentic voice. He has experienced guests who share great insights about marketing and growing businesses. I listen to every episode and frequently send them to clients as well.

Skottle ,

Just too many ads, not enough content.

Like another reviewer said, I totally understand the need for podcasters to hustle and promote themselves (and others) to make a living.

But it’s gone too far. He starts the show with a few ads. Then does an intro of the person briefly, but then cuts to a “members only” plug. He then talks about the most surface level content with his guest for a brief few moments, then sometimes swerves into another plug or ad.

I found myself aggravatingly having to keep the audio scrubber up constantly to keep jumping 30 seconds at a time so I could find the “meat” of the content, which felt just too few and far between.

There’s a balance to content and ads, and I don’t think the host has found it yet, since when the meat does come along it’s not too bad. But please tone it down a bit for the sake of your audience.

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