325 episodes
How I Built It Joe Casabona
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- Business
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4.1 • 98 Ratings
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Want free, weekly coaching calls from successful creators? Listen to How I Built It! Each week, host Joe Casabona talks about how you can build good content faster to increase revenue and establish build authority.
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Top 10 Lessons from 300 Episodes (Plus the Future of this Show)
It's episode 300! I thought I'd wax poetic on the top 10 things I've learned from both running this show, and the guests I've had on. After that, I talk a little bit about what's in store for How I Built It, and where I'd like it to go in the future. Plus, in the PRO show, I talk about what life without Twitter has been like.
Become a Pro
Top 10 Lessons
Build Your Email List
Talk to your customers
Experiment
Niche/Specialize/Focus
Don't be afraid to say no
People care about the problem you're solving. Not you, not the tech you used. The problem
Tell Good Stories
Do things that don't scale at first
Ship what you have and iterate
Don't be afraid to ask
Show Notes
ConvertKit
Podcast Liftoff
Learning Management and WordPress: LearnDash with Justin Ferriman
Making Better Leaders with Chris Lema
Designing the Profitable Project Plan with Jennifer Bourn
The Best Way to Build Community is Easier Than You Think with Drew Dillon
The Most Important Thing You Can Do as a Creator with Marie Poulin
Turning WordPress Sites into iPhone Apps with Scott Bolinger and AppPresser
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Sponsored by: Groundhogg | Ahrefs | LearnDash -
The Best Way to Build Community is Easier Than You Think with Drew Dillon
Most attempts to start a community these days feel a lot like the approach the Underpants Gnomes from South Park took in making money. Step 1: Launch a Discord, Step 2: ???, Step 3: Community! But it’s not like that at all. And Drew Dillon, founder of Burb and community expert, is here to set the record straight.
Top Takeaways:
You need to think of the community as a business. Create a reason for people to care and engage. And close the look by making sure the community isn’t just about you - it’s about people connecting.
Start with a hypothesis. Ask what you think your audience has in common and why they might want to come together. Then test and iterate. Start with a Zoom call first and see if people want to connect after.
Do things that don’t scale at first. With 10-20 members, you can really get to know them and understand their needs (and those of the community). Around 50, you’ll likely need to start automating.
Show Notes:
Drew Dillon
Drew on Twitter
Drew on Linkedin
Burb on Linkedin
SPI 603: The Secret to Building the Best Community interview with Drew Dillon
How To Build a $1000/year Membership with Jay Clouse
Burb Blog
Garbage Day Newsletter
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Sponsored by: Paid Memberships Pro | Ahrefs | LearnDash -
How to Create a KILLER Digital Product with Molly Keyser
Molly Keyser made half-a-million dollars selling a 15-page, $59 eBook without spending money on ads. How do you ask? She created something SUPER valuable, that immediately made the buyer money. And throughout this episode, Molly is going to tell us how she went from professional photographer to online educator making digital products, all by knowing and serving her niche. There’s A LOT to unpack, and I know you’ll find a lot of actionable tips here.
Top Takeaways:
Clearly define your niche so you can serve them, and stay true to that niche. Remember: Just because you know how to do something doesn’t mean you should teach it.
For your digital products, you need to solve a problem for your audience. Painkillers sell better than vitamins most of the time. And bonus points if you can point to immediate ROI.
If you (or you from 2 years ago) aren’t your ideal client, immerse yourself in communities of your ideal clients so that you can learn their biggest pain points.
Show Notes:
Molly Keyser
Molly on YouTube
Molly on Facebook
Molly on Instagram
Molly on Tiktok
Product Ladder by Chris Lema
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Sponsored by: Paid Memberships Pro | Ahrefs | LearnDash -
How to Drive More Sales by Writing Content for REAL Customers with Will Shultz
We’ve been told for years that creating an “ideal customer avatar” is the best way to understand your audience. But the truth is that’s just guessing on your part. Do you know how you actually get to understand your customers? Have customers! Talk to them, and then write content for them. That’s what Will Shultz recommends. And as a Sales and Marketing coach, he knows a thing or two.
Top Takeaways:
You need someone in-house to make your content. That’s how you’ll create great content that shows a deep understanding of your customer and their journey.
If you’re having trouble coming up with content, take what you’re creating for a specific client and generalize it. That way, you’ve written for someone. Chances are there are similar folks out there.
Don’t worry about giving too much away for free. You differentiate yourself by becoming trusted and valued. You do that by showing people you deeply understand their problems.
Show Notes:
Will Shultz
Will on Linkedin
Free Virtual Consulting Sessions
Upgrade 438
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Sponsored by: Paid Memberships Pro | Ahrefs | LearnDash -
The Year of Budgets
I know what you’re thinking. Budgets? That’s what you’re going to base your entire year on.
I know this because that’s what my wife said. But fear not, my friends. Like Transformers™, it’s more than meets the eye.
Show Notes:
My 2023 Yearly Theme
Cortex Podcast
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Sponsored by: Paid Memberships Pro | Ahrefs | LearnDash -
Kindle Scribe: Initial Thoughts
Earlier this year, Amazon announced the Kindle Scribe -- their competitor to the reMarkable 2. It's more affordable, they had an initial deal for Prime members, and a good trade-in price for my Kindle Oasis. SO the $500 device got down to $238. I bought it. Here are my initial impressions.
Show Notes
Kindle Scribe
reMarkable 2
Read my initial thoughts
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Customer Reviews
Super helpful for entrepreneurs!
Joe finds such a unique mix of guests that share a mix of cool stories and helpful tips. If you’ve got any kind of entrepreneurial aspirations you’ll find this show has plenty to offer.
One of my favorite podcasts
Joe is incredibly friendly and and has a very welcoming and authentic voice. He has experienced guests who share great insights about marketing and growing businesses. I listen to every episode and frequently send them to clients as well.
Just too many ads, not enough content.
Like another reviewer said, I totally understand the need for podcasters to hustle and promote themselves (and others) to make a living.
But it’s gone too far. He starts the show with a few ads. Then does an intro of the person briefly, but then cuts to a “members only” plug. He then talks about the most surface level content with his guest for a brief few moments, then sometimes swerves into another plug or ad.
I found myself aggravatingly having to keep the audio scrubber up constantly to keep jumping 30 seconds at a time so I could find the “meat” of the content, which felt just too few and far between.
There’s a balance to content and ads, and I don’t think the host has found it yet, since when the meat does come along it’s not too bad. But please tone it down a bit for the sake of your audience.
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