How I Do Content

Tahryn Bolt
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Hosted by Content Strategist & Coach, Tahryn Bolt, this podcast is designed to help you to feel confident, empowered and inspired when it comes to creating content in your business.

  1. 1일 전

    219. What 20+ Content Audits Revealed: The Biggest Mistakes Costing Sales (Part 1)

    Over the last couple of weeks, I’ve completed more than 20 content audits. These included free Instagram Post Audits and in-depth content reviews for my clients. And one thing kept standing out... There are common mistakes showing up again and again – mistakes that are costing people sales. As we head into Q4 (aka peak selling season), you want your content to actually help you make sales.  So in this two-part series of the How I Do Content Podcast, I’m breaking down the biggest mistakes I’ve uncovered in my content audits, plus how to fix them. In this Part One I’m going to start with the most common mistake I’m seeing right now – not creating urgency in your content. SIGN UP FOR MY FREE WORKSHOP The Content Playbook That ACTUALLY Works Right Now. I’ll share the exact strategies I use (and teach my clients) to cut through the noise, create demand, and actually sell in Q4. It’s completely free and happening on Thursday 9th October. You can grab your spot at https://thesocialbolt.com.au/workshop/  WANT MORE? Watch my 22 minute Obvious Choice Offer Training at https://thesocialbolt.com.au/obvious-choice/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au TOPICS COVERED IN THIS EPISODE content audits, biggest content mistakes, sales mistakes in content, urgency in marketing, create urgency in content, buyer psychology 2025, Q4 sales strategy, cost of waiting in business, how to increase conversions, sales CTAs that work, marketing urgency examples, content that sells, mistakes costing sales, why content isn’t converting, create demand with content, highlight cost of waiting, sales messaging tips, content strategy for Q4, urgency vs pushy marketing, biggest content audit findings Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link: https://youtu.be/WY8-lVlLhWE

    9분

  2. 9월 22일

    218. The 3 Types of Content That Don't Work Anymore

    Ok, let’s talk about the dementor in the room – content in 2025. Unless you’ve been living in a cupboard under the stairs you would know that creating content right now just isn’t hitting the same. Your posts get likes, sure. Your stories get views, but only when you share your dog or your coffee order – not your actual offers. And everywhere you scroll, it feels like everyone’s saying the exact. same. thing. You can’t ignore it any longer – content has changed. So in today’s episode of the How I Do Content Podcast I’m sharing the 3 types of content that don’t work anymore. Because if you want your content to actually help you stand out and sell out – you can’t keep doing what you’ve always done and expect a different result. SIGN UP FOR MY FREE WORKSHOP The Content Playbook That ACTUALLY Works Right Now. In it, I’ll be sharing the top strategies from my 30-day content lab and showing you how to use them to create content that not only gets seen, but actually sells in Q4. It’s happening on Thursday 9th October, and you can grab your spot at https://thesocialbolt.com.au/workshop/ WANT MORE? Watch my 22 minute Obvious Choice Offer Training at https://thesocialbolt.com.au/obvious-choice/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au TOPICS COVERED IN THIS EPISODE 3 types of content that don’t work anymore, content marketing mistakes 2025, information-dump content, why how-to content doesn’t work, how-to vs how-I content, AI generated content problems, robot content vs human content, how to stand out with content 2025, content that sells not just gets likes, content trends 2025, why my content isn’t converting, content that doesn’t get clients, content marketing examples 2025, perspective-driven content, connection-led content, how to avoid crickets in a launch, content strategies that build trust, social media content that works 2025, what content works on Instagram 2025, content that cuts through noise. Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link: https://youtu.be/WY8-lVlLhWE

    10분

  3. 9월 15일

    217. Burnt Out? Before You Change Your Business Model, DO THIS

    A hot topic of conversation in my world right now is around burn out and business models. More specifically, when you’re at a stage in your business where you know you want to make some changes (perhaps you want to transition away from 1:1 or trading time for money), BUT the thought of making those changes feels like a lot It feels like you have to scrap everything and start from scratch. But that kind of thinking is exactly why you haven’t made the changes even though you really want to. You want to pivot to something new → but you’re scared of losing income if you let go of what’s working now → so you stay stuck in this in-between, exhausted but too scared to shift. Sound familiar?  I see this with clients all the time and I’ve lived it too. So in today’s episode of the How I Do Content Podcast I’m going to talk you through what to do when you’re at this stage – and how to move forward without blowing up everything you’ve built. WANT MORE? Watch my 22 minute Obvious Choice Offer Training at https://thesocialbolt.com.au/obvious-choice/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au  TOPICS COVERED IN THIS EPISODE burnout in business model, how to fix burnout in business model, signs of burnout in business model, when to change business model due to burnout, avoid burnout when shifting business model, reinventing business model without burnout, burnout business model vs messaging, business model change stress, sustainable business model changes, messaging strategies for burnout in business model Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link: https://youtu.be/WY8-lVlLhWE

    11분

  4. 9월 8일

    216. I’m Bored of My Content: Why I’m Breaking My Own Marketing Rules This Month

    Creating content isn’t meant to be that Sirius… But recently I’ve found myself feeling really bored by content, especially on social media.  Bored creating my own content. Bored scrolling through my feed and seeing the exact same content on repeat. And worst of all…I’m bored seeing everyone sound exactly the same. AI has really stripped the human magic of social media. Instead of creating content that’s fun, bold and unmistakably you…it’s like everyone has a broomstick up their butt. And I’m over it.  So in today’s episode of the How I Do Content Podcast I’m sharing what I’m going to do about it. But most importantly, my intention is to give you permission to shake things up too.  Because when you’re feeling creatively bored, your content slips into boring territory and ultimately people can feel that energy – which impacts other areas of your business.  And because you’ll always need to create content, why not make it fun, bold, and full of your magic? So here’s how I’m planning to make marketing magic again.   WANT MORE? Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au TOPICS COVERED IN THIS EPISODE bored of content, content reset, content strategy, social media content, AI and content creation, marketing rules, content spiral, engagement drop, creative content, content experiments, The Content Time-Turner, face-to-camera Reels, bold opinions, unpolished content, hot takes, posting with no CTA, breaking your niche, new content formats, content creativity, fun marketing, Micro Messaging, messaging strategist, client-attracting content, content originality, fresh content ideas Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link: https://youtu.be/WY8-lVlLhWE

    11분

  5. 9월 1일

    215. Sustainable Business Growth Secrets: Messaging, Community & AI with Jessie King

    Business growth is the ultimate goal for so many business owners.  I mean you started your business for the amazing opportunities that are available to you right? But when you’re ready to step into that next level of business, so many people make the mistake of chasing the shiny external stuff – the viral post, the quick hack, the latest marketing trend that promises instant results. And while those things might feel exciting in the moment, they’re the wrong levers to focus on if you actually want sustainable, long-term growth. Because true growth doesn’t just come from what people see on the outside – your marketing, your content, your client roster. It also comes from what’s happening on the inside – your offers, your systems, your client experience, your team. And today’s guest on the How I Do Content Podcast knows how to bridge that gap better than anyone. Jessie King is the “second brain” behind some of Australia’s most in-demand brands, blending consumer psychology with brand, operations, and client experience to create growth that feels as good on the inside as it looks on the outside. In today’s episode, Jessie’s sharing the real secrets to sustainable business growth – from messaging to community to AI.  So if business growth is your #1 goal right now – this episode is for you. CONNECT WITH JESSIE KING: Follow Jessie on Instagram @operationaledgeBook your free Growth Strategy Session at https://www.operationaledge.com.au/growth-strategy-session Find out more at https://www.operationaledge.com.au/ WANT MORE? Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au TOPICS COVERED IN THIS EPISODE: Sustainable business growth, internal and external alignment, community growth strategies, messaging and positioning, brand differentiation, client experience, offer optimisation, delivery and systems, friction points in growth, simplification and focus, micro-moves and micro-moments, AI as a strategic partner, consumer behavior insights, market research and sticky language, audience alignment, building loyalty and retention, scaling sustainably, quick wins vs big picture, category of one positioning, long-term growth strategy. Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link: https://youtu.be/WY8-lVlLhWE

    1시간 2분

  6. 8월 25일

    214. Practical Ways I Put My Messaging Into Action Every Day

    It should come as no surprise to you that messaging is my favourite business spell. It’s something I use on repeat in my business… It’s how I support my clients, the anchor point I base all my work around, and the key to EVERYTHING I do in my business. I know it can be a game-changer for any business – no matter what industry or stage of business… But it can get outshined by the shiny, sexier aspects of business like The latest Instagram feature everyone rushes to tryA shiny new AI tool that promises to write your content, captions, and sales pages in secondsThe $27 tripwire that’s apparently going to turn into a million-dollar businessBut what the marketing gurus don’t tell you is this: the $27 tripwire, the latest AI tool, the trendiest feature – all useless without strong messaging behind them. Which is why I’m on a mission to give messaging a rebrand and highlight just how powerful this business spell is. I know the best way to do this is by giving you examples of how it applies to your business – because once you hear messaging in action, you’ll realise how big of a factor it is in the success of your business.  So in today’s episode of the How I Do Content Podcast, I’m going to share some of the different ways I use messaging every single day. From my sales pages to my Instagram captions to the way I write emails – it’s messaging that makes all of it work. Want more? Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link: https://youtu.be/WY8-lVlLhWE

    15분

  7. 8월 18일

    213. Launching Next Month? Here's What You Need to Focus on NOW for a Sold-Out Launch

    If you’ve got a launch next month, your pre-launch strategy will make or break your results. Because here’s the truth – what you do before cart open determines how smooth, stress-free, and successful your launch will be. I’ve just wrapped up my most easeful and fun launch yet, and I’m here to make sure you avoid the common mistakes that slow sales, spike stress, and leave you wondering why no one’s buying. So if you’ve been faffing around with busy work (adding unnecessary bonuses, endlessly tweaking, or hiding in client work), it’s time to stop and get strategic. In this episode of the How I Do Content Podcast I share exactly what to focus on now so you’re ready for a sold-out launch. So let’s set you up for a magical selling season! Sign up for The Messaging Fasttrack If you're preparing to launch and you want a seasoned launch wizard to help you position your offer as the obvious choice, spark demand from your dream clients, and sell like magic this sales season… You need The Messaging Fasttrack.  Together we’ll get your messaging in shape fast, so you’re not scrambling mid-launch or second-guessing what to say when it’s time to sell. So sign up today and get ready to slay this sales season at https://thesocialbolt.com.au/the-messaging-fasttrack/  Want more? Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link: https://youtu.be/WY8-lVlLhWE

    12분

  8. 8월 11일

    212. The Messaging Strategy Behind My Multi 5-Figure Launch

    I’ve just wrapped up the most recent launch of my program Micro Messaging. And even though I’ve launched this offer 3 times before – this launch marked a new evolution of Micro Messaging. So this meant that my messaging + marketing needed to be on point.  I already knew the program was magic – but if my dream clients didn’t see that instantly, they wouldn’t choose it. My job was to make it the obvious choice. So in today’s episode, I’m going to take you behind the scenes of this launch and share the messaging that created a multiple 5-figure launch. Because I want you to see what really good messaging looks like in a real-life launch. So let’s dive in Sign up for The Messaging Fasttrack If you’re thinking, “OK, but how do I make my offers this irresistible?” – that’s exactly what we do inside the Messaging Fasttrack. It’s the messaging intensive to position your offer as the obvious choice, spark demand from your dream clients, and sell like magic this sales season. In our 90-minute 1:1 session together we’ll apply the Bolt 3D Framework to your offer. We’ll refine your offer messaging, map out angles that sell, and make sure your content is doing the heavy lifting to attract and convert the right clients. You’ll also get Your Magic Messaging Spellbook – every angle, every content idea, all in one place. Pop it into ChatGPT and watch it spit out copy that sounds like you, not every other muggle online. And for 2 weeks after, you get me in your back pocket on Slack – reviewing your content, working on your angles, and giving you the exact words to say in those “what do I write here?” moments. Find out more and sign up at https://thesocialbolt.com.au/the-messaging-fasttrack/  Want more? My private podcast series Messaging in Action is available now at  https://thesocialbolt.thrivecart.com/mia/ Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link: https://youtu.be/WY8-lVlLhWE

    11분
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Hosted by Content Strategist & Coach, Tahryn Bolt, this podcast is designed to help you to feel confident, empowered and inspired when it comes to creating content in your business.

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  • 제작진
    Tahryn Bolt
  • 방송 연도
    2021년 - 2025년
  • 에피소드
    219
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    무삭제판
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    © 2025 How I Do Content
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    How I Do Content

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