How I Do Content

Tahryn Bolt

Hosted by Content Strategist & Coach, Tahryn Bolt, this podcast is designed to help you to feel confident, empowered and inspired when it comes to creating content in your business.

  1. 5 NGÀY TRƯỚC

    250. What 250 Podcast Episodes Taught Me About Marketing, Consistency, and Building a Business That Lasts with Special Guest Host Miish Grixti

    When I started this podcast 5 years ago, I could never imagine how much it would change my business and me as a person. I started it because I was OVER Instagram and being told I had to point and dance in Reels otherwise I’d get left behind.  But it gave me WAY more than just proving those gurus wrong. Because not only did I NOT get left behind, but: I’ve gained so much confidence from using my voice.I’ve interviewed some epic humans, doing epic things – including my ultimate dream guest Samantha Wills I’ve used it as a vehicle to put my messaging into action, episode after episode and as a result have claimed my space as a messaging + marketing wizardAnd obviously, and most importantly, it’s allowed me to grow a loyal group of listeners without whom I never would’ve reached 250 episodes.  So thank you.  To mark the occasion, I handed over the mic to my extra special guest host, Miish Grixti, and we covered everything from how my podcast process has evolved, to what 250 episodes has taught me about consistency, and what I really think about AI's takeover of the online space. So for the 250th-mother-f*****g-time – let’s dive in. CONNECT WITH MIISH GRIXTI  Access the 5-Minute Marketing Reset at https://miishgrixti.com Follow Miish on Instagram @miishgrixtiSign up for Miish’s emails on mindset, selling, and business energetics at https://join.miishgrixti.com/emailsWANT MORE? Sign up for the How to Tell + Sell in the Age of AI Masterclass at https://thesocialbolt.com.au/masterclass/ Watch my 13 minute One Offer, 5 Angles at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au TOPICS COVERED IN THIS EPISODE how to start a podcast for business, podcasting for business owners, how to be consistent with content, content marketing strategy for small business, how to launch a podcast successfully, podcast launch strategy, marketing in the age of AI, AI and content marketing, how to stop relying on social media for business, alternatives to social media marketing, how to grow a service-based business, messaging strategy for online business, online business advice, how to create content consistently, building a content ecosystem, podcasting vs social media, how to repurpose podcast content, content strategy for introverts, how to build authority online, long-term marketing strategy Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link:  https://youtu.be/WY8-lVlLhWE

    57 phút
  2. 11 THG 5

    249. Confessions of a Messaging + Marketing Wizard: I hate creating content for Instagram right now.

    I have a confession to make. Even though I’m a messaging + marketing wizard and I love creating content… I hate creating content for Instagram right now. I hate opening Instagram and constantly hearing “AI just killed [insert latest industry] so if you don’t wanna die get on board the AI train.” I hate that every piece of content is about how to use AI to replace tasks that quite frankly don’t need AI. I hate that so much content is so obviously created by AI – the same recycled content ideas, the same writing style. It’s got to the point where I have so much resistance to even opening the app, let alone creating content for it. And it’s not because I don’t know what to post. I have millions of brilliant ideas sitting in my notes app. But sometimes I feel like “what’s the point?!” So in today’s episode of the How I Do Content Podcast I’m giving you an insight into what I’m doing about this, in case you find yourself in the same slump. Let’s dive in. WANT MORE? Sign up for the How to Tell + Sell in the Age of AI Masterclass at https://thesocialbolt.com.au/masterclass/ Watch my 13 minute One Offer, 5 Angles at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au TOPICS COVERED IN THIS EPISODE Instagram marketing strategy 2026, how to stand out on Instagram, content marketing without Instagram, email list building strategy, podcast marketing strategy, AI content marketing, using AI in marketing, how to differentiate your brand, authentic content marketing, building an audience without social media, lead generation without Instagram, Instagram content burnout, content marketing alternatives, brand differentiation strategy, human-led content vs AI content, how to grow a podcast audience, email list growth strategies, content creator burnout Instagram, owned marketing channels, Meta ads lead generationBackground Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link:  https://youtu.be/WY8-lVlLhWE

    10 phút
  3. 4 THG 5

    248. Visibility for Introverts: How to Grow a Business (Without Burning Out or Becoming an Extrovert) with Katherine Mackenzie-Smith

    The online business world has a visibility problem.  And I don't mean there's not enough of it. I mean the advice is almost always the same: post every day, go live, do the Reels, build in public, be seen. If you're someone who reads that list and feels your nervous system quietly revolt – you're not broken.  You just haven't found your version of visibility yet. Because here's the thing – getting in front of the right people doesn't require you to be loud. It doesn't require you to perform. And it definitely doesn't require you to become someone you're not. That's exactly what today's episode of the How I Do Content Podcast is about. My guest today has been in business for 11 years and has watched every era of online business come and go – the influencer coach era, the girlboss era, the information age, and now whatever the hell we're calling the AI era one.  And what she's landed on is a way of building a business that's designed around your energy, your strengths, and the way you actually work best. Katherine Mackenzie-Smith is an award-winning business coach, host of the Cozy Business with Katherine podcast, and creator of the Cozy Business Quest. She helps introverted, highly sensitive, and neurodivergent solopreneurs stop spinning in circles, pick a clear direction, and follow through, without burning out or becoming someone they're not. In this episode we get into what a cozy business actually means (because it's probably not what you think), how to get visible in a way that doesn't make you want to hide under a blanket, and why right now might actually be the best time ever to be the quieter voice in the room. So let's dive in. CONNECT WITH KATHERINE MACKENZIE-SMITH Access Katherine’s 30 Visibility Prompts https://katherinemackenziesmith.com/30-visibility-prompts/ Listen to the Cozy Business with Katherine Podcast https://katherinemackenziesmith.com/podcast Follow Katherine on Instagram @miss_kmsFind out more at https://katherinemackenziesmith.com  WANT MORE? Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow me on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au TOPICS COVERED IN THIS EPISODE visibility for introverts, how to grow a business as an introvert, introverted business owner marketing, cozy business model, how to get visible online without social media burnout, business growth without hustle, solopreneur marketing strategy, how to show up online as an introvert, sustainable visibility strategy, introvert entrepreneur tips, online business for sensitive people, how to market your business without being loud, neurodivergent business owner, building a business on your own terms, cozy business coaching, how to be consistent in business without burning out, visibility without posting every day, showing up online without performing Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link:  https://youtu.be/WY8-lVlLhWE

    1 giờ 2 phút
  4. 27 THG 4

    247. The Self-Trust Problem: Why You Sound Like Everyone Else (And It's Not Your Writing) with Kirsty Fanton

    Most business owners are really good at what they do. Like, genuinely talented.  But when it comes to writing about what they do? It often falls a bit flat. And the frustrating part is that it's got nothing to do with their writing ability. And in a world where everyone is reaching for AI to write their content, this problem is only getting worse. AI can't replicate you – it can't mine your lived experience, your perspective, or the way you think.  So if you were already struggling to sound like yourself before AI came along, outsourcing your words to a robot isn't going to fix that. It's just going to give you more content that sounds like everyone else. So if AI isn't the answer, what is? That's exactly what we're diving into today with my extra magical guest, Kirsty Fanton. Kirsty is an ex-psychotherapist, ex-copywriter, and ex-pert (see what she did there? 😉) communicator, who helps online business owners hear and get heard when it matters most.  Think: more successful sales convos, more memorable podcast interviews, richer experiences inside your courses and memberships, team meetings and the like.  Her work isn't about tips and tricks – it's bigger-picture, human-centred strategy that puts your relationship with yourself, your business, and the people you serve right at the centre. And in this episode of the How I Do Content Podcast, we get into why smart, talented business owners end up sounding like everyone else, the psychology behind generic copy, what "use of self" actually looks like in your content, and the real reason your voice isn't coming through – and I promise you, it's not what you think. If you've ever used AI to write your content and still felt like something was missing, this one is for you. CONNECT WITH KIRSTY FANTON Grab Kirsty's free resource on what use of self looks like in action at https://www.kirstyfanton.com/tahryn Follow Kirsty on Instagram @kirsty.fantonFind out more at https://www.kirstyfanton.com/ WANT MORE? Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow me on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au TOPICS COVERED IN THIS EPISODE why you sound like everyone else in business, self-trust in business, generic content problem, finding your voice online, use of self in content marketing, personal stories in marketing, authentic content for business owners, psychology behind generic copy, AI and content voice, outsourcing voice to AI, psychotherapy and marketing, sales conversation mindset, how to have better discovery calls, how to sound like yourself in your marketing, building self-trust as an entrepreneur, how to show up authentically online, messaging strategy for business owners, overcoming blocks in content creation, voice of customer copy, human-centred marketing strategy Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link:  https://youtu.be/WY8-lVlLhWE

    50 phút
  5. 20 THG 4

    246. 3 Things I’d Recommend If I Were Your Marketing Consultant: Making More Sales Edition

    If you’ve been following along over the past couple of weeks, you’ll know I’ve been doing a little mini-series here on the How I Do Content Podcast where I share what I’d recommend if I were to don the Wizard’s cape and step into your business as a marketing consultant. The real practical messaging + marketing magic that helps you become the obvious choice – the one your dream clients don’t even hesitate to hire. So far we’ve covered: Part 1 – the Launching a New Offer Edition. Part 2 – the Growing Your Audience Edition. So if you missed either of those, go back and listen first. Today is Part 3, the final episode in this mini-series and it's the one most people come to me wanting help with – How to make more sales. Because at the end of the day, everything we’ve talked about in this mini-series – launching a new offer or growing your audience – it all comes back to this.  More sales. More revenue. More dream clients in your world. More capacity to do the work you actually love. But here’s the thing – making more sales isn’t about finding some magical new tactic. It’s not about a secret hook, a clever trending audio, or the latest thing some guru is flogging on Instagram. It’s actually pretty simple (not easy, but simple). So let’s get into it. WANT MORE? Watch my 13 minute One Offer, 5 Angles at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au TOPICS COVERED IN THIS EPISODE how to make more sales in online business, sales messaging strategy, marketing vs selling, how to sell more consistently, content that converts, sales content strategy, how to sell your offer online, messaging for service based business, how to increase conversions, online business sales tips, how to sell a coaching offer, sales volume strategy, content marketing for coaches, selling on Instagram, how to make your offer the obvious choice, urgency in sales copy, how to sell consistently online, conversion rate online business, how to show your offer from different angles Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link:  https://youtu.be/WY8-lVlLhWE

    18 phút
  6. 13 THG 4

    245. 3 Things I’d Recommend If I Were Your Marketing Consultant: Growing Your Audience Edition

    Welcome back to my little mini-series here on the How I Do Content Podcast where I share what I'd recommend if I were to don the Wizard's cape and step into your business as a marketing consultant. The real practical messaging + marketing magic that helps you become the obvious choice – the one your dream clients don't even hesitate to hire. Last week was Part 1 – the Launching a New Offer Edition. So if you missed it, go back and listen to that one first here Today is Part 2, and it's one of my most requested topics – how to grow your audience. But here's what I think you actually mean when you say that: you want more clients. You want more sales. You want to feel like your content is working and pulling the right people into your world.  So that's exactly what we're going to talk about today. Let's get into it! WANT MORE? Watch my 13 minute One Offer, 5 Angles at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au TOPICS COVERED IN THIS EPISODE how to grow your audience online, audience growth strategy for small business, how to attract the right clients, messaging strategy for coaches, ideal client messaging, how to get more clients from content, email list building for service providers, social media marketing for coaches, content marketing strategy, lead magnet ideas for service providers, guest podcasting for visibility, how to grow your email list, podcast guest strategy, content marketing for online business owners, how to stand out on social media, stop chasing followers get clients, marketing strategy for coaches and creatives, how to be consistent on social media, borrowing someone else's audience, visibility strategy for service providers Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link:  https://youtu.be/WY8-lVlLhWE

    13 phút
  7. 6 THG 4

    244. 3 Things I’d Recommend If I Were Your Marketing Consultant: Launching a New Offer Edition

    Over the past 7 years, I’ve been the go-to messaging and marketing strategist working with hundreds of small business owners and founder-led brands across a huge range of industries – from therapists and lawyers to coaches, creatives and wellness practitioners.  I’ve never met a business model or offer I don’t know how to sell, and every single offer I’ve launched in my business has made sales. So I wanted to do a little mini-series here on the podcast where I share what I’d recommend if I were to don the Wizard’s cape and step into your business as a marketing consultant. The real practical messaging + marketing magic that helps you become the obvious choice. I’ve picked 3 of the most common scenarios that people come to me seeking help with – today’s episode is on launching a new offer. Because at this point, I’ve done so many launches it’s basically part of my DNA. I’ve developed and executed launch strategies that have generated 5 and 6-figure results. From the strategy and messaging right through to the content – I've built it all. So let's get into it. Here are the 3 things I'd tell you if you came to me right now and said: I've got a new offer and I need to launch it. WANT MORE? Watch my 13 minute One Offer, 5 Angles at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au TOPICS COVERED IN THIS EPISODE how to launch a new offer, how to launch an online offer successfully, new offer launch strategy, product launch marketing plan, how to sell a new offer online, why your offer isn’t selling, offer positioning strategy, how to define your target audience, ideal client clarity marketing, high converting offer messaging, messaging that converts clients, pre launch strategy, how to build a pre launch campaign, pre launch content strategy, how to warm up your audience before selling, audience warming strategies, lead nurturing before launch, customer journey marketing stages, how to create demand for your offer, how to create urgency in marketing, how to stand out in a saturated market, differentiation in marketing strategy, launch content ideas that convert, sales content strategy, how to sell without sounding repetitive, marketing campaign strategy for small business, post launch analysis, why didn’t my launch work, how to improve a failed launch, launch debrief questions, how to get more leads for a launch, how to find warm leads, email marketing for launches, how to nurture leads into buyers, launch timeline planning, how long does it take to launch an offer, 6 week launch plan, 8 week launch strategy, product launch checklist, marketing plan for launching a new product, sales page copywriting tips, do i need a marketing consultant, why launches fail, how to prepare for a successful launch Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link:  https://youtu.be/WY8-lVlLhWE

    14 phút
  8. 30 THG 3

    243. Confessions of a Messaging Wizard: I Committed the Cardinal Sin of Messaging

    I committed the cardinal sin of messaging – I spoke to the wrong person. Yes, even a messaging + marketing wizard like me makes mistakes And sure, I could pretend like it didn’t happen and not share this with you (because most people would) – but that’s not how I roll.  Plus I think it’s helpful for you to understand what happens when your messaging doesn’t quite hit the mark AND what you can do to fix it moving forward.  So in today’s episode of the How I Do Content Podcast, I’m owning my mistake and sharing what needs to shift for next time to make sure I’m speaking to those Beyonce-level clients only. Let’s dive in. WANT MORE? Watch my 13 minute One Offer, 5 Angles at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.aTOPICS COVERED IN THIS EPISODE why your marketing isn’t working, why your messaging isn’t converting, why your content isn’t converting, why am i not getting clients online, how to get clients online for my business, how to attract ideal clients online, how to improve your marketing messaging, how to fix your messaging to get clients, how to create content that converts, how to write messaging that attracts clients, why your offer isn’t selling, why your business isn’t getting leads, how to stand out in a saturated market, how to position yourself as an expert, how to attract high paying clients, how to get premium clients online, how to create demand for your offer, how to market your online business effectively, why consistency isn’t getting clients, how to fix generic content, how to stop attracting the wrong clients, how to speak to your ideal client, how to refine your ideal client, how to market beyond instagram, how to grow your business without social media, how to get clients without relying on referrals, how to grow your email list for business, how to get podcast opportunities for business, how to scale from one on one to group programs, how to build authority online with content Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link:  https://youtu.be/WY8-lVlLhWE

    14 phút

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Hosted by Content Strategist & Coach, Tahryn Bolt, this podcast is designed to help you to feel confident, empowered and inspired when it comes to creating content in your business.

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