My Amazon Guy

Steven Pope
  • 5,0 (37)
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About My Amazon Guy:  1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR,  Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube. Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guy Subscribe on our YouTube Channel: https://youtube.com/@myamazonguy

  1. -12 Ч

    Can Small Brands Really Benefit from DSP Advertising?

    Send us a text In this video, we discuss effective strategies for smaller brands looking to grow outside of Amazon. Key topics include the value of Sponsored Display (SD) vs. DSP (Demand-Side Platform) advertising, as well as the role of meta advertising and email marketing in driving brand growth. We dive into a real-world case where a brand had to reallocate its budget due to manufacturing issues, and explore whether DSP is the right move for smaller brands with limited budgets. Additionally, we discuss the importance of improving website professionalism and considering Google Ads for broader brand visibility. If you’re navigating these challenges, this video offers valuable insights and recommendations on optimizing your advertising strategy. Ready to grow your brand off Amazon? Start optimizing today with My Amazon Guy! https://bit.ly/4jMZtxu #AmazonAds #SmallBrandGrowth #PPCStrategies #AmazonMarketing #EcommerceAdvertising --------------------------------------------- Want free resources? Dowload our Free Amazon guides here: Q4 Selling Playbook: https://bit.ly/46Wqkm3  2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov  Amazon PPC Guide 2025: https://bit.ly/4lF0OYX 2025  Ecommerce Holiday Playbook: https://bit.ly/4hbygov Amazon Crisis Kit: https://bit.ly/4maWHn0 Amazon SEO Toolkit: https://bit.ly/457zjSl Timestamps: 00:00 - Growing Your Brand Off Amazon 00:12 - Can Small Brands Benefit from DSP Advertising? 01:05 - Why Focus on Meta and Email Marketing First 02:05 - Testing Sponsored Display Before DSP 02:43 - What Makes DSP Different from Sponsored Display 03:16 - Recommended Meta Budget for Small Brands ---------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    4 мин.

  2. -3 ДН.

    Are You Doing Better or Worse Than Your Competitors On Amazon?

    Send us a text The video describes Amazon Ads' new benchmark report, a feature available through the Campaign Manager that helps sellers evaluate their advertising performance compared to industry standards. The report provides metrics on key performance indicators like cost per click, purchase rates, and new-to-brand metrics, allowing sellers to compare their results against category averages. This can help sellers determine if their advertising strategy is competitive within their category. The benchmarks include data such as the average cost per click (CPC), where the user's CPC can be compared with the benchmark for the same category, giving insight into whether they are overspending or underperforming. Similarly, the report tracks metrics like cost per purchase and purchase rate for new-to-brand customers. By comparing these values, sellers can see how their performance stacks up against competitors in the same category. The introduction of benchmarks allows sellers to make more informed, data-driven decisions by offering insights into whether their campaigns are on track with the industry standard or if adjustments are needed. This is particularly valuable for sellers who may be uncertain about their advertising strategy or spending, providing a clearer perspective on how they compare with competitors. The video encourages users to explore this new benchmark feature within their Amazon Advertising console and take action based on the insights provided, potentially optimizing their campaigns or making necessary adjustments to improve performance relative to their category. #AmazonAds #AmazonMarketing #EcommerceGrowth #AmazonBenchmarks #adperformance  Want free resources? Dowload our Free Amazon guides here: Q4 Selling Playbook: https://bit.ly/46Wqkm3  2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov  Amazon PPC Guide 2025: https://bit.ly/4lF0OYX 2025  Ecommerce Holiday Playbook: https://bit.ly/4hbygov Amazon Crisis Kit: https://bit.ly/4maWHn0 Amazon SEO Toolkit: https://bit.ly/457zjSl Need personalized help? Book a call now and let's drive your performance to the next level! https://bit.ly/4jMZtxu Timestamps: 00:00 - Amazon Ads Benchmark Report 01:20 - Comparing Your Campaign to Competitors 02:30 - Understanding Cost Per Click and Cost Per Purchase 03:10 - What Does This Benchmark Data Mean for Your Brand? 04:00 - How to Use Benchmark Data for Better Amazon Ads ---------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    4 мин.

  3. -4 ДН.

    How We Manage Over 400 Seller Accounts and Never Miss a Beat

    Send us a text Ever wondered what it’s like to manage over 400 Amazon seller accounts? In this video, we dive into the challenges and strategies behind scaling a massive agency like My Amazon Guy, which handles 1,000+ brands every year. From crisis management to rapid pivots, we share the key processes that allow us to deliver exceptional results—quickly. You'll learn about: ✅ How to handle client crises without losing focus ✅ The importance of flexibility and speed in business ✅ Key strategies for growing sales and profitability on Amazon ✅ Why speed to execution beats perfectionism ✅ Best practices for onboarding clients and proactive communication This video is packed with real-world insights from someone who’s scaled a successful Amazon agency and managed hundreds of clients. If you want to learn how to grow your business on Amazon and stay ahead of the competition, this is a must-watch! Watch this next: https://www.youtube.com/watch?v=4v41-J3b0BE&list=PLDkvNlz8yl_a8Akj5ocnigIBj-5bduv2K&index=7&t=4s We hired 300 interns in 23 days! https://www.youtube.com/watch?v=cM8xfGBUXWI&list=PLDkvNlz8yl_bgXySsAXtDdy2BLfbQNCmw&index=23" Want free resources? Dowload our Free Amazon guides here: Q4 Selling Playbook: https://bit.ly/46Wqkm3 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov Amazon PPC Guide 2025: https://bit.ly/4lF0OYX 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov Amazon Crisis Kit: https://bit.ly/4maWHn0 Amazon SEO Toolkit: https://bit.ly/457zjSl Timestamps: 00:00 - Managing Hundreds of Amazon Seller Accounts 00:59 - Crisis Management at My Amazon Guy 02:00 - Flexibility vs. Rigidity in Agency Processes 04:23 - How We Onboard Clients in 24 Hours 05:23 - Speed and Proactive Work in Amazon Services 06:07 - The Two Main Goals for Amazon Sellers: Sales and Profit 07:00 - The 4 Key Elements to Growing Your Amazon Business Running hundreds of "amazon seller account" can present unique "business strategy" challenges, often leading to constant crises that require quick thinking and robust "business tips". At My Amazon Guy, we manage a significant "ecommerce business" operation, touching over a thousand brands annually through both full management and individual services like A+ content. This extensive engagement highlights the realities of scaling an "agency" in the "online business" space, where effective "sales" strategies are crucial for sustained growth. Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw #AmazonAgency #AmazonGrowth #EcommerceSuccess Support the show

    7 мин.

  4. -5 ДН.

    How AI Can Boost Your Amazon Sales Fast!

    Send us a text AI is revolutionizing how businesses operate, especially in eCommerce. In this video, we dive into why artificial intelligence is essential for Amazon and direct-to-consumer sellers in 2025. Learn how to harness AI tools to optimize your online business, stay competitive, and boost profits. We’ll showcase our top four recommended AI tools that can give your eCommerce strategy an edge, helping you grow your business and increase sales. Don't miss out on how AI is transforming the future of online selling! ----------------------------------------------- Want free resources? Dowload our Free Amazon guides here: Q4 Selling Playbook: https://bit.ly/46Wqkm3  2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov  Amazon PPC Guide 2025: https://bit.ly/4lF0OYX Ecommerce Holiday Playbook: https://bit.ly/4hbygov Amazon Crisis Kit: https://bit.ly/4maWHn0 Amazon SEO Toolkit: https://bit.ly/457zjSl" Timestamps 00:00 – AI and its importance for sellers 01:00 – Overview of Google Gemini for image generation 02:30 – Using Canva to enhance AI-generated images 03:30 – Introduction to Claude and its writing capabilities 04:45 – How Claude can assist with keyword research and descriptions 06:00 – Perplexity: Market analysis and competitor research 08:00 – Using Perplexity for product research and iteration 09:30 – ChatGPT for idea generation and creativity 11:00 – Why Perplexity is the best all-in-one AI tool 12:30 – Final thoughts on choosing the right AI platform ---------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    12 мин.

  5. 17 НОЯБ.

    Can You Have More Than One Audience Adjustment on Amazon Ads?

    Send us a text Learn why you can only use one audience adjustment in Amazon ads at a time and how this impacts your campaign segmentation. This limitation can actually help you target specific customer niches and optimize conversion rates. Leverage My Amazon Guy’s expertise to refine your Amazon ad campaigns and achieve better results with more granular targeting. Get the Ultimate Q4 Playbook for Amazon sellers, ensure your ads perform at their best this season! https://bit.ly/46Wqkm3 Book a strategy call to refine your Amazon ad campaigns and boost your targeting efficiency today! https://bit.ly/4jMZtxu  #AmazonAds #AmazonPPC #AudienceSegmentation #AmazonAdvertising #AdCampaignTips Watch these videos on YouTube: https://youtu.be/WukdCZ6WVbc https://youtu.be/8w8bP3jH37g ----------------------------------------------- Maximize your holiday sales with our Ultimate Q4 Playbook, grab it before it’s too late! https://bit.ly/46Wqkm3 Plan for a booming holiday season with the 2025 Ecommerce Holiday Playbook. Download the guide now and grow beyond Amazon: https://bit.ly/4hbygov Stop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYX Don’t wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0 Timestamps 00:00 - How to Best Utilize Amazon Audiences 00:20 - Question: Can You Use More Than One Audience Adjustment on Amazon Ads? 00:40 - Explanation: Why You Can Only Use One Audience in Amazon Campaigns 01:00 - How Audience Groups Affect Bid Adjustments and Campaigns 01:30 - Segmentation Strategy: Targeting Different Customer Niches in One Campaign 02:00 - Why Retargeting vs New-to-Brand Audiences Yield Different Results 02:20 - Conclusion: Getting Granular with Audience Targeting in Amazon Ads ---------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    3 мин.

  6. 14 НОЯБ.

    Grow Your Brand by Answering Customer Questions in YouTube Videos

    Send us a text YouTube helped My Amazon Guy grow its first $10 million by turning niche content into sales calls. Answering real questions through video built trust and created higher conversions than cold outreach. Learn how this simple video strategy can bring long-term results without spending on ads. Build a real inbound pipeline, start with your first video and let your prospects come to you: https://bit.ly/4jMZtxu Dominate this Q4, download the Ultimate Q4 Playbook for Amazon Sellers: https://bit.ly/46Wqkm3 #AmazonMarketing #YouTubeSalesTips #AmazonFBA #VideoMarketing #EcommerceGrowth Watch these videos on YouTube: https://youtu.be/5GRLt5cyw_E https://youtu.be/WukdCZ6WVbc ----------------------------------------------- Tired of marketplace limits? Let’s talk real growth with ecommerce strategy: https://bit.ly/4kOz6rr Stop wasting ad spend. Grab the PPC guide that actually drives results: https://bit.ly/4lF0OYX Rank higher and sell faster, get the SEO tools built for real growth: https://bit.ly/3JyMDGo Be ready before problems hit, download the kit every brand should have: https://bit.ly/4maWHn0 Timestamps 00:00 - Why YouTube Is a Must for Sellers   00:18 - The Video That Started It All   00:32 - How YouTube Drove $10 Million in Sales   00:41 - Why YouTube Converts Better Than Sales Calls   01:06 - When Steven's Dad Took Over Sales   01:45 - Using Live Q&As to Build Trust   02:13 - The Power of Good Thumbnails   02:45 - Ranking #1 with Simple Video Content   03:01 - Shoot a Video for Every Question   03:29 - YouTube Is Cheap, Scalable, and Long-Term   03:56 - Why You Need to Watch Your Own Sales Tape   04:19 - The Real Problem: Identifying Prospects   04:35 - How to DM and Book Calls via LinkedIn   05:00 - Why Boring, Niche Videos Work Best ---------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    6 мин.

  7. 13 НОЯБ.

    Amazon PPC Launching Sponsored Video Ads - Announced at Amazon Unboxed

    Send us a text Learn how Amazon PPC is changing with Sponsored Product Video ads and discover new Amazon advertising strategies to grow your Amazon business fast. Amazon just introduced a major update: Sponsored Product Video (SPV) placements directly inside sponsored product slots. In this video, Stephen Pope breaks down what this means for your Amazon PPC, bidding strategy, and ACoS. You’ll see how Amazon is expanding video ad inventory, how multiple videos may display per product, and why this shift could dramatically impact click-through rates and ad costs. We’ll cover how SPV ads work, where they appear in search results, and how to adjust your campaigns for video placements. You’ll also learn the risks of Amazon’s new AI ad tools, when to avoid automated changes, and why Amazon’s creative AI may only be useful for quick video ads rather than listing edits. As an Amazon agency, we share actionable insights on PPC optimization, negations, and protecting your ranking while managing rising ad costs. Whether you’re new to Amazon FBA or an experienced seller, this update gives you clear next steps to improve ROI and stay ahead of Amazon’s changes. If you find this helpful, subscribe to My Amazon Guy for weekly Amazon tips, PPC tutorials, and data-driven strategies. 👍 Like the video, comment your questions, and share it with other Amazon sellers! Learn more: https://myamazonguy.com #AmazonPPC #AmazonAds #AmazonFBA #AmazonSEO #MyAmazonGuy #AmazonAgency #GrowAmazonBusiness #AmazonMarketing #AmazonSellerTips #AmazonUpdates #SponsoredProductVideo #AmazonAdvertising Get the Ultimate Q4 Playbook for Amazon sellers and close the year strong with better ads: https://bit.ly/46Wqkm3 Stop wasting ad spend, get expert help setting up these new video ads before they cost you more:https://bit.ly/3ZlHh6G  ---------------------------------------------- Plan your best sales season yet with our 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov Stop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYX Fix what’s burying your listings, download the SEO toolkit sellers rely on for rankings: https://bit.ly/3JyMDGo Don’t wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0 Timestamps 00:00 - Amazon Is Out of Space for Ads 00:25 - Amazon Unboxed Conference Gets Criticized 01:06 - New Ad Format: Sponsored Product Video Explained 01:55 - Where Video Ads Might Appear in Search Results 03:00 - Difference Between SPV and Sponsored Brand Video 04:00 - AI Text Generation and Unified Campaign Manager 04:47 - What Is Ad Agent and Why You Should Be Cautious 05:50 - Creative Agent AI for Video Ads 06:50 - Final Thoughts and Negation Tip for Auto Campaigns ---------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    8 мин.

  8. 13 НОЯБ.

    How to Improve Your Amazon Sales Funnel with Customer Journey Data

    Send us a text Understanding your Amazon customer journey is crucial for sales growth. Learn how to analyze awareness, consideration, and purchase stages to optimize your strategies with the help of My Amazon Guy's expert insights. Discover the steps you can take to fine-tune your advertising and customer targeting for maximum success. Get your hands on the Ultimate Q4 Playbook for Amazon sellers and crush this holiday season! https://bit.ly/46Wqkm3 Book a strategy call to dive deeper into your customer journey analytics and unlock real growth for your brand: https://bit.ly/4jMZtxu #AmazonSales #EcommerceGrowth #CustomerJourney #AmazonAdvertising #brandgrowth  Watch these videos on YouTube: Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4 Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11 ----------------------------------------------- Plan your best sales season yet with our 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov Stop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYX Fix what’s burying your listings, download the SEO toolkit sellers rely on for rankings: https://bit.ly/3JyMDGo Don’t wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0 Timestamps 00:00 - Amazon Data & Customer Journey 01:10 - Understanding the Amazon Customer Journey Funnel 02:20 - Analyzing the Awareness Stage: Key Metrics 03:40 - Identifying High Potential Customers in Consideration 05:00 - The Importance of Add-to-Cart and Wishlist Data 06:15 - How to Optimize Your Amazon Sales Funnel for Better Conversion 07:30 - Comparing January vs. March: Key Data Shifts 08:45 - Improving New-to-Brand Purchases with Targeted Strategies 10:00 - Retargeting Strategies for Repeat Customers on Amazon 11:15 - How to Leverage Customer Journey Data to Grow Your Brand ---------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    12 мин.
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About My Amazon Guy:  1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR,  Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube. Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guy Subscribe on our YouTube Channel: https://youtube.com/@myamazonguy

Информация

  • Автор
    Steven Pope
  • Годы выхода
    2020 - 2025
  • Выпуски
    1,8 тыс.
  • Ограничения
    Без ненормативной лексики
  • Авторские права
    © 2025 My Amazon Guy
  • Сайт подкаста
    My Amazon Guy

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