Special Ops with Emma Rainville

Emma Rainville
  • ٤٫٦ (٥)
  • إدارة
  • يتم التحديث أسبوعيًا

Welcome to Special Ops, the tactical business podcast designed to help you grow your company through action, not words. Hosted by seasoned entrepreneur Emma Rainville. In each episode, Emma share strategies she used in her businesses to overcome revenue growth challenges, increase profit margins, and build leadership teams that run day-to-day business operations without you, as the CEO/founder, getting involved. Each episode is designed around a free downloadable playbook to help you execute, which you can download for free at https://specialopspodcast.com. Hit play on the most recent episode, and subscribe now on Apple, Spotify, or YouTube, and take your business to new heights.

  1. قبل يومين

    Why Fast Thinking Is Is Killing Your Morale, Creativity, and Profits

    What if the very thing you’re proud of—your speed—was destroying your team, your creativity, and your profits? In this episode, Emma Rainville sits down with Tiago from her Shockwave team to unpack how “fast thinking” creates operational fires, burns out talent, and blocks deep, creative work. They don’t just diagnose the problem — they break down a system for slowing down and reducing noise across your business. From caffeine-fueled chaos to founder triggers, this one’s a masterclass in creating mental space and operational clarity without losing momentum. You’ll walk away with frameworks to manage team bandwidth, protect creativity, and pause before launching the next firestorm initiative. We cover: - Why visionary entrepreneurs unconsciously create operational chaos - The three biggest triggers that derail founders into urgency loops - Tiago’s framework for reducing team noise and regaining clarity - How deep work actually protects revenue and morale - What “slowing down” really looks like in a high-speed company Episode Timestamps: (0:00) Intro and what today’s about (2:05) Speed culture and the hidden cost of fast thinking (4:20) How operations gets hijacked by reactionary leadership (7:55) Tiago’s 7 Nespresso story and body-mind speed connection (10:00) The coffee trap and ADHD clarity myths (11:30) Why letting creativity breathe is essential (13:00) The Shockwave framework for slowing down (15:10) Identifying visionary triggers that sabotage thinking (17:00) Emma’s #1 operational red flag that makes everything stop Sign up to the Visionary Vault for Tiago’s eBook “How to Slow Down & Reduce Noise” and get instant access to the tactical resources mentioned in this episode: https://specialopspodcast.com/visionary-vault Explore Free Resources inside the Visionary Vault: https://specialopspodcast.com/visionary-vault Get in Touch with Emma Rainville: YouTube: https://www.youtube.com/@specialopspodcast Instagram: https://www.instagram.com/emma_rainville512/ LinkedIn: https://www.linkedin.com/in/emmarainvilleoperationsguru Get in Touch with Tiago: Email: tiago@shockwavesolutionsllc.com

    ١٨ من الدقائق

  2. ١ أكتوبر

    How to Build an Employee Onboarding System That Multiplies Performance

    When your operations fall apart, it isn't because your team failed, it's because you failed to onboard them right. In this episode, Emma Rainville sits down in person with Shockwave COO Tiago Sanguinetti to expose the high-leverage onboarding tactics that multiply team performance. Recorded live at Growth Hacking Live in San Diego, this conversation breaks down exactly how remote companies can accelerate output, prevent turnover, and eliminate first-week confusion with a system that’s operationally elite — not just HR-safe. Tiago shares the onboarding protocol he built inside Shockwave to transform new hires into high-performing operators within days. From creating SOP-led playbooks to assigning day-one tasks for culture fit, this is your tactical framework for onboarding remote contractors, full-time hires, and even creatives like designers — no excuses. We cover:The onboarding multiplier effect — why it’s the most neglected ROI leverHow to structure a remote onboarding call that actually builds contextThe #1 blindspot that sabotages new hires (and how to fix it)Why SOPs are the “star of the show” — and what to include in themMeeting cadences that build trust, loyalty, and accountability from week one Timestamp Breakdown:(0:00) Live from Growth Hacking Live — intro to Tiago(2:00) What actually multiplies a hire’s value(3:12) The role of context, history, and culture in onboarding(5:45) Digital halls: how to show people around remotely(8:10) The critical SOPs and resource access checklist(10:20) Assigning responsibility for access and expectations(12:00) How to sequence onboarding across departments(13:25) Why early rapport prevents long-term churn(15:30) The “Multiplier” mindset shift for every manager 👉 Grab Tiago’s exact Onboarding Checklist inside the Visionary Vault — free access at: https://specialopspodcast.com/visionary-vault Explore Free Resources inside the Visionary Vault: https://specialopspodcast.com/visionary-vault Get in Touch with Emma Rainville: YouTube: https://www.youtube.com/@specialopspodcast Instagram: https://www.instagram.com/emma_rainville512/ LinkedIn: https://www.linkedin.com/in/emmarainvilleoperationsguru Get in touch with Tiago: Email: tiago@shockwavesolutionsllc.com LinkedIn: https://www.linkedin.com/in/tiago-sanguinetti/

    ١٨ من الدقائق

  3. ٢٦ سبتمبر

    Eco-Friendly or Illegal? The Truth About Green Product Marketing

    When is a green claim a marketing win — and when is it a lawsuit waiting to happen? In this episode of Marketing on Trial, Emma and Ryan unpack what every brand needs to know about the FTC’s proposed 2025 Green Guides update. From bamboo socks to biodegradable soap labels, the crackdown on misleading eco-claims is real — and compliance is no longer optional. Whether your product touts “recyclable packaging” or “made with renewable materials,” this episode is your legal ops playbook for staying out of class action crosshairs. We cover: The FTC’s definition of greenwashing (1:10)California’s SB 343 vs. the federal Green Guides (4:28)Why “recyclable where accepted” matters (7:05)The new thresholds that may invalidate your current label (8:40)Civil penalties, consumer backlash, and class action exposure (11:15)A compliance checklist you can implement today (13:30) Timestamps: (0:00) Why green marketing is legally risky now(1:10) What counts as greenwashing under FTC rules(4:28) California’s stricter standard: SB 343 unpacked(7:05) “Recyclable” vs. “recyclable where accepted” — why it matters(8:40) Substantiating claims: access thresholds, certifications, and facility data(11:15) Image damage and class action risks for green claims(13:30) 5-step compliance checklist for marketers ✅ Get the free Eco Claims Audit Checklist inside the Visionary Vault. Explore Free Resources inside the Visionary Vault: https://specialopspodcast.com/visionary-vault Get in Touch with Emma Rainville: YouTube: https://www.youtube.com/@specialopspodcast Instagram: https://www.instagram.com/emma_rainville512/ LinkedIn: https://www.linkedin.com/in/emmarainvilleoperationsguru

    ١٥ من الدقائق

  4. ٢٣ سبتمبر

    Why 7-Figure Businesses Stall – and How to Break Through (Leadership Fix Pt. 2 of 2)

    Scaling to seven figures isn’t the finish line — it’s the breaking point. In Part 2 of this rapid-fire leadership series, Emma Rainville zeroes in on why so many high six- and low seven-figure businesses stall out — and what it really takes to break through. From duct-taped systems to chaotic “busy work,” Emma reveals the hidden traps that keep founders stuck at $1–2M and unable to scale further. She explains why speed to market without a solid operational framework will sabotage your growth, how to distinguish productivity from wasted motion, and why chaos disguised as systems is the silent killer of profitability. If you’re aiming to scale sustainably, protect margins, and stop running your business like a “job with a fancy title,” this 7-minute tactical episode will hit you where it counts. We cover:Why most businesses stall between $1M–2M in revenueThe difference between “busy” vs. “productive” employeesHow to stop chaos from masquerading as systemsThe biggest time-wasters founders should automate or delegateWhy clarity beats confusion when leading as a visionaryHow to build operational excellence that scales with sales Timestamps(0:00) Why speed without systems sabotages growth(0:55) The $1M–2M stall point explained(1:45) Broken ops structures and scaling past duct tape(2:40) Busy vs. productive — the leadership lens that matters(3:25) How founders waste 8+ hours a week on tasks they shouldn’t touch(4:15) Chaos disguised as systems: why it plagues entrepreneurs(5:10) Leading with clarity vs. confusion as a visionary(6:20) The real test of operational excellence when sales double overnight(7:20) Profitability over vanity metrics — the founder’s choice Ready to break through your revenue ceiling?Sign up free for the Visionary Vault at www.specialopspodcast.com — your tactical toolkit with playbooks, SOP frameworks, and scaling strategies designed to keep your growth sustainable and profitable. Explore Free Resources inside the Visionary Vault: https://specialopspodcast.com/visionary-vault Get in Touch with Emma Rainville:  YouTube: https://www.youtube.com/@specialopspodcast    Instagram: https://www.instagram.com/emma_rainville512/   LinkedIn: https://www.linkedin.com/in/emmarainvilleoperationsguru

    ٨ من الدقائق

  5. ١٩ سبتمبر

    A $500 Email Mistake? The Brown v. Old Navy Case Every Marketer Needs to Know

    False urgency isn’t just bad marketing — it could now cost you $500 per email in Washington. In this episode of Marketing on Trial, Emma Rainville and compliance attorney Ryan Poteet dissect the landmark Brown v. Old Navy ruling and what it means for subject lines that use misleading language like “Today Only” or “Act Now.” This isn’t just theory — the Washington Supreme Court confirmed that even if the body of your email clarifies the offer, the subject line must stand on its own as factually accurate under CEMA. We cover: The legal definition of “false or misleading” under Washington’s CEMAWhat marketers misunderstand about puffery vs. factual claimsHow statutory damages stack up: $500 per email per recipientThe audit checklist you should run immediately on your ESPHow traceability works: what sender data must be included  Timestamps: (0:00) Intro & What Happened in Brown v. Old Navy (1:42) What counts as a misleading subject line? (4:10) Washington’s CEMA vs federal CAN-SPAM (6:33) What “false urgency” really costs you (9:05) Puffery vs factual claims in subject lines (11:20) Opt-ins, ESP headers, and legal sender identity (14:08) The compliance checklist every email marketer needs Download the Email Subject Line Compliance Checklist inside the Visionary Vault: https://specialopspodcast.com/visionary-vault Explore Free Resources at the Visionary Vault: https://specialopspodcast.com/visionary-vault Get in Touch with Ryan Poteet: Website: https://www.grsm.com/    LinkedIn: https://www.linkedin.com/in/ryan-poteet-43098ba   Get in Touch with Emma Rainville:  Website: https://specialopspodcast.com/     YouTube: https://www.youtube.com/@specialopspodcast    Instagram: https://www.instagram.com/emma_rainville512/   LinkedIn: https://www.linkedin.com/in/emmarainvilleoperationsguru

    ١٦ من الدقائق

  6. ١٦ سبتمبر

    Why Founders Micromanage — And How to Stop It (Part 1 of 2)

    If your team can’t operate without you... you don’t have a team, you have a bottleneck. And that bottleneck is you. In this 6-minute Special Ops rapid-fire, Emma Rainville goes straight for the jugular on one of the most toxic habits in business: micromanagement. From real-world examples to unfiltered truths, she walks through how founder control issues cripple culture, delay growth, and erode decision-making trust. You’ll learn why empowering your team isn’t just nice — it’s non-negotiable if you want operational excellence. Plus: what Emma’s absence for 22 days taught her about culture, SOPs, and who should really be making decisions inside your company. We cover:The psychological effects of micromanagement (and why it backfires)How to shift from micromanager to culture builderWhen it’s a you problem vs. a team problemThe real difference between managers, mentors, and leadersWhy your team should write the SOPs (not just follow them) Timestamps(0:00) Why Emma’s the biggest slowdown in her business(1:02) The chaos of too many founder ideas(2:00) What happened when she left for 22 days(2:45) Who she trusts to make which decisions — and why(3:30) Micromanagement = toxic leadership(4:20) Your culture is built by what you tolerate(5:25) How to know it’s time to get a new team(6:10) Managers vs. mentors vs. leaders — and what your team actually needs Ready to build a team you can actually trust?Sign up free for the Visionary Vault at www.SpecialOpsPodcast.com — your tactical toolkit for founder freedom, including playbooks, SOP templates, and growth frameworks built by operators who’ve scaled. Explore Free Resources inside the Visionary Vault: https://specialopspodcast.com/visionary-vault Get in Touch with Emma Rainville:  YouTube: https://www.youtube.com/@specialopspodcast    Instagram: https://www.instagram.com/emma_rainville512/   LinkedIn: https://www.linkedin.com/in/emmarainvilleoperationsguru

    ٧ من الدقائق

  7. ١٢ سبتمبر

    Why I Chose Advertising Law: Ryan Poteet’s Journey From Asset Freezes to Law Firm Culture

    Why I Chose Advertising Law: Ryan Poteet’s Journey From Asset Freezes to Law Firm Culture What drives a lawyer to choose advertising law over the more traditional—and lucrative—paths? In this episode, Ryan Poteet reveals why the unpredictable, high-stakes world of FTC litigation is where he thrives. Emma sits down with Ryan to explore the journey that took him from First Amendment litigation to becoming a partner in advertising law. They unpack the unique challenges of ad law, from sudden FTC asset freezes to the nuances of legal compliance in marketing campaigns. Ryan shares candid reflections on career decisions, law firm culture, and what it’s like to face the government in court. Along the way, you’ll hear the inside story of how he and Emma first crossed paths, the importance of building trust with your legal team, and how copywriters and marketers can avoid dangerous missteps with advertising claims. This is a behind-the-scenes episode designed to help you understand not just the law, but the people behind it. We cover:Why Ryan chose advertising law over safer, more predictable fieldsHis transition from First Amendment litigation to ad lawWhat an FTC litigation case looks like in practiceThe realities of law firm team culture and partnership promotionHow lawyers help copywriters reframe claims for compliance Timestamps:(0:00) Why Ryan chose advertising law(4:15) First Amendment litigation to ad law career shift(7:20) Facing FTC litigation and asset freeze cases(10:45) Law firm culture, promotions, and partnerships(13:30) Helping copywriters find compliant advertising claims(15:50) Building trust with your legal team Sign up for the Visionary Vault at www.specialopspodcast.com to access free legal and compliance resources. Don’t wait until the FTC is knocking—arm yourself with the frameworks that protect your business. Explore Free Resources at the Visionary Vault: https://specialopspodcast.com/visionary-vault Get in Touch with Ryan Poteet: Website: https://www.grsm.com/    LinkedIn: https://www.linkedin.com/in/ryan-poteet-43098ba   Get in Touch with Emma Rainville:  Website: https://specialopspodcast.com/     YouTube: https://www.youtube.com/@specialopspodcast    Instagram: https://www.instagram.com/emma_rainville512/   LinkedIn: https://www.linkedin.com/in/emmarainvilleoperationsguru

    ١٧ من الدقائق

  8. ٩ سبتمبر

    Most Entrepreneurs Mentor The Wrong Way — Here’s How to Fix It

    Most founders obsess over scaling revenue—but forget the most scalable asset of all: their internal team. In this tactical solo episode, Emma Rainville breaks down how to mentor employees into future roles that drive real business growth. From her private mentoring guide templates to using masterminds like Genesis and Ignite to build leadership capacity, she shares how to document goals, develop tribal knowledge, and lead your team without becoming a bottleneck. This episode isn't about management—it’s about mentorship that compounds. Emma unpacks the difference between leading people into who you want them to be… vs. mentoring them into who they actually want to become. You'll walk away with tools to track progress, align personal and professional goals, and scale your staff’s skill set alongside your business. We cover:Why tribal knowledge is the most underutilized growth assetHow to create a mentorship cadence that actually worksWays to align employee goals with business objectivesThe exact rating system Emma uses to identify skill gapsCreative ways to outsource mentorship (without dropping quality) Episode Timestamps:(0:00) Why tribal knowledge beats new hires for scale(1:25) Mentoring vs. managing: what most founders miss(3:10) Emma’s personal mentorship rating system(5:00) Aligning employee goals with business growth(7:00) Using masterminds & courses to offload training(9:15) How to document progress without micromanaging(11:00) Quarterly check-ins that actually drive growth(13:10) Download the Mentorship Template (Visionary Vault) 🔐 Access Emma’s Mentoring with Purpose Template — available now inside the Visionary Vault. Explore Free Resources inside the Visionary Vault: https://specialopspodcast.com/visionary-vault Get in Touch with Emma Rainville:  YouTube: https://www.youtube.com/@specialopspodcast    Instagram: https://www.instagram.com/emma_rainville512/   LinkedIn: https://www.linkedin.com/in/emmarainvilleoperationsguru

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Welcome to Special Ops, the tactical business podcast designed to help you grow your company through action, not words. Hosted by seasoned entrepreneur Emma Rainville. In each episode, Emma share strategies she used in her businesses to overcome revenue growth challenges, increase profit margins, and build leadership teams that run day-to-day business operations without you, as the CEO/founder, getting involved. Each episode is designed around a free downloadable playbook to help you execute, which you can download for free at https://specialopspodcast.com. Hit play on the most recent episode, and subscribe now on Apple, Spotify, or YouTube, and take your business to new heights.

المعلومات

  • صناع العمل
    Emma Rainville
  • سنوات النشاط
    ٢٠٢٤ - ٢٠٢٥
  • الحلقات
    ٧٠
  • التقييم
    فاضح
  • حقوق النشر
    © Copyright 2025 Emma Rainville
  • موقع البرنامج على الويب
    Special Ops with Emma Rainville

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