How to create a unified launch process: Insights from Crownpeak's PMM | Aline Bezerra

On this episode of Product Marketing Life, host Mark Assini is joined by Aline Bezerra, Senior Product Marketing Manager at Crownpeak. Aline shares insights from her experience navigating a merger and leading the effort to implement a unified launch process. With a background in international trade, Aline transitioned into product marketing nine years ago. She now leads the go-to-market strategy for Crownpeak's digital experience platform products. After Crownpeak acquired Attract, Aline faced the challenge of bringing together disparate launch processes from multiple merged teams. Key takeawaysHow to map out product launch backlogs effectively.Why building relationships and involving product managers (PMs) is key.How to test your launch process with a proof of concept.Why tracking metrics matters in process improvement.Why shifting focus to customer retention is essential.How to prioritize customer satisfaction for long-term success.