Tech Marketing Rewired

Kevin Kerner

Tech Marketing Rewired is your front-row seat into the minds of the best tech marketers, brand leaders, and technology builders in the game.  I’m Kevin Kerner, and each episode is a conversation with smart friends, some leading the charge at B2B brands, some building the tech shaping the future of marketing, and all of them rethinking what actually works in a space that’s moving fast. We get into what’s next, what’s working (and what’s not), and how to scale marketing in a way that doesn’t burn everyone out. It’s honest, forward-looking, sometimes a little nerdy, but always practical and grounded in real-world experience. If you care about where B2B marketing is headed, you’ll want to tune in.

  1. 7 THG 10

    The Anti-Hype Playbook for Developer Marketing | David Macias (Ex-MongoDB)

    I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin Stop trying to impress developers with adjectives. They want truth, working demos, and clear docs.  That’s the heartbeat of this conversation with product marketing leader Dave Macias (ex-Dell, MongoDB), who breaks down how to tell an honest AI story when the market is loud and your buyer is a skeptical engineer under pressure to ship.  We dig into the moment everyone “became an AI company” overnight, and how MongoDB anchored on authentic differentiation—being the memory layer for agentic systems and a practical vector database—rather than claiming to be something it wasn’t. Dave shares a playbook for navigating AI’s sub-hype cycles—RAG, agents, MCP—and choosing what to embrace by listening to customers first. His team analyzed a hundred recorded calls, then replayed key segments where developers mapped their architecture and constraints.  The result: tighter positioning, better taglines that open the right door, and a content path that moves fast from spark to substance with runnable examples and serious documentation.  We also get tactical on sales enablement: how to arm reps with high-signal keywords, the next right question, and the confidence to bring in specialists without overreaching. Beyond marketing, Dave opens up about taking a purposeful career pause. He planned it for years, wrote “I will” goals that combined craft and family, and set aside time to build with AI-native tools and rediscover creative energy.  If you’re trying to earn developer trust, scale AI messaging with integrity, or design your next chapter with intention, this conversation offers practical steps you can use today. If this resonates, follow and share with a teammate who’s wrestling with AI positioning right now. And if you enjoyed the episode, subscribe and leave a review—tell us the one AI buzzword you’re ready to retire. 🎧 Tech Marketing Rewired is hosted by Kevin Kerner, founder of Mighty & True. New episodes drop regularly with unfiltered conversations from the frontlines of B2B and tech marketing. Catch the video version of the podcast on our YouTube channel. 👉 Subscribe, share, and connect with us at www.mightyandtrue.com 📩 Got a guest idea or question? Email us at kevin@mightyandtrue.com 🔗 Follow Kevin on LinkedIn for more insights and behind-the-scenes takes. 📰 Subscribe to Kevin's Substack at: Subscribe to Kevin's Substack at: https://kevinkerner.substack.com/ 📰 Want more tech marketing insights? Subscribe to the Drag & Drop newsletter for fresh thinking, real talk, and tools that make your job easier. www.mightyandtrue.com

    41 phút
  2. 26 THG 9

    The Modern Playbook for Integrated Marketing, ABM & AI with Sinziana Ursu

    I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin What separates exceptional integrated marketing campaigns from forgettable ones? According to Sinziana Ursu, a leader of Integrated Marketing Programs at Upland Software, success comes down to two critical elements: a clear, distinct point of view and genuine cross-channel thinking. Drawing from her extensive experience leading marketing teams at companies like WP Engine and Dell, Sinziana breaks down the timeless fundamentals that drive results regardless of company size or industry. "Having a unique perspective that connects the campaign together is basic marketing, but it's essential," she explains. "Then you need to consider how that message manifests across every touchpoint – from your website to sales conversations to internal enablement." The conversation takes a fascinating turn as Sinziana shares how Account-Based Marketing has evolved beyond mere acquisition tactics. Today's sophisticated ABM strategies focus equally on retention, expansion opportunities, and cross-geographic growth. But success hinges on marketing-sales alignment, which Sinziana approaches through three lenses: goal alignment around meaningful revenue contributions, operational frameworks with shared scorecards, and genuine relationship building with sales counterparts. As a marketing leader who's embraced AI tools firsthand, Sinziana offers practical insights on leveraging generative technology without losing the human touch. She's discovered that AI excels at research synthesis, creative variation, and campaign framework development – but cautions against the "shiny object syndrome" that leads marketers astray. "Start with the problem you're trying to solve, not the tool," she advises, whether that's addressing content bottlenecks or enabling new marketing channels. Looking ahead, Sinziana predicts B2B marketing will continue converging with consumer approaches – bolder brands, more frictionless buying experiences, and earlier product engagement. For marketers, this means developing both technical fluency and deeper customer understanding. The future belongs to those who use AI to eliminate mundane tasks while investing more in creative thinking and authentic customer connections. Ready to transform your integrated marketing approach? Listen now and discover how to build campaigns with genuine impact, align effectively with sales, and leverage AI to work smarter, not just faster. 🎧 Tech Marketing Rewired is hosted by Kevin Kerner, founder of Mighty & True. New episodes drop regularly with unfiltered conversations from the frontlines of B2B and tech marketing. Catch the video version of the podcast on our YouTube channel. 👉 Subscribe, share, and connect with us at www.mightyandtrue.com 📩 Got a guest idea or question? Email us at kevin@mightyandtrue.com 🔗 Follow Kevin on LinkedIn for more insights and behind-the-scenes takes. 📰 Subscribe to Kevin's Substack at: Subscribe to Kevin's Substack at: https://kevinkerner.substack.com/ 📰 Want more tech marketing insights? Subscribe to the Drag & Drop newsletter for fresh thinking, real talk, and tools that make your job easier. www.mightyandtrue.com

    44 phút
  3. 19 THG 9

    From Analytics to Marketing SVP: Saima Rashid’s Journey & Leadership Lessons

    I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin What does it take to build one of the strongest brands in MarTech? Saima Rashid's remarkable journey from analytics expert to marketing leader at 6Sense reveals the power of becoming your own best customer. "The data is great, but unless you're translating it into actual insights and driving action, who cares?" Saima's analytical foundation became her superpower as marketing evolved into an increasingly technical discipline. Rather than simply telling prospects about their platform's capabilities, the 6Sense team showed them through transparent case studies of their own implementation. This "customer zero" strategy paid extraordinary dividends – within a year of launching their AI email product, 25% of new business pipeline was being generated autonomously through AI agents. Drawing from conversations with thousands of marketing leaders through the CMO Coffee Talk community, Saima shares the critical imperatives facing today's marketing executives. The AI mandate requires creating a culture of innovation where teams feel empowered to experiment with new technologies. The accountability mandate demands speaking the CFO's language about efficiency metrics while maintaining strong alignment with sales leadership. And the talent mandate emphasizes hiring for curiosity and drive while building diverse teams that bring multiple perspectives. Despite tightening budgets and evolving search landscapes, the fundamentals remain crucial: creating high-quality content that genuinely helps prospects, understanding your ideal customer profile, and crafting cohesive journeys from brand awareness to conversion. As Saima puts it, "Great brands have higher average selling prices and lower customer acquisition costs. The research is out there." Connect with Saima on LinkedIn. 🎧 Tech Marketing Rewired is hosted by Kevin Kerner, founder of Mighty & True. New episodes drop regularly with unfiltered conversations from the frontlines of B2B and tech marketing. Catch the video version of the podcast on our YouTube channel. 👉 Subscribe, share, and connect with us at www.mightyandtrue.com 📩 Got a guest idea or question? Email us at kevin@mightyandtrue.com 🔗 Follow Kevin on LinkedIn for more insights and behind-the-scenes takes. 📰 Subscribe to Kevin's Substack at: Subscribe to Kevin's Substack at: https://kevinkerner.substack.com/ 📰 Want more tech marketing insights? Subscribe to the Drag & Drop newsletter for fresh thinking, real talk, and tools that make your job easier. www.mightyandtrue.com

    49 phút
  4. 15 THG 9

    The CMO’s AI Playbook: From Complexity to Clarity with Jim Lecinski

    I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin The AI landscape has transformed so dramatically since 2021 that the original marketing playbook is already outdated. In this episode, get an exclusive preview of the upcoming second edition of The AI Marketing Canvas from author and Northwestern's Kellogg School of Management, clinical professor Jim Lecinski, who explains why the rise of generative AI demanded a completely new roadmap. Lecinski unveils the core change in his updated framework: marketers must now operate with a "whole brain," combining left-brain predictive analytics with right-brain generative AI.  He provides new perspectives on the five-stage implementation canvas that guides organizations from data foundation to monetization and his practical 2x2 matrix for identifying the most valuable use cases. This discussion is filled with fresh insights from the upcoming new edition, tackling the most urgent challenges facing leaders today. We explore the "gray market" AI paradox, where cautious enterprise security policies unintentionally push employees to use risky consumer tools. Jim also shares updated case studies, like IKEA's AI interior designer, that exemplify the new quadrant of external, value-creating AI applications. Jim’s most compelling point is that the biggest barriers to AI adoption are not budget or technical skill, but the lack of a clear implementation plan—a problem the second edition of his book aims to solve.  Whether you're starting out or scaling up, his advice is direct: commit one hour a week to hands-on learning. As he says, "If you wanted to learn how to surf, you wouldn't watch a PowerPoint about surfing". This episode is your surfboard for the new wave of AI. 🎧 Tech Marketing Rewired is hosted by Kevin Kerner, founder of Mighty & True. New episodes drop regularly with unfiltered conversations from the frontlines of B2B and tech marketing. Catch the video version of the podcast on our YouTube channel. 👉 Subscribe, share, and connect with us at www.mightyandtrue.com 📩 Got a guest idea or question? Email us at kevin@mightyandtrue.com 🔗 Follow Kevin on LinkedIn for more insights and behind-the-scenes takes. 📰 Subscribe to Kevin's Substack at: Subscribe to Kevin's Substack at: https://kevinkerner.substack.com/ 📰 Want more tech marketing insights? Subscribe to the Drag & Drop newsletter for fresh thinking, real talk, and tools that make your job easier. www.mightyandtrue.com

    38 phút
  5. 9 THG 9

    AI Personas Will Change How Teams Collaborate with Suman Kanuganti

    I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin What if your AI could think exactly like you? Not approximating your style based on internet data, but truly capturing your unique patterns of thought, expertise, and decision-making? Suman Kanaganti, CEO of Personal AI, is creating a future where AI becomes deeply personal—trained on your own memory stack rather than generalized internet knowledge. His company builds small, specialized language models (under 1 billion parameters) that train in minutes yet capture the essence of how individuals or brands think and make decisions. The difference between these personal language models and general-purpose LLMs like ChatGPT is profound. While large models excel at broad knowledge, they lack the specialized understanding of your unique perspective. Personal AI fills this gap by creating models that see the world through your lens, maintaining complete privacy and data ownership in the process. This approach is already transforming enterprises, particularly in retail where brands like Wilson are using personal AI for brand-perfect content creation. Financial institutions value the security of on-premises deployment with strict privacy controls. The most fascinating applications emerge when companies create ecosystems of AI personas representing different roles and expertise domains, enabling "compounding collaboration benefits" as these personas interact with each other and human employees. Looking ahead, Personal AI is developing agent orchestration capabilities and exploring integration with wearable devices—all while maintaining their core principle that your data should belong to you, not platform ecosystems. As Kanaganti puts it: "We want to be at a place where we meet personal AI with the advancements of the data collection methods and then intersect the data to make it ownable by the end user." Ready to explore how personal AI could transform your business? Visit personalai.com or email Suman directly at s@personalai.com to learn more about this revolutionary approach to artificial intelligence. 🎧 Tech Marketing Rewired is hosted by Kevin Kerner, founder of Mighty & True. New episodes drop regularly with unfiltered conversations from the frontlines of B2B and tech marketing. Catch the video version of the podcast on our YouTube channel. 👉 Subscribe, share, and connect with us at www.mightyandtrue.com 📩 Got a guest idea or question? Email us at kevin@mightyandtrue.com 🔗 Follow Kevin on LinkedIn for more insights and behind-the-scenes takes. 📰 Subscribe to Kevin's Substack at: Subscribe to Kevin's Substack at: https://kevinkerner.substack.com/ 📰 Want more tech marketing insights? Subscribe to the Drag & Drop newsletter for fresh thinking, real talk, and tools that make your job easier. www.mightyandtrue.com

    45 phút
  6. 3 THG 9

    How to Create Meaningful Internship Experiences with Cheryl Rodness of Quest Global

    I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin Creating meaningful internship experiences isn't just good for students—it's vital for building your company's talent pipeline. But why do so many internship programs fall short, and how can we design systems that truly work? Cheryl Rodness, Head of Global Brand at Quest Global, brings decades of experience developing internship programs at scale for companies like IBM, Juniper, and Calix. In our conversation, she reveals that the biggest failure point happens before interns even arrive: "Companies decide they want an intern but don't actually think about what the student will do." This fundamental oversight sets both parties up for disappointment. What distinguishes exceptional internship programs? Cheryl outlines a comprehensive framework that includes clearly defined projects, dedicated mentorship, executive engagement, and structured evaluation. Rather than seeking high GPAs, successful managers look for "hunger and aspiration"—students eager to learn, contribute ideas, and take initiative. These qualities predict future success far better than academic credentials alone. The conversation takes a fascinating turn as we explore how AI is reshaping internship work. While these tools enable interns to tackle more complex projects, Cheryl cautions against over-reliance: "AI is a first draft capability. If you don't have somebody looking at it for readability, context, and impact, you're dead in the water." Teaching interns to critically evaluate AI outputs prepares them for the hybrid human-AI workflows they'll encounter throughout their careers. For companies looking to build or improve their internship programs, timing matters more than you might think. Start recruitment by December to attract top candidates, create detailed playbooks to guide both interns and managers, and always provide fair compensation. The investment pays dividends when exceptional interns transition into valuable full-time employees who already understand your company culture and operations. Ready to transform how your organization approaches internships? Listen now to discover the systems and strategies that benefit both students and companies in creating truly meaningful professional development experiences. 🎧 Tech Marketing Rewired is hosted by Kevin Kerner, founder of Mighty & True. New episodes drop regularly with unfiltered conversations from the frontlines of B2B and tech marketing. Catch the video version of the podcast on our YouTube channel. 👉 Subscribe, share, and connect with us at www.mightyandtrue.com 📩 Got a guest idea or question? Email us at kevin@mightyandtrue.com 🔗 Follow Kevin on LinkedIn for more insights and behind-the-scenes takes. 📰 Subscribe to Kevin's Substack at: Subscribe to Kevin's Substack at: https://kevinkerner.substack.com/ 📰 Want more tech marketing insights? Subscribe to the Drag & Drop newsletter for fresh thinking, real talk, and tools that make your job easier. www.mightyandtrue.com

    39 phút
  7. 26 THG 8

    Using Trust, Creativity & Distribution to Win in Tech Marketing with Aditya Vempaty

    I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin Ever wondered how challenger tech brands compete (or co-exist) with industry giants like Adobe and Salesforce? In this enlightening conversation, Aditya Venpati, VP of Marketing at MoEngage, shares the trust, creativity, and distribution strategies that help an AI-first customer engagement platform stand out in crowded B2B tech markets. Aditya’s journey from engineer to marketer gives him a practical lens on SaaS marketing and go-to-market decisions. He asks a simple question of every tactic, does it actually work for the end user? That mindset powers a human-centric strategy focused on building trust, solving real customer problems, and creating content people want to share. What truly differentiates MoEngage is creative content with built-in distribution. Their “Adapt or Die” coffee table book features 13 contributors across nine companies, many not customers, which adds credibility and automatic reach. At events, they trade generic swag for custom-engraved Stanleys and “hydration kits” that spark genuine conversations. These experiential touches create positive emotion and brand recall long before a product demo. Instead of pitching a rip-and-replace, MoEngage positions as a complementary layer to existing platforms. This B2B2C reality acknowledges long vendor relationships and focuses on specific use cases where MoEngage adds incremental value, opening doors in accounts that might otherwise be hard to penetrate. Behind the scenes, Aditya has built a marketing culture around four non-negotiables, customer problems first, growth mindset, ask forgiveness not permission, and trust. That environment fuels bold experiments that often outperform traditional tactics, especially as AI changes how buyers research and decide. As channels shift fast, Aditya’s advice for tech CMOs is simple, keep a constant pulse on how your audience consumes information. Regular customer conversations reveal changing patterns across LinkedIn, search, and AI-assisted research, and can be the difference between relevance and obsolescence. Looking to navigate your own tech marketing challenges? Reach out to use at www.mightyandtrue.com Also, send an email to aisearch@mightytrue.com for a complimentary AI search analysis that shows how findable your brand is in both traditional and AI 🎧 Tech Marketing Rewired is hosted by Kevin Kerner, founder of Mighty & True. New episodes drop regularly with unfiltered conversations from the frontlines of B2B and tech marketing. Catch the video version of the podcast on our YouTube channel. 👉 Subscribe, share, and connect with us at www.mightyandtrue.com 📩 Got a guest idea or question? Email us at kevin@mightyandtrue.com 🔗 Follow Kevin on LinkedIn for more insights and behind-the-scenes takes. 📰 Subscribe to Kevin's Substack at: Subscribe to Kevin's Substack at: https://kevinkerner.substack.com/ 📰 Want more tech marketing insights? Subscribe to the Drag & Drop newsletter for fresh thinking, real talk, and tools that make your job easier. www.mightyandtrue.com

    45 phút
  8. 12 THG 8

    Smart Strategies for Building AI Maturity with Ryan Bearden

    I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin "I'm having more fun now at work than I can ever remember." When Ryan Bearden shared this feedback from a client who had gone through his AI training program, I knew we were onto something special in this conversation. The noise around AI implementation is deafening, but what's often missing is practical guidance on how to actually get your team using these tools effectively. Ryan cuts through the hype with refreshing clarity, drawing on his 25+ years of B2B marketing leadership at companies like AT&T to offer a pathway that works. What makes Ryan's approach unique is his insistence on applying AI directly to your team's current workload. "Work on your work" is his mantra – no theoretical use cases, no abstract concepts. The transformation happens when people see AI improving their actual deliverables, often within days of starting training. The "transformation journal" concept he introduces is brilliantly simple yet powerful: documenting exactly how AI impacts each task, from time saved to quality improvements. One client discovered they were saving three full days per month per person – but more importantly, they were redirecting that time to strategic work that had previously been impossible due to bandwidth constraints. For executives feeling pressure to accelerate AI adoption, Ryan offers valuable perspective on setting realistic expectations while still driving meaningful change. "Start small, see what could be possible" provides a framework that builds confidence rather than creating resistance. What struck me most was Ryan's observation about human connection in the AI implementation process. Creating space for teams to share their experiences – both successes and failures – accelerates learning in ways no structured curriculum can match. The serendipitous conversations that emerge when teams discuss their AI experiments often reveal the most valuable insights. Whether you're just beginning your AI journey or looking to scale existing initiatives, this episode offers a roadmap for implementation that balances ambition with practicality. Subscribe now and join the conversation about how to make AI work for your marketing team without the overwhelm. 🎧 Tech Marketing Rewired is hosted by Kevin Kerner, founder of Mighty & True. New episodes drop regularly with unfiltered conversations from the frontlines of B2B and tech marketing. Catch the video version of the podcast on our YouTube channel. 👉 Subscribe, share, and connect with us at www.mightyandtrue.com 📩 Got a guest idea or question? Email us at kevin@mightyandtrue.com 🔗 Follow Kevin on LinkedIn for more insights and behind-the-scenes takes. 📰 Subscribe to Kevin's Substack at: Subscribe to Kevin's Substack at: https://kevinkerner.substack.com/ 📰 Want more tech marketing insights? Subscribe to the Drag & Drop newsletter for fresh thinking, real talk, and tools that make your job easier. www.mightyandtrue.com

    46 phút

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Tech Marketing Rewired is your front-row seat into the minds of the best tech marketers, brand leaders, and technology builders in the game.  I’m Kevin Kerner, and each episode is a conversation with smart friends, some leading the charge at B2B brands, some building the tech shaping the future of marketing, and all of them rethinking what actually works in a space that’s moving fast. We get into what’s next, what’s working (and what’s not), and how to scale marketing in a way that doesn’t burn everyone out. It’s honest, forward-looking, sometimes a little nerdy, but always practical and grounded in real-world experience. If you care about where B2B marketing is headed, you’ll want to tune in.

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