How to create, run, and measure ABM campaigns for ecommerce with Simeon Atkins

In this episode, Simeon Atkins, Senior Industry Manager at SimilarWeb, shares what it takes to run a successful ABM campaign.

He discusses:

• How to design an effective ecommerce ABM campaign 
• What are the key components of an effective ABM campaign
• What data companies should collect to craft the right messaging for their ABM campaigns

Links mentioned in the show:

• Follow Simeon on LinkedIn.
• Start your free 14-day Supermetrics trial.
• Follow Supermetrics on LinkedIn.
• Follow Anna on LinkedIn.