Far too many people see marketing teams as the arts and crafts department.
We’re more than that.
That’s why we caught up with Dan McGaw, an expert in marketing technology, to learn about multi-touch attribution.
Dan is the founder and CEO of McGaw.io, a marketing technology, and analytics agency. He’s also the author of Build Cool Shi*t, an awesome book about building a valuable marketing stack.
In this episode, you’ll learn:
What multi-touch attribution is
How to implement a multi-touch attribution model
How to optimize your campaigns with a multi-touch attribution model
What reports you should have in place to see how effective your model is
Common mistakes marketers make when implementing a multi-touch attribution model
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