How to make testing fun with Mustafa Ibrahim (HelloFresh)

Today’s guest is Mustafa Ibrahim. Mustafa currently spearheads Global Marketing Data at HelloFresh. With a robust background in Marketing Science and Customer Analytics, he leverages data-driven strategies to optimize unit economics and drive product expansion. Here are three things I learnt from Mustafa:

• How different sectors approach marketing science
• Agility over specialization
• Educating teams about the significance of testing in marketing strategies