How to optimize beyond ROAS in PPC with Andreas Reiffen and Frederik Boysen | PPC Town Hall 17

Our panelists this week are obsessed with driving better results in retailers' PPC campaigns:

1. Andreas Reiffen, Founder and CEO at Crealytics
2. Frederik Boysen, Founder and CEO at Profitmetrics.io

Topics we discussed:

1. Why ROAS may be the wrong metric to optimize for
2. How Customer Lifetime Value can be used to optimize PPC
3. How to optimize an ecommerce account for maximum profits
4. How to activate first party data in performance advertising