How to set up Google Analytics 4 for ecommerce with Enrico Pavan

Looking to move your ecommerce store to Google Analytics? In this episode, Enrico Pavan will show you how to do so.

Tune in to learn:

• How marketers should change their mindset to adapt to using GA4
• How the new GA's exploration mode can be used for ecommerce
• What kind of insights can one get from GA4