How to Survive and Thrive in Digital PR during GEO

In this episode of the BuzzStream Podcast, host Vince Nero speaks with Kelsey Libert, co-founder of Fractl, about the evolving landscape digital PR now that LLMs are in the mix.

Kelsey shares insights on building relationships with journalists, adapting to changes in Google search, and the significance of niche publishers in LLMs.

The conversation emphasizes the need for marketers to create valuable content and leverage AI tools to enhance their strategies.

⏰ Timestamps

00:00 - Introduction to AI and SEO

02:52 - Understanding Generative Engine Optimization (GEO)

05:47 - The Role of Links in the New Landscape

08:27 - Digital PR Strategies in the Age of AI

11:12 - Building Relationships with Journalists

14:05 - Navigating Google Search Frustrations

18:56 - Expanding Beyond Google: Multi-Channel Strategies

21:32 - Leveraging AI for Content Syndication

27:32 - Key Metrics for Tracking Performance

32:11 - The Future of Niche Content in LLMs

Check out Kelsey's work at frac.tl

Check out BuzzStream at buzzstream.com