How to think like an optimiser - with Slobodan Manić, Conversion Strategist & Podcast Host

We talk a lot about optimisation in marketing - but too often, it means nudging a button colour or tweaking a landing page.

Slobodan ' Sani' Manić wants to change that. A former developer turned conversion strategist, Sani shares how one offhand comment flipped his view of marketers, and how it led him to a mindset built around asking better questions, not just running better tests.

We dig into:

• why most marketers inherit a narrow view of their role
• how SEO and CRO became siloed (and why that’s a problem)
• what real optimisation looks like - and what stops teams doing it
• the mental trap of always spotting what’s broken
• how to stay curious (and sane) in an AI-saturated world

A great listen for anyone who wants to think sharper, work smarter, and stop pouring water into leaky buckets.

Hosted on Acast. See acast.com/privacy for more information.